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All Journal Jurnal Bisnis Perikanan Jurnal Manajemen Sumber Daya Perairan Jurnal Sosial Ekonomi Perikanan Jurnal Pengabdian Magister Pendidikan IPA Jurnal Gema Ngabdi JOURNAL OF INDONESIAN TROPICAL FISHERIES (JOINT-FISH) : Jurnal Akuakultur, Teknologi Dan Manajemen Perikanan Tangkap, Ilmu Kelautan Kainawa: Jurnal Pembangunan & Budaya Anoa : Jurnal Pengabdian Masyarakat Sosial, Politik, Budaya, Hukum. Ekonomi JOMPA ABDI: Jurnal Pengabdian Masyarakat Jurnal Sosial Ekonomi Perikanan
Sarini Yusuf
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Religion Agriculture, Biological Sciences & Forestry Humanities Biochemistry, Genetics & Molecular Biology Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Engineering Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Public Health Social Sciences Other

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TIPE DAN PROPORSI SALURAN PEMASARAN KOMODITI IKAN KEMBUNG (Rastrelliger sp) PADA PELABUHAN PERIKANAN SAMUDERA KENDARI Sucianti, Restu Lia; Mansyur, Akhmad; Nur, Andi Irwan; Yusuf, Sarini; Sidiq, Azwar
JURNAL AKUAKULTUR, TEKNOLOGI DAN MANAJEMEN PERIKANAN TANGKAP, ILMU KELAUTAN Vol 8 No 1 (2025): JOURNAL OF INDONESIAN TROPICAL FISHERIES
Publisher : Fakultas Perikanan dan Ilmu Kelautan Universitas Muslim Indonesia Makassar, Sulawesi Selatan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33096/joint-fish.v8i1.550

Abstract

This study aims to determine the market share and type of marketing channels, as well as the proportion of marketing volume of mackerel (Rastrelliger sp) at the Kendari City Ocean Fisheries Port (PPS). This study was conducted in January-February 2024. The method used in this study was purposive sampling with descriptive analysis using a nominal and percentage approach. The types of data used were primary data and secondary data. Research data were obtained through observation, direct interviews, documentation and literature studies. The results of the study showed that the market share consists of two, namely the local market and the domestic market. The type of local market marketing channel consists of three types and the domestic market consists of one type. The highest proportion of marketing volume is in the local market in marketing channel II with a value of 73% and the lowest in marketing channel III with a value of 5%. The proportion of domestic market marketing volume has the same value in 2016-2019 at 100% while in 2020 it was 0% due to Covid-19. The highest proportion of market share is in the local market at 73% and the lowest in the domestic market at 27%.
Co-Authors - Basuki, - - Hastuti, - . Heriyanto Abdullah Afan Afyudi, Bobby Ahmad Mustafa Akhmad Mansyur Akhmad Mansyur Akhmad Mansyur, Akhmad Alfikram, La Ode Ali Rizky Andi Irwan Nur, Andi Irwan Annaastasia, Nurhuda Arami, Hasnia Asmaul Safiah Asriyana, . Aulya, Nova Azwar Sidiq Budiyanto Budiyanto, - Daniel Happy Putra Defriyadi, L.M. Destriani, Restu Desy Sriwulan Effendy, Wa Ode Nilda A. Erlan Sucipto Ermayanti Ishak, Ermayanti Faksi, Nusdian Eka Farilanda, . Gunawan, Fandy Rahmad Hapsari, Chylia Maya Hapsari, Chylia Maya Hardianti, Wa Ode Harnani, - Hasan, Nur Khumairah Sholeha Haslianti, - Hasnia Arami Haya, La Ode M. Yasir Hersiani, . Indri Lestari Irdam Riani Irdam Riani, Irdam Isranita, . Jaya, Dede Atma Jayanti, Sutri Kamri, Syamsul Kasim, Ma'ruf Kiky Restiyanty Krisna Rendi Awalludin Kusuma, Umar Adi La Ode Huli La Onu, La Ola Landugara, Andrani Landugara, Andrani Lawelle, Sjamsu Alam Lestari, Indri Lorensia, Lonika M. Aris Rauf Mainah, Nurmut Mainar Nasari Milyani Wabula Muhaimin Hamzah Muhammad Idris Mui'z, Rifal Mursiq, Sa'adilal Muskita, Wellem H Mustiharian, Dewi Muwatir, Nurul Isra Syahrida Nasari, Mainar Naslina Alimina Niati, Wa Ningsih, Eno Sri Yulia Nining Putriyani Nurdiana A Nurdiana A Nurdiana A Nurdiana Nurdiana Nurdiana, - Nurdiana, . Onu La Ola Onu La Ola, Onu Patiung, Seventry Meliana Piliana, Wa Ode Pono Suderajad Purwanto, Aldi Puspa Ramadani Rahma Fitriani Rahman Hasima Rahmayani, Wa Ode Elsy Ramadan, La Ode Arif Ramadani, Puspa Ramadhan Dafis Ramadhan, Dafis Raniwati, - Restiyanty, Kiky Restu Destriani Risfandi Risjayanti Risjayanti, - Riston, - Roslindah Daeng Siang Rosmawati Rosmawati . Ruslaini Ruslaini Safiah, Asmaul Safitri, Andri Sah, Firman Sahara Salfiani, . Salfiani, . Saputri Rasi Emben, Afni Sarifin, Abdul Sarinah Sarinah Sarinah Sartika, - Sartika, . Sartika, . Septiyanti, Feni Setiawan, Jodi Seventry Meliana Patiung Sidiq, Azwar Sitti Aisyah Sitti Aisyah Sriwulan, Desy Subhan Subhan Sucianti, Restu Lia Sucipto, Erlan Suderajad, Pono Sufiah, Wa Ode Sufiah, Wa Ode Suwanti, Anggi Tosemba, Afrizal Ufat, Muhammad Ramlan Ulfa Utama K Pangerang Vian, Ade Wa Ode Sri Rahayu Wellem H. Muskita Yusdaryanto, - Yusuf Yusuf