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All Journal IQTISHODUNA Jurnal Ekonomi Modernisasi Syntax Literate: Jurnal Ilmiah Indonesia AGRIPEAT Management Studies and Entrepreneurship Journal (MSEJ) Bahtera Inovasi International Journal on Social Science, Economics and Art Studi Ilmu Manajemen dan Organisasi Jurnal Ekonomi Sibatik Journal : Jurnal Ilmiah Bidang Sosial, Ekonomi, Budaya, Teknologi, Dan Pendidikan International Journal of Applied Finance and Business Studies Journal of Artificial Intelligence and Digital Business Jurnal Ekonomi Pembangunan, Manajemen & Bisnis, Akuntansi Jurnal Pengabdian Masyarakat International Journal of Economics and Management Research
Meitiana Meitiana, Meitiana
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Journal : IQTISHODUNA

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PENGARUH KUALITAS LAYANAN TERHADAP LOYALITAS MELALUI KEPUASAN KONSUMEN PENGGUNA JASA TRANSPORTASI UDARA RUTE PALANGKA RAYA - JAKARTA Meitiana, Meitiana
IQTISHODUNA IQTISHODUNA (VOL 10, NO 1.
Publisher : Fakultas Ekonomi, UIN Maliki Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (36.716 KB)

Abstract

The increase in number of airlaines industry in Indonesia has caused price competition betweenairlines company, especially for the Palangka Raya - Jakarta route. In order to survive in this industry, theairlines company has made efficiency toreduce the costs. As thr result, service quality became lower, and it willaffecting consumer satisfaction. The objectives of this research are to analyze the effect of service qualitytowards  loyalty  through  consumer  satisfaction.  This  study  used  quantitative  research  method,  the  datacollection used questionnaires and scoring technique used Likert scale. The sample was 100 respondents.This correlation study aims to measure the effects of a particular variable towards other variables. The dataprocessing was analyzed by using Structure Equation Modeling (SEM) with Partial Least Square (PLS) software.The test results of the three hypotheses with PLS software indicated that the two hypotheses were acceptedand the one hypotheses were rejected. Service quality had significant effect towards consumers satisfaction.While consumers satisfaction had not insignificant effect towards loyalty. Then service quality had significanteffect toward loyalty
PENGARUH KUALITAS LAYANAN TERHADAP LOYALITAS MELALUI KEPUASAN KONSUMEN PENGGUNA JASA TRANSPORTASI UDARA RUTE PALANGKA RAYA - JAKARTA Meitiana, Meitiana
IQTISHODUNA IQTISHODUNA (VOL 10, NO 1.
Publisher : Fakultas Ekonomi, UIN Maliki Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (214.439 KB) | DOI: 10.18860/iq.v10i1.3580

Abstract

The increase in number of airlaines industry in Indonesia has caused price competition betweenairlines company, especially for the Palangka Raya - Jakarta route. In order to survive in this industry, theairlines company has made efficiency toreduce the costs. As thr result, service quality became lower, and it willaffecting consumer satisfaction. The objectives of this research are to analyze the effect of service qualitytowards loyalty through consumer satisfaction. This study used quantitative research method, the datacollection used questionnaires and scoring technique used Likert scale. The sample was 100 respondents.This correlation study aims to measure the effects of a particular variable towards other variables. The dataprocessing was analyzed by using Structure Equation Modeling (SEM) with Partial Least Square (PLS) software.The test results of the three hypotheses with PLS software indicated that the two hypotheses were acceptedand the one hypotheses were rejected. Service quality had significant effect towards consumers satisfaction.While consumers satisfaction had not insignificant effect towards loyalty. Then service quality had significanteffect toward loyalty.
Co-Authors Aditya Candra L. Awat, Natanael Andre Setiawan Anggreani, Putu Maudy Purnama Aprilita, Aprilita Borneo Poetra, Gema Bryanviko, Mayrichael Christa, Usup Riassy Ferdinand Ferdinand, Ferdinand Fitria Husnatarina Hansly, Hansly I Wayan Ruspendi Junaedi John Budiman Bancin Jonathan Giovanni Karuehni, Ina Karuehni, Inna Kristinae, Vivy Landari , Yusi Lelo Sintani Meidian Krisna, Kade Chrysti Melanno, Osta Nahan, Noorjaya Novan, Novan Prasetia, Gerry Agave Riastini, Ni Ketut Ani Riru Apriandami Ngindra Roby Sambung Saingan, Alalanda Ludus Sihombing, Ati Fitriani Sihombing, Salbetta Sonder, Johni Sunaryati, Revi Syamsudin, Achmad Victor Victor