Articles
PERAN SIKAP EKOLOGIS PADA PENGARUH BIOSPHERIC, ALTRUISTIC, EGOISTIC TERHADAP PERILAKU KONSUMSI BERKELANJUTAN
Putri Rizqya Faza;
Rini Kuswati
Value : Jurnal Manajemen dan Akuntansi Vol. 18 No. 3 (2023): September - Desember 2023
Publisher : Prodi Ilmu Manajemen, Fakultas Ekonomi Universitas Muhammadiyah Cirebon
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DOI: 10.32534/jv.v18i3.4999
Pengaruh biospheric, altruistic, dan egoistic terhadap perilaku konsumsi berkelanjutan mencerminkan sikap ekologis individu dalam memahami dan merespons isu-isu lingkungan. Diperlukan strategi yang lebih efektif untuk meningkatkan kesadaran dan mendorong tindakan berkelanjutan dalam perilaku konsumsi, sehingga mendukung upaya perlindungan lingkungan secara lebih luas. Tujuan penelitian ini ialah menganalisis sikap ekologis pada pengaruh biospheric, altruistic, egoistic terhadap perilaku konsumsi berkelanjutan. Metode penelitian ini ialah kuantitatif dengan pendekatan inferensial. Populasi penelitian ini ialah semua orang yang berinteraksi dengan lingkungan dan melakukan pembelian. Jumlah sampel penelitian ini sebanyak 220 responden berdasarkan perhitungan Ferdinand. Teknik pengambilan sampel menggunakan Non Probability Sampling yaitu Purposive Sampling. Penelitian ini menggunakan data primer untuk pembuatannya. Teknik analisis data yang digunakan dalam penelitian ini adalah analisis Structural Equation Model (SEM) dengan Smart Partial Least Square (PLS). Hasil penelitian ini ialah Biospheric, Altruistic, Egoistic dan Sikap ekologis berpengaruh positif dan signifikan pada perilaku konsumsi berkelanjutan. Altruistic berpengaruh positif dan signifikan pada perilaku konsumsi berkelanjutan. Biospheric, Altruistic, Egoistic berpengaruh positif dan signifikan pada sikap ekologis. Sikap ekologis memediasi pengaruh biospheric pada perilaku konsumsi berkelanjutan. Sikap ekologis memediasi pengaruh altruistic pada perilaku konsumsi berkelanjutan. Sikap ekologis memediasi pengaruh egoistic pada perilaku konsumsi berkelanjutan. Kata Kunci: Biospheric, Altruistic, Egoistic, Konsumsi Berkelanjutan
Pengaruh Motivasi Ekologis terhadap Perilaku Pro Sosial yang Dimediasi Self Esteem
Gata Krisnawan;
Rini Kuswati
Journal on Education Vol 6 No 2 (2024): Journal on Education: Volume 6 Nomor 2 Tahun 2024
Publisher : Departement of Mathematics Education
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DOI: 10.31004/joe.v6i2.5424
Self-esteem is an issue that is quite interesting to examine again. The aim of this research is to analyze the influence of ecological motivation on pro-social behavior and self-esteem and to analyze the influence of self-esteem on pro-social behavior. Apart from that, it is also to analyze self-esteem in mediating the influence of ecological motivation on social behavior. This research is quantitative research. In this research there are 15 question indicators, then the number of indicators is multiplied by 10 to obtain the minimum sample required. The information checking procedure used in this exploration is a Structural Equation Model (SEM) investigation with Smart Partial Least Square (PLS). Based on the research that has been carried out, this exploration can be concluded that ecological motivation has a positive effect on social behavior, so that the first hypothesis is recognized. Ecological motivation influences self-esteem, so the second hypothesis is recognized. The third hypothesis is supported because self-esteem has a positive and significant effect on behavior. Self-esteem intervenes in ecological motivation in supporting social behavior, so that the fourth hypothesis is recognized.
Pengaruh Kepuasan Kerja Terhadap Kinerja Dokter yang Dimoderasi oleh Spiritualitas
Pandu Prashanantyo;
Iwan Setiawan Adji;
Rini Kuswati;
Kussudyarsana Kussudyarsana
Jurnal Manajemen Kesehatan Indonesia Vol 11, No 3 (2023): Desember 2023
Publisher : Magister Kesehatan Masyarakat, Fakultas Kesehatan Masyarakat, Universitas Diponegoro
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DOI: 10.14710/jmki.11.3.2023.298-306
Job satisfaction is a positive emotional condition as a result of job appraisal. Spirituality possessed by a doctor is an inner condition that grows because it interprets work in his life. This study aims to examine and explain the relationship between job satisfaction and physician performance, which is moderated by spirituality. From the questionnaires that were distributed, a total of 150 respondents were obtained consisting of general practitioners (71 people), doctors with Masters degrees (65 people), specialist doctors (9 people) and doctors with Doctoral education as many as 5 people. The doctors have worked for < 5 years (63 people), 5-10 years (32 people), 10-20 years (31 people) and > 20 years (24 people). The results of the construct validity test (job satisfaction) obtained data that there were 5 valid statement indicators. While the validity of spirituality obtained 4 valid data, and on the performance, parameters obtained 6 valid performance indicators. The results of the analysis obtained data that job satisfaction has a positive significant effect on the performance of doctors (P = 0.000). Spirituality has a positive significant effect on doctors' performance with a significance level of P=0.000. However, spirituality as a moderating variable has a negative effect, which means it reduces the effect of job satisfaction on performance. The spirituality factor reduces job satisfaction. It can be logically explained that job satisfaction is not solely a determinant of performance. Spirituality reflects the vocation of dedication as a doctor who has special knowledge to help human health and humanity. Spiritually, working doctors do not pursue job satisfaction merely, but there is a spirituality of dedication that aims to help save the souls of fellow human beings.
TRANSFORMASI DIGITAL BERBASIS ENTERPRISE RESOURCE PLANNING (ERP) DALAM PENGELOLAAN MARKETPLACE UMKM
Nurdaya, Bastian;
Sholahuddin, Muhammad;
Kuswati, Rini
Jurnal Ilmiah Manajemen, Ekonomi, & Akuntansi (MEA) Vol 7 No 2 (2023): Edisi Mei - Agustus 2023
Publisher : LPPM STIE Muhammadiah Bandung
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DOI: 10.31955/mea.v7i2.3076
Penelitian ini bertujuan untuk mengetahui bagaimana kontribusi Enterprise Resource Planning (ERP) dalam mengelola Marketplace UMKM. Penelitian ini menggunakan metode penelitian kualitatif, dengan pengumpulan data melalui wawancara serta observasi dan analisis data yang bersifat induktif/kualitatif. Pendekatan penelitian ini lebih fokus pada pemahaman makna daripada generalisasi. Penelitian ini menggunakan pendekatan studi kasus, dengan data primer yang diperoleh dari pemilik toko Budiman Handicraft, dan data sekunder seperti dokumen operasional yang relevan dan file untuk menganalisis dan mendukung temuan penelitian. Data sekunder yang digunakan dalam penelitian ini harus valid dan dapat dipertanggungjawabkan sumbernya. Hasil penelitian menunjukkan bahwa implementasi sistem ERP (Enterprise Resource Planning) dalam konteks UMKM Budiman Handicraft memiliki dampak yang signifikan. Melalui analisis sistem menggunakan kerangka PIECES, beberapa permasalahan yang dihadapi UMKM tersebut berhasil diidentifikasi. Untuk memenuhi kebutuhan Budiman Handicraft, sistem ERP dirancang dengan mengintegrasikan unsur-unsur multimedia, komputasi, dan komunikasi yang menunjukan hasil bahwa ERP dapat mempermudah dalam pengelolaan marketplace UMKM menjadi lebih efektif.
PENGARUH FIRM SIZE DAN LEVERAGE TERHADAP NILAI PERUSAHAAN DENGAN VARIABEL INTERVENING (Pada Perusahaan Manufaktur yang Terdaftar di JII Tahun 2021-2023)
Qisthoni Permatasari;
Wuryaningsih Dwi Lestari;
Nur Achmad;
Rini Kuswati
JURNAL ILMIAH EDUNOMIKA Vol 8, No 2 (2024): EDUNOMIKA
Publisher : ITB AAS Indonesia Surakarta
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DOI: 10.29040/jie.v8i2.13339
This study aims to examine the Effect of Firm Size and Leverage on Company Value with Capital Structure as an Intervening Variable (In Manufacturing Companies Listed in the Jakarta Islamic Index for the 2021-2023 Period). The population used in this study is manufacturing companies registered in JII for the 2021-2023 period. The sample used as many as 6 companies using descriptive statistical analysis methods. Data analysis technique using panel data regression with Fixed Effect method. The results showed that Firm Size and Leverage have a significant effect on the Capital Structure of manufacturing companies listed in the Jakarta Islamic Index (JII) 2021 – 2023, so the first hypothesis and the second hypothesis are accepted. Capital Structure, Firm Size have a significant effect on the Value of manufacturing companies listed in the Jakarta Islamic Index (JII) 2021 – 2023, then the third hypothesis and the fourth hypothesis are rejected. Leverage does not have a significant effect on the Value of manufacturing companies listed in the Jakarta Islamic Index (JII) 2021 – 2023, so the fifth hypothesis is rejected. Firm Size and Leverage do not have a significant effect on Company Value with capital structure as an intervening variable, so the sixth hypothesis and the seventh hypothesis are rejected. Keywords: Firm Size, Leverage, Company Value, Capital Structure, Manufacturing, JII
DOES HEDONIC AND UTILITARIAN MOTIVES AFFECTS INTENTION TO FOLLOW GREEN ACCOUNT? OPINION LEADERSHIP AS A MEDIATING
Adinda Mutiara Putri Sakhina;
Rini Kuswati
Jurnal Bisnis dan Manajemen (JBM) JBM Vol 20 (2024): Issue 1
Publisher : Faculty of Economics and Business University of Lampung
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DOI: 10.23960/jbm.v20i1.2080
Many business people use social media as a marketing tool in this digital age. TikTok is one of the social media platforms that is frequently utilized as a tool for product marketing. The number of followers on a TikTok account dramatically impacts how well a product is marketed through TikTok social media. This study tries to analyze the mediation effect of opinion leadership on the relationship between hedonic motives and utilitarian motives on intention to follow green account. This study used a sample size of 200 respondents who knew account TikTok of The Body Shop Indonesia. The sampling method used non-probability sampling with a purposive sampling approach. Data analysis using the SmartPLS application. The research findings show that hedonic and utilitarian motives directly affect opinion leadership, hedonic and utilitarian motives directly affect intention to follow the green account, and opinion leadership affects intention to follow the green account. The mediation effect test shows that opinion leadership is proven to mediate the influence of hedonic and utilitarian motives on the intention to follow the green account. Keywords: Hedonic Motives, Utilitarian Motives, Opinion Leadership, and Intention to Follow Green Account Abstrak Banyak pebisnis yang menggunakan media sosial sebagai alat pemasaran di era digital ini. TikTok merupakan salah satu platform media sosial yang sering digunakan sebagai alat pemasaran produk. Jumlah followers sebuah akun TikTok memiliki pengaruh yang besar terhadap seberapa baik sebuah produk dipasarkan melalui media sosial TikTok. Penelitian ini mencoba untuk menganalisis pengaruh mediasi opinion leadership terhadap hubungan antara hedomic motives dan utilitarian motives pada intention to follow green account. Penelitian ini menggunakan jumlah sampel sebanyak 200 responden yang mengetahui akun TikTok The Body Shop Indonesia. Metode pengambilan sampel menggunakan non probability sampling dengan pendekatan purposive sampling. Analisis data menggunakan aplikasi SmartPLS. Temuan penelitian menunjukkan bahwa hedonic dan utilitarian motives secara langsung berpengaruh terhadap opinion leadership, hedonic dan utilitarian motives secara langsung berpengaruh terhadap intention to follow green account, dan opinion leadership berpengaruh terhadap intention to follow green account. Uji efek mediasi menunjukkan bahwa opinion leadership terbukti memediasi pengaruh hedonic motives dan utilitarian motives terhadap intention to follow green account. Kata Kunci : Hedonic Motives, Utilitarian Motives, Opinion Leadership, dan Intention to Follow Green Account
Does Green Purchase Intention Mediate the Effect of Ethical Self Identity on Green Purchase?
Afifah, Imroatul;
Kuswati, Rini
Southeast Asian Business Review Vol. 1 No. 2 (2023)
Publisher : Universitas Airlangga
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DOI: 10.20473/sabr.v1i2.51974
This research aims to examine the influence of ethical self-identity on green purchasing, mediated by green purchase intention. The study elucidates pro-environmental behavior concerning the purchase of environmentally friendly products that support issues related to the circular economy in the digital era. The research methodology employs a quantitative deductive approach to test hypotheses. A survey research design was used to investigate green purchasing behavior, with a sample size of 205 respondents from the Surakarta city area. Non-probability sampling was utilized employing the purposive sampling method. Instrument tests included assessments for convergent validity, discriminant validity, as well as reliability tests using Cronbach's alpha and composite reliability, confirming valid and reliable results. These instrument tests and hypothesis testing were conducted using Smart PLS 3.2.9 software, generating output for the outer model and inner model. Data analysis involved a two-step algorithm process and bootstrapping. The analysis results indicate that ethical self-identity and green purchase intention significantly influence green product purchasing behavior. It was evidenced that the intention to purchase green products mediates the influence of ethical self-identity on green product purchasing behavior.
Encouraging Pro-Social Behavior Through Ecological Motivation and Self-Esteem
Kuswati, Rini;
Krisnawan, Gata
Southeast Asian Business Review Vol. 2 No. 1 (2024)
Publisher : Universitas Airlangga
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DOI: 10.20473/sabr.v2i1.52815
This research examines ecological motivation's influence on pro-social behaviour mediated by self-esteem. This research describes pro-environmental behaviour in purchasing environmentally friendly products that support issues related to the circular economy in the digital era. The research methodology uses a quantitative deductive approach to test hypotheses. The research design used was a survey to determine environmentally friendly purchasing behaviour, with a sample size of 165 respondents from the Surakarta city area and the public. Non-probability sampling was carried out using the purposive sampling method. Instrument testing includes assessing convergent and discriminant validity and reliability testing using Cronbach's alpha and composite reliability to produce valid and reliable results. Instrument and hypothesis testing used SmartPLS 3.2.9 software to produce output for the outer and inner models. Data analysis involved a two-step algorithmic process and bootstrapping. The results of the analysis show that ecological motivation towards environmentally friendly purchases has a significant effect on pro-social behaviour. It has been proven that the intention to purchase environmentally friendly products mediates self-esteem in purchasing behaviour for environmentally friendly products.
Understanding The Role of Attractiveness and Parasocial Interaction on Hedonics Consumption: Cognitive Assimilation as Mediating
Ratulangi, Agnes;
Kuswati, Rini
Southeast Asian Business Review Vol. 2 No. 1 (2024)
Publisher : Universitas Airlangga
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DOI: 10.20473/sabr.v2i1.54159
In the digital era, technological advancement has provided many benefits to the public in all aspects of life, including consumption. One example is the live-streaming phenomenon practised by beauty influencers. Live streaming is a feature that allows beauty influencers to communicate in real-time with their viewers. Gorgeous people are more liked and admired by others. Attractiveness and parasocial contact can affect hedonic consumption. The study distributed questionnaires to 205 social media users familiar with TF and who have used or previously used a product from brand X, particularly those who live in the Sukoharjo area. Based on the analysis using SEM (Structural Equation Modeling) and SMART PLS (Partial Least Squares), this study found that: 1. Attractiveness is positively associated with cognitive assimilation; 2. Attractiveness is not associated with hedonic consumption; 3. Cognitive assimilation positively influences hedonic consumption; 4. Parasocial interaction is positively connected to cognitive assimilation; 5. Parasocial interaction is positively associated with hedonic consumption; 6. Cognitive assimilation fully mediates the relationship between attractiveness and hedonic consumption, and similarly, cognitive assimilation also partially mediates the effect of parasocial interaction on hedonic consumption.
KEPUTUSAN PEMBELIAN PRODUK WARDAH MELALUI E-COMMERCE SHOPEE PERAN CITRA MEREK SEBAGAI VARIABEL MEDIASI
Aprilliyani, Reny;
Kuswati, Rini
Jurnal Manajemen Terapan dan Keuangan Vol. 13 No. 01 (2024): Jurnal Manajemen Terapan dan Keuangan
Publisher : Program Studi Manajemen Pemerintahan dan Keuangan Daerah Fakultas Ekonomi dan Bisnis Universitas Jambi
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DOI: 10.22437/jmk.v13i01.31542
This study aims to analyze the effect of Price and Promotion on Purchasing Decisions. This research will fill the empirical GAP related to findings that do not fully support each other, there is research showing that price and promotion are significant determinants of purchasing decisions. Furthermore, price has a significant influence and becomes a benchmark for consumers before making purchasing decisions, while promotion is to attract consumer attention, as well as provide information about products and services and can influence consumer purchasing decisions. This research method is research with a quantitative deductive approach. The population in this study are people who allow using the Wardah brand. Respondents in this study were 160 people through an online survey using google form with a Likert scale. The sampling technique used non probability sampling with purposive sampling method. Data analysis using SMARTPLS. Validity and reliability tests using smart PLS analysis on the outer model. Hypothesis testing using the smartPLS inner model. The analysis results show that brand image partially mediates the effect of price on purchasing decisions and brand image partially mediates the effect of promotion on purchasing decisions.