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All Journal Maksimum : Media Akuntansi Universitas Muhammadiyah Semarang Kompak : Jurnal Ilmiah Komputerisasi Akuntansi Proceeding Seminar LPPM UMP Tahun 2014 JBTI : Jurnal Bisnis : Teori dan Implementasi JURNAL EKONOMI DAN BISNIS AIRLANGGA DERIVATIF Management Analysis Journal SAR (Soedirman Accounting Review): Journal of Accounting and Business Journal of Economic, Bussines and Accounting (COSTING) Al-Mashrafiyah : Jurnal Ekonomi, Keuangan, dan Perbankan Syariah Fair Value: Jurnal Ilmiah Akuntansi dan Keuangan International Journal of Islamic Business and Economics (IJIBEC) Jurnal Administrasi dan Manajemen Dinamika Journal : Pengabdian Masyarakat Budimas : Jurnal Pengabdian Masyarakat Jurnal Pembelajaran Pemberdayaan Masyarakat (JP2M) Cakrawala: Jurnal Studi Islam Journal of Management, Accounting, General Finance and International Economic Issues (MARGINAL) Master: Jurnal Manajemen dan Bisnis Terapan Asian Journal of Management Analytics Prosiding Seminar Nasional Hasil-hasil Penelitian dan Pengabdian Pada Masyarakat International Journal of Business and Applied Economics (IJBAE) Jurnal Manajemen Bisnis, Akuntansi dan Keuangan Jurnal Literasi Pengabdian dan Pemberdayaan Masyarakat Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Fokus Bisnis: Media Pengkajian Manajemen dan Akuntansi Ektasi : Jurnal Ekonomi, Akutansi dan Organisasi
Restu Frida Utami
Universitas Muhammadiyah Purwokerto
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Dentistry Economics, Econometrics & Finance Education Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Public Health Social Sciences Other

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Driving MSME Success: Unveiling the Impact of Digital Literacy, Financial Literacy, Innovation, and Human Capital Petra, Dany Nofrizal; Innayah, Maulida Nurul; Purwidianti, Wida; Utami, Restu Frida
Kompak :Jurnal Ilmiah Komputerisasi Akuntansi Vol. 18 No. 1 (2025): Jurnal Ilmiah Komputer Akuntansi (KOMPAK)
Publisher : Universitas Sains dan Teknologi Komputer

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51903/mcrbvy35

Abstract

This study aimed to examine the effect of digital literacy, financial literacy, innovation, and human capital on MSME performance. This study used Structural Equation Modeling (SEM) based on Partial Least Square (PLS). The population in this study consisted of MSMEs located in Banyumas Regency. Moreover, the sampling technique used in this study was convenience sampling, with the criteria that MSMEs were in Banyumas Regency and have been operating for at least 3 years, which resulted in 161 respondents. This study showed that digital literacy, innovation, and human capital have a positive and significant effect on MSME performance. In line with Resource-Based Theory (RBT), resources within organizations such as digital literacy, innovation, and human capital play an important role in facing competition to improve MSME performance. In addition, this study shows that financial literacy has not effect on MSME performance.
Pengaruh Harga, Kualitas Informasi, Dan Persepsi Risiko Terhadap Keputusan Pembelian Pada E-Commerce Shopee Arman, Faris Meirizki; Utami, Restu Frida; Rachmawati, Erny; Rahmawati, Ika Yustina
Jurnal Ekonomi, Akutansi dan Organisasi Vol. 1 No. 3 (2024): Edisi Bulan April 2024
Publisher : Universitas Muhammadiyah Jember

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32528/ektasi.v1i3.1705

Abstract

Persaingan e-comemerce pada saat ini semakin meningkat, hal ini terbukti dengan semakin banyaknya toko online yang bermunclan. Dalam hal ini mengakibatkan setiap perusahaan harus mempunyai strategi untuk mendapatkan banyak konsumen dimana salah satu caranya yaitu dengan menerapkan variasi harga pada setiap produk yang dijual. Penelitian ini menganalisis pengaruh dari harga, kualitas informasi, dan persepsi resiko terhadap keputusan pembelian secara parsial dan simultan. Teknik pengambilan sampling yang digunakan adalah purposive sampling, dengan kriteria yaitu mahasiswa aktif pada Universitas Muhammadiyah purwokerto, Universitas Jendral Soedirmasn dan Univesitas Islam Negeri Saifudin Zuhri, memiliki dan menggunakan aplikasi shopee dan melakukan transaksi minimal 1 kali. Teknik analisis data yang digunakan dalam penelitian ini yaitu dengan menggunakan analisis deskriptif, uji asumsi klasik, analisis regresi berganda dan uji kecocokan model. Berdasarkan hasil analisis diperoleh hasil bahwa harga, kualitas informasi, dan persepsi risiko secara simultan berpengaruh kepada keputusan pembelian, harga berpengaruh positif terhadap keputusan pembelian, kualitas infomasi berpengaruh positif terhadap keputusan pembelian, persepsi resiko berpengaruh positif terhadap keputusan pembelian.
The Influence of Brand Image, Celebrity Endorser, Electronic Word of Mouth and Communication Media on Purchase Decisions Syifaramadan, Choiruddin; Rahayu, Tri Septin Muji; Utami, Restu Frida; Purwidianti, Wida
Asian Journal of Management Analytics Vol. 4 No. 3 (2025): July 2025
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/ajma.v4i3.14775

Abstract

This study aims to analyze the influence of brand image, celebrity endorser, electronic word of mouth and communication media on purchasing decisions for skincare brand S products in Indonesia. The population in this study was the general public of Kembaran sub-district. The sampling method used was purposive sampling. The formula for determining the minimum sample used Slovin with a minimum sample of 100 respondents. The instrument used was a questionnaire with a Likert scale. This study used multiple linear regression test analysis tools. The results showed that brand image had a positive and significant effect on purchasing decisions, celebrity endorsers had a significant positive effect on purchasing decisions, electronic word of mouth had a negative effect on purchasing decisions and communication media had no impact on purchasing decisions.
The Role of Work Motivation as a Mediating Influence Between Compensation and Procedural Justice on Job Satisfaction Mawaddah, Apriani; Darmawan, Akhmad; Purnadi, Purnadi; Utami, Restu Frida
Asian Journal of Management Analytics Vol. 4 No. 3 (2025): July 2025
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/ajma.v4i3.14887

Abstract

This study analyzes the effect of compensation and procedural justice on job satisfaction with work motivation as a mediating variable in production employees of PT Royal Korindah Purbalingga. This research uses a quantitative approach with stratified random sampling method. The population amounted to 474 employees, the research sample amounted to 106 employees. Data were analyzed using the Structural Equation Modeling-Partial Least Squares (SEM-PLS) method. The results showed that compensation and procedural justice had a positive and significant effect on job satisfaction and work motivation, work motivation had no significant effect on job satisfaction, work motivation did not mediate the relationship between compensation and procedural justice on job satisfaction. These findings fill the theoretical gap by confirming that the effect of compensation and procedural justice on job satisfaction is not through the mediation path of work motivation.
The Influence of Halal Literacy, Religiosity, and Fear of Missing Out on the Purchase Decision of Korean Instant Noodles of the Samyang Brand Febrilianty, Arfannisa; Utami, Restu Frida; Purwidianti, Wida; Hidayah, Arini
JOURNAL OF MANAGEMENT, ACCOUNTING, GENERAL FINANCE AND INTERNATIONAL ECONOMIC ISSUES Vol. 4 No. 4 (2025): SEPTEMBER
Publisher : Transpublika Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55047/marginal.v4i4.1896

Abstract

Indonesia’s instant noodle industry is expanding rapidly, with Samyang gaining popularity among young consumers for its unique flavors and strong online presence. While halal literacy, religiosity, and Fear of Missing Out (FoMO) increasingly shape food choices, few studies have examined their combined impact on purchasing decisions for imported brands like Samyang. This study aims to examine the influence of halal literacy, religiosity, and Fear of Missing Out (FoMO) on purchasing decisions for Samyang brand instant noodles. A quantitative approach was used with a purposive sampling method. The respondents in this study were active university students in the Purwokerto area, Muslim, and had purchased and consumed Samyang instant noodles. To obtain accurate results, the researcher used a sample of 271 respondents and conducted the analysis using SPSS software. The findings indicated that all three variables had a positive and significant influence on purchasing decisions.
Co-Authors Aeni, Nurul Nur Akhmad Darmawan Akhmad Fauzi Alfalisyado Alfato Yusnar Kharismasyah Anggraito, Lucky Annisa Ilma Hartikasari Arini Hidayah, Arini Arman, Faris Meirizki Arofah, Rifka Utami Awalia, Melani Dian Papulasih Dinda Puspa Salsabilla Dini Siswani Mulia Erny Rachmawati Febriansyah, Wivan Febrilianty, Arfannisa Hardyanthi, Try Hartikasari, Annisa Ilma Hengky Widhiandono Herni Justiana Astuti Herni Justiana Astuti Ika Yustina Rahmawati Inayati, Nur Isna Istianah Istianah M Makhrus Makhrus Makhrus Makhrus, M Maulida Nurul Innayah Mawaddah, Apriani Mufida Nofiana Mufida Noviana Muhammad Goerdy Muryanto, Muhammad Naelati Tubastuvi Naelati Tubastuvi Nofianingsih, Elsa Petra, Dany Nofrizal Purnadi, Purnadi Putri Dwi Cahyani Putri Dwi Cahyani, Putri Dwi Rahmawati, Ika Yustina Ramdhani, Muhamad Luthfi Refaldy Barry Saputra Rizaldi Anggito Yudha Safitri Mukarromah Salsa Bila, Meisya Noor Saputra, Eqwar Selamat Eko Budi Santoso Slamet Budi Santoso Sri Wahyuni Sugeng Priyadi Suyoto Suyoto Suyoto Suyoto Syifaramadan, Choiruddin Totok Haryanto Tri Septin Muji Rahayu, Tri Septin Tubagus Zuhdan Azis Wida Purwidianti