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The Effect of Hedonic Motivation and Positive Affect on Impulsive Buying Behavior Mediated by Shopping Lifestyle Saputra, Rosa Nur Maulia; Kuswati, Rini
Eduvest - Journal of Universal Studies Vol. 4 No. 12 (2024): Journal Eduvest - Journal of Universal Studies
Publisher : Green Publisher Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59188/eduvest.v4i12.43133

Abstract

The rapid advancement of technology has significantly influenced consumer behavior, leading to increased impulsive buying in e-commerce platforms. This study explores the impact of hedonic motivation and positive affect on impulsive buying behavior, mediated by shopping lifestyle. A quantitative research method was used, involving 160 respondents from Surakarta who actively use the Shopee application. Data were analyzed using Partial Least Square (PLS) with SmartPLS software. The results show that hedonic motivation does not have a direct significant effect on impulsive buying; however, positive affect significantly influences impulsive purchases. Additionally, hedonic motivation does not significantly affect shopping lifestyle, whereas positive affect does. Shopping lifestyle was found to have a significant effect on impulsive buying, but it does not mediate the relationship between hedonic motivation and impulsive buying or between positive affect and impulsive buying. These findings suggest that positive emotional experiences during shopping play a crucial role in driving impulse purchases, while hedonic motivations may require stronger mediating factors to influence impulsive buying behavior.
Pengaruh Program Pengelolaan Penyakit Kronis (Prolanis) Terhadap Health Outcome Yang Dimediasi Health Literacy Pada Pasien Diabetes Melitus Tipe 2 di UPTD Puskesmas Giriwoyo 1 Kabupaten Wonogiri Tri Hartati, Wiwit Wahyu; Kuswati, Rini
Innovative: Journal Of Social Science Research Vol. 4 No. 1 (2024): Innovative: Journal Of Social Science Research
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/innovative.v4i1.8088

Abstract

Latar belakang : Pelayanan Prolanis DM di UPTD Puskesmas Giriwoyo 1 telah berjalan sejak tahun 2017 dengan peserta berbagai macam latar belakang pendidikan dan pengetahuan. Melalui kegiatan Prolanis DM, puskesmas  mencoba memberikan pelayanan kesehatan bukan hanya kuratif (pengobatan) saja, tetapi juga berupaya memberikan pelayanan promotif ( promosi kesehatan) dan preventif (pencegahan).Menurut pengamatan penulis pada peserta prolanis diabetes menunjukkan banyak hasil evaluasi laborat kadar glukosa belum menunjukkan hasil yang baik meskipun Prolanis sudah dilakukan pertemuan dua minggu sekali. Dengan latar belakang tersebut, peneliti ingin mengetahui pengaruh Program Pengelolaan Penyakit Kronis (PROLANIS) terhadap Health Outcome yang dimediasi Health Literacy pada Pasien Diabetes Tipe 2 di UPTD Puskesmas Giriwoyo 1 Kabupaten Wonogiri. Tujuan : Analisis dampak Pengaruh Program Pengelolaan Penyakit Kronis (PROLANIS) terhadap Health Outcome yang dimediasi Health Literacy pada Pasien Diabetes Tipe 2 di UPTD Puskesmas Giriwoyo 1 Kabupaten Wonogiri. Metode : Pengumpulan data menggunakan kuisioner yang disebarkan menggunakan form cetak saat pelaksanaan prolanis, kemudian data diolah menggunakan software SmartPLS Ver 4. Hasil : Nilai r-square Health Outcome yang diperoleh adalah 0.397. Health Outcome dipengaruhi oleh program prolanis dan tingkat Health Literacy pasien. Kesimpulan : Program PROLANIS yang dimediasi oleh health literacy pada pasien DM Tipe 2 di UPTD Puskesmas Giriwoyo 1 berpengaruh positif terhadap health outcome pasien.
Pengaruh Motivasi Dan Lingkungan Kerja, Terhadap Kinerja Pegawai Yang Dimediasi Oleh Kepuasan Kerja Pada Karyawan UPTD Puskesmas Giriwoyo 1 Dan 2 Destri Andri, Sigit; Kuswati, Rini
Innovative: Journal Of Social Science Research Vol. 4 No. 1 (2024): Innovative: Journal Of Social Science Research
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/innovative.v4i1.8090

Abstract

Latar Belakang : UPTD Puskesmas Giriwoyo 1 dan 2 adalah Unit Pelaksana Teknis Dinas Kesehatan Kabupaten Wonogiri yang memiliki tanggung jawab dalam pelayanan bidang kesehatan. Berdasarkan data capaian kinerja pegawai Individu tahun 2020 dan 2021 Puskemas Giriwoyo 1 dan 2 belum ada yang mencapai kategori sangat baik. Selain itu hasil wawancara penulis dengan Kasubag TU UPTD Puskesmas Giriwoyo 1 dan 2 didapatkan hasil evaluasi bahwa banyak petugas yang dalam mengumpulkan Surat Pertanggung Jawaban (SPJ) kegiatan sering terlambat tidak sesuai dateline yang telah diperintahkan oleh manajemen puskesmas, banyak kegiatan atau laporan yang terlambat menumpuk. Tujuan : Penelitian ini dilakukan untuk menganalisa dan mendeskripsikan pengaruh motivasi kerja dan lingkungan kerja terhadap kinerja pegawai yang dimediasi oleh kepuasan kerja pegawai di UPTD Puskesmas  Giriwoyo 1 dan 2. Metode : Penelitian ini dilakukan dengan pendekatan kuantitatif dengan populasi penelitian adalah seluruh pegawai di UPTD Puskesmas Giriwoyo 1 dan 2, kemudian pengumpulan data penelitian menggunakan kuisioner yang disebarkan dalam bentuk googleform. Data primer dari kuisioner diolah menggunakan software SmartPLS Ver 4. Hasil : Nilai r-square kinerja pegawai yang diperoleh ialah 0.427 sedangkan nilai r-square kepuasan kerja adalah 0.7. Kinerja pegawai mendapat pengaruh positif dari motivasi kerja, lingkungan kerja, kepuasan kerja. Kinerja pegawai mendapat pengaruh positif dari motivasi dan lingkungan kerja dengan mediasi kepuasan kerja. Hasil perhitungan GoF index pada penelitian ini adalah 0,564 yang berarti masuk dalam kategori GoF tinggi.  Kesimpulan : Motivasi kerja dan lingkungan kerja yang dimediasi oleh kepuasan kerja berpengaruh positif terhadap kinerja pegawai di UPTD Puskesmas Giriwoyo 1 dan 2.
The Effect of Customer Review, Influencer Review, and Customer Innovativeness on Green Purchase Intention Moderated by Trust Michella Mulyana Putri; Kuswati, Rini
Majapahit Journal of Islamic Finance and Management Vol. 5 No. 1 (2025): Islamic Finance and Management
Publisher : Department of Sharia Economics Institut Pesantren KH. Abdul Chalim Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/mjifm.v5i1.357

Abstract

This study investigates the impact of customer reviews, influencer reviews, and customer innovativeness on green purchase intention in the eco-friendly skincare market, with trust as a moderating variable. Using a quantitative approach with SmartPLS and a sample of 205 respondents familiar with eco-friendly skincare, the study confirms that all three predictors significantly enhance green purchase intention. Interestingly, trust plays a dual role directly strengthening purchase intention while weakening the influence of reviews and innovativeness when acting as a moderator. This suggests that consumers with higher trust, particularly in the brand or product, may rely more on prior experience or internal beliefs than on external cues. The study extends existing literature by emphasizing the multidimensional nature of trust and highlighting the interplay between internal and external drivers of green behavior. Despite methodological appropriateness, limitations in sample diversity and potential response bias suggest directions for future research.
HOW TO INCREASE GREEN PRODUCT PURCHASE INTENTION THROUGH GREEN BRAND POSITIONING, GREEN BRAND KNOWLEDGE, AND GREEN BRAND ATTITUDE Aziz, Abdul; Kuswati, Rini
SEIKO : Journal of Management & Business Vol 4, No 3 (2022)
Publisher : Program Pascasarjana STIE Amkop Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37531/sejaman.v7i1.7000

Abstract

The purpose of this study was to analyse the effect of green brand positioning, green brand knowladge and green brand attitude on green product purchase intention This research method is quantitative. The population used in this study were FEB UMS students. The type of sampling used in this study is Non probability sampling with purposive sampling technique. The number of samples taken was 160 respondents. This type of research data is primary data. This research applies quantitative analysis methods using Partial Least Square (PLS) tools. The results of this study are that green brand positioning has a positive and significant effect on green product purchase intention, green brand knowladge has a positive and significant effect on green product purchase intention, and green brand attitude has a positive and significant effect on green product purchase intention.
Analisis Role Stressor, Job Insecurity, Locus of Control dan Turnover Intention dengan Burnout sebagai Pemediasi Amalia, Yumita Azatin; Sutrisna, M.; Kuswati, Rini
Syntax Literate Jurnal Ilmiah Indonesia
Publisher : Syntax Corporation

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36418/syntax-literate.v10i4.58171

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh Role Stressor, Job Insecurity, Locus of Control dan Turnover Intentiondengan Burnout Sebagai Pemediasi di Rumah Sakit JIH Solo. Jumlah sampel 101 responden. Desain penelitian dengan survei melalui kuesioner secara daring menggunakan G-Form pada penentuan sampel purposive sampling terhadap karyawan tetap saja. Pengolahan data menggunakan Smart PLS 4. Hasil penelitian pada hubungan langsung variabel Role stressor, Job insecurity dan Locus of control, variabel mediasi yaitu burnout & satu (1) variabel dependen yatu Turnover Intention hanya Role stressor & Job insecurity berpengaruh terhadap burnout dan Job insecurity & burnout yang memiliki hubungan langsung dengan Turnover intention. Burnout sebagai variabel mediasi berperan sebagai pemediasi sebagian untuk variabel Job insecurity terhadap Turnover intention sedangkan variabel Role stressor & Locus of control tanpa mediasi.
Pengaruh Brand Awareness Terhadap Repurchase Intention yang Dimediasi oleh Brand Loyalty dan Brand Equity Vania Taradiva Aristawati; Kuswati, Rini
Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Vol. 7 No. 4 (2025): Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/alkharaj.v7i4.7629

Abstract

This study aims to analyze the effect of brand awareness on repurchase intention for Lemonilo products, with brand loyalty and brand equity as mediating variables. This research is conducted due to inconsistencies in previous studies regarding the relationship between brand awareness and repurchase intention. A quantitative method with the Partial Least Square-Structural Equation Modeling (PLS-SEM) approach was used, analyzed with SmartPLS 3 software. Data were collected through an online survey using Google Forms and purposive sampling, involving 202 university students in Indonesia who had purchased Lemonilo instant noodles. The results indicate that brand loyalty and brand equity significantly influence repurchase intention. However, brand awareness does not directly affect repurchase intention but contributes indirectly through increased brand loyalty and brand equity. These findings suggest that brand recognition alone is insufficient to drive repurchase intention without strong loyalty and perceived brand value.
Pengaruh Nilai Informatif, Nilai Hiburan, Keaslian, dan Homophily Terhadap Kredibilitas Merek dan Niat Beli yang di Mediasi Hubungan Parasosial Fayestika Anantasia Pratiwi; Kuswati, Rini
Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Vol. 7 No. 5 (2025): Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah 
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/alkharaj.v7i5.7705

Abstract

This study aims to analyze the impact of informative value, entertainment value, authenticity, and homophily on brand credibility and purchase intention mediated by parasocial relationships in digital marketing by social media influencers. The method used is Partial Least Squares Structural Equation Modeling (PLS-SEM) to test the relationships between variables. The study's population consists of active social media users following influencers, with a sample of 155 respondents. The results show that informative value, authenticity, and homophily significantly influence parasocial relationships, which in turn affect brand credibility and purchase intention. Entertainment value does not have a significant effect on parasocial relationships or purchase intention. Parasocial relationships mediate the effect of informative value, authenticity, and homophily on brand credibility and purchase intention, but not for entertainment value. This study provides insights for marketers in selecting the right influencer based on informative value, authenticity, and similarity in characteristics with the target audience.
The Role of Green Brand Love in Mediating Reliability, Attractiveness, and Informativeness toward Green Customer Citizenship Behavior Pangestu, Yulia Kinanti; Kuswati, Rini
Indonesian Interdisciplinary Journal of Sharia Economics (IIJSE) Vol 7 No 2 (2024): Sharia Economics
Publisher : Sharia Economics Department Universitas KH. Abdul Chalim, Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/iijse.v7i2.5020

Abstract

This study examines the mediating role of Green Brand Love in the relationship between Reliability, Attractiveness, and Informativity on Green Customer Citizenship Behavior. The research population consisted of students from the Faculty of Economics and Business at Universitas Muhammadiyah Surakarta and members of the general public who have purchased products or used services at Larissa Aesthetic Center. A quantitative research method was employed, utilizing a survey research design. Data was collected through Google Forms questionnaires to assess respondents' attitudes, beliefs, opinions, characteristics, and behaviors. Structural Equation Modeling (SEM) with Partial Least Squares (PLS) was used for data analysis. The findings indicate significant positive relationships between Reliability, Attractiveness, and Informativity with Green Brand Love, as well as with Green Customer Citizenship Behavior. Moreover, Green Brand Love was found to mediate the relationship between Reliability, Attractiveness, and Informativity with Green Customer Citizenship Behavior. These results underscore the importance of Green Brand Love as a mediator in influencing environmentally friendly consumer behaviors. The study contributes to understanding the interconnectedness of these variables and their impact on consumer behavior towards the environment.
The Influence of Service Quality and Trust on Repurchase Interest in Beauty Clinic Services Yusria, Lana; Imronudin, Imronudin; Kuswati, Rini
Indonesian Interdisciplinary Journal of Sharia Economics (IIJSE) Vol 7 No 2 (2024): Sharia Economics
Publisher : Sharia Economics Department Universitas KH. Abdul Chalim, Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/iijse.v7i2.5055

Abstract

In the context of beauty clinic services in Surakarta's cosmetics industry, this study examines how service quality and brand image influence consumers' repurchase intentions, and how trust mediates this relationship. This study used a causal quantitative research methodology to investigate the connections between service quality, brand image, customer trust, customer satisfaction, and repurchase intention. The sample consists of 160 participants from Ella Beauty Clinic. Key variables are operationalized in this study, and data analysis is done using SmartPLS SEM (Partial Least Squares Structural Equation Modeling). The findings indicate that customer happiness does not have a direct impact on repurchase intentions, while customer trust has a considerable and favorable effect on repurchase intentions. Service quality has a beneficial effect on both customer happiness and trust, but it does not have a direct impact on repurchase intentions. On the other hand, the perception of a brand greatly impacts the level of satisfaction, trust, and likelihood of making future purchases. Furthermore, the trust serves as an intermediary between the quality of service and the perception of the brand, influencing the likelihood of repeat purchases. In contrast, customer satisfaction does not mediate these effects. This study enhances the comprehension of customer behavior in the cosmetics sector by providing practical insights for improving service quality and establishing consumer trust, which in turn promotes loyalty and repeat purchases. The results highlight the significance of brand image in influencing how consumers perceive and intend to engage with beauty clinics.
Co-Authors 'Ammar, Mohammad 'Atha Abdillah, Ilyas Alfida' Abdul Aziz Adinda Mutiara Putri Sakhina Afifah, Imroatul Agus Dwi Anggono Agus Triyono Agustyawati, Lely Aini, Lola Khurul Akbar Prakosa, Muhammad Rizki Akbar, A Zaenudin Alam Romadhon, Yusuf Alfina Putri Pratama Amalia Saleha Amalia Saleha, Amalia Amalia, Yumita Azatin Andriani, Betty Angellia, Anggi Anggitasari, Oktavia Diyah Anindita, Yessica Anton Agus Setyawan Aprilliyani, Reny Arya Dita Aflaha Asida, Abi Yusuf Nur Aulia Uswatun Khasanah Burhannudin Ichsan Choirunnisa, Bella A. Daradinanti, Syanda Cicit Destri Andri, Sigit Dimas Adi Nugroho Dina, Jihan Farah DL, Wuryaningsih Edy Purwo Saputro Em Sutrisna Eni Setyowati Fail, Lukman Caesar Fauzan Eri Farihin, Nadhif Rahman Fayestika Anantasia Pratiwi Firda Rayyantika Gata Krisnawan Hermalia, Riang Anggun Herry Purnama, Herry Ihwan Susila Imronudin Imronudin, Imronudin Irfan, Maulana Ali Jannah, Niswatul Jati Waskito Krisnawan, Gata Kurniawati, Novarina Laksana, Muhammad Hafid laksana, yudhistira surya Larasati Larasati Lola Khurul Aini M. Sholahuddin Mahiroh, Aqila Widyas Makaarim, Nabiil Hilmi Michella Mulyana Putri Mirzam Arqy Ahmadi Moechammad Nasir Mohammad 'Atha 'Ammar Muhammad Enrico Muhammad Sholahuddin Mulyadi, Desviana Umi Sholikah Mushhaf, Muhammad Dhiyaul Muzakar Isa Nabila Ayu Wijayanti Novel Idris Abas Nur Achmad Nur Asida, Abi Yusuf Nur Hidayati Nur Rahmawati Syamsiyah Nurdaya, Bastian Nursito, Fadhil Rafii Falah Pangestu, Yulia Kinanti Permatasari, Qisthoni Prasetya, Azzahra Anandita Putra , Bintang Kharisma Qudsiyah, Yusfina Sekar Rafi Falah Nursito, Fadhil Rahayu Pangestuti , Mugi Rahma, Ghina Aulia Ratulangi, Agnes Rayyantika, Firda Rino Vrasica Rizky?, Vatri Aulia S Soepatini Sakhina, Adinda Mutiara Putri Saputra, Rosa Nur Maulia Sri Murwanti Sri Padmantyo Suliatiana, Risma Endah Suryandari , Rullynta Siska Sutrisna, M. Syafrina Hasna, Kholifah Tri Hartati, Wiwit Wahyu Vania Taradiva Aristawati Vrasica, Rino Wiguna, Kevin Satria Wijayanti, Nabila Ayu Wiryawan, Sakti Wiyadi Wiyadi Wulandari, Yulia Aisyah Wuryaningsih Dwi Lestari Wuryaningsih Dwi Lestari, Wuryaningsih Dwi Yulia Aisyah Wulandari Yusfina Sekar Qudsiyah Yusria, Lana Zakiyah, Safira Zulfa Irawati Zulfa Irawati, Zulfa