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TIPE DAN PROPORSI SALURAN PEMASARAN KOMODITI IKAN KEMBUNG (Rastrelliger sp) PADA PELABUHAN PERIKANAN SAMUDERA KENDARI Sucianti, Restu Lia; Mansyur, Akhmad; Nur, Andi Irwan; Yusuf, Sarini; Sidiq, Azwar
JURNAL AKUAKULTUR, TEKNOLOGI DAN MANAJEMEN PERIKANAN TANGKAP, ILMU KELAUTAN Vol 8 No 1 (2025): JOURNAL OF INDONESIAN TROPICAL FISHERIES
Publisher : Fakultas Perikanan dan Ilmu Kelautan Universitas Muslim Indonesia Makassar, Sulawesi Selatan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33096/joint-fish.v8i1.550

Abstract

This study aims to determine the market share and type of marketing channels, as well as the proportion of marketing volume of mackerel (Rastrelliger sp) at the Kendari City Ocean Fisheries Port (PPS). This study was conducted in January-February 2024. The method used in this study was purposive sampling with descriptive analysis using a nominal and percentage approach. The types of data used were primary data and secondary data. Research data were obtained through observation, direct interviews, documentation and literature studies. The results of the study showed that the market share consists of two, namely the local market and the domestic market. The type of local market marketing channel consists of three types and the domestic market consists of one type. The highest proportion of marketing volume is in the local market in marketing channel II with a value of 73% and the lowest in marketing channel III with a value of 5%. The proportion of domestic market marketing volume has the same value in 2016-2019 at 100% while in 2020 it was 0% due to Covid-19. The highest proportion of market share is in the local market at 73% and the lowest in the domestic market at 27%.
Co-Authors . Budiyanto, . Abdullah Afan Afyudi, Bobby Alam Lawelle, Sjamsu Ali Djamhuri Almaini, Wa Ode Ambarsari, Wa Ode Hariza Ambarsari, Wa Ode Hariza Amries, Ertin Ratri Dewi Andi Irwan Nur, Andi Irwan Andyani, Mery Anggriyani, Wa Ode Annaastasia, Nurhuda Asparadelia, Melsha Astuti, Sri Rahayu Awaluddin Hamzah Baru Sadarun Budiyanto BUDIYANTO Budiyanto, - Dafirudin Dafirudin, - Daniel Happy Putra Darsiah, Nurul Defriyadi, L.M. Halik, Aridho Rahmat Akbar Harfin, Wa Ode Shafira Harlawati, - Hasan, Nur Khumairah Sholeha Hasanudin, - Irdam Riani, Irdam Irunsah, Aslan Istinandar, Farhan Ramdhani Kabiruddin Kamri, Syamsul La Anadi, La La Onu, La Ola La Sara Lawelle, Sjamsu Alam Lita, Wa M. Yogi Riyantama Isjoni Ma'ruf, Rikal Mangurana, Wa Ode Intiyani Mastego, La Ode Mazrur, la Ode Nur Mery, Andryani Mimiatin, . Mimiatin, . Muhaimin Hamzah Muhammad Kurniawan Muhammad Trial Fiar Erawan Musnia Muwatir, Nurul Isra Syahrida Napsiri, Sulasri Kasa Napsiri, Sulasri Kasa Naslina Alimina Nasra, Nini Ningsih, Eno Sri Yulia Nurdiana A Nurul Safitri Onu La Ola, Onu Patadjai, Andi Besse Patiung, Seventry Meliana Piliana, Wa Ode Rahma Fitriani Rahman, La Ode Ramadhan, Dafis Ranga, Lisria Kris Restiyanty, Kiky Rifka Risfandi Risjayanti Risjayanti, - Risnawati Roslindah Daeng Siang Rosmawati Rujiman, La Ode Muhammad Saadia Saadia, - Safiah, Asmaul Safitri, Andri Sahara Sari, Suci Indah Sarifin, Abdul Sarini Yusuf Sarmin, Wa Sidiq, Azwar Solissa, Lina Sriwulan, Desy Sucianti, Restu Lia Surnia, . Syarir, Muh Taane La Ola, Iskandar Usman, Rahmad Nuzul Vasadhine, Hursan WINDA Yulianingsih, Tri Yusnaini