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Integrasi Nilai HRM dan Kapabilitas Inovasi Teknologi terhadap Keunggulan Kompetitif dan Pengembangan Organisasi Perbankan Syariah Pipit Sundari; Satria Avianda Nurcahyo; Yeni Indraningtyas; Ahmad Ali; Teguh Harso Widagdo
Jibaku: Jurnal Ilmiah Bisnis, Manajemen dan Akuntansi Vol. 6 No. 2 (2026): Juli
Publisher : Universitas Ngudi Waluyo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35473/jibaku.v6i2.5144

Abstract

This study explores the influence of Human Resource Management (HRM) Values ​​and Technological Innovation Capability on Competitive Advantage and Organizational Development in the Islamic banking sector in Central Java. In the context of increasing industry competition and accelerating digital transformation, the integration of effective HRM and strategic technological innovation is considered crucial to strengthening organizational competitiveness and sustainability. Quantitative research methods were applied through a survey of 250 Islamic bank employees, using purposive sampling to target relevant respondents. Data analysis using Structural Equation Modeling–Partial Least Squares (SEM-PLS) tested construct validity and reliability, as well as the interrelationships between variables. The findings indicate that HRM Values ​​and Technological Innovation Capability have a significant positive influence on Competitive Advantage and Organizational Development, with Competitive Advantage partially mediating the relationship between HRM, technological innovation, and organizational development. This study confirms the strategic role of HRM and technological innovation in sustainably improving organizational performance and provides both theoretical contributions and practical implications for Islamic banking institutions in formulating organizational development strategies based on competitive advantage and digital transformation.   Abstrak Penelitian ini mengeksplorasi pengaruh Nilai HRM dan Kapabilitas Inovasi Teknologi terhadap Keunggulan Kompetitif dan Pengembangan Organisasi di sektor perbankan syariah di Jawa Tengah. Dalam konteks persaingan industri yang meningkat dan percepatan transformasi digital, integrasi HRM yang efektif dan inovasi teknologi strategis dianggap krusial untuk memperkuat daya saing dan keberlanjutan organisasi. Metode penelitian kuantitatif diterapkan melalui survei terhadap 250 karyawan bank syariah, dengan purposive sampling untuk menargetkan responden yang relevan. Analisis data menggunakan Structural Equation Modeling–Partial Least Squares (SEM-PLS) menguji validitas dan reliabilitas konstruk, serta pengaruh antar variabel. Temuan menunjukkan bahwa Nilai HRM dan Kapabilitas Inovasi Teknologi memiliki pengaruh positif signifikan terhadap Keunggulan Kompetitif dan Pengembangan Organisasi, dengan Keunggulan Kompetitif memediasi sebagian hubungan antara SDM, inovasi teknologi, dan pengembangan organisasi. Studi ini menegaskan peran strategis SDM dan inovasi teknologi dalam meningkatkan kinerja organisasi secara berkelanjutan dan menyediakan kontribusi teoritis sekaligus implikasi praktis bagi lembaga perbankan syariah dalam merumuskan strategi pengembangan organisasi berbasis keunggulan kompetitif dan transformasi digital.
Utilization of Twitter in Customer Relationship Management at PT Bank Syariah Indonesia (BSI) Setya Indah Isnawati; Jaya Ramadaey Bangsa; Satria Avianda Nurcahyo; Ahmad Ali
AL-ARBAH: Journal of Islamic Finance and Banking Vol. 4 No. 2 (2022)
Publisher : Universitas Islam Negeri (UIN) Walisongo Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21580/al-arbah.2022.4.2.15120

Abstract

The Association of Indonesian Internet Network Operators (APJII) released data, behaviorally, one of the most dominant uses of the internet in Indonesia is to access social media. Twitter is one of the potentials for companies as a means of interacting with consumers, including maintaining good relations and providing education for consumers regarding the products or services owned by the company, including the implementation of Customer Relationship Management. The purpose of this study is to what extent PT Bank Syariah Indonesia (BSI) utilizes Twitter in implementing CRM. The research method uses netnographic studies, where researchers analyze research results based on observations through social media through entree approaches, data collection, data analysis, data interpretation, and member checks. The results of the study show that Twitter plays a very large role in maintaining relationships with customers, especially in the Islamic banking industry. The number of questions, complaints, suggestions and criticisms addressed to BSI as a service industry makes Twitter a forum for filtering customer responses as a CRM implementation.