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All Journal Value Added: Majalah Ekonomi & Bisnis Jurnal Obsesi: Jurnal Pendidikan Anak Usia Dini Abdimasku : Jurnal Pengabdian Masyarakat Majalah Ilmiah Dian Ilmu AL-ARBAH: Journal of Islamic Finance and Banking Jurnal Pengabdian Masyarakat (ABDIRA) JSSM Abdi Makarti Edunity: Kajian Ilmu Sosial dan Pendidikan Jurnal Indonesia Sosial Sains Jurnal Ilmiah Bisnis, Manajemen, dan Akuntansi Economic and Business Horizon Jurnal Ekonomi, Manajemen, Akuntansi dan Keuangan
Ahmad Ali
Universitas Ngudi Waluyo
Aerospace Engineering Humanities Astronomy Biochemistry, Genetics & Molecular Biology Chemistry Computer Science & IT Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Energy Environmental Science Health Professions Immunology & microbiology Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Neuroscience Nursing Physics Social Sciences Other

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Utilization of Twitter in Customer Relationship Management at PT Bank Syariah Indonesia (BSI) Setya Indah Isnawati; Jaya Ramadaey Bangsa; Satria Avianda Nurcahyo; Ahmad Ali
AL-ARBAH: Journal of Islamic Finance and Banking Vol. 4 No. 2 (2022)
Publisher : Universitas Islam Negeri (UIN) Walisongo Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21580/al-arbah.2022.4.2.15120

Abstract

The Association of Indonesian Internet Network Operators (APJII) released data, behaviorally, one of the most dominant uses of the internet in Indonesia is to access social media. Twitter is one of the potentials for companies as a means of interacting with consumers, including maintaining good relations and providing education for consumers regarding the products or services owned by the company, including the implementation of Customer Relationship Management. The purpose of this study is to what extent PT Bank Syariah Indonesia (BSI) utilizes Twitter in implementing CRM. The research method uses netnographic studies, where researchers analyze research results based on observations through social media through entree approaches, data collection, data analysis, data interpretation, and member checks. The results of the study show that Twitter plays a very large role in maintaining relationships with customers, especially in the Islamic banking industry. The number of questions, complaints, suggestions and criticisms addressed to BSI as a service industry makes Twitter a forum for filtering customer responses as a CRM implementation.
Pengembangan Team-Based Collaboration untuk Kinerja Operasional Petani Dusun Butuh, Kecamatan Sumowono Ahmad Ali; Rahmania Argita Dwijayanti; Isra Prihantini; Renita Ayu Listiyani; Muhammad Ma'Ruf Saifullah
Jurnal Pengabdian Masyarakat (ABDIRA) Vol 6, No 2 (2026): Abdira
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/abdira.v6i2.1878

Abstract

This community service program aims to improve the operational performance and distribution of the Sido Subur Farmers Group in Butuh Hamlet, which faces challenges such as difficulty finding suppliers, low crop prices, and plant virus attacks such as the yellow virus on chilies and Patek. This program was chosen as a solution to strengthen farmers' capacity through teamwork-based learning and training with a healthy competitive approach. Implementation methods included workshops, group discussions, and hands-on field practice related to crop management and distribution strategies. The results demonstrated an increase in farmers' understanding and skills in managing their farms, marketing their crops, and building innovation through more effective collaboration. This program is important because it increases the efficiency of farmer groups, strengthens solidarity among members, and supports sustainable community welfare.
The Effects of Store Atmosphere and Digital Payment on Impulse Buying through Hedonic Shopping Value Ahmad Ali; Satria Avianda Nurcahyo; Irfan Wildzan Muafa; Muhammad Awal
Economic and Business Horizon Vol. 5 No. 4 (2026): July
Publisher : LifeSciFi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54518/ebh.5.4.2026.1147

Abstract

The rapid growth of modern retail has intensified competition, encouraging retailers to create shopping experiences that stimulate consumers’ impulse buying behavior. Both store atmosphere and digital payment have become important factors in shaping consumers’ shopping experiences, while hedonic shopping value may explain how these factors influence spontaneous purchasing decisions. This study aims to examine the direct and indirect effects of store atmosphere and digital payment on impulse buying through hedonic shopping. A quantitative approach was employed using a purposive sampling technique involving 150 consumers who had used digital payment methods. Data were analyzed using Structural Equation Modeling-Partial Least Squares (SEM-PLS). The results reveal that store atmosphere and digital payment significantly enhance hedonic shopping value and directly increase impulse buying. Hedonic shopping value also has a significant positive effect on impulse buying and mediates the relationships between store atmosphere, digital payment, and impulse buying. These findings highlight the importance of integrating physical store environments with digital transaction facilities to create enjoyable shopping experiences that encourage spontaneous purchases. The study contributes to consumer behavior literature by demonstrating the complementary roles of experiential and technological factors in explaining impulse buying within the context of Indonesian modern retail.  
Building Consumer Satisfaction Through Product Quality, Price Perception, and Social Media Marketing at Seruni Kitchen Coffee & Eatery Muhammad Choirul Azis; Ahmad Ali
Edunity Kajian Ilmu Sosial dan Pendidikan Vol. 5 No. 8 (2026): Edunity: Social and Educational Studies
Publisher : PT Publikasiku Academic Solution

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57096/edunity.v5i8.564

Abstract

The growth of Indonesia’s food and beverage industry, particularly coffee shops and eateries, has intensified competition and increased the importance of understanding the factors that shape customer satisfaction. This study aims to examine the effects of product quality, price perception, and social media marketing on customer satisfaction at Seruni Kitchen Coffee & Eatery in Semarang Regency. A quantitative explanatory design was employed using purposive sampling. Data were collected from 100 customers aged at least 17 years who had made at least one purchase through questionnaires measured on a five-point Likert scale. The data were analyzed using SPSS 26 through validity, reliability, classical assumption, multiple linear regression, t-test, F-test, and coefficient of determination analyses. The results show that product quality, price perception, and social media marketing each have positive and significant effects on customer satisfaction, with coefficients of 0.421, 0.486, and 0.288, respectively. Price perception emerged as the most dominant predictor. Simultaneously, the three variables significantly affected customer satisfaction (F = 50.283; p < 0.001), explaining 59.9% of its variation. The findings indicate that customer satisfaction is strengthened through consistent product quality, appropriate pricing, and social media engagement. Therefore, integrated management of these factors is essential for improving satisfaction and sustaining competitiveness.
Co-Authors Ari Siswati Eko Budiyanto, Ari Eko Budiyanto Ari Ika Rahmawati Irfan Wildzan Muafa Isra Prihantini Jaya Ramadaey Bangsa Kustiyono Meida Rachmawati Muhammad Awal Muhammad Choirul Azis Muhammad Ma&#039;Ruf Saifullah Noor Laila Ramadhani Pipit Sundari Priyanto Priyanto Rahmania Argita Dwijayanti Renita Ayu Listiyani Satria Avianda Satria Avianda Nurcahyo Satria Avianda Nurchayo Setya Indah Isnawati Sudiyono Swantyka Ilham Prahesti Syifa Fauziah Teguh Harso Widagdo Teguh Harso Widagdo Teguh Widagdo Ucta Pradema Sanjaya Yeni Indraningtyas