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HOLISTIC LINGUISTICS INTEGRATION IN THE REVITALIZATION OF WARA’ DANCE: INNOVATIONS FOR CREATIVE ECONOMY DEVELOPMENT AND TOURISM PACKAGES IN THE TALAUD ISLANDS REGENCY Lalira, James; Sjerly Maria Lumi; Yopie A. T. Pangemanan; Jane Elvira Scipio; Barrylyn S. H. Kussoy; Morshe E. Lumansik; Jola Silvana Kalangi
Santhet: (Jurnal Sejarah, Pendidikan Dan Humaniora) Vol 9 No 5 (2025): SANTHET: (JURNAL SEJARAH, PENDIDIKAN DAN HUMANIORA) 
Publisher : Proram studi pendidikan Sejarah Fakultas Keguruan Dan Ilmu Pendidikan Universaitas PGRI Banyuwangi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36526/santhet.v9i5.6125

Abstract

This study explores the revitalization of Wara’ dance in the Talaud Islands Regency through a holistic linguistic approach, aiming to transform it into a dynamic cultural tourism product and a driver of the local creative economy. For over three decades, Wara’ dance has experienced stagnation, perceived as outdated and disconnected from contemporary audiences, leading to declining community participation and diminished economic returns. To address this, the research employs a qualitative method with holistic discourse analysis, integrating linguistic, anthropological, and cultural studies perspectives. Data were collected through in-depth interviews, focus group discussions, participatory observation, and analysis of archival and linguistic materials in Arangkaa Village, the historical site of King Larenggam’s resistance. The findings reveal that the dance’s verbal elements are minimal, relying on a few ritual phrases. However, rich cultural meanings are embedded in local language, toponyms like “Arangkaa” (meaning “charcoal”), and customary utterances from rituals such as Manaroho Raho. These elements were systematically analyzed and reinterpreted to innovate choreography, costumes, music, and narrative structure. A new thematic concept, “From Resistance to Revival,” was developed, enhancing the dance’s storytelling capacity and emotional depth. Community participation was central, ensuring cultural authenticity and social acceptance of the changes. The study concludes that a linguistically grounded, participatory approach enables meaningful revitalization, transforming Wara’ dance from a static tradition into a living, relevant art form. Furthermore, the proposed cultural tourism package demonstrates significant potential for generating sustainable income for performers and the local community, positioning the dance as a catalyst for both cultural preservation and economic empowerment in a remote island region.
The Analysis Of Fast Food Marketing Strategy At Kentucky Fried Chicken Restaurant Tomohon Jola Silvana Kalangi; Rieneke R. Kalalo; Deisy A.P.J. Pangkey; Elsje Lintong; Festus Evly R.I. Liow
Jurnal Manajemen Industri dan Logistik inpress publication
Publisher : Politeknik APP Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The development of fast food restaurant business services is increased and expanded. This fast food business competes on quality, price, and service. Kentucky Fried Chicken (KFC) restaurant in Tomohon City is competing to serve fast food that pampers its consumers. Thus, departing from this problem, the purpose of this study is to determine the right marketing strategy for fast food products to satisfy the consumer desires. Method of analysis used in this research is the quantitative method with analytical descriptive approach. The results show that KFC restaurant in Tomohon has made strategic efforts with product safety compliance that maintains the high quality standards, creating innovation and having qualified Human Resources (HR). The quality of service to consumers is well maintained. The restaurant uses the Customer Service Excellence (CHAMPS). CHAMPS is applied to ensure the restaurant Cleanliness, Hospitality, Accuracy in receiving and preparing orders, Maintenance of best facility, Products with high quality, and Speed with service. The conclusion states that the restaurant needs to maintain the successful performance of fast food business in its competition. Furthermore, the restaurant should remain obedient to their company management by conforming the laws and regulations and realizing the company's vision and mission as well.