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All Journal Maksimum : Media Akuntansi Universitas Muhammadiyah Semarang Kompak : Jurnal Ilmiah Komputerisasi Akuntansi Proceeding Seminar LPPM UMP Tahun 2014 JBTI : Jurnal Bisnis : Teori dan Implementasi JURNAL EKONOMI DAN BISNIS AIRLANGGA DERIVATIF Management Analysis Journal Jurnal Maneksi (Management Ekonomi Dan Akuntansi) Journal of Economic, Bussines and Accounting (COSTING) EKONOMIS : Journal of Economics and Business Al-Mashrafiyah : Jurnal Ekonomi, Keuangan, dan Perbankan Syariah Fair Value: Jurnal Ilmiah Akuntansi dan Keuangan International Journal of Islamic Business and Economics (IJIBEC) Jurnal Administrasi dan Manajemen Dinamika Journal : Pengabdian Masyarakat Budimas : Jurnal Pengabdian Masyarakat Jurnal Pembelajaran Pemberdayaan Masyarakat (JP2M) JURNAL MANAJEMEN DAN BISNIS EQUILIBRIUM Airlangga Journal of Innovation Management JURNAL ILMIAH GLOBAL EDUCATION Bima Journal : Business, Management and Accounting Journal Cakrawala: Jurnal Studi Islam Formosa Journal of Multidisciplinary Research (FJMR) Jurnal Ekonomi, Bisnis dan Manajemen Master: Jurnal Manajemen dan Bisnis Terapan Asian Journal of Management Analytics Prosiding Seminar Nasional Hasil-hasil Penelitian dan Pengabdian Pada Masyarakat International Journal of Business and Applied Economics (IJBAE) Jurnal Manajemen Bisnis, Akuntansi dan Keuangan Journal of Educational Management Research Jurnal Terapan Ekonomi dan Bisnis (JTEB) Jurnal Literasi Pengabdian dan Pemberdayaan Masyarakat El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Fokus Bisnis: Media Pengkajian Manajemen dan Akuntansi Ektasi : Jurnal Ekonomi, Akutansi dan Organisasi JURNAL MANAJEMEN DAN BISNIS INDONESIA Innovation Business Management and Accounting Journal
Restu Frida Utami
Fakultas Ekonomi Dan Bisnis Universitas Muhammadiyah Purwokerto
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Dentistry Economics, Econometrics & Finance Education Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Mathematics Public Health Social Sciences Other

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Financial Strategies to Increase the Profitability of Women-Owned MSMEs: Focus on Liquidity, Solvency, Asset Turnover, and Business Capital from a Behavioral Perspective Wahid, Dimas Lanang Rizky; Tubastuvi, Naelati; Purwidianti, Wida; Utami, Restu Frida
Jurnal Ilmiah Global Education Vol. 6 No. 4 (2025): JURNAL ILMIAH GLOBAL EDUCATION
Publisher : LPPM Institut Pendidikan Nusantara Global

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55681/jige.v6i4.4359

Abstract

Currently, MSMEs are mostly managed by women. The purpose of this study is to analyze the financial performance of women in MSMEs in Purwokerto. This study uses primary data. Data collection was carried out by distributing questionnaires to female MSME owners in Purwokerto. The method applied as a sampling technique was the Convenience sampling method with a sample size of 150 respondents. Then, the respondent data was processed using SmartPLS software. The steps carried out in data processing were outer model testing, model feasibility testing, and hypothesis testing. The results of the study indicate that Liquidity, assets, and business capital have a positive and significant effect on the profitability of women's MSMEs. Solvency does not affect the profitability of women's MSMEs. The variables of liquidity, assets, and business capital have been shown to play a very important role in improving financial performance and stopping the business of women's MSMEs in Purwokerto.
Analysis of Factors that Influence Millennial and Generation Z Investment Decisions Afiani, Mirza Zulmi; Rahmawati, Ika Yustina; Tubastuvi, Naelati; Utami, Restu Frida
Formosa Journal of Multidisciplinary Research Vol. 3 No. 9 (2024): September 2024
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/fjmr.v3i9.10813

Abstract

This study aims to identify the factors that influence investment decisions for millennials and Generation Z in Purwokerto. The quantitative method was used in this study, and primary data was collected through a survey. The population of this research is millennials and Generation Z in Purwokerto, which comprises 125 respondents. IBM SPSS Statistics 26 was used to analyse the research data to conclude. The results stated that financial literacy, overconfidence, herding, and risk tolerance positively affect investment decisions. This is because millennials and Generation Z have sound economic knowledge, high confidence in making decisions, have people as a reference in taking action, and see risks when deciding to invest. Meanwhile, risk perception hurts millennial and Generation Z investment decisions in Purwokerto.
Examining the Effect of Brand Trust, Celebrity Endorsement, and Brand Association toward Samsung Mobile Phones Purchase Decisions (Study on Community in Banyumas Regency) Fauzi, Akhmad; Utami, Restu Frida; Astuti, Herni Justiana; Haryanto, Totok
Jurnal Manajemen Bisnis, Akuntansi dan Keuangan Vol. 3 No. 2 (2024): November 2024
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/jambak.v3i2.12257

Abstract

The purpose of this study was to test and analyze the effect of brand trust, celebrity endorsement, and brand association on purchasing decisions for Samsung mobile phones. This study uses quantitative research methods and focuses on people who live in Banyumas. Respondents used in this research sample were 143, which is in accordance with the criteria involved in purchasing decisions for Samsung mobile phones. The data collection method is through a questionnaire distribution survey which is measured on a 5-point Likert scale and analysed through the SPSS 26 application. The results showed that brand trust, celebrity endorsement, and brand association have a positive and significant effect on purchasing decisions for Samsung mobile phones.
Pengaruh Pelatihan, Motivasi, Disiplin dan Lingkungan Kerja Terhadap Kinerja Karyawan PT Cahaya Optima Karya Jakarta Pusat Sylvia Nur Saputri; Purnadi Purnadi; Hengky Widhiandono; Restu Frida Utami
El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Vol. 7 No. 2 (2026): El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/elmal.v7i2.11238

Abstract

Employee performance plays a fundamental role in determining the achievement of corporate targets, making effective human resource management a necessity. In this context, PT Cahaya Optima Karya is still faced with several strategic problems, namely training programs that are not comprehensively structured, levels of motivation and work discipline that need to be improved, and the contribution of the work environment that is not optimal in driving productivity. The research method applied is quantitative. The sampling technique uses a census, where questionnaires are distributed to the entire employee population of 113 people. Furthermore, the collected primary data were analyzed using Structural Equation Modeling (SEM) with a Partial Least Square (PLS) approach operated through the Smart PLS 3 application. The results of the hypothesis testing indicate that the variables of motivation and work discipline have a positive and significant effect on employee performance. Although showing a positive direction of influence, the variables of training and work environment were not proven to be statistically significant.
PENGARUH BRAND AMBASSADOR, BRAND IMAGE, WORD OF MOUTH, DAN LIFESTYLE TERHADAP KEPUTUSAN PEMBELIAN SEPATU NEW BALANCE PADA GENERASI Z Restu Frida Utami; Ratna Utami; Rifka Utami Arofah; Dian Widyaningtyas; Alfato Yusnar Kharismasyah
Jurnal MBE Manajemen Bisnis, Equilibrium Vol 12 No 1 (2026): Jurnal Manajemen dan Bisnis Equilibrium
Publisher : Program Studi Manajemen, Fakultas Ekonomi dan Bisnis, Universitas Ngurah Rai

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Tujuan penelitian ini adalah untuk menganalisis pengaruh brand ambassador, brand image, word of mouth dan lifestyle terhadap keputusan pembelian sepatu New Balance pada Generasi Z. Metode penelitian ini dengan pendekatan kuantitatif. Pengambilan sempel dalam penelitian ini menerapkan teknik purposive sampling dengan kriteria generasi Z (usia 17-28 tahun) yang pernah melakukan pembelian dan menggunakan sepatu New Balance. Jumlah responden yang memenuhi kriteria penelitian sebanyak 115 responden. Data dikumpulkan melalui kuesioner dengan skala Likert lima poin dan dianalisis menggunakan regresi berganda dengan alat bantu SEM-PLS. Hasil analisis menunjukkan brand ambassador tidak berpengaruh signifikan terhadap keputusan pembelian. Sebaliknya brand image, word of mouth, dan lifestyle berpengaruh positif dan signifikan terhadap keputusan pembelian. Temuan ini mengindikasikan bahwa strategi pemasaran produk sepatu yang mentargetkan Generasi Z perlu difokuskan pada penguatan brand image, optimalisasi word of mouth positif, serta penyesuaian produk dengan gaya hidup dan nilai yang dianut Generasi Z.
The Effect of Product Quality, Brand Image, Electronic Word of Mouth and Packaging on Purchasing Decisions Aqsha Anantha; Arini Hidayah; Totok Haryanto; Restu Frida Utami
Innovation Business Management and Accounting Journal Vol. 3 No. 3 (2024): July - September
Publisher : Trescode Green Organization

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56070/ibmaj.2024.041

Abstract

This study aims to assess the impact of Product Quality, Brand Image, Electronic Word of Mouth (EWOM), and Packaging on the purchasing decisions for Hot Wheels diecast cars. The study's population includes individuals who have bought Hot Wheels products and are members of the Hot Wheels Indonesia community, with a sample size of 115 respondents as determined by the researcher. The purposive sampling method was used, and data analysis was conducted with multiple linear regression and correlation using SPSS version 26. The findings indicate that the product quality variable (KUAL) significantly influences purchasing decisions (KP) for Hot Wheels diecast cars, while the brand image variable (BI) does not have a significant impact on purchasing decisions. Both the electronic word of mouth (EWOM) and packaging (KEM) variables significantly affect purchasing decisions. In summary, product quality, brand image, electronic word of mouth, and packaging all have a positive and significant impact on purchasing decisions.
Determinasi Nilai Perusahaan: Peran Struktur Modal, Profitabilitas, Leverage, dan Ukuran Perusahaan Dita Ardianti; Wida Purwidianti; Erna Handayani; Restu Frida Utami
Jurnal Manajemen dan Bisnis Indonesia Vol. 12 No. 1 (2026): Edisi Bulan Juni
Publisher : Universitas Muhammadiyah Jember

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Perusahaan sektor basic materials berperan strategis sebagai penyedia bahan baku industri hilir, sehingga peningkatan nilai perusahaan melalui pengelolaan kinerja optimal menjadi kunci mempertahankan posisi strategis di tengah dinamika ekonomi. Penelitian ini menganalisis pengaruh struktur modal, profitabilitas, leverage, dan ukuran perusahaan terhadap nilai perusahaan sektor basic materials di Bursa Efek Indonesia periode 2022-2024. Kebaruan penelitian terletak pada analisis komprehensif periode pasca pandemi di sektor basic materials yang menghadapi pemulihan ekonomi dan fluktuasi harga komoditas global, kondisi yang belum banyak dieksplorasi penelitian sebelumnya. Populasi penelitian mencakup 96 perusahaan dengan 40 perusahaan sebagai sampel melalui purposive sampling, menghasilkan 95 data observasi. Metode analisis menggunakan regresi linear berganda dengan uji asumsi klasik, uji t, uji F, dan koefisien determinasi melalui SPSS versi 27. Hasil menunjukkan struktur modal, profitabilitas, dan ukuran perusahaan berpengaruh positif signifikan, sedangkan leverage tidak berpengaruh signifikan. Temuan ini memperkaya teori yang digunakan, dengan menunjukkan bahwa pada sektor basic materials, keseimbangan antara manfaat dan risiko leverage belum optimal dipersepsikan investor, serta memberikan pedoman praktis bagi manajemen untuk fokus pada optimalisasi struktur modal, profitabilitas, dan perluasan skala usaha.
Effect of Self-Efficacy, Work Discipline, Job Satisfaction, and Employee Engagement on Employee Performance Putri Anggi Irawan; Akhmad Darmawan; Purnadi Purnadi; Restu Frida Utami
BIMA Journal (Business, Management, & Accounting Journal) Vol. 7 No. 1 (2026)
Publisher : Perkumpulan Dosen Muda (PDM) Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37638/bima.7.1.1065-1074

Abstract

Purpose: This study aims to examine the effects of work discipline, self-efficacy, job satisfaction, and employee engagement on employee performance in a manufacturing company. This research is important to understand how both psychological and behavioral factors influence performance in high-pressure and routine industrial environments. Methodology: The study employs a quantitative approach using a survey method. Data were collected through questionnaires distributed to 100 employees of PT Royal Korindah, Purbalingga. The data were analyzed using multiple linear regression with the assistance of SPSS software. Results: The findings show that work discipline, self-efficacy, job satisfaction, and employee engagement simultaneously have a significant effect on employee performance. Partially, work discipline and employee engagement have a negative and significant effect, while self-efficacy and job satisfaction have a positive and significant effect on employee performance. Findings: The results indicate that excessive discipline and employee engagement may reduce performance, particularly in manufacturing jobs characterized by repetitive tasks and high work pressure. Novelty and Originality: This study provides new insights by revealing the potential negative impact of excessive discipline and engagement on performance in the manufacturing sector, which is rarely discussed in previous studies. Conclusion: Balanced human resource management that considers employees’ psychological conditions is essential to achieve sustainable employee performance. Type of Paper: This paper is an empirical research paper.
Impact of Board Diversity and Institutional Ownership on Performance and Risk of LQ45 Firms Syarila Asri Febiani; Naelati Tubastuvi; Wida Purwidianti; Restu Frida Utami
MAKSIMUM: Media Akuntansi Universitas Muhammadiyah Semarang Vol 16, No 1 (2026): Maksimum: Media Akuntansi Universitas Muhammadiyah Semarang
Publisher : Universitas Muhammadiyah Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26714/mki.16.1.2026.034-048

Abstract

This study examines the influence of board diversity (gender, nationality, and age) and institutional ownership on company performance and risk among companies listed on the LQ45 index from 2020 to 2023. This study employs a quantitative approach, utilising secondary data collected from company annual reports. The sample comprises 25 companies and 100 observations spanning 4 years. The analysis was conducted using multiple linear regression in StataMP 17 to determine the influence of independent variables on company performance, measured by Return on Assets (ROA), and on company risk, calculated using the Debt-to-Equity Ratio (DER). The results indicate that board diversity has a significant positive effect on ROA, while gender and age diversity do not show a substantial impact on company performance. On the other hand, institutional ownership has a significant adverse effect on ROA, indicating that higher institutional ownership tends to reduce a company's performance. All independent variables also had no significant impact on company risk (DER). These findings suggest that, although board diversity and institutional ownership can theoretically enhance oversight and decision-making, their practical implications remain limited due to the low proportion of female, foreign, and young directors, as well as the lack of active institutional involvement. This study contributes to the corporate governance literature in the Indonesian capital market and suggests that future research should include mediation or moderation variables to gain a more comprehensive understanding.
STRATEGI PENGUATAN RESILIENSI BISNIS MENUJU SUSTAINABILITY PADA PELAKU UMKM DI BANYUMAS Ika Rahmawati; Anur Inayati; Restu Frida Utami
Jurnal Terapan Ekonomi dan Bisnis Vol 6 No 1 (2026): Maret
Publisher : Universitas Muhammadiyah Ponorogo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24269/jteb.v6i1.12744

Abstract

The survival of MSMEs to this day is a sign of the strength of the business management they employ and the support they receive from various parties. Banyumas Regency is one of the areas that is quite aggressive in the growth of MSMEs; currently, there are 8,557 registered MSMEs. Among them are several business owners who are members of the Aisyiyah women's empowerment movement. The purpose of this community service activity is to provide insight into the concepts of marketing strategy, digital technology, socialization of sustainable development, simple financial record-keeping, and business communication. The methods used in this activity consist of 4 stages: observation, socialization and training, monitoring and evaluation, and final report preparation. The results of the activity were obtained thru pre-tests and post-tests, where at the beginning of the socialization and training, about 30% of the participants understood the importance of business sustainability, and after participating in this activity, this increased significantly, with 70% of the participants able to understand the socialization and training materials. Therefore, it is hoped that from this activity, all participants will be able to seriously implement the training materials and practices as a strategy for resilience toward the sustainability of their businesses. Keywords: MSMEs, Marketing Strategy, Digital Technology, Business Communication, Business Resilience, Sustainability.
Co-Authors Aeni, Nurul Nur Afiani, Mirza Zulmi Akhmad Darmawan Akhmad Darmawan Akhmad Fauzi Akmal Elmas Alrofi Alfato Yusnar Kharismasyah Anggraito, Lucky Annisa Ilma Hartikasari Anur Inayati Aqsha Anantha Arini Hidayah, Arini Arman, Faris Meirizki Arofah, Rifka Utami Athalia Farah Anggita Sriwidari Dian Papulasih Dian Widyaningtyas Dini Siswani Mulia Dita Ardianti Egidia Rikhadatul Aisy Erna Handayani Erny Rachmawati Fatmah Bagis Febriansyah, Wivan Hardyanthi, Try Hartikasari, Annisa Ilma Hengky Widhiandono, M.Si. S.E. Herni Justiana Astuti Herni Justiana Astuti Ika Rahmawati Ika Yustina Rahmawati Inayati, Nur Isna Istianah Istianah M Agung Miftahuddin M Makhrus M Makhrus Makhrus, M Maulida Nurul Innayah Mawaddah, Apriani Meydy Fauziridwan Mufida Nofiana Mufida Noviana Muryanto, Muhammad Naelati Tubastuvi Naelati Tubastuvi Nisa Hidayah Nofianingsih, Elsa Nur Apni Wulandari Petra, Dany Nofrizal Purnadi Purnadi Purnadi, Purnadi Putri Anggi Irawan Putri Dwi Cahyani Putri Dwi Cahyani, Putri Dwi Putri Maulidina Azzahra Rahmawati, Ika Yustina Ramdhani, Muhamad Luthfi Ratna Utami Refaldy Barry Saputra Rifka Utami Arofah Rizaldi Anggito Yudha Safitri Mukarromah Salsa Bila, Meisya Noor Saputra, Eqwar Selamat Eko Budi Santoso Siti Rahayu Slamet Budi Santoso Sri Wahyuni Sugeng Priyadi Suyoto Suyoto Suyoto Suyoto Suyoto Syarila Asri Febiani Syifaramadan, Choiruddin Sylvia Nur Saputri Totok Haryanto Tri Septin Muji Rahayu, Tri Septin Tubagus Zuhdan Azis Wahid, Dimas Lanang Rizky Wida Purwidianti