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Evaluasi Pemanfaatan Dana Desa untuk Ketahanan Pangan Kampung Fonatu, Kabupaten Maybrat Lili Sarce Joi Sapari; Edward Clan; Vera Fonia Kocu
Journal of Innovative and Creativity Vol. 5 No. 2 (2025)
Publisher : Fakultas Ilmu Pendidikan Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/joecy.v5i2.1405

Abstract

The purpose of this study was to evaluate the food security program in North Aifat Village, Maybrat Regency. The analysis technique used was qualitative descriptive, using the theory of Miles and Huberman, with 5 informants. The results obtained were that the most potential supporting factor in the food security program was the availability of large land in each family so that it could produce large-scale harvests. Another supporting factor was that the community already had basic knowledge related to agriculture. The constraints faced by recipients of the food strengthening program in North Aifat Village were the lack of continuous assistance, then for pineapple and dragon fruit farming businesses the constraints were the availability and use of fertilizers and overcoming pests. While for catfish and chicken farming the constraints faced were feed and marketing media.
Pengaruh Inovasi dan Kualitas Pelayanan terhadap Keunggulan Bersaing UMKM Pauwbili Andrei Maryen; Edward Clan; Jenny Mardelin Kambu
Journal of Innovative and Creativity Vol. 5 No. 3 (2025)
Publisher : Fakultas Ilmu Pendidikan Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/joecy.v5i3.5490

Abstract

Establishing a continuously growing business capable of dominating the market is certainly the expectation of every entrepreneur. However, the increasing presence of competitors offering similar products has intensified business competition. In the midst of this growing competition, UMKM Pauwbili is required to take strategic measures to address these challenges by implementing product innovations and improving service quality in order to achieve competitive advantage. The purpose of this study is to determine whether innovation and service quality have an influence on competitive advantage. This research employs quantitative data with a sample of 40 customers of UMKM Pauwbili in Sorong City using a non-probability sampling method through purposive sampling. Data analysis was conducted using SPSS version 25. The results of this study indicate that: (1) Innovation has a significant influence on competitive advantage, (2) Service quality does not have a significant influence on competitive advantage, and (3) Innovation and service quality simultaneously influence competitive advantage.
PENERAPAN MANAJEMEN KINERJA DALAM MENINGKATKAN PRODUKTIVITAS UMKM KERIPIK KELADI DI KOTA SORONG Clan, Edward
JOURNAL MANAGEMENT ENTREPRENEURSHIP (JME) Vol 5 No 1 (2025): Journal Management Entrepreneurship (JME)
Publisher : Lembaga Penelitian dan Pengabdian, Universitas Kristen Papua

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56942/h2tjzc05

Abstract

Usaha Mikro, Kecil, dan Menengah (UMKM) memiliki peran penting dalam mendukung perekonomian daerah, termasuk di Kota Sorong. Salah satu usaha yang berkembang di masyarakat adalah usaha pengolahan keripik keladi. Namun, produktivitas usaha tersebut masih menghadapi berbagai tantangan, seperti pengelolaan usaha yang belum optimal serta penerapan manajemen kinerja yang masih sederhana. Penelitian ini bertujuan untuk menganalisis pengaruh penerapan manajemen kinerja terhadap produktivitas UMKM keripik keladi di Kota Sorong. Penelitian ini menggunakan pendekatan kuantitatif dengan metode survei. Populasi dalam penelitian ini adalah pelaku usaha keripik keladi di Kota Sorong dengan jumlah responden sebanyak 10 pelaku usaha. Teknik pengumpulan data dilakukan melalui observasi, wawancara, dan penyebaran kuesioner. Teknik analisis data yang digunakan adalah uji validitas, uji reliabilitas, serta analisis regresi linear sederhana. Hasil penelitian menunjukkan bahwa manajemen kinerja memiliki pengaruh positif dan signifikan terhadap produktivitas UMKM keripik keladi di Kota Sorong. Hal ini ditunjukkan oleh nilai signifikansi yang lebih kecil dari 0,05 serta koefisien regresi yang bernilai positif.
Model Implementasi Manajemen Kinerja Berbasis Target Dalam Meningkatkan Produktivitas UMKM Di Kota Sorong (Studi Kasus Keripik Keladi Kota Sorong) Edward Clan
Jurnal Jendela Ilmu Vol 6, No 2 (2025): Desember
Publisher : Universitas Victory Sorong

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34124/ji.v6i2.235

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh manajemen kinerja berbasis target terhadap produktivitas Usaha Mikro, Kecil, dan Menengah (UMKM) keripik keladi di Kota Sorong serta merumuskan model implementasi yang sesuai karakteristik UMKM. Penelitian ini menggunakan pendekatan explanatory sequential mixed methods, yaitu diawali dengan analisis kuantitatif yang kemudian diperdalam melalui analisis kualitatif. Data kuantitatif diperoleh melalui kuesioner yang disebar kepada 17 responden dan dianalisis menggunakan regresi linier sederhana. Hasil analisis menunjukkan bahwa manajemen kinerja berbasis target berpengaruh positif dan signifikan terhadap produktivitas UMKM, dengan persamaan regresi Y = 11,360 + 0,638X, nilai koefisien determinasi (R2) sebesar 0,789, serta nilai signifikan sebesar 0,000 (<0,05). Hal ini menunjukkan bahwa 78,9% produktivits UMKM dipengaruhi oleh manajemen kinerja berbasis target.Selanjutnya, analisis kualitatif menunjukkan bahwa implementasi kinerja berbasis target pada UMKM masih bersifat sederhana, belum terstruktur, dan belum didukung oleh sistem evalasi yang optimal. Meskioun demikian, penerapan target usaha terbukti mampu meningkatkan efisiensi, output, kualitas produk, serta pengembangan usaha. Berdasarkan integrasi hasil, penelitian ini menghasilkan model implementasi kinerja berbasis target yang meliputi penetapan target berbasis SMART, perencanaan usaha sederhana, pelaksanaan kinerja secara konsisten, evaluasi berkala, dan perbaikan berkelanjutan. model ini diharapkan dapat menjadi pedoman praktis bagi pelaku UMKM dalam meningkatkan produktivitas usaha secara sistematis.
Pelatihan Digital Marketing, Branding, dan Manajemen Keuangan bagi UMKM Pasar Obor Klamana Pattiasina, Rendi Yudhistira; Renouw, Ade Andriani; Sinay, Philipus; Timisela, Yanti; Clan, Edward; Sapari, Lili S. J.; Longkutoy, Meyta; Maryen, Andrei
Jurnal Pengabdian Masyarakat (ABDIRA) Vol 6, No 2 (2026): Abdira
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/abdira.v6i2.1688

Abstract

Micro, Small and Medium Enterprises in Pasar Obor, Sorong, play a vital economic role yet face challenges regarding conventional operations, weak branding, and mixed finances. This community service program aimed to enhance the competence of 40 MSMEs through training in digital marketing, branding, and financial management. Using a participatory approach, the methods included interactive lectures, AI utilization for marketing content, packaging innovation, and simple bookkeeping. Evaluation results demonstrated significant improvement in participant understanding, achieving an aggregate post-test score of 78.1 (Digital Marketing: 76.8; Branding: 85.5; Finance: 72.0). It is concluded that contextual mentoring effectively transforms MSME mindsets toward technology adaptation and professional governance. Consequently, support for free internet infrastructure and business legality is recommended to sustain these economic impacts.