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All Journal IQTISHODUNA Jurnal Ekonomi Modernisasi Syntax Literate: Jurnal Ilmiah Indonesia AGRIPEAT Community Engagement and Emergence Journal (CEEJ) Bahtera Inovasi International Journal on Social Science, Economics and Art Jurnal Ekonomi Sibatik Journal : Jurnal Ilmiah Bidang Sosial, Ekonomi, Budaya, Teknologi, Dan Pendidikan Journal of Artificial Intelligence and Digital Business Jurnal Ekonomi Pembangunan, Manajemen & Bisnis, Akuntansi Jurnal Pengabdian Masyarakat International Journal of Economics and Management Research
Meitiana Meitiana, Meitiana
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Religion Agriculture, Biological Sciences & Forestry Arts Humanities Biochemistry, Genetics & Molecular Biology Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences Other

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SALURAN PEMASARAN SEMANGKA MERAH TANPA BIJI (Amara F1) DI DESA HENDA KECAMATAN JABIREN RAYA KABUPATEN PULANG PISAU: CHANNELS INSTITUTIONS FOR RED SEEDLESS WATERMELON (Amara F1) IN HENDA VILLAGE JABIREN RAYA DISTRICT PULANG PISAU REGENCY sunaryati, revi; Meitiana, Meitiana; Karuehni, Inna
AgriPeat Vol. 26 No. 02 (2025): JURNAL AGRIPEAT Vol. 26 No. 02 September 2025
Publisher : Fakultas Pertanian Universitas Palangka Raya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36873/agp.v26i02.22535

Abstract

ABSTRAK Penelitian ini bertujuan untuk: mengetahui saluran dan lembaga yang terlibat dalam pemasaran Semangka Merah Tanpa Biji (Amara F1) serta fungsi-fungsi pemasaran yang dilakukan dalam pemasaran Semangka Merah Tanpa Biji (Amara F1) di Desa Henda Kecamatan Jabiren Raya Kabupaten Pulang Pisau. Saluran pemasaran Semangka Merah Tanpa Biji (Amara F1) di Desa Henda yaitu, saluran pemasaran I hanya melibatkan satu lembaga pemasaran yaitu pedagang ecer di Kabupaten Pulang Pisau. Alurnya dimulai dari petani, pedagang ecer dan konsumen dan saluran pemasaran II melibatkan dua lembaga pemasaran yaitu pedagang besar di Kota Palangka Raya dan pedagang ecer di Kota Palangka Raya. Alurnya dimulai dari petani, pedagang besar, pedagang ecer dan konsumen. Fungsi-fungsi pemasaran yang dilakukan dalam pemasaran Semangka Merah Tanpa Biji (Amara F1) yaitu pada saluran pemasaran I dan saluran pemasaran II terdiri atas fungsi pertukaran (exchange function) berupa fungsi penjualan dan fungsi pembelian, fungsi fisik (physical function) berupa fungsi pengangkutan dan fungsi penyimpanan, fungsi fasilitas (facility function) berupa fungsi pembiayaan, fungsi penanggungan resiko dan fungsi informasi pasar. Kata Kunci: Semangka, Pemasaran, Saluran, Lembaga, Fungsiindo
PENGARUH EXPERIENTIAL MARKETING & KUALITAS ACARA TERHADAP MINAT BERKUNJUNG ULANG MELALUI KEPUASAN PENGUNJUNG SEBAGAI VARIABEL INTERVENING (STUDI KASUS PADA PENGUNJUNG ACARA MINGGUAN HUMA BETANG NIGHT PALANGKA RAYA) Sihombing, Salbetta; Kristinae, Vivy; Borneo Poetra, Gema; Meitiana, Meitiana
SIBATIK JOURNAL: Jurnal Ilmiah Bidang Sosial, Ekonomi, Budaya, Teknologi, Dan Pendidikan Vol. 4 No. 10 (2025)
Publisher : Penerbit Lafadz Jaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/sibatik.v4i10.3533

Abstract

This study examines the effects of experiential marketing and event quality on revisit intention, mediated by visitor satisfaction, in the weekly Huma Betang Night cultural event (Palangka Raya, Indonesia). A quantitative survey of 75 visitors was analyzed using PLS-SEM (SmartPLS 3.0). Results indicate positive, significant paths: experiential marketing → satisfaction (β = 0.392; p < 0.001), event quality → satisfaction (β = 0.404; p < 0.001), satisfaction → revisit intention (β = 0.431; p < 0.001), experiential marketing → revisit intention (β = 0.251; p = 0.002), and event quality → revisit intention (β = 0.262; p = 0.005). Satisfaction partially mediates the effects of experiential marketing (indirect β = 0.169; p = 0.001) and event quality (indirect β = 0.174; p < 0.001) on revisit intention. Model explanatory power is moderate (R² satisfaction = 0.321; R² revisit intention = 0.497). The findings highlight the importance of sensory–affective experiences and service/process quality to strengthen visitor satisfaction and revisit intention in secondary-city cultural night contexts.
The Customer Satisfaction Roles in Customer Satisfaction Affect the Quality of Service Customer Loyalty Sihombing, Ati Fitriani; Meitiana, Meitiana
JEMBA: Jurnal Ekonomi Pembangunan, Manajemen & Bisnis, Akuntansi Vol. 4 No. 1 (2024): JEMBA : Jurnal Ekonomi Pembangunan, Manajemen dan Bisnis, Akuntansi
Publisher : Fakultas Ekonomi dan Bisnis, Universitas Palangka Raya (UPR)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52300/jemba.v4i1.15481

Abstract

Customer loyalty is a very important aspect, and therefore, efforts are needed to increase customer loyalty by using several supporting factors, such as improving service quality so that customers are satisfied. This study aims to determine the effect of service quality on customer loyalty mediated by customer satisfaction. This research is quantitative. The sample obtained in this study was selected using simple random sampling. The number of samples used in this study was 78. The data analysis method used was the Partial Least Square (PLS) approach. The results of the study indicate that hypothesis 1 is significant, with a t-statistic value of 37.397 > 1.96 and a p-value of 0.000 < 0.05. This result proves that service quality plays a role in creating customer satisfaction and increasing customer loyalty. Hypothesis 2 is significant, with a t-statistic value of 23.791 > 1.96 and a p-value of 0.000 < 0.05. This result proves that service quality has a role in creating customer satisfaction and increasing customer loyalty. Hypothesis 3 is significant with a t-statistic value of 8.002 > 1.96 and a p-value of 0.000 < 0.05. This result proves that customer satisfaction is important in increasing customers' loyalty at Café Bandrek Opung Palangkaraya.
Capital Market Inclusion Improvement Strategies in Central Kalimantan Riru Apriandami Ngindra; Meitiana, Meitiana; Fitria Husnatarina
International Journal of Economics and Management Research Vol. 4 No. 1 (2025): : International Journal of Economics and Management Research
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/ijemr.v4i1.442

Abstract

The capital market plays a crucial role in driving national economic development, including in the Central Kalimantan Province. However, the level of inclusion in this region remains relatively low, with only 5.19% of the productive-age population registered as investors. This study aims to identify the primary obstacles and propose strategic solutions to enhance capital market literacy and participation in Central Kalimantan. The research employs a library research method, focusing on the analysis of scholarly literature, secondary data, and official publications from relevant financial institutions. Through this approach, the study identifies three major barriers to inclusion: (1) the limited availability of Investment Galleries, particularly in educational institutions; (2) inadequate financial education access in remote and rural areas; and (3) a shortage of certified professionals within securities companies. To address these challenges, three strategic initiatives are proposed: (a) expanding the establishment of Investment Galleries in universities and schools without existing capital market partnerships; (b) implementing consistent financial literacy programs through both offline and online platforms, especially targeting remote regions; and (c) offering initial investment incentives to attract and engage new investors. These strategies are expected to improve financial awareness, broaden public participation, and support sustainable growth in capital market activities across Central Kalimantan, ultimately contributing to greater regional economic inclusion.
Strategi Pengembangan Sumber Daya Manusia Yang Profesional Dan Berdaya Saing Tinggi Pada Pt. Pln (Persero) Unit Pelaksana Proyek Kalimantan Bagian Barat Melanno, Osta; Meitiana, Meitiana; Sintani, Lelo
Syntax Literate Jurnal Ilmiah Indonesia
Publisher : Syntax Corporation

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36418/syntax-literate.v10i6.59937

Abstract

Human resources are one of the strategic assets owned by every organization and need to be fostered, developed, and trained continuously. Professional and highly competitive workers are able to provide optimal performance and service to the community. This study aims to analyze and describe the implementation of HR development, the factors that influence it, and the strategies applied in the process at the West Kalimantan Project Implementation Unit 3 owned by PT. PLN (Persero). The location of the study is in Palangkaraya, Central Kalimantan. The approach used is descriptive qualitative with data analysis techniques through data reduction, data presentation, and drawing conclusions, and assisted by the Nvivo 12 Plus application. The results of the study indicate that the implementation of HR development includes: (a) identification of needs, (b) program planning, (c) program implementation, and (d) evaluation or feedback. The factors that influence HR development consist of: (a) organizational strategy, (b) employee needs, (c) implementation of development programs, and (d) leadership and management. The strategies implemented to create professional and competitive human resources include: (a) training and development programs, (b) providing certification, (c) employee welfare policies, and (d) leadership development.
ANALISIS PENGARUH FEAR OF MISSING OUT (FOMO) DAN GAYA HIDUP TERHADAP KEPUTUSAN PEMBELIAN PRODUK PADA PROMO VOUCHER TIKTOK SHOP DI KOTA PALANGKA RAYA (STUDI KASUS PADA ROTI’O LIPPO PLAZA) Yosephin Damayanti Hutagalung, Ayesha; Tri Harinie, Luluk; Sukmani, Meylinda; Meitiana, Meitiana
SIBATIK JOURNAL: Jurnal Ilmiah Bidang Sosial, Ekonomi, Budaya, Teknologi, Dan Pendidikan Vol. 5 No. 2 (2026)
Publisher : Penerbit Lafadz Jaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/sibatik.v5i2.4410

Abstract

The growth of social commerce through TikTok Shop has revolutionized the way people make purchases, largely due to psychological factors and lifestyles. This study explores the role of fear of missing out (FoMo) and lifestyle in influencing individual choices when purchasing Roti'O products using TikTok Shop vouchers in Palangka Raya. The research employed a quantitative survey approach. Data were collected from 96 individuals who had purchased Roti'O products using TikTok Shop vouchers. Data analysis was performed using multiple linear regression using SPSS. The results show that FoMo has a positive and significant influence on shopping decisions. Both FoMo and lifestyle together significantly impact shopping choices. These findings suggest that the pressure to stay on top of deals and lifestyles influenced by social media platforms are key factors driving people to shop. This research broadens the understanding of digital consumer behavior and provides valuable insights for marketing strategies in social commerce.
PENGARUH KUALITAS WEBSITE DAN E-SERVICE QUALITY TERHADAP IMPULSIVE BUYING KONSUMEN TIKTOK SHOP: STUDI PADA MAHASISWA MANAJEMEN FEB UNIVERSITAS PALANGKA RAYA Simbolon, Seylafani; Meitiana, Meitiana; Sukmani, Meylinda; Pakpahan, Aston
SIBATIK JOURNAL: Jurnal Ilmiah Bidang Sosial, Ekonomi, Budaya, Teknologi, Dan Pendidikan Vol. 5 No. 2 (2026)
Publisher : Penerbit Lafadz Jaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/sibatik.v5i2.4436

Abstract

The rapid growth of the digital economy and the high usage of TikTok Shop in Indonesia have significantly influenced consumer behavior, particularly the increase in impulsive buying, especially among university students. This phenomenon is influenced by several factors, including website quality and e-service quality provided by the platform. This study aims to analyze the effect of website quality and e-service quality on impulsive buying behavior of TikTok Shop consumers among Management students at the Faculty of Economics and Business, University of Palangka Raya. This research employs a quantitative approach using a survey method. Primary data were collected through questionnaires distributed to 96 respondents selected using purposive sampling techniques. Data analysis was conducted using multiple linear regression with the assistance of SPSS software. The results are expected to indicate that website quality significantly affects impulsive buying, e-service quality significantly affects impulsive buying, and both website quality and e-service quality simultaneously have a significant effect on impulsive buying behavior of TikTok Shop consumers. This study is expected to contribute theoretically to the development of digital consumer behavior studies and provide practical insights for business practitioners and social commerce platforms in designing effective and responsible online shopping experiences, particularly for the student segment.
Pengaruh Kualitas Pelayanan Terhadap Loyalitas Nasabah dengan Kepuasan sebagai Variabel Intervening pada PT. Bina Area Persada (Studi Nasabah Kredit Konsumtif Outsourcing di Bank Kalteng) Tanggara, Denny Yaeviren; Sintani, Lelo; Meitiana, Meitiana
Community Engagement and Emergence Journal (CEEJ) Vol. 6 No. 6 (2025): Community Engagement & Emergence Journal (CEEJ)
Publisher : Yayasan Riset dan Pengembangan Intelektual

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/ceej.v6i6.9813

Abstract

Tujuan dari penelitian ini adalah untuk mengetahui dan menganalisis bagaimana pengaruh Kualitas Pelayanan dan Kepuasan Nasabah terhadap Loyalitas Nasabah Bank Kalteng. Peneliti menggunakan pendekatan kuantitatif, pengambilan data menggunakan penyebaran kuesioner pada 100 responden yang merupakan seluruh nasabah Bank Kalteng yang menggunakan jasa PT. Bina Area Persada. Teknik analisis yang digunakan adalah Structural Equation Modeling dengan Partial Least Square (SEM-PLS). Hasil pengujian menemukan bahwa Kualitas Pelayanan berpengaruh positif terhadap Kepuasan Nasabah dan Loyalitas Nasabah. Kepuasan Nasabah berpengaruh positif terhadap Loyalitas Nasabah, serta Kualitas Pelayanan berpengaruh positif terhadap Loyalitas Nasabah ketika dimediasi oleh Kepuasan Nasabah. Sehingga untuk meningkatkan loyalitas nasabah, maka Bank Kalteng harus memperhatikan faktor-faktor yang dapat mempengaruhi Kepuasan Nasabah dan Loyalitas Nasabah.
Analisis Pengaruh E-Govqual Terhadap Kepuasan Pengguna Melalui Persepsi Manfaat Pada Layanan Unit Pelaksana Teknis Perlindungan Perempuan dan Anak (UPT PPA) Provinsi Kalimantan Tengah Christina, Ghebby; Meitiana, Meitiana; Neneng, Sunaryo; Sintani , Lelo
Syntax Literate Jurnal Ilmiah Indonesia
Publisher : Syntax Corporation

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36418/syntax-literate.v11i2.63623

Abstract

Penelitian ini dilatarbelakangi oleh meningkatnya kasus kekerasan terhadap perempuan dan anak di Kalimantan Tengah, namun partisipasi penggunaan layanan digital UPT PPA masih minim. Penelitian ini bertujuan untuk menganalisis pengaruh E-GovQual terhadap kepuasan pengguna dengan persepsi manfaat sebagai variabel mediasi pada layanan digital UPT PPA Provinsi Kalimantan Tengah. Metode penelitian menggunakan pendekatan kuantitatif survei dengan total 116 responden yang dipilih melalui teknik purposive sampling dari populasi pelapor periode 2022-2024. Analisis data dilakukan menggunakan Structural Equation Model (SEM-PLS). Hasil penelitian menunjukkan bahwa E-GovQual tidak berpengaruh signifikan secara langsung terhadap kepuasan pengguna. Namun, E-GovQual berpengaruh signifikan terhadap persepsi manfaat. Selanjutnya, persepsi manfaat berpengaruh signifikan terhadap kepuasan pengguna. Temuan penting dalam penelitian ini adalah persepsi manfaat terbukti memediasi hubungan antara E-GovQual dan kepuasan pengguna secara signifikan. Hal ini menyimpulkan bahwa kualitas layanan digital hanya dapat menciptakan kepuasan jika pengguna merasakan manfaat nyata dari sistem tersebut.
PENGARUH MEDIA SOSIAL DAN PERSEPSI HARGA TERHADAP MINAT BELI KONSUMEN DENGAN CITRA MEREK SEBAGAI MEDIASI PADA UMKM KAMPUNG LAUK PALANGKA RAYA Dendy, Dendy; Meitiana, Meitiana; Peridawaty, Peridawaty; Budiman Bancin, John
SIBATIK JOURNAL: Jurnal Ilmiah Bidang Sosial, Ekonomi, Budaya, Teknologi, Dan Pendidikan Vol. 5 No. 4 (2026)
Publisher : Penerbit Lafadz Jaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/sibatik.v5i4.4517

Abstract

This study aims to analyze the influence of social media and price perception on consumer purchase intention with brand image as a mediating variable at UMKM Kampung Lauk Palangka Raya. The research method employed a quantitative approach using Partial Least Square-Structural Equation Modeling (PLS-SEM) analysis on 97 respondents who are consumers of UMKM Kampung Lauk. The results show that social media has no significant effect on brand image (t-statistic 0.420, p-value 0.675), but has a significant negative effect on consumer purchase intention (t-statistic 2.447, p-value 0.014). Price perception has a very strong positive effect on brand image (t-statistic 11.313, p-value 0.000) with a path coefficient of 0.801, but does not directly affect consumer purchase intention (t-statistic 0.105, p-value 0.917). Brand image significantly and positively influences consumer purchase intention (t-statistic 3.339, p-value 0.001) with a path coefficient of 0.489. Mediation testing indicates that brand image does not mediate the influence of social media on purchase intention (Direct-only nonmediation), but fully mediates the influence of price perception on consumer purchase intention (Indirect-only mediation) with a coefficient of 0.392. This study concludes that brand image is a highly dominant key factor in increasing consumer purchase intention, and positive price perception must first establish a good brand image before it can drive purchase intention. UMKM Kampung Lauk needs to optimize its social media strategy and maintain price consistency with product quality to strengthen brand image and increase consumer purchase intention.
Co-Authors Aprilita, Aprilita Christina, Ghebby Dendy, Dendy Ferdinand Ferdinand, Ferdinand Fitria Husnatarina Gema Borneo Poetra Hansly, Hansly John Budiman Bancin Karuehni, Inna Kristinae, Vivy Lelo Sintani Meidian Krisna, Kade Chrysti Melanno, Osta Neneng, Sunaryo Novan, Novan Pakpahan, Aston Peridawaty, Peridawaty Revi Sunaryati Riru Apriandami Ngindra Saingan, Alalanda Ludus Sihombing, Ati Fitriani Sihombing, Salbetta Simbolon, Seylafani Sintani , Lelo Sukmani, Meylinda Syamsudin, Achmad Tanggara, Denny Yaeviren Tri Harinie, Luluk Victor Victor Yosephin Damayanti Hutagalung, Ayesha