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Ivan Rahmat Santoso
Universitas Negeri Gorontalo
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Pengaruh Digitalisasi Bisnis Terhadap Penignkatan Pendapatan UMKM di Dikota Gorontalo (Studi Kasus UMKM Sektor Pangan) Ahmad, Moh. Hariadi; Olilingo, Fahrudin Zain; Santoso, Ivan Rahmad
Jurnal Economic Resource Vol. 8 No. 2 (2025): September - February
Publisher : Fakultas Ekonomi & Bisnis Universitas Muslim Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57178/jer.v8i2.2097

Abstract

This study aims to determine the effect of business digitalization on increasing the revenue of Micro, Small, and Medium Enterprises (MSMEs) in the food sector in Gorontalo City. Business digitalization in this study is measured through two main indicators: e-commerce utilization and the use of the QRIS digital payment system. The research method used is quantitative research using multiple linear regression analysis. Primary data was obtained through questionnaires distributed to 100 respondents from the food sector MSMEs across Gorontalo City. The results indicate that business digitalization has a positive and significant impact on increasing MSME revenue in Gorontalo City. Simultaneously, the E-commerce and QRIS variables have a significant effect on income with a significance value of 0.000 or 0.00%. Partially, the use of E-commerce has a significant effect with a significance value of 0.004 or 0.4%, while QRIS also has a significant effect with a significance value of 0.000 or 0.00%. The coefficient of determination (R²) value of 0.341 indicates that 34.1% of the variation in income increase is explained by business digitalization, while the rest is influenced by other factors outside the research model.
Strategi Pengembangan UMKM Pada Objek Wisata Pantai Batu Pinagut Berbasis Ekonomi Kreatif Giasi, Suciati Ningsi R.; Mopangga, Herwin; Santoso, Ivan Rahmat
Jurnal Economic Resource Vol. 8 No. 2 (2025): September - February
Publisher : Fakultas Ekonomi & Bisnis Universitas Muslim Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57178/jer.v8i2.2143

Abstract

Penelitian ini bertujuan untuk mengidentifikasi kendala dan merumuskan strategi pembangunan usaha mikro, kecil, dan menengah (UMKM) berbasis ekonomi kreatif di kawasan pariwisata Pantai Batu Pinagut. Pendekatan kualitatif deskriptif digunakan, dengan data yang dikumpulkan melalui observasi, wawancara, dan kuesioner yang diberikan kepada 32 pelaku UMKM. Analisis SWOT digunakan untuk menentukan posisi strategis dan arah pengembangan UMKM. Hasil penelitian menunjukkan bahwa UMKM memiliki kekuatan berupa lokasi yang strategis dan dukungan pemerintah; Namun, mereka terus menghadapi keterbatasan terkait modal, fasilitas, dan kemampuan pemasaran digital. Sementara itu, kedatangan wisatawan pada tahun 2024 meningkat signifikan, dari 1.301 pengunjung pada bulan Mei menjadi 3.705 pengunjung pada bulan September, yang menyoroti potensi besar pengembangan UMKM di daerah ini. Peluang pengembangan selanjutnya didukung oleh tren wisata kuliner, penggunaan media digital, dan program pelatihan, sementara ancaman muncul dari persaingan dengan produk dari luar daerah dan fluktuasi kunjungan wisatawan. Analisis tersebut menempatkan UMKM di Kuadran I (strategi agresif), menunjukkan bahwa strategi prioritas meliputi peningkatan inovasi produk, optimalisasi pemasaran digital, dan penguatan kapasitas UMKM melalui kolaborasi antara pemerintah dan masyarakat setempat.
Co-Authors Abdulrahim Maruwae Adam, FIkri Haikal Agil Bahsoan Ahmad, Moh. Hariadi Aissyah Dien Alkadri Amalia Amalia Ambo, Rizal Andi Riyanto Anggun Geovanny Rahman Anugrah, Krisna Anzar Anzar, Anzar Ardi Hardian Pantu Asfiati Asysyifaa Ashari, Kiky Ayub Hasan Aziz, Indrawan Bachtiar, Muhammad Harsya Barmin Rahmat Yusuf Bayu Aspita Polii Bela Syavira Mokoolang Budiarto, Siti Ayu Buhungo, Suhardin Destin Fauzia Sahi Deswita Adam Dewi Afriani Djabar Erlinda Podungge Excell Kurnia Febrian Eka Saputra Fahrudin Zain Olilingo Falestin, Senny Listy Kartika Fatmawati, Alvia Noer Fauziah, Khalifatul Ferawaty Husain Fitri Hadi Yulia Akib Giasi, Suciati Ningsi R. Hafid, Fadila Hamzah, Ilham Hanafid, Winda Handayani, Indri Astuti Herwin Mopangga Himari, Nadia Wahyuni Husain, Ferawaty Husin, Fatma ika agustina Imam Prawiranegara Gani Irawati Abdul Ismet Sulila Jacobus, Refinna Cesari Karim, Iftita Maryam Nur Katili, Annisa P. Kenang, Siti Arum Kolopita, Lisa Findi Rahayu La Ode Ismail Ahmad, La Ode Ismail Lamusu, Yogi Andika Ibrahim Latif, Febriyanto Mahmud, Siti Nur Fajri Mallarangeng, Fadiya Ramadhani Melizubaida Mahmud Meyko Panigoro Mohamad Fahmi Pollo Molbi Harsanto Muhamad Fakhri Paudi Muhamad Zikri Zam-Zam Muhammad Amir Arham Muhammad Hasan Muhammad Hasan Mulyati, Yenni Nadia Wahyuni Himari Niswatin Nur Aini Umar Olilingo, Fahruddin Zain Potale, Arif Pramidita, Ratri Prayoga, Tria Pricillya Maria Loimalitna Putri, Aulia Salsabillah Rachman, Fadilla Garini Radia Hafid Rahayu, Wiwit Setya Rauf, Alim Razak, Rada Desvita Rifi Fazrina Djuuna Rosman Ilato Sahmin Noholo Sari, Nurnila Sarmira M Abas Savitri, Fitri Selviana Selviana Shintia Kodu Sri Endang Saleh Sri Indriyani S. Dai Sri Indriyani Suwandi Dai Sri Wahyuni F Siwi Stenlly Befry Tutkey Sudradjat, Cindy Melania V SUMADI SUMADI Sumadi Sumadi Syahfitri, Dwi Anggini SYAHPUTRA, GURITNO Syarwani Canon Tineke Wolok Tutkey, Stenlly Befry Usman Moonti Usman Moonti Usman, Sartika Dewi Weny Almoravid Dungga Windiyawati M Niuwa Yanti Karoma, Sry Astuti Yulia Akib, Fitri Hadi Yusrin S. Hasan Yuyanti Rahman