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All Journal IQTISHODUNA Jurnal Ekonomi Modernisasi Syntax Literate: Jurnal Ilmiah Indonesia AGRIPEAT Jurnal Ekonomi Manajemen Sistem Informasi Community Engagement and Emergence Journal (CEEJ) Bahtera Inovasi International Journal on Social Science, Economics and Art Jurnal Ekonomi Sibatik Journal : Jurnal Ilmiah Bidang Sosial, Ekonomi, Budaya, Teknologi, Dan Pendidikan International Journal of Applied Finance and Business Studies SENTRI: Jurnal Riset Ilmiah Journal of Artificial Intelligence and Digital Business Jurnal Ekonomi Pembangunan, Manajemen & Bisnis, Akuntansi AKSIOMA : Jurnal Sains Ekonomi dan Edukasi Jurnal Pengabdian Masyarakat International Journal of Economics and Management Research
Meitiana Meitiana, Meitiana
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Religion Aerospace Engineering Agriculture, Biological Sciences & Forestry Arts Humanities Biochemistry, Genetics & Molecular Biology Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences Other

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The Effect of Digital Marketing on Interest in Buying Indihome Products with the Role of Brand Image as an Intervening Variable Victor, Victor; Meitiana, Meitiana; Kristinae, Vivy; Aprilita, Aprilita
RIGGS: Journal of Artificial Intelligence and Digital Business Vol. 4 No. 1 (2025): Februari - April
Publisher : Prodi Bisnis Digital Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/riggs.v4i1.422

Abstract

This study examines the effect of digital marketing on purchase intention of IndiHome products, with brand image as an intervening variable. This study contributes to understanding the effectiveness of digital marketing strategies in increasing customer purchase intention and strengthening brand image. This research uses the Partial Least Squares-Structural Equation Modeling (PLS-SEM) method with a quantitative approach. Data were collected through questionnaires distributed to 100 IndiHome customers in Palangka Raya. The results showed that digital marketing has a positive and significant effect on purchase intention, both directly and indirectly through improving brand image. These findings emphasize the importance of an effective digital marketing strategy in shaping brand image and driving customer purchasing decisions. The implications of this research can help PT Telkom in optimizing marketing strategies to increase IndiHome's competitiveness in the telecommunications industry.
SALURAN PEMASARAN SEMANGKA MERAH TANPA BIJI (Amara F1) DI DESA HENDA KECAMATAN JABIREN RAYA KABUPATEN PULANG PISAU: CHANNELS INSTITUTIONS FOR RED SEEDLESS WATERMELON (Amara F1) IN HENDA VILLAGE JABIREN RAYA DISTRICT PULANG PISAU REGENCY sunaryati, revi; Meitiana, Meitiana; Karuehni, Inna
AgriPeat Vol. 26 No. 02 (2025): JURNAL AGRIPEAT Vol. 26 No. 02 September 2025
Publisher : Fakultas Pertanian Universitas Palangka Raya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36873/agp.v26i02.22535

Abstract

ABSTRAK Penelitian ini bertujuan untuk: mengetahui saluran dan lembaga yang terlibat dalam pemasaran Semangka Merah Tanpa Biji (Amara F1) serta fungsi-fungsi pemasaran yang dilakukan dalam pemasaran Semangka Merah Tanpa Biji (Amara F1) di Desa Henda Kecamatan Jabiren Raya Kabupaten Pulang Pisau. Saluran pemasaran Semangka Merah Tanpa Biji (Amara F1) di Desa Henda yaitu, saluran pemasaran I hanya melibatkan satu lembaga pemasaran yaitu pedagang ecer di Kabupaten Pulang Pisau. Alurnya dimulai dari petani, pedagang ecer dan konsumen dan saluran pemasaran II melibatkan dua lembaga pemasaran yaitu pedagang besar di Kota Palangka Raya dan pedagang ecer di Kota Palangka Raya. Alurnya dimulai dari petani, pedagang besar, pedagang ecer dan konsumen. Fungsi-fungsi pemasaran yang dilakukan dalam pemasaran Semangka Merah Tanpa Biji (Amara F1) yaitu pada saluran pemasaran I dan saluran pemasaran II terdiri atas fungsi pertukaran (exchange function) berupa fungsi penjualan dan fungsi pembelian, fungsi fisik (physical function) berupa fungsi pengangkutan dan fungsi penyimpanan, fungsi fasilitas (facility function) berupa fungsi pembiayaan, fungsi penanggungan resiko dan fungsi informasi pasar. Kata Kunci: Semangka, Pemasaran, Saluran, Lembaga, Fungsiindo
PENGARUH EXPERIENTIAL MARKETING & KUALITAS ACARA TERHADAP MINAT BERKUNJUNG ULANG MELALUI KEPUASAN PENGUNJUNG SEBAGAI VARIABEL INTERVENING (STUDI KASUS PADA PENGUNJUNG ACARA MINGGUAN HUMA BETANG NIGHT PALANGKA RAYA) Sihombing, Salbetta; Kristinae, Vivy; Borneo Poetra, Gema; Meitiana, Meitiana
SIBATIK JOURNAL: Jurnal Ilmiah Bidang Sosial, Ekonomi, Budaya, Teknologi, Dan Pendidikan Vol. 4 No. 10 (2025)
Publisher : Penerbit Lafadz Jaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/sibatik.v4i10.3533

Abstract

This study examines the effects of experiential marketing and event quality on revisit intention, mediated by visitor satisfaction, in the weekly Huma Betang Night cultural event (Palangka Raya, Indonesia). A quantitative survey of 75 visitors was analyzed using PLS-SEM (SmartPLS 3.0). Results indicate positive, significant paths: experiential marketing → satisfaction (β = 0.392; p < 0.001), event quality → satisfaction (β = 0.404; p < 0.001), satisfaction → revisit intention (β = 0.431; p < 0.001), experiential marketing → revisit intention (β = 0.251; p = 0.002), and event quality → revisit intention (β = 0.262; p = 0.005). Satisfaction partially mediates the effects of experiential marketing (indirect β = 0.169; p = 0.001) and event quality (indirect β = 0.174; p < 0.001) on revisit intention. Model explanatory power is moderate (R² satisfaction = 0.321; R² revisit intention = 0.497). The findings highlight the importance of sensory–affective experiences and service/process quality to strengthen visitor satisfaction and revisit intention in secondary-city cultural night contexts.
The Customer Satisfaction Roles in Customer Satisfaction Affect the Quality of Service Customer Loyalty Sihombing, Ati Fitriani; Meitiana, Meitiana
JEMBA: Jurnal Ekonomi Pembangunan, Manajemen & Bisnis, Akuntansi Vol. 4 No. 1 (2024): JEMBA : Jurnal Ekonomi Pembangunan, Manajemen dan Bisnis, Akuntansi
Publisher : Fakultas Ekonomi dan Bisnis, Universitas Palangka Raya (UPR)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52300/jemba.v4i1.15481

Abstract

Customer loyalty is a very important aspect, and therefore, efforts are needed to increase customer loyalty by using several supporting factors, such as improving service quality so that customers are satisfied. This study aims to determine the effect of service quality on customer loyalty mediated by customer satisfaction. This research is quantitative. The sample obtained in this study was selected using simple random sampling. The number of samples used in this study was 78. The data analysis method used was the Partial Least Square (PLS) approach. The results of the study indicate that hypothesis 1 is significant, with a t-statistic value of 37.397 > 1.96 and a p-value of 0.000 < 0.05. This result proves that service quality plays a role in creating customer satisfaction and increasing customer loyalty. Hypothesis 2 is significant, with a t-statistic value of 23.791 > 1.96 and a p-value of 0.000 < 0.05. This result proves that service quality has a role in creating customer satisfaction and increasing customer loyalty. Hypothesis 3 is significant with a t-statistic value of 8.002 > 1.96 and a p-value of 0.000 < 0.05. This result proves that customer satisfaction is important in increasing customers' loyalty at Café Bandrek Opung Palangkaraya.
Capital Market Inclusion Improvement Strategies in Central Kalimantan Riru Apriandami Ngindra; Meitiana, Meitiana; Fitria Husnatarina
International Journal of Economics and Management Research Vol. 4 No. 1 (2025): April : International Journal of Economics and Management Research
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/ijemr.v4i1.442

Abstract

The capital market plays a crucial role in driving national economic development, including in the Central Kalimantan Province. However, the level of inclusion in this region remains relatively low, with only 5.19% of the productive-age population registered as investors. This study aims to identify the primary obstacles and propose strategic solutions to enhance capital market literacy and participation in Central Kalimantan. The research employs a library research method, focusing on the analysis of scholarly literature, secondary data, and official publications from relevant financial institutions. Through this approach, the study identifies three major barriers to inclusion: (1) the limited availability of Investment Galleries, particularly in educational institutions; (2) inadequate financial education access in remote and rural areas; and (3) a shortage of certified professionals within securities companies. To address these challenges, three strategic initiatives are proposed: (a) expanding the establishment of Investment Galleries in universities and schools without existing capital market partnerships; (b) implementing consistent financial literacy programs through both offline and online platforms, especially targeting remote regions; and (c) offering initial investment incentives to attract and engage new investors. These strategies are expected to improve financial awareness, broaden public participation, and support sustainable growth in capital market activities across Central Kalimantan, ultimately contributing to greater regional economic inclusion.
Strategi Pengembangan Sumber Daya Manusia Yang Profesional Dan Berdaya Saing Tinggi Pada Pt. Pln (Persero) Unit Pelaksana Proyek Kalimantan Bagian Barat Melanno, Osta; Meitiana, Meitiana; Sintani, Lelo
Syntax Literate Jurnal Ilmiah Indonesia
Publisher : Syntax Corporation

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36418/syntax-literate.v10i6.59937

Abstract

Human resources are one of the strategic assets owned by every organization and need to be fostered, developed, and trained continuously. Professional and highly competitive workers are able to provide optimal performance and service to the community. This study aims to analyze and describe the implementation of HR development, the factors that influence it, and the strategies applied in the process at the West Kalimantan Project Implementation Unit 3 owned by PT. PLN (Persero). The location of the study is in Palangkaraya, Central Kalimantan. The approach used is descriptive qualitative with data analysis techniques through data reduction, data presentation, and drawing conclusions, and assisted by the Nvivo 12 Plus application. The results of the study indicate that the implementation of HR development includes: (a) identification of needs, (b) program planning, (c) program implementation, and (d) evaluation or feedback. The factors that influence HR development consist of: (a) organizational strategy, (b) employee needs, (c) implementation of development programs, and (d) leadership and management. The strategies implemented to create professional and competitive human resources include: (a) training and development programs, (b) providing certification, (c) employee welfare policies, and (d) leadership development.
Peran Dinas Perdagangan dan Perindustrian Provinsi Kalimantan Tengah dalam Fasilitasi Ekspor Industri Kecil dan Menengah (IKM)melalui Kegiatan Promosi Dagang pada Trade Expo Indonesia 2025 Putri, Zahra Widya; Meitiana, Meitiana; Margareta, Selly Aulia
AKSIOMA : Jurnal Sains Ekonomi dan Edukasi Vol. 3 No. 1 (2026): AKSIOMA : Jurnal Sains, Ekonomi dan Edukasi
Publisher : Lembaga Pendidikan dan Penelitian Manggala Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62335/aksioma.v3i1.2139

Abstract

This study evaluates the contribution of the Central Kalimantan Provincial Trade and Industry Office in supporting the promotion of IKM trade through the 2025 Trade Expo Indonesia (TEI). The method used is descriptive qualitative, involving interviews, observation, and document analysis. The findings indicate that Disdagperin functions as an operational organizer and technical assistant, although there are several selection stages that involve external parties. Participation in TEI 2025 has a positive impact in the form of increased product visibility, expanded global business connections, and follow-up on trade cooperation, even though the flow and process are different from previous years' TEI.
Pengaruh Pemasaran Konten dan Ulasan Pelanggan Online terhadap Keputusan Pembelian melalui Kepercayaan Pelanggan (Studi Kasus pada Generasi Z Pengguna TikTok Shop di Kota Palangka Raya) Amilia, Noor; Kristinae, Vivy; Sukmani, Meylinda; Meitiana, Meitiana
Jurnal Ekonomi Manajemen Sistem Informasi Vol. 7 No. 2 (2025): Jurnal Ekonomi Manajemen Sistem Informasi (November-Desember 2025)
Publisher : Dinasti Review

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/jemsi.v7i2.6815

Abstract

Tujuan dilakukan penelitian ini yaitu untuk menguji pengaruh pemasaran konten dan ulasan pelanggan online terhadap keputusan pembelian yang dimediasi oleh kepercayaan pelanggan. Sampel didapatkan menggunakan teknik Non-Probability Sampling, yang melibatkan sampel sebanyak 97 responden. Data dikumpulkan dengan menyebarkan kuesioner menggunakan Google Form, yang selanjutnya diolah dan dianalisis menggunakan Structural Equation Modelling-Partial Least Square (SEM-PLS) didukung oleh aplikasi SmartPLS versi 4.1. Temuan-temuan yaitu pemasaran konten mempunyai pengaruh terhadap kepercayaan pelanggan, ulasan pelanggan online tidak mempunyai pengaruh terhadap kepercayaan pelanggan, pemasaran konten tidak mempunyai pengaruh terhadap keputusan pembelian, ulasan pelanggan online mempunyai pengaruh terhadap keputusan pembelian, kepercayaan pelanggan mempunyai pengaruh terhadap keputusan pembelian, pemasaran konten mempunyai pengaruh terhadap keputusan pembelian melalui mediasi kepercayaan pelanggan, dan ulasan pelanggan online tidak mempunyai pengaruh terhadap keputusan pembelian melalui mediasi kepercayaan pelanggan.
ANALISIS PENGARUH FEAR OF MISSING OUT (FOMO) DAN GAYA HIDUP TERHADAP KEPUTUSAN PEMBELIAN PRODUK PADA PROMO VOUCHER TIKTOK SHOP DI KOTA PALANGKA RAYA (STUDI KASUS PADA ROTI’O LIPPO PLAZA) Yosephin Damayanti Hutagalung, Ayesha; Tri Harinie, Luluk; Sukmani, Meylinda; Meitiana, Meitiana
SIBATIK JOURNAL: Jurnal Ilmiah Bidang Sosial, Ekonomi, Budaya, Teknologi, Dan Pendidikan Vol. 5 No. 2 (2026)
Publisher : Penerbit Lafadz Jaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/sibatik.v5i2.4410

Abstract

The growth of social commerce through TikTok Shop has revolutionized the way people make purchases, largely due to psychological factors and lifestyles. This study explores the role of fear of missing out (FoMo) and lifestyle in influencing individual choices when purchasing Roti'O products using TikTok Shop vouchers in Palangka Raya. The research employed a quantitative survey approach. Data were collected from 96 individuals who had purchased Roti'O products using TikTok Shop vouchers. Data analysis was performed using multiple linear regression using SPSS. The results show that FoMo has a positive and significant influence on shopping decisions. Both FoMo and lifestyle together significantly impact shopping choices. These findings suggest that the pressure to stay on top of deals and lifestyles influenced by social media platforms are key factors driving people to shop. This research broadens the understanding of digital consumer behavior and provides valuable insights for marketing strategies in social commerce.
PENGARUH KUALITAS WEBSITE DAN E-SERVICE QUALITY TERHADAP IMPULSIVE BUYING KONSUMEN TIKTOK SHOP: STUDI PADA MAHASISWA MANAJEMEN FEB UNIVERSITAS PALANGKA RAYA Simbolon, Seylafani; Meitiana, Meitiana; Sukmani, Meylinda; Pakpahan, Aston
SIBATIK JOURNAL: Jurnal Ilmiah Bidang Sosial, Ekonomi, Budaya, Teknologi, Dan Pendidikan Vol. 5 No. 2 (2026)
Publisher : Penerbit Lafadz Jaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/sibatik.v5i2.4436

Abstract

The rapid growth of the digital economy and the high usage of TikTok Shop in Indonesia have significantly influenced consumer behavior, particularly the increase in impulsive buying, especially among university students. This phenomenon is influenced by several factors, including website quality and e-service quality provided by the platform. This study aims to analyze the effect of website quality and e-service quality on impulsive buying behavior of TikTok Shop consumers among Management students at the Faculty of Economics and Business, University of Palangka Raya. This research employs a quantitative approach using a survey method. Primary data were collected through questionnaires distributed to 96 respondents selected using purposive sampling techniques. Data analysis was conducted using multiple linear regression with the assistance of SPSS software. The results are expected to indicate that website quality significantly affects impulsive buying, e-service quality significantly affects impulsive buying, and both website quality and e-service quality simultaneously have a significant effect on impulsive buying behavior of TikTok Shop consumers. This study is expected to contribute theoretically to the development of digital consumer behavior studies and provide practical insights for business practitioners and social commerce platforms in designing effective and responsible online shopping experiences, particularly for the student segment.
Co-Authors Amilia, Noor Andre Setiawan Aprilita, Aprilita Borneo Poetra, Gema Christa, Usup Riassy Christina, Ghebby Ferdinand Ferdinand, Ferdinand Fitria Husnatarina Hansly, Hansly Harinie, Luluk Tri I Wayan Ruspendi Junaedi Irfani, Irfani John Budiman Bancin Karuehni, Ina Karuehni, Inna Kristinae, Vivy Landari , Yusi Lelo Sintani Margareta, Selly Aulia Meidian Krisna, Kade Chrysti Melanno, Osta Neneng, Sunaryo Novan, Novan Pakpahan, Aston Putri, Zahra Widya Revi Sunaryati Riastini, Ni Ketut Ani Riru Apriandami Ngindra Roby Sambung Saingan, Alalanda Ludus Sihombing, Ati Fitriani Sihombing, Salbetta Simbolon, Seylafani Sintani , Lelo Sonder, Johni Sukmani, Meylinda Syamsudin, Achmad Tanggara, Denny Yaeviren Tri Harinie, Luluk Victor Victor Yosephin Damayanti Hutagalung, Ayesha