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All Journal Jurnal Manajemen Terapan dan Keuangan Excellent Jurnal Minds: Manajemen Ide dan Inspirasi Jurnal Ekonomi & Studi Pembangunan Benefit: Jurnal Manajemen dan Bisnis Syntax Literate: Jurnal Ilmiah Indonesia SEIKO : Journal of Management & Business Journal on Education ISOQUANT : Jurnal Ekonomi, Manajemen dan Akuntansi YUME : Journal of Management JURNAL MANAJEMEN BISNIS PengabdianMu: Jurnal Ilmiah Pengabdian kepada Masyarakat Jurnal Ekonomi dan Bisnis Dharma Andalas JURNAL LENTERA BISNIS Management Studies and Entrepreneurship Journal (MSEJ) Jurnal Orientasi Bisnis dan Entrepreneurship Community Empowerment Jurnal Bisnis dan Manajemen (JBM) Jurnal Bina Bangsa Ekonomika International Journal of Management Science and Information Technology (IJMSIT) Jurnal Ekonomika: Manajemen, Akuntansi & Perbankan Syari'ah Journal of Management and Digital Business Prosiding University Research Colloquium Jurnal Ilmiah MEA (Manajemen, Ekonomi, dan Akuntansi) International Journal of Economics (IJEC) Innovative: Journal Of Social Science Research Paradoks : Jurnal Ilmu Ekonomi Southeast Asian Business Review IIJSE JMMR (Jurnal Medicoeticolegal dan Manajemen Rumah Sakit) Majapahit Journal of Islamic Finance and Management Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Advances in Management & Financial Reporting JER journal of social and economic research Journal of Ekonomics, Finance, and Management Studies Benefit: Jurnal Manajemen dan Bisnis
Rini Kuswati
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Religion Agriculture, Biological Sciences & Forestry Arts Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Health Professions Industrial & Manufacturing Engineering Law, Crime, Criminology & Criminal Justice Medicine & Pharmacology Nursing Public Health Social Sciences Other

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Understanding The Role of Attractiveness and Parasocial Interaction on Hedonics Consumption: Cognitive Assimilation as Mediating Ratulangi, Agnes; Kuswati, Rini
Southeast Asian Business Review Vol. 2 No. 1 (2024)
Publisher : Universitas Airlangga

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20473/sabr.v2i1.54159

Abstract

In the digital era, technological advancement has provided many benefits to the public in all aspects of life, including consumption. One example is the live-streaming phenomenon practised by beauty influencers. Live streaming is a feature that allows beauty influencers to communicate in real-time with their viewers. Gorgeous people are more liked and admired by others. Attractiveness and parasocial contact can affect hedonic consumption. The study distributed questionnaires to 205 social media users familiar with TF and who have used or previously used a product from brand X, particularly those who live in the Sukoharjo area. Based on the analysis using SEM (Structural Equation Modeling) and SMART PLS (Partial Least Squares), this study found that: 1. Attractiveness is positively associated with cognitive assimilation; 2. Attractiveness is not associated with hedonic consumption; 3. Cognitive assimilation positively influences hedonic consumption; 4. Parasocial interaction is positively connected to cognitive assimilation; 5. Parasocial interaction is positively associated with hedonic consumption; 6. Cognitive assimilation fully mediates the relationship between attractiveness and hedonic consumption, and similarly, cognitive assimilation also partially mediates the effect of parasocial interaction on hedonic consumption.
KEPUTUSAN PEMBELIAN PRODUK WARDAH MELALUI E-COMMERCE SHOPEE PERAN CITRA MEREK SEBAGAI VARIABEL MEDIASI Aprilliyani, Reny; Kuswati, Rini
Jurnal Manajemen Terapan dan Keuangan Vol. 13 No. 01 (2024): Jurnal Manajemen Terapan dan Keuangan
Publisher : Program Studi Manajemen Pemerintahan dan Keuangan Daerah Fakultas Ekonomi dan Bisnis Universitas Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22437/jmk.v13i01.31542

Abstract

This study aims to analyze the effect of Price and Promotion on Purchasing Decisions. This research will fill the empirical GAP related to findings that do not fully support each other, there is research showing that price and promotion are significant determinants of purchasing decisions. Furthermore, price has a significant influence and becomes a benchmark for consumers before making purchasing decisions, while promotion is to attract consumer attention, as well as provide information about products and services and can influence consumer purchasing decisions. This research method is research with a quantitative deductive approach. The population in this study are people who allow using the Wardah brand. Respondents in this study were 160 people through an online survey using google form with a Likert scale. The sampling technique used non probability sampling with purposive sampling method. Data analysis using SMARTPLS. Validity and reliability tests using smart PLS analysis on the outer model. Hypothesis testing using the smartPLS inner model. The analysis results show that brand image partially mediates the effect of price on purchasing decisions and brand image partially mediates the effect of promotion on purchasing decisions.
Menilai Perilaku Konsumtif Mahasiswa Atas Pengaruh Dari Kemudahan Penggunaan Mobile Banking Jannah, Niswatul; Kuswati, Rini
Jurnal Ekonomi dan Bisnis Dharma Andalas Vol 26 No 2 (2024): Jurnal Ekonomi dan Bisnis Dharma Andalas
Publisher : Universitas Dharma Andalas

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47233/jebd.v26i2.1509

Abstract

Most consumers now prefer shopping online rather than offline. Supported by easy access to shopping services such as Shopee, Tiktok Shop and Tokopedia, the online shopping trend is growing rapidly. Regarding the ease of shopping, the researchers decided to analyze the impact of the ease of using mobile banking on consumer behavior among FEB students. The research is based on a quantitative method which was distributed via a questionnaire with a rating scale of 1-5 to 220 active students of the economics and business faculty at Muhammadiyah University of Surakarta which was then processed via SPSS v20. The results found that there was a significant influence on the role of ease of use such as easy to learn, flexible, controllable, and easy to use on the consumptive behavior of FEB students.
Pengaruh Green Self Identity Dan Environmental Risk Perception Terhadap Sustainable Food Consumption Yang Dimediasi Oleh Self-Congruity Suliatiana, Risma Endah; Kuswati, Rini
Excellent Vol 11, No 1 (2024)
Publisher : STIE AUB Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36587/exc.v11i1.1729

Abstract

Penelitian ini mengkaji pengaruh green self-identity, environmental risk perception, dan self-congruity terhadap perilaku pembelian produk hijau. Penelitian menggunakan pendekatan kuantitatif dengan survei online yang melibatkan responden dari Surakarta, Jawa Tengah. Analisis data dilakukan menggunakan analisis jalur (path analysis). Hasil penelitian menunjukkan bahwa green self-identity memiliki pengaruh signifikan terhadap perilaku pembelian produk hijau. Namun, environmental risk perception dan self-congruity tidak menunjukkan pengaruh signifikan terhadap perilaku tersebut. Selain itu, self-congruity tidak memediasi hubungan antara green self-identity dan environmental risk perception terhadap perilaku pembelian produk hijau. Temuan ini menggarisbawahi pentingnya identitas diri yang hijau dalam mendorong konsumen untuk membeli produk ramah lingkungan, yang dapat menjadi dasar pengembangan strategi pemasaran yang lebih efektif untuk produk hijau. Penelitian ini juga menyoroti perlunya pendekatan yang lebih komprehensif dalam memahami faktor-faktor yang mempengaruhi perilaku konsumen terhadap produk ramah lingkungan.
The Influence of Compensation and Workload on the Quality of Health Services in Hospitals with the Effectiveness of Electronic Medical Records as a Mediating Variable Rahayu Pangestuti , Mugi; Alam Romadhon, Yusuf; Kuswati, Rini
International Journal of Management Science and Information Technology Vol. 4 No. 2 (2024): July - December 2024
Publisher : Lembaga Otonom Lembaga Informasi dan Riset Indonesia (KITA INFO dan RISET)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/ijmsit.v4i2.2934

Abstract

The aim of this research is to analyze the influence of compensation and workload on the quality of health services in hospitals with the effectiveness of electronic medical records as a mediating variable. This research method is quantitative. The population in this study were General Practitioners, Nurses, and Midwives at AN-NISA Tangerang Hospital. The sampling technique in this research uses a saturated sample technique. The number of respondents in this study was 302 respondents. This research uses primary data in its preparation. The data collection method used in this research was by distributing questionnaires. The data analysis technique in this research uses Partial Least Square (PLS) with the help of SMARTPLS Software. The results of this research are that compensation does not have a significant influence on service quality. Workload has a positive and significant influence on Service Quality. Compensation has a positive and significant influence on the effectiveness of electronic medical records. Workload has a positive and significant influence on the effectiveness of electronic medical records. The effectiveness of Electronic Medical Records has a positive and significant influence on Service Quality. The calculation results show that the effectiveness of electronic medical records can mediate the influence of compensation on service quality. The calculation results show that the effectiveness of electronic medical records can mediate the influence of workload on service quality.
E-wallet Adoption in The Covid-19 Period: The Roles Of Perceived Benefits As Mediating Variabel Nur Asida, Abi Yusuf; Kuswati, Rini
Jurnal Orientasi Bisnis dan Entrepreneurship (JOBS) Vol 4 No 1 (2023): JUNI 2023
Publisher : Lembaga Penelitian Universitas YARSI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33476/jobs.v4i1.3604

Abstract

This study aims to analyze the effect of ease and convenience of use on e-wallet adoption in the millennial generation in Indonesia and the role of perceived benefits as a mediator. The spread of the Covid-19 virus has an impact on changes in the payment system due to the physical distancing policy. The payment system, which was initially in cash, has become server-based which can be accessed via a website or application (e-wallet). This research method is quantitative. The sampling technique used purposive sampling method. The number of samples in this study were 215 students. The data analysis technique in this study used Partial Least Square (PLS) with the help of SMARTPLS Software. The results of data analysis show that this research instrument has good validity and reliability. The ease and convenience of use has a direct effect on the e-wallet adoption behavior of Indonesia's millennial generation. Perceived benefits have been shown to be a partial mediator in the behavioral model of e-wallet adoption in Indonesia's millennial generation. This novel study shows that the adoption behavior of Indonesia's millennial young generation in adopting e-wallets does not only pay attention to the benefits of e-wallet services, but also as a necessity in this digital technology era. The implications of this research are to provide benefits for knowledge bearers in the field of marketing as a reference for scientific studies on how convenience and convenience influence e-wallet adoption and its relation to perceived benefits, as well as providing information, insights, and references that can add to readers' knowledge.
Adoption Green Car in Indonesia : Implementation VBN Theory Akbar, A Zaenudin; Kuswati, Rini
International Journal of Economics (IJEC) Vol. 3 No. 1 (2024): January-June
Publisher : PT Inovasi Pratama Internasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55299/ijec.v3i1.822

Abstract

Electric cars have the potential to reduce greenhouse gas emissions and air pollution compared to fossil fuel cars. In green behavior research, a focus on electric cars can provide a better understanding of the preferences, motivations, and challenges individuals face in switching to these environmentally friendly cars. This research aims to analyze the influence of biospheric values ​​on ascription of responsibility and willingness to adopt, analyze the influence of ascription of responsibility on personal norms and willingness to adopt, analyze personal norms on willingness to adopt and personal norms mediate the influence of ascription of responsibility on willingness to adopt. This research data was collected using a questionnaire because this research is research using quantitative methods. Data analysis in this research was carried out using the Partial Least Square (PLS) method using SmartPLS software version 3.0. The results of this research show that Biospheric Value has a significant positive effect on interest in adopting electric cars. Ascription Of Responsibility has a significant positive effect on Personal Norm. Biospheric Value has an insignificant negative effect on Willingness To Adopt. Ascription Of Responsibility has a significant positive effect on Willingness To Adopt. Personal Norm has a significant positive effect on Willingness To Adopt. Personal Norms can mediate the influence of Ascription Of Responsibility on Willingness To Adopt.
PENGARUH KEPERCAYAAN DAN KEAMANAN TERHADAP NIAT PEMBELIAN PRODUK FASHION SECARA ONLINE Makaarim, Nabiil Hilmi; Kuswati, Rini
Jurnal Ekonomika: Manajemen, Akuntansi, dan Perbankan Syari'ah Vol. 13 No. 2 (2024): September
Publisher : Economic Faculty, University of Widya Gama Mahakam Samarinda

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study aims to analyze the effect of trust and security on the purchase intention of fashion products online. The research method used in this research is quantitative method. The sampling technique in this study is nonprobability sampling technique with purposive sampling method, data obtained from primary data distributed through closed questionnaires using a Likret scale. The population in this study were consumers who had shopped for fashion online, totaling 182 respondents. The PLS-SEM Analysis technique is used as a tool to predict and explore complex models with less stringent requirements on the data. The data analysis technique in this study uses Partial Least Square (PLS) using the help of SMARTPLS Software. The results of this study indicate that trust is able to mediate the relationship between security and online fashion purchase intentions.
Improving Brand Love through Emotional, Loyalty, and Susceptibility to Normative Influence Laksana, Muhammad Hafid; Kuswati, Rini
Management Studies and Entrepreneurship Journal (MSEJ) Vol. 5 No. 1 (2024): Management Studies and Entrepreneurship Journal (MSEJ)
Publisher : Yayasan Pendidikan Riset dan Pengembangan Intelektual (YRPI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/msej.v5i1.4062

Abstract

The purpose of this research is to analyze the effect of emotional brand attachment and brand loyalty on brand love as mediated by susceptibility to normative influence. The population of this study is Indonesia's Apple product consumers, and a sample of 150 respondents was gathered. The sample selection used a non-probability sampling method, specifically using purposive sampling. Smart PLS 3.0 software was utilized for data analysis. The analytical results of this study show that brand loyalty has a significant effect on brand love, brand loyalty has a significant effect on susceptibility to normative influence, emotional brand attachment has a significant effect on brand love, emotional brand attachment has a significant effect on susceptibility to normative influence, and susceptibility to normative influence has a significant effect on brand love. Eventually, susceptibility to normative influence fully mediates the effect of both brand loyalty on brand love and emotional brand attachment on brand love. The integration of these concepts is anticipated to enhance the understanding of the relationship between brand love. Future research should delve into the exploration of susceptibility to normative influence in this context, with a focus on comprehending its more profound effects on brand love. As a suggestion for further research, additional exploration can be conducted regarding other factors that may mediate the relationship between these variables, as well as cross-brand research to broaden the generalizability of the research results.
Performance Measurement Analysis Based on The Balanced Scorecard at The Private Hospital in Boyolali, Indonesia Mushhaf, Muhammad Dhiyaul; Kuswati, Rini; Ichsan, Burhannudin
JMMR (Jurnal Medicoeticolegal dan Manajemen Rumah Sakit) Vol. 13 No. 2 (2024): August 2024
Publisher : Universitas Muhammadiyah Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.18196/jmmr.v13i2.437

Abstract

Hospitals must contend with the fierce competition in the rapidly expanding healthcare business. Hospitals, particularly private ones, operate in a highly competitive health service business. Therefore, hospitals must engage in performance assessment in order to enhance many facets of their performance. This study aims to assess the efficiency of the private hospital in Boyolali, Indonesia, by employing the Balanced Scorecard method. Measurement was conducted utilizing four distinct perspectives: money, customers, internal company processes, and learning and growth. The study involved collecting primary and secondary data over four years, specifically from 2020 to 2023. Comparative analysis was employed to assess the hospital's performance throughout different periods and compare it to pre-established targets. Subsequently, a score was assigned based on the findings. The findings indicated a total score of 0.52, signifying that the overall performance evaluation results of this study are classified as satisfactory. It is necessary to oversee hospital investments, enhance marketing efforts, train workers to deliver exceptional care, and offer awards based on success.
Co-Authors Abdillah, Ilyas Alfida' Abdul Aziz Adinda Mutiara Putri Sakhina Afifah, Imroatul Agus Dwi Anggono Agus Triyono Agustyawati, Lely Akbar Prakosa, Muhammad Rizki Akbar, A Zaenudin Alam Romadhon, Yusuf Alfina Putri Pratama Amalia Saleha Amalia Saleha, Amalia Andriani, Betty Anggi Angellia Anggitasari, Oktavia Diyah Anindita, Yessica Anton Agus Setyawan Aprilliyani, Reny Arya Dita Aflaha Asida, Abi Yusuf Nur Aulia Uswatun Khasanah Bella A. Choirunnisa Burhannudin Ichsan Daradinanti, Syanda Cicit Dimas Adi Nugroho Dina, Jihan Farah DL, Wuryaningsih Edy Purwo Saputro Elsa Hendriana Putri Em Sutrisna Eni Setyowati Fail, Lukman Caesar Fauzan Eri Farihin, Nadhif Rahman Fayestika Anantasia Pratiwi Firda Rayyantika Gata Krisnawan Hermalia, Riang Anggun Herry Purnama, Herry Ihwan Susila Irfan, Maulana Ali Jannah, Niswatul Jati Waskito Krisnawan, Gata Kurniawati, Novarina Laksana, Muhammad Hafid laksana, yudhistira surya Larasati Larasati Lola Khurul Aini M. Sholahuddin M. Sutrisna Mahiroh, Aqila Widyas Makaarim, Nabiil Hilmi Michella Mulyana Putri Mirzam Arqy Ahmadi Moechammad Nasir Mohammad 'Atha 'Ammar Muhammad Enrico Muhammad Sholahuddin Mulyadi, Desviana Umi Sholikah Mushhaf, Muhammad Dhiyaul Muzakar Isa Nabila Ayu Wijayanti Natasha Dewi Azzarah Novel Idris Abas Nur Achmad Nur Asida, Abi Yusuf Nur Hidayati Nur Rahmawati Syamsiyah Nurdaya, Bastian Nursito, Fadhil Rafii Falah Prasetya, Azzahra Anandita Putra , Bintang Kharisma Rafi Falah Nursito, Fadhil Rahayu Pangestuti , Mugi Rahma, Ghina Aulia Ratulangi, Agnes Rino Vrasica S Soepatini Sigit Destri Andri Sri Murwanti Sri Padmantyo Suliatiana, Risma Endah Suryandari , Rullynta Siska Tubagus Sendy Permana Vania Taradiva Aristawati Wiguna, Kevin Satria Wiryawan, Sakti Wiwit Wahyu Tri Hartati Wiyadi Wiyadi Wuryaningsih Dwi Lestari Yulia Aisyah Wulandari Yumita Azatin Amalia Yusfina Sekar Qudsiyah Zakiyah, Safira Zulfa Irawati