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All Journal Jurnal Pendidikan Vokasi JURNAL BISNIS STRATEGI Jurnal Pariwisata Pesona Holistic Journal Of Management Research Jurnal Pengabdian Kepada Masyarakat Universitas Bangka Belitung Journal of Consumer Science STRATEGIC JURNAL ILMU MANAJEMEN DAN BISNIS Jurnal Tirtayasa Ekonomika (Tirtayasa Economica Journal) E-Dimas: Jurnal Pengabdian kepada Masyarakat IJBE (Integrated Journal of Business and Economics) Journal of Consumer Sciences Akuatik: Jurnal Sumberdaya Perairan IKRA-ITH ABDIMAS Journal on Education JURISMA: Jurnal Riset Bisnis & Manajemen Jurnal Ilmu Manajemen dan Akuntansi Terapan ACCOUNTHIK : Journal of Accounting and Finance Jurnal Review Pendidikan Dasar : Jurnal Kajian Pendidikan dan Hasil Penelitian Dharma Raflesia : Jurnal Ilmiah Pengembangan dan Penerapan IPTEKS JIIP (Jurnal Ilmiah Ilmu Pendidikan) Diseminasi : Jurnal Pengabdian kepada Masyarakat Community Development Journal: Jurnal Pengabdian Masyarakat Jurnal Pengabdian kepada Masyarakat Nusantara Indonesian Journal of Dedication and Educations
Christianingrum
Department Of Management, Faculty Of Economics, University Of Bangka Belitung, Indonesia
Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Health Professions Languange, Linguistic, Communication & Media Mathematics Public Health Social Sciences Other

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Journal : JURNAL BISNIS STRATEGI

 1 
THE EFFECT OF PRICING AND PRODUCT QUALITY ON PURCHASING DECISIONS OF GARNIER FACIAL CLEANSER Christianingrum Christianingrum
JURNAL BISNIS STRATEGI Vol 31, No 2 (2022): Desember
Publisher : Magister Manajemen, Fakultas Ekonomika dan Bisnis Undip

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14710/jbs.31.2.%p

Abstract

This research is motivated by the phenomenon of competition in the business world in the era of intense globalization. All companies are constantly trying to reach new consumers and expand their market share. The leading skin care company, namely PT. L'Oreal Indonesia, with the Garnier brand, has the advantage of being in second place in the Face Cleansing Category from 2020-2022. Quantitative descriptive research using multiple linear regression analysis. The population is the people of Pangkalpinang city, with a sample of 100 respondents using a purposive sampling technique. Research results: 1). Pricing has a positive and significant effect on purchasing decisions, showing a count value of 3.481 > table 1.984 and a significance value of 0.001 <0.05; 2). Product quality has a positive and significant effect on purchasing decisions, with the results showing a count value of 6.878 greater than table 1.984 and a significance value of 0.000 <0.05; 3). Pricing and product quality have a positive and significant effect on purchasing decisions, and the results show the results of the Fount test 149.641 > Fable 3.09 and a significance value of 0.000 <0.05
THE INFLUENCE OF PRICE AND ELECTRONIC WORD OF MOUTH (E-WOM) ON PURCHASE DECISIONS ON TIKTOKSHOP Emi Amelia; Ratih Hurriyati; Mokh. Adib Sultan; Heny Hendrayanti; Christianingrum Christianingrum
JURNAL BISNIS STRATEGI Vol 31, No 2 (2022): Desember
Publisher : Magister Manajemen, Fakultas Ekonomika dan Bisnis Undip

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

E-commerce is a successful business model today. Tiktok Shop, a new platform launched by the social media platform TikTok, quickly became a popular trading platform, making Tiktokshop a social trading platform. The purpose of this study was conducted to find out the description of consumer purchasing decisions, prices, electronic word of mouth (E-WOM) on Tiktokshop. The type of research used was descriptive verification, and the method used was an explanatory survey with a purposive sampling technique with a sample size of 100 respondents. The data analysis method used is the validity and reliability test, multiple regression analysis, multiple correlation analysis and analysis of the coefficient of determination. Testing this hypothesis through the F test for simultaneous and T test for partial by using the SPSS 22.0 for windows program. The results showed that simultaneously price, electronic word of mouth (E-WOM) had a significant effect on purchasing decisions by 72.8%. 
Co-Authors Adib Sultan, Adib Advent Sipahutar, Onedes Agus Rahayu Aldiesi, Dwi Rizki Anggraeni Yunita Anggraeni Yunita Anggraeni Yunita Asti Nur Aryanti Chairul Furqon, Chairul Darman Saputra Darman Saputra Dian Prihardini Wibawa Dian PW Mustafa Dini Oktariani Dwi Saputra Emi Amelia Erita Rosalina Erita Rosalina Esi Fitriani Komara, Esi Fitriani Gigih Ibnu Prayoga Hari Mulyadi, Hari Heny Hendrayanti Heny Hendrayati Herlissha, Novita Herry Marta Saputra Hidayati Hidayati Hidayati Hidayati Huda, Miftakul Kuniawan Salim Kurnia Sandi Kurniawan Kurniawan Lili Adi Wibowo MANIK, JEANNE DARC NOVIAYANTI Nanang Wahyudin Nizwan Zukhri Novyanti, Indah Nur Ahmad Ricky Rudianto Padlun Fauzi Palupi Permata Rahmi Permata, Shintia Ratih Hurriyati Revy Safitri Roanisca, Occa Saputra, Jumadil Siswanto, Budi Nur Siswanto Sumar Thoyib Sumar, Sumar Suryana Suryana Tri Utami Utama, RD Dian Yanuar, Donny Yanuar, Dony Yusuf Yusuf Yusuf, Yusuf