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All Journal Jurnal Manajemen Terapan dan Keuangan Excellent Jurnal Minds: Manajemen Ide dan Inspirasi Jurnal Ekonomi & Studi Pembangunan Benefit: Jurnal Manajemen dan Bisnis Syntax Literate: Jurnal Ilmiah Indonesia SEIKO : Journal of Management & Business Journal on Education ISOQUANT : Jurnal Ekonomi, Manajemen dan Akuntansi YUME : Journal of Management JURNAL MANAJEMEN BISNIS PengabdianMu: Jurnal Ilmiah Pengabdian kepada Masyarakat Jurnal Ekonomi dan Bisnis Dharma Andalas JURNAL LENTERA BISNIS Jurnal Ilmiah Edunomika (JIE) Community Engagement and Emergence Journal (CEEJ) Management Studies and Entrepreneurship Journal (MSEJ) Coopetition : Jurnal Ilmiah Manajemen Jurnal Orientasi Bisnis dan Entrepreneurship Community Empowerment Jurnal Bisnis dan Manajemen (JBM) Jurnal Bina Bangsa Ekonomika International Journal of Management Science and Information Technology (IJMSIT) Jurnal Ekonomika: Manajemen, Akuntansi & Perbankan Syari'ah Journal of Management and Digital Business Prosiding University Research Colloquium Jurnal Ilmiah MEA (Manajemen, Ekonomi, dan Akuntansi) International Journal of Economics (IJEC) PERMANA : Jurnal Perpajakan, Manajemen, dan Akuntansi Eduvest - Journal of Universal Studies Innovative: Journal Of Social Science Research Paradoks : Jurnal Ilmu Ekonomi Southeast Asian Business Review IIJSE JMMR (Jurnal Medicoeticolegal dan Manajemen Rumah Sakit) Majapahit Journal of Islamic Finance dan Management Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Majapahit Journal of Islamic Finance dan Management Advances in Management & Financial Reporting JER Journal of Ekonomics, Finance, and Management Studies Benefit: Jurnal Manajemen dan Bisnis
Rini Kuswati
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Religion Aerospace Engineering Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Health Professions Industrial & Manufacturing Engineering Law, Crime, Criminology & Criminal Justice Medicine & Pharmacology Neuroscience Nursing Public Health Social Sciences Other

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The Influence of Service Quality and Trust on Repurchase Interest in Beauty Clinic Services Yusria, Lana; Imronudin, Imronudin; Kuswati, Rini
Indonesian Interdisciplinary Journal of Sharia Economics (IIJSE) Vol 7 No 2 (2024): Sharia Economics
Publisher : Sharia Economics Department Universitas KH. Abdul Chalim, Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/iijse.v7i2.5055

Abstract

In the context of beauty clinic services in Surakarta's cosmetics industry, this study examines how service quality and brand image influence consumers' repurchase intentions, and how trust mediates this relationship. This study used a causal quantitative research methodology to investigate the connections between service quality, brand image, customer trust, customer satisfaction, and repurchase intention. The sample consists of 160 participants from Ella Beauty Clinic. Key variables are operationalized in this study, and data analysis is done using SmartPLS SEM (Partial Least Squares Structural Equation Modeling). The findings indicate that customer happiness does not have a direct impact on repurchase intentions, while customer trust has a considerable and favorable effect on repurchase intentions. Service quality has a beneficial effect on both customer happiness and trust, but it does not have a direct impact on repurchase intentions. On the other hand, the perception of a brand greatly impacts the level of satisfaction, trust, and likelihood of making future purchases. Furthermore, the trust serves as an intermediary between the quality of service and the perception of the brand, influencing the likelihood of repeat purchases. In contrast, customer satisfaction does not mediate these effects. This study enhances the comprehension of customer behavior in the cosmetics sector by providing practical insights for improving service quality and establishing consumer trust, which in turn promotes loyalty and repeat purchases. The results highlight the significance of brand image in influencing how consumers perceive and intend to engage with beauty clinics.
PENGARUH FIRM SIZE DAN LEVERAGE TERHADAP NILAI PERUSAHAAN DENGAN VARIABEL INTERVENING (Pada Perusahaan Manufaktur yang Terdaftar di JII Tahun 2021-2023) Permatasari, Qisthoni; Lestari, Wuryaningsih Dwi; Achmad, Nur; Kuswati, Rini
JURNAL ILMIAH EDUNOMIKA Vol. 8 No. 2 (2024): EDUNOMIKA
Publisher : ITB AAS Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jie.v8i2.13339

Abstract

This study aims to examine the Effect of Firm Size and Leverage on Company Value with Capital Structure as an Intervening Variable (In Manufacturing Companies Listed in the Jakarta Islamic Index for the 2021-2023 Period). The population used in this study is manufacturing companies registered in JII for the 2021-2023 period. The sample used as many as 6 companies using descriptive statistical analysis methods. Data analysis technique using panel data regression with Fixed Effect method. The results showed that Firm Size and Leverage have a significant effect on the Capital Structure of manufacturing companies listed in the Jakarta Islamic Index (JII) 2021 – 2023, so the first hypothesis and the second hypothesis are accepted. Capital Structure, Firm Size have a significant effect on the Value of manufacturing companies listed in the Jakarta Islamic Index (JII) 2021 – 2023, then the third hypothesis and the fourth hypothesis are rejected. Leverage does not have a significant effect on the Value of manufacturing companies listed in the Jakarta Islamic Index (JII) 2021 – 2023, so the fifth hypothesis is rejected. Firm Size and Leverage do not have a significant effect on Company Value with capital structure as an intervening variable, so the sixth hypothesis and the seventh hypothesis are rejected. Keywords: Firm Size, Leverage, Company Value, Capital Structure, Manufacturing, JII
DOES HEDONIC AND UTILITARIAN MOTIVES AFFECTS INTENTION TO FOLLOW GREEN ACCOUNT? OPINION LEADERSHIP AS A MEDIATING Sakhina, Adinda Mutiara Putri; Kuswati, Rini
Jurnal Bisnis dan Manajemen (JBM) JBM Vol 20 (2024): Issue 1
Publisher : Faculty of Economics and Business University of Lampung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23960/jbm.v20i1.2080

Abstract

Many business people use social media as a marketing tool in this digital age. TikTok is one of the social media platforms that is frequently utilized as a tool for product marketing. The number of followers on a TikTok account dramatically impacts how well a product is marketed through TikTok social media. This study tries to analyze the mediation effect of opinion leadership on the relationship between hedonic motives and utilitarian motives on intention to follow green account. This study used a sample size of 200 respondents who knew account TikTok of The Body Shop Indonesia. The sampling method used non-probability sampling with a purposive sampling approach. Data analysis using the SmartPLS application. The research findings show that hedonic and utilitarian motives directly affect opinion leadership, hedonic and utilitarian motives directly affect intention to follow the green account, and opinion leadership affects intention to follow the green account. The mediation effect test shows that opinion leadership is proven to mediate the influence of hedonic and utilitarian motives on the intention to follow the green account. Keywords: Hedonic Motives, Utilitarian Motives, Opinion Leadership, and Intention to Follow Green Account Abstrak Banyak pebisnis yang menggunakan media sosial sebagai alat pemasaran di era digital ini. TikTok merupakan salah satu platform media sosial yang sering digunakan sebagai alat pemasaran produk. Jumlah followers sebuah akun TikTok memiliki pengaruh yang besar terhadap seberapa baik sebuah produk dipasarkan melalui media sosial TikTok. Penelitian ini mencoba untuk menganalisis pengaruh mediasi opinion leadership terhadap hubungan antara hedomic motives dan utilitarian motives pada intention to follow green account. Penelitian ini menggunakan jumlah sampel sebanyak 200 responden yang mengetahui akun TikTok The Body Shop Indonesia. Metode pengambilan sampel menggunakan non probability sampling dengan pendekatan purposive sampling. Analisis data menggunakan aplikasi SmartPLS. Temuan penelitian menunjukkan bahwa hedonic dan utilitarian motives secara langsung berpengaruh terhadap opinion leadership, hedonic dan utilitarian motives secara langsung berpengaruh terhadap intention to follow green account, dan opinion leadership berpengaruh terhadap intention to follow green account. Uji efek mediasi menunjukkan bahwa opinion leadership terbukti memediasi pengaruh hedonic motives dan utilitarian motives terhadap intention to follow green account. Kata Kunci : Hedonic Motives, Utilitarian Motives, Opinion Leadership, dan Intention to Follow Green Account
Pengaruh Brand Awareness Terhadap Repurchase Intention yang Dimediasi oleh Brand Loyalty dan Brand Equity Vania Taradiva Aristawati; Rini Kuswati
Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Vol. 7 No. 4 (2025): Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/alkharaj.v7i4.7629

Abstract

This study aims to analyze the effect of brand awareness on repurchase intention for Lemonilo products, with brand loyalty and brand equity as mediating variables. This research is conducted due to inconsistencies in previous studies regarding the relationship between brand awareness and repurchase intention. A quantitative method with the Partial Least Square-Structural Equation Modeling (PLS-SEM) approach was used, analyzed with SmartPLS 3 software. Data were collected through an online survey using Google Forms and purposive sampling, involving 202 university students in Indonesia who had purchased Lemonilo instant noodles. The results indicate that brand loyalty and brand equity significantly influence repurchase intention. However, brand awareness does not directly affect repurchase intention but contributes indirectly through increased brand loyalty and brand equity. These findings suggest that brand recognition alone is insufficient to drive repurchase intention without strong loyalty and perceived brand value.
Pengaruh Nilai Informatif, Nilai Hiburan, Keaslian, dan Homophily Terhadap Kredibilitas Merek dan Niat Beli yang di Mediasi Hubungan Parasosial Fayestika Anantasia Pratiwi; Rini Kuswati
Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Vol. 7 No. 5 (2025): Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah 
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/alkharaj.v7i5.7705

Abstract

This study aims to analyze the impact of informative value, entertainment value, authenticity, and homophily on brand credibility and purchase intention mediated by parasocial relationships in digital marketing by social media influencers. The method used is Partial Least Squares Structural Equation Modeling (PLS-SEM) to test the relationships between variables. The study's population consists of active social media users following influencers, with a sample of 155 respondents. The results show that informative value, authenticity, and homophily significantly influence parasocial relationships, which in turn affect brand credibility and purchase intention. Entertainment value does not have a significant effect on parasocial relationships or purchase intention. Parasocial relationships mediate the effect of informative value, authenticity, and homophily on brand credibility and purchase intention, but not for entertainment value. This study provides insights for marketers in selecting the right influencer based on informative value, authenticity, and similarity in characteristics with the target audience.
Pengaruh Nilai Altruistik, Nilai Hedonis dan Efikasi Diri Terharap Perilaku Pembelian Hijau yang Dimediasi oleh Keyakinan Pro Lingkungan Elsa Hendriana Putri; Rini Kuswati
Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Vol. 7 No. 4 (2025): Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/alkharaj.v7i4.7784

Abstract

This study aims to analyze the influence of altruistic values, hedonic values, and self-efficacy on green purchasing behavior mediated by pro-environmental beliefs on cosmetic consumers in Indonesia. The research sample consisted of 200 respondents who use environmentally friendly cosmetic products and have knowledge related to the products. Using a quantitative method with a systematic approach, data were collected through a closed questionnaire with a Likert scale and analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM). The results showed that altruistic values and self-efficacy had a significant effect on green purchasing behavior, while hedonic values had no effect. Pro-environmental beliefs were shown to have a significant positive effect on green purchasing behavior and mediated the relationship between altruistic values and self-efficacy on the behavior, but did not mediate the relationship between hedonic values and green purchasing behavior. Overall, the findings of this study emphasize the importance of altruistic values and self-efficacy in driving green purchasing behavior through pro-environmental beliefs, while hedonic values did not have a significant effect. This study provides an important contribution to the understanding of the factors that influence consumer decisions in purchasing environmentally friendly products, especially in the context of cosmetics in Indonesia.
Pengaruh Frugality Terhadap Niat Beli Produk Hijau dengan Motivation to Save Sebagai Variabel Mediasi Kholifah Syafrina Hasna; Rini Kuswati
Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Vol. 7 No. 12 (2025): Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/alkharaj.v7i12.10380

Abstract

This study aims to analyze the influence of involuntary frugality and voluntary frugality on green purchase intention with motivation to save as a mediating variable. The growing awareness of sustainable consumption highlights the importance of understanding how frugal lifestyles and saving behavior shape consumers’ intentions to purchase green products. A quantitative approach was employed using a survey of 199 respondents from Surakarta, Indonesia, who have an interest in green products. The sampling technique used was purposive sampling, and data were analyzed using Structural Equation Modeling–Partial Least Squares (SEM-PLS) with SmartPLS 4.0. The results indicate that involuntary frugality has a positive and significant effect on motivation to save but no significant effect on green purchase intention. Conversely, voluntary frugality has a positive and significant influence on both motivation to save and green purchase intention. Furthermore, motivation to save positively and significantly affects green purchase intention and mediates the relationship between voluntary frugality and green purchase intention, but not between involuntary frugality and green purchase intention. These findings reveal that voluntarily adopted frugality driven by personal awareness and sustainable values has a stronger impact on consumers’ intentions to purchase green products than frugality driven by economic constraints. The results support the Theory of Planned Behavior in explaining the role of personal values and self-control in sustainable consumer behavior.
Pengaruh Sosial Media Pada Niat Pembelian Merek X yang Dimediasi oleh Ekuitas Merek Natasha Dewi Azzarah; Rini Kuswati
El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Vol. 6 No. 4 (2025): El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/elmal.v6i4.7704

Abstract

This study aims to analyze the influence of social media supervision, social media interaction, and social media information sharing on brand purchase intention of The Body Shop, with brand equity as a mediating variable. A quantitative approach was used with primary data collected through surveys distributed to 150 respondents who have purchased and are familiar with The Body Shop products. Data analysis was conducted using the Partial Least Square (PLS) method with the assistance of SmartPLS software. The results showed that social media supervision, social media interaction, and social media information sharing significantly and positively influence brand purchase intention and brand equity. Brand equity was found to mediate the relationship between the three independent variables and brand purchase intention. This study provides insights for companies to leverage social media as an effective marketing tool to enhance purchase intention and brand loyalty.
Pengaruh Sikap Pro-Lingkungan Terhadap Perilaku Konsumsi Pro-Lingkungan dengan Mediasi Kesejahteraan Psikologis dan Sosial Ruli Permana; Rini Kuswati
Permana : Jurnal Perpajakan, Manajemen, dan Akuntansi Vol. 16 No. 2 (2024): Special Issue
Publisher : Faculty of Economics and Business, University of Pancasakti Tegal

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24905/permana.v16i2.673

Abstract

Penelitian ini mengkaji hubungan antara kesejahteraan psikologis, kesejahteraan sosial, dan sikap pro-lingkungan dalam mempengaruhi perilaku konsumsi pro-lingkungan. Dengan meningkatnya isu lingkungan global, perubahan perilaku konsumsi menjadi langkah penting untuk mengurangi dampak negatif terhadap lingkungan. Menggunakan pendekatan kuantitatif dengan 190 responden yang dipilih melalui teknik purposive sampling, penelitian ini menemukan bahwa kesejahteraan psikologis dan sosial berfungsi sebagai mediator signifikan dalam hubungan antara sikap pro-lingkungan dan perilaku konsumsi. Hasil analisis menunjukkan bahwa individu dengan kesejahteraan psikologis yang tinggi, yang mencakup kepuasan hidup dan kontrol atas kehidupan, cenderung mengambil keputusan konsumsi yang lebih ramah lingkungan. Selain itu, dukungan sosial dan norma-norma yang ada dalam komunitas juga memperkuat perilaku konsumsi yang mendukung keberlanjutan. Meskipun pengaruh sikap pro-lingkungan terhadap perilaku konsumsi pro-lingkungan lebih kecil dibandingkan dengan pengaruh kesejahteraan psikologis dan sosial, sikap positif terhadap lingkungan tetap berkontribusi dalam mendorong tindakan konsumsi yang lebih bertanggung jawab.
Improving Brand Loyalty Through Celebrity Influencer’s Credibility, Attractiveness, Online Customer Reviews and Brand Satisfaction as Mediating Anggitasari, Oktavia Diyah; Kuswati, Rini
Jurnal Economic Resource Vol. 8 No. 2 (2025): September - February
Publisher : Fakultas Ekonomi & Bisnis Universitas Muslim Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57178/jer.v8i2.1585

Abstract

This study investigates the impact of internet consumer evaluations, celebrity influencers' reputation, and their beauty on brand loyalty, mediated by brand satisfaction. Using a quantitative method with PLS-SEM analysis, 150 Wardah consumers who follow Raline Shah on social media participated in this research. The results reveal that all three variables significantly affect brand satisfaction, which in turn strongly influences brand loyalty. Additionally, the link between loyalty, online reviews, and influencer traits is mediated by brand satisfaction. The findings highlight the importance of credible and attractive endorsers, as well as positive customer reviews, in building lasting brand relationships in the beauty industry.
Co-Authors 'Ammar, Mohammad 'Atha Abdul Aziz Adinda Mutiara Putri Sakhina Afifah, Imroatul Agus Dwi Anggono Agus Triyono Agustyawati, Lely Aini, Lola Khurul Akbar Prakosa, Muhammad Rizki Akbar, A Zaenudin Alam Romadhon, Yusuf Alfina Putri Pratama Amalia Saleha Amalia Saleha, Amalia Amalia, Yumita Azatin Andriani, Betty Angellia, Anggi Anggitasari, Oktavia Diyah Anindita, Yessica Anton Agus Setyawan Aprilliyani, Reny Arya Dita Aflaha Aulia Uswatun Khasanah Burhannudin Ichsan Choirunnisa, Bella A. Destri Andri, Sigit Dewa, Muhammad Rakha Kusuma Dina, Jihan Farah DL, Wuryaningsih Edy Purwo Saputro Elsa Hendriana Putri Em Sutrisna Eni Setyowati Fail, Lukman Caesar Fauzan Eri Farihin, Nadhif Rahman Fayestika Anantasia Pratiwi Firda Rayyantika Gata Krisnawan Hardianti, Aditya Dwi Hermalia, Riang Anggun Herry Purnama, Herry Imronudin Imronudin, Imronudin Irfan, Maulana Ali Jannah, Niswatul Jati Waskito Kholifah Syafrina Hasna Krisnawan, Gata Kurniawati, Novarina Laksana, Muhammad Hafid laksana, yudhistira surya Lola Khurul Aini M. Sholahuddin Mahiroh, Aqila Widyas Makaarim, Nabiil Hilmi Michella Mulyana Putri Mirzam Arqy Ahmadi Moechammad Nasir Mohammad 'Atha 'Ammar Muhammad Enrico Muhammad Sholahuddin Muhana, Anas Luthfi Mulyadi, Desviana Umi Sholikah Mushhaf, Muhammad Dhiyaul Muzakar Isa Nabila Ayu Wijayanti Natasha Dewi Azzarah Novel Idris Abas Nur Achmad Nur Asida, Abi Yusuf Nur Hidayati Nur Rahmawati Syamsiyah Nurdaya, Bastian Nursito, Fadhil Rafii Falah Pangestu, Yulia Kinanti Permatasari, Qisthoni Putra , Bintang Kharisma Qudsiyah, Yusfina Sekar Rafi Falah Nursito, Fadhil Rahayu Pangestuti , Mugi Rahma, Ghina Aulia Ratulangi, Agnes Rayyantika, Firda Rino Vrasica Rizky?, Vatri Aulia Ruli Permana S Soepatini Sakhina, Adinda Mutiara Putri Santosa, Andra Vikto Saputra, Rosa Nur Maulia Sari, Mekar Sri Murwanti Sri Padmantyo Suliatiana, Risma Endah Suryandari , Rullynta Siska Sutrisna, M. Tri Hartati, Wiwit Wahyu Vania Taradiva Aristawati Vrasica, Rino Wandansari, Lucky Titi Wiguna, Kevin Satria Wijayanti, Nabila Ayu Wiryawan, Sakti Wulandari, Yulia Aisyah Wuryaningsih Dwi Lestari Wuryaningsih Dwi Lestari, Wuryaningsih Dwi Yulia Aisyah Wulandari Yusfina Sekar Qudsiyah Yusria, Lana Zakiyah, Safira Zulfa Irawati Zulfa Irawati, Zulfa