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All Journal Jurnal Manajemen Terapan dan Keuangan Excellent Jurnal Minds: Manajemen Ide dan Inspirasi Jurnal Ekonomi & Studi Pembangunan Benefit: Jurnal Manajemen dan Bisnis Syntax Literate: Jurnal Ilmiah Indonesia SEIKO : Journal of Management & Business Journal on Education ISOQUANT : Jurnal Ekonomi, Manajemen dan Akuntansi YUME : Journal of Management JURNAL MANAJEMEN BISNIS PengabdianMu: Jurnal Ilmiah Pengabdian kepada Masyarakat Jurnal Ekonomi dan Bisnis Dharma Andalas JURNAL LENTERA BISNIS Management Studies and Entrepreneurship Journal (MSEJ) Jurnal Orientasi Bisnis dan Entrepreneurship Community Empowerment Jurnal Bisnis dan Manajemen (JBM) Jurnal Bina Bangsa Ekonomika International Journal of Management Science and Information Technology (IJMSIT) Jurnal Ekonomika: Manajemen, Akuntansi & Perbankan Syari'ah Journal of Management and Digital Business Prosiding University Research Colloquium Jurnal Ilmiah MEA (Manajemen, Ekonomi, dan Akuntansi) International Journal of Economics (IJEC) Innovative: Journal Of Social Science Research Paradoks : Jurnal Ilmu Ekonomi Southeast Asian Business Review IIJSE JMMR (Jurnal Medicoeticolegal dan Manajemen Rumah Sakit) Majapahit Journal of Islamic Finance and Management Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Advances in Management & Financial Reporting JER journal of social and economic research Journal of Ekonomics, Finance, and Management Studies Benefit: Jurnal Manajemen dan Bisnis
Rini Kuswati
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Pengaruh Penciptaan Nilai pada Kepuasan Pelanggan yang di Mediasi oleh Ekuitas Merek (Studi Brand Fashion H&M Solo Grand Mall) Wiguna, Kevin Satria; Kuswati, Rini
SEIKO : Journal of Management & Business Vol 7, No 2 (2024): July - December
Publisher : Program Pascasarjana STIE Amkop Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37531/sejaman.v7i2.6516

Abstract

Tujuan penelitian ini ialah menganalisis pengaruh penciptaan nilai pada kepuasan pelanggan yang di mediasi oleh ekuitas merek (studi brand fashion H&M Solo Grand Mall). Metode penelitian ini ialah metode kuantitatif. Populasi dalam penelitian ini adalah mahasiswa Universitas Muhammadiyah Surakarta. Teknik pengambilan sampel dalam penelitian ini adalah non probability sampling dengan Teknik purposive sampling. Jumlah sampel yang digunakan dalam penelitian ini adalah sebanyak 199 responden Teknik pengumpulan data dalam penelitian ini menggunakan kuesioner. Teknik analisis data dalam penelitian ini adalah analisis kuantitatif dengan menggunakan analisis Partial Least Square (PLS). Hasil penelitian ini ialah bahwa penciptaan nilai memiliki pengaruh positif dan signifikan terhadap ekuitas merek pada brand fashion H&M di Solo Grand Mall. Penciptaan nilai memiliki pengaruh positif dan signifikan terhadap kepuasan pelanggan pada brand fashion H&M di Solo Grand Mall. Ekuitas merek memiliki pengaruh positif dan signifikan terhadap kepuasan pelanggan pada brand fashion H&M di Solo Grand Mall. Penciptaan nilai memiliki pengaruh positif dan signifikan terhadap kepuasan pelanggan dengan ekuitas merek sebagai variabel mediasi pada brand fashion H&M di Solo Grand Mall. Berdasarkan perhitungan nilai R2 maka perubahan variabel ekuitas merek dapat dipengaruhi oleh perubahan variabel penciptaan nilai dan kepuasan pelanggan serta berdasarkan perhitungan nilai R2 maka perubahan variabel kepuasan pelanggan dapat dipengaruhi oleh perubahan variabel penciptaan nilai dan ekuitas merek.
PERAN PEMEDIASI PRO-ENVIRONMENTAL ATTITUDE PADA PENGARUH INNOVATIVENESS TERHADAP NIAT BELI PRODUK HERBAL Muhammad Enrico; Rini Kuswati
Jurnal Bina Bangsa Ekonomika Vol. 17 No. 2 (2024): Jurnal Bina Bangsa Ekonomika (JBBE)
Publisher : LP2M Universitas Bina Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46306/jbbe.v17i2.557

Abstract

The purpose of this study was to analyze the role of pro-environmental attitude mediators  on the influence of innovativeness on the purchase intention of herbal products. The type of research used in research uses quantitative methods. The population in this study is the community in Solo Raya. The sampling technique in this study is Non-probability Sampling with purposive sampling techniques. The sample used in this study was 200 respondents. This study used primary data in its preparation. Data were obtained through respondents' answers using a closed type of questionnaire. The data collection method used in this study was by distributing questionnaires. The data analysis technique in this study uses Partial Least Square (PLS) using the help of SMARTPLS Software. The results showed that hedonist innovativeness had a positive and significant effect on purchase intent. Social innovativeness has a positive and significant effect on purchase intent. Hedonist innovativeness has a positive and significant effect on pro-environmental attitudes. Social innovativeness has a positive and significant effect on pro-environmental attitudes. Pro-environmental attitude has a positive and significant effect on purchase intent. Pro-environmental attitudes mediate the influence of hedonist innovativeness on purchase intent, partially. Pro-environmental attitudes mediate the influence of social innovativeness on purchase intent, partially
PENGARUH GENDER DAN KETERAMPILAN KERJA TERHADAP KINERJA KARYAWAN DENGAN DISIPLIN KERJA SEBAGAI VARIABEL INTERVENING PADA MIE GACOAN SURAKARTA Tubagus Sendy Permana; Nur Achmad; Rini Kuswati
Journal of Social and Economics Research Vol 5 No 2 (2023): JSER, December 2023
Publisher : Ikatan Dosen Menulis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54783/jser.v5i2.267

Abstract

Penelitian ini menguraikan dan menganalisis berbagai aspek yang mempengaruhi kinerja karyawan di Mie Gacoan dengan fokus utama pada variabel gender, keterampilan kerja, dan disiplin kerja. Analisis menunjukkan bahwa gender memiliki dampak signifikan terhadap kinerja karyawan, dan perbedaan ini perlu diperhatikan dalam manajemen sumber daya manusia. Keterampilan kerja memberikan kontribusi positif terhadap kinerja karyawan, menekankan pentingnya pengembangan keterampilan melalui pelatihan. Temuan juga mengindikasikan bahwa gender dan keterampilan kerja mempengaruhi tingkat disiplin kerja, sehingga perusahaan disarankan mempertimbangkan strategi yang mengintegrasikan pengembangan keterampilan dengan penguatan budaya disiplin. Disiplin kerja, sebagai mediator, memainkan peran kunci antara variabel-variabel tersebut dan kinerja karyawan. Tingkat disiplin yang tinggi diidentifikasi sebagai faktor kunci dalam mencapai target kinerja perusahaan. Kesimpulan dari penelitian ini menyoroti pentingnya memahami peran gender, keterampilan kerja, dan disiplin kerja dalam membentuk kinerja karyawan. Implementasi saran-saran yang dihasilkan diharapkan dapat meningkatkan kinerja karyawan Mie Gacoan, menciptakan lingkungan kerja yang inklusif, dan memperbaiki efisiensi operasional. Penelitian ini memberikan landasan untuk pemahaman yang lebih baik tentang dinamika tenaga kerja dalam industri kuliner, mengajak untuk menjelajahi strategi-strategi inovatif dalam manajemen sumber daya manusia.
Uji Validasi Instrumen Penelitian Model Intention Follow Green Account Adinda Mutiara Putri Sakhina; Rini Kuswati
El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Vol. 5 No. 4 (2024): El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/elmal.v5i4.1802

Abstract

The purpose of this study is to test the construct measurement instruments used in the green account intent research model to ensure that the instruments used in this study are valid and have the ability to accurately measure the various variables included in the model tested by the researcher. Two tests were used to evaluate the instrument: validity test and reliability test. The reliability test uses the composite reliability value and Cronbach alpha, while the validity test is conducted with discriminant and convergent validity tests. This study used 100 respondents as the sample. Non-probability purposive sampling method was used. The SmartPls application was used to conduct data analysis. The result of this study is the obtained measurement accuracy of the instrument in the research model of intention to follow green accounts.
Peran Sikap Konsumsi Pakaian Yang Berkelanjutan Terhadap Niat Beli Thrift Fashion laksana, yudhistira surya; Kuswati, Rini
SEIKO : Journal of Management & Business Vol 7, No 1.1 (2024)
Publisher : Program Pascasarjana STIE Amkop Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37531/sejaman.v7i1.6588

Abstract

The objective of this study is to examine how attitudes towards sustainable clothing consumption influence individuals' intentions to purchase thrift fashion items. The study employs a quantitative research approach, utilizing probability sampling through an accidental sampling method. Primary data collection is conducted via a structured questionnaire administered through Google Forms, employing a Likert scale to gauge respondents' fashion orientation, sustainable attitudes, conspicuous consumption habits, environmental consciousness, and purchase intentions. The study focuses on a population of 157 consumers interested in thrift fashion shopping in the region of Central Java. To analyze the data, PLS-SEM is employed, chosen for its flexibility in handling complex models with minimal data requirements. The data analysis utilizes the Partial Least Square (PLS) method, facilitated by SMARTPLS Software. The findings suggest that sustainable attitudes serve as a mediator in the relationship between fashion orientation, conspicuous consumption, environmental consciousness, and the intention to purchase fashion products.
Effectiveness of Green Trust as a Mediating Variable in Extending TPB Theory to Electrical Automotive Adoption in Indonesia Asida, Abi Yusuf Nur; Kuswati, Rini; Sholahuddin, Muhammad
Indonesian Interdisciplinary Journal of Sharia Economics (IIJSE) Vol 8 No 1 (2025): Sharia Economics
Publisher : Sharia Economics Department Universitas KH. Abdul Chalim, Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/iijse.v8i1.5905

Abstract

This research aims to analyze the effectiveness of Green Trust as a mediating variable in expanding the TPB theory for the adoption of electric vehicles in Indonesia. The study method used is a quantitative method. Sampling in this study used a non-probability sampling technique with a purposive sampling method, where researchers deliberately selected respondents who were considered relevant for research purposes. Data was collected through questionnaires to all Indonesian people who have the intention to adopt automotive electrical. The data collection process was carried out through the use of a questionnaire with a Likert scale. The total number of respondents involved in this study was 425 respondents. The data analysis technique used in this study is the SEM PLS method, which consists of outer model and inner model analysis, with the help of SMARTPLS 4.0 software. The research results show that extensions of the TPB theory such as Attitude, Subjective Norm, and PBC variables have an effect on electrical automotive adoption, but green trust does not mediate the relationship between attitude and subjective norm towards adoption (EAV). This research provides valuable recommendations to increase the widespread adoption of electric automobiles in Indonesia.
The Role of Purchase Intention in Mediating the Impact of Environmental Concern on the Purchase of Eco-Friendly Products Dina, Jihan Farah; Kuswati, Rini; Soepatini, Soepatini
Indonesian Interdisciplinary Journal of Sharia Economics (IIJSE) Vol 7 No 1 (2024): Sharia Economics
Publisher : Sharia Economics Department Universitas KH. Abdul Chalim, Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/iijse.v8i1.5949

Abstract

This study aims to analyze the role of purchase intention in mediating the influence of environmental concern on the purchase of environmentally friendly products. The method used in this study is quantitative. The population and sample in this study are the general public in Indonesia who have a minimum education in high school and understand environmentally friendly products. The sample size in this study was 200 respondents. The data source used in this study is primary data. The measurement scale used in this study is a 5-point Likert scale. Data analysis using SmartPLS version 3.0. The results of the analysis in this study indicate that environmental concern has a significant positive effect on purchase intention, environmental concern has a significant positive effect on purchasing behavior, purchase intention has a significant positive effect on purchasing behavior and purchase intention positively mediates environmental concern on purchasing behavior.
Dampak Pengalaman Merek Terhadap Keterlibatan Merek Dan Ekuitas Merek Yang Dimediasi Oleh Brand Love Studi Pada Pelanggan Apple Di Indonesia Irfan, Maulana Ali; Kuswati, Rini
YUME : Journal of Management Vol 7, No 2 (2024)
Publisher : Pascasarjana STIE Amkop Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37531/yum.v7i2.6937

Abstract

This research aims to analyze the impact of brand experience on brand involvement and brand equity, mediated by brand love, among Apple customers in Indonesia. The research method employed is quantitative. Sampling was conducted using non-probability sampling techniques, specifically purposive sampling. Primary data was collected through a closed questionnaire distributed via Google Forms, using a Likert scale. The study's population consisted of 130 respondents who had been using Apple products for two years. To analyze the data, the PLS-SEM analysis technique was employed, allowing for the exploration and prediction of various complex models with less stringent data requirements. PLS-SEM is an appropriate analytical tool for this purpose. Additionally, the data was analyzed using PLS with the help of SMARTPLS software. The results of this study indicate that brand love can mediate the relationship between brand experience and both brand engagement and brand equity. Keywords : Brand Experience, Brand Love, Brand Engagement, Brand EquityAbstractStudi ini bertujuan untuk menganalisis dampak pengalaman merek pada keterlibatan merek dan ekuitas merek yang dimediasi oleh brand love pada pelanggan Apple di Indonesia. Metode riset yang dipakai yakni metode kuantitatif. Dalam mengambil sampel dilaksanakan memakai teknik non-probability sampling, dengan pendekatan purposive sampling. Data utama didapat dari kuesioner tertutup yang disebarkan lewat Google Form, menggunakan skala Likert. Populasi yang diteliti adalah 130 responden yang selama dua tahun telah memakai produk Apple. Untuk menganalisis data, digunakan teknik analisis PLS-SEM, yang memungkinkan eksplorasi dan prediksi beragam model kompleks dengan sejumlah persyaratan data yang tidak terlalu ketat. PLS-SEM adalah alat analisis yang sesuai untuk tujuan ini. Berikutnya, dengan bantuan perangkat lunak SMARTPLS data dianalisis menggunakan PLS. Hasil riset ini memperlihatkan bila brand love bisa memediasi relasi antara pengalaman merek dengan keterlibatan merek dan ekuitas merek. Kata-kata Kunci : Pengalaman Merek, Brand Love, Keterlibatan Merek, Ekuitas Merek. 
Analisis Pengaruh Narrative Involment Pada Impulsive Buying Yang Dimediasi Parasocial Interaction Dan Social Attractivness Terhadap Food Vlogger @Gemarkulineran Kuswati, Rini
YUME : Journal of Management Vol 7, No 1 (2024)
Publisher : Pascasarjana STIE Amkop Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37531/yum.v7i1.6920

Abstract

This research endeavors to examine how Narrative Involvement impacts Impulsive Buying, with Parasocial Interaction and Social Attractiveness as mediating factors, focusing specifically on the influence of Food Vlogger @gemarkulineran. The research utilizes a quantitative methodology, employing purposive sampling instead of probability sampling. The primary data collection method involves distributing a structured questionnaire via Google Form, utilizing a Likert scale to gather responses. The research encompasses 157 respondents following @gemarkulineran. The analysis employs PLS-SEM, a method suitable for predicting and exploring complex models under less stringent data conditions. PLS-SEM is deemed appropriate due to its flexibility in accommodating such complexities. Subsequently, the collected data is analyzed using PLS with the assistance of SMARTPLS. The finding of this investigation reveal. Social attractiveness and Parasocial Interaction mediate the relationship between Narrative Involvement and Impulsive buying.Keywords : Narrative Involment, Parasocial Interaction, Social Attractivness, Impulsive Buying
Pengaruh Influencer Terhadap Niat Membeli Produk Dengan Materialime dan Fear Of Missing Out (FOMO) Sebagai Variabel Mediasi Rahma, Ghina Aulia; Kuswati, Rini
YUME : Journal of Management Vol 8, No 1.1
Publisher : Pascasarjana STIE Amkop Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37531/yum.v8i1.7772

Abstract

Era digital memudahkan seseorang untuk berinteraksi secara online, seperti influencer dengan pengikut di media sosial. Influencer yang baik mampu membantu bisnis dalam mendukung strategi pemasaran. Peran influencer merupakan salah satu aspek gaya hidup FOMO dan materialisme di masyarakat. Penelitian ini dilakukan guna mengetahui pengaruh influencer dengan gaya hidup FOMO dan materialisme terhadap niat untuk membeli produk endorsement. Penelitian ini menjelaskan perilaku influencer terkait pembelian produk yang mendukung fenomena gaya hidup di era digital. Metodologi yang digunakan adalah metode kuantitatif dengan teknik purposive sampling sehingga ukuran sampel sebanyak 120 responden. Pengujian instrumen meliputi uji validitas dan reabilitas yang mengkonfirmasi hasil penelitian yang valid dan reliabel. Temuan dalam penelitian ini mengungkapkan bahwa influencer dan gaya hidup FOMO secara signifikan mempengaruhi niat untuk membeli produk endorsement. Temuan ini menyiratkan bahwa generasi muda saat ini bijak dalam membuat keputusan pembelian produk dan lebih mementingkan kebutuhan daripada keinginan. Bagi pemasar, temuan ini dapat digunakan untuk mengembangkan bisnis dan mengetahui gaya hidup masyarakat, terutama perilaku FOMO dan materialisme di Indonesia.
Co-Authors Abdillah, Ilyas Alfida' Abdul Aziz Adinda Mutiara Putri Sakhina Afifah, Imroatul Agus Dwi Anggono Agus Triyono Agustyawati, Lely Akbar Prakosa, Muhammad Rizki Akbar, A Zaenudin Alam Romadhon, Yusuf Alfina Putri Pratama Amalia Saleha Amalia Saleha, Amalia Andriani, Betty Anggi Angellia Anggitasari, Oktavia Diyah Anindita, Yessica Anton Agus Setyawan Aprilliyani, Reny Arya Dita Aflaha Asida, Abi Yusuf Nur Aulia Uswatun Khasanah Bella A. Choirunnisa Burhannudin Ichsan Daradinanti, Syanda Cicit Dimas Adi Nugroho Dina, Jihan Farah DL, Wuryaningsih Edy Purwo Saputro Elsa Hendriana Putri Em Sutrisna Eni Setyowati Fail, Lukman Caesar Fauzan Eri Farihin, Nadhif Rahman Fayestika Anantasia Pratiwi Firda Rayyantika Gata Krisnawan Hermalia, Riang Anggun Herry Purnama, Herry Ihwan Susila Irfan, Maulana Ali Jannah, Niswatul Jati Waskito Krisnawan, Gata Kurniawati, Novarina Laksana, Muhammad Hafid laksana, yudhistira surya Larasati Larasati Lola Khurul Aini M. Sholahuddin M. Sutrisna Mahiroh, Aqila Widyas Makaarim, Nabiil Hilmi Michella Mulyana Putri Mirzam Arqy Ahmadi Moechammad Nasir Mohammad 'Atha 'Ammar Muhammad Enrico Muhammad Sholahuddin Mulyadi, Desviana Umi Sholikah Mushhaf, Muhammad Dhiyaul Muzakar Isa Nabila Ayu Wijayanti Natasha Dewi Azzarah Novel Idris Abas Nur Achmad Nur Asida, Abi Yusuf Nur Hidayati Nur Rahmawati Syamsiyah Nurdaya, Bastian Nursito, Fadhil Rafii Falah Prasetya, Azzahra Anandita Putra , Bintang Kharisma Rafi Falah Nursito, Fadhil Rahayu Pangestuti , Mugi Rahma, Ghina Aulia Ratulangi, Agnes Rino Vrasica S Soepatini Sigit Destri Andri Sri Murwanti Sri Padmantyo Suliatiana, Risma Endah Suryandari , Rullynta Siska Tubagus Sendy Permana Vania Taradiva Aristawati Wiguna, Kevin Satria Wiryawan, Sakti Wiwit Wahyu Tri Hartati Wiyadi Wiyadi Wuryaningsih Dwi Lestari Yulia Aisyah Wulandari Yumita Azatin Amalia Yusfina Sekar Qudsiyah Zakiyah, Safira Zulfa Irawati