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ANALISIS FAKTOR-FAKTOR YANG MEMPENGARUHI PERPINDAHAN MEREK PADA PRODUK SMARTPHONE Aulia Uswatun Khasanah; Rini Kuswati
Benefit: Jurnal Manajemen dan Bisnis Benefit : Kumpulan Makalah Diskusi Dosen FE UMS Volume 17 No 2 Desember 2013
Publisher : Program Studi Manajemen Fakultas Ekonomi dan Bisnis Universitas Muhammadiyah Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23917/benefit.v17i2.1384

Abstract

This study aimed to determine the effect of product quality, advertising, and variety seeking on brand switching. The samples in this study were students of Muhammadiyah University of Surakarta, amounting to 100 respondents . Sampling technique in this study was the purposive sampling and convenience sampling. Data analysis method used is normality test and test multiple linear regression analysis with t test, F test, and the coefficient of determination (R). In this study meets the data for normal distribution. Hypothesis test showed that the quality of products and variety seeking has significant influence with t respectively 6.869 and 3.846, while no ads variables have a significant effect evidenced by the t value of -0.970. In the F test showed that together thevariable quality of the product, advertising, and variety seeking significant effect on brand switching. The coefficient of determination (R2) of 59.9 %This study aimed to determine the effect of product quality, advertising, and varietyseeking on brand switching. The samples in this study were students of Muhammadiyah Universityof Surakarta, amounting to 100 respondents . Sampling technique in this study was the purposivesampling and convenience sampling. Data analysis method used is normality test and test multiplelinear regression analysis with t test, F test, and the coefficient of determination (R). In this studymeets the data for normal distribution. Hypothesis test showed that the quality of products andvariety seeking has significant influence with t respectively 6.869 and 3.846, while no ads variableshave a significant effect evidenced by the t value of -0.970. In the F test showed that together thevariable quality of the product, advertising, and variety seeking significant effect on brandswitching. The coefficient of determination (R2) of 59.9 %
Antecedents of online purchasing behavior Antesenden perilaku pembelian secara daring Rini Kuswati; Amalia Saleha
Benefit: Jurnal Manajemen dan Bisnis Volume 3 No 2 Desember 2018
Publisher : Program Studi Manajemen Fakultas Ekonomi dan Bisnis Universitas Muhammadiyah Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23917/benefit.v3i1.6655

Abstract

Abstract : This study aims to determine the effect of information quality, service quality, as antecedent of  online purchasing decision behavior. The population in this study is consumer  who had been shopping for products or goods through the sale and purchase site of tokopedia.com. This study using 100 respondents, sampling technique with purposive sampling method. The paradigm of this study is positivism and using survey as design research. Data analyzed in this research includes measurement test, normality test, multicollinearity test and heteroskedastisity test. Hypothesis  testing  using  multiple linear regression analysis, t-test, F test, and the value  of coefficient of determination (R²). The results showed that the quality of information has a positive and significant effect on the behavior of online purchasing decisions. Service quality variable have positive and significant effect to online purchasing decision behavior. Confidence variables have a significant and negative effect on online purchase decision behavior. Simultaneously the quality of information, service quality, and trust have a significant influence on the behavior of purchasing decision. The variance of independent variables in explainable  online decision are  17,4% and the rest explained by other variable outside of this research.Abstraksi : Penelitian ini bertujuan untuk mengetahui pengaruh kualitas informasi, kualitas layanan, sebagai anteseden perilaku keputusan pembelian online. Populasi dalam penelitian ini adalah konsumen yang telah berbelanja produk atau barang melalui situs jual beli tokopedia.com. Penelitian ini menggunakan 100 responden, teknik pengambilan sampel dengan metode purposive sampling. Paradigma penelitian ini adalah positivisme dan menggunakan survei sebagai penelitian desain. Analisis data dalam penelitian ini meliputi uji pengukuran, uji normalitas, uji multikolinearitas dan uji heteroskedastisitas. Pengujian hipotesis menggunakan analisis regresi linier berganda, t-test, uji F, dan nilai koefisien determinasi (R²). Hasil penelitian menunjukkan bahwa kualitas informasi memiliki pengaruh positif dan signifikan terhadap perilaku keputusan pembelian online. Variabel kualitas layanan berpengaruh positif dan signifikan terhadap perilaku keputusan pembelian online. Variabel keyakinan memiliki pengaruh yang signifikan dan negatif terhadap perilaku keputusan pembelian online. Bersamaan dengan itu kualitas informasi, kualitas layanan, dan kepercayaan memiliki pengaruh yang signifikan terhadap perilaku keputusan pembelian. Varians variabel independen dalam keputusan online yang dapat dijelaskan adalah 17,4% dan sisanya dijelaskan oleh variabel lain di luar penelitian ini.
Instruments Validation of Pro-Environmental Behaviour Model Rini Kuswati; S Soepatini; Rino Vrasica; Firda Rayyantika
Prosiding University Research Colloquium Proceeding of The 14th University Research Colloquium 2021: Bidang Ekonomi dan Bisnis
Publisher : Konsorsium Lembaga Penelitian dan Pengabdian kepada Masyarakat Perguruan Tinggi Muhammadiyah 'Aisyiyah (PTMA) Koordinator Wilayah Jawa Tengah - DIY

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (596.29 KB)

Abstract

Penelitian ini bertujuan menguji instrumen yang digunakan pengukuran konstruk dalam model perilaku pro lingkungan. Pengujian instrumen dilakukan untuk memastikan bahwa alat ukur yang digunakan dalam studi ini terbukri valid, mampu mengukur dengan baik atas berbagai variabel dalam model yang digunakan oleh peneliti. Pengujian instrumen dilakukan dengan uji validitas dan uji reliabilitas. Uji reliabilitas dilakukan dengan nilai cronbach alpha dan nilai komposit relibilitas. Adapun Uji validitas dilakukan dengan discriminant validity, maupun convergent validity. Discriminant validity menjelaskan makna bahwa sekelompok indikator yang digunakan oleh peneliti dalam megukur konstruk tersebut mampu dibedakan dengan indikator yang mengukur konstruk lainnya. Convergent validity bermakna bahwa sekelompok indikator dari suatu konstruk memiliki korelasi yang kuat, yang bermakna bahwa indikator tersebut mampu menjelaskan secara konseptual dan operasional atas konstruk yang diukur. Temuan dalam studi ini adalah diperolehnya ketepatan dalam pengukuran instrument dalam model perilaku pro lingkungan. Adapun model perilaku pro lingkungan dijelaskan oleh beberapa konstruk seperti keinovativan konsumen, sikap pro lingkungan yang bersifat multidimensi yakni natural role, human role, growth limit.
Penguatan Majelis Ekonomi PCM Jebres Melalui Peningkatan Nilai Produk Pengusaha Binaan PCM Jebres Muhammad Sholahuddin; Wuryaningsih Dwi Lestari; Sri Padmantyo; Zulfa Irawati; Moechammad Nasir; Rini Kuswati; Edy Purwo Saputro; Sri Murwanti
Prosiding University Research Colloquium Proceeding of The 15th University Research Colloquium 2022: Bidang Pengabdian Masyarakat
Publisher : Konsorsium Lembaga Penelitian dan Pengabdian kepada Masyarakat Perguruan Tinggi Muhammadiyah 'Aisyiyah (PTMA) Koordinator Wilayah Jawa Tengah - DIY

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (808.54 KB)

Abstract

This activity is a community service carried out in the City of Jebres for a micro-enterprise (UMKM) with the business name PCM Jebres. The spread of COVID-19 that hit Indonesia directly had a negative impact on micro-enterprises in Indonesia, especially in the City of Jebres. The implementation of Large-Scale Social Restrictions (PSBB) by both central and regional governments significantly reduces consumer access to these micro-enterprises. The purpose of this community service is to increase the entrepreneurial knowledge and skills of business owners in selling through social networking media. The method of implementation includes the first stage of socialization and preparation, the second stage is the circumcision of materials, the third stage is the implementation, the fourth stage is monitoring and evaluation then the last stage is the preparation of scientific reports and publications. Results obtained after mentoring show an increase in partners' understanding of the P-IRT submission process. This activity is expected to be an example for other micro-businesses affected by the COVID-19 pandemic and be a solution to the existing MSME problem. This service has been implemented socialization of P-IRT submission program in January. Based on the results of the evaluation before and after the event, participants already understand how the P-IRT submission process. Participants have filled out the official adjutant form of socialization of surakarta health office. Among the requirements is a photo of yourself. Participants who do not have a photo of themselves are directly helped in the photo at the place of activity. The next activity is adjutant technical guidance to the Surakarta Health Office and uploading P-IRT adjutant.
Pengaruh Pengetahuan Lingkungan dan Persepsi Risiko Lingkungan Terhadap Konsumsi Berkelanjutan yang dimediasi oleh Kepedulian Lingkungan Mohammad 'Atha 'Ammar; Rini Kuswati
Prosiding University Research Colloquium Proceeding of The 16th University Research Colloquium 2022: Mahasiswa (Student Paper Presentation)
Publisher : Konsorsium Lembaga Penelitian dan Pengabdian kepada Masyarakat Perguruan Tinggi Muhammadiyah 'Aisyiyah (PTMA) Koordinator Wilayah Jawa Tengah - DIY

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh pengetahuan dan persepsi risiko akan lingkungan terhadap konsumsi berkelanjutan dalam penggunaan lampu LED ramah lingkungan dengan kepedulian lingkungan sebagai variabel mediasi. Penelitian ini menggunakan metode kuantitatif dengan data primer melalui pengisian kuesioner. Sampel yang digunakan yaitu mahasiswa aktif Fakultas Ekonomi dan Bisnis Universitas Muhammadiyah Surakarta pengguna lampu led. Teknik pengambilan sampel dalam penelitian ini adalah probability sampling dengan menggunakan purposive sampling, dimana jumlah sampel dalam penelitian ini adalah 81 responden. Pada studi ini peneliti berhipotesis bahwa pengetahuan lingkungan dan persepsi risiko lingkungan diduga memiliki pengaruh terhadap kepedulian lingkungan dan mempengaruhi secara langsung konsumsi berkelanjutan. Selanjutnya, kepedulian lingkungan berpengaruh langsung terhadap konsumsi berkelanjutan dan dapat menjadi mediasi bagi pengetahuan lingkungan dan persepsi risiko lingkungan terhadap konsumsi berkelanjutan. Keterbatasan dalam penelitian ini terletak pada variabel mediasi tunggal dan sampel hanya ditunjukkan untuk mahasiswa FEB UMS pengguna lampu LED. Hasil dari penelitian menunjukkan bahwa pengetahuan lingkungan dan persepsi risiko lingkungan berpengaruh signifikan terhadap kepedulian lingkungan dan berpengaruh signifikan secara langsung terhadap konsumsi berkelanjutan. Namun, kepedulian lingkungan tidak memiliki pengaruh signifikan terhadap konsumsi berkelanjutan baik secara langsung maupun sebagai variabel mediasi. Penelitian ini dilakukan untuk memberikan kontribusi pada keberlangsungan hidup lingkungan dan individu di masa depan.
Pengaruh Altruistik terhadap Pembelian Hijau: Peran Pemediasi Sikap Eco-Social Yulia Aisyah Wulandari; Rini Kuswati; Nabila Ayu Wijayanti; Yusfina Sekar Qudsiyah; Lola Khurul Aini
Prosiding University Research Colloquium Proceeding of The 16th University Research Colloquium 2022: Mahasiswa (Student Paper Presentation)
Publisher : Konsorsium Lembaga Penelitian dan Pengabdian kepada Masyarakat Perguruan Tinggi Muhammadiyah 'Aisyiyah (PTMA) Koordinator Wilayah Jawa Tengah - DIY

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh Attitude Eco-Social dan Altruistic terhadap perilaku Green Purchase. Penelitian ini menggunakan metode penelitian kuantitatif yang menggunakan pengambilan sampel dengan metode purposive sampling. Terdapat 170 responden diberbagai kota di Indonesia. Analisis data dalam penelitian ini menggunakan Smart PLS. Hasil uji reliabilitas dan validitas menunjukkan bahwa variabel Altruistic dan Attitude Eco-Social terbukti valid dan reliabel. Hasil uji hipotesis menunjukkan Altruistic berpengaruh positif terhadap Green Purchase begitu pula Attitude Eco-Social. Temuan dalam penelitian ini menunjukkan Attitude Eco-Social memediasi secara parsial pengaruh Altruistic terhadap Green Purchase masyarakat Indonesia.
Pengaruh Motivasi Ekologis terhadap Perilaku Pro Sosial yang Dimediasi Self Esteem Gata Krisnawan; Rini Kuswati
Journal on Education Vol 6 No 2 (2024): Journal on Education: Volume 6 Nomor 2 Tahun 2024
Publisher : Departement of Mathematics Education

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/joe.v6i2.5424

Abstract

Self-esteem is an issue that is quite interesting to examine again. The aim of this research is to analyze the influence of ecological motivation on pro-social behavior and self-esteem and to analyze the influence of self-esteem on pro-social behavior. Apart from that, it is also to analyze self-esteem in mediating the influence of ecological motivation on social behavior. This research is quantitative research. In this research there are 15 question indicators, then the number of indicators is multiplied by 10 to obtain the minimum sample required. The information checking procedure used in this exploration is a Structural Equation Model (SEM) investigation with Smart Partial Least Square (PLS). Based on the research that has been carried out, this exploration can be concluded that ecological motivation has a positive effect on social behavior, so that the first hypothesis is recognized. Ecological motivation influences self-esteem, so the second hypothesis is recognized. The third hypothesis is supported because self-esteem has a positive and significant effect on behavior. Self-esteem intervenes in ecological motivation in supporting social behavior, so that the fourth hypothesis is recognized.
TRANSFORMASI DIGITAL BERBASIS ENTERPRISE RESOURCE PLANNING (ERP) DALAM PENGELOLAAN MARKETPLACE UMKM Nurdaya, Bastian; Sholahuddin, Muhammad; Kuswati, Rini
Jurnal Ilmiah Manajemen, Ekonomi, & Akuntansi (MEA) Vol 7 No 2 (2023): Edisi Mei - Agustus 2023
Publisher : LPPM STIE Muhammadiah Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31955/mea.v7i2.3076

Abstract

Penelitian ini bertujuan untuk mengetahui bagaimana kontribusi Enterprise Resource Planning (ERP) dalam mengelola Marketplace UMKM. Penelitian ini menggunakan metode penelitian kualitatif, dengan pengumpulan data melalui wawancara serta observasi dan analisis data yang bersifat induktif/kualitatif. Pendekatan penelitian ini lebih fokus pada pemahaman makna daripada generalisasi. Penelitian ini menggunakan pendekatan studi kasus, dengan data primer yang diperoleh dari pemilik toko Budiman Handicraft, dan data sekunder seperti dokumen operasional yang relevan dan file untuk menganalisis dan mendukung temuan penelitian. Data sekunder yang digunakan dalam penelitian ini harus valid dan dapat dipertanggungjawabkan sumbernya. Hasil penelitian menunjukkan bahwa implementasi sistem ERP (Enterprise Resource Planning) dalam konteks UMKM Budiman Handicraft memiliki dampak yang signifikan. Melalui analisis sistem menggunakan kerangka PIECES, beberapa permasalahan yang dihadapi UMKM tersebut berhasil diidentifikasi. Untuk memenuhi kebutuhan Budiman Handicraft, sistem ERP dirancang dengan mengintegrasikan unsur-unsur multimedia, komputasi, dan komunikasi yang menunjukan hasil bahwa ERP dapat mempermudah dalam pengelolaan marketplace UMKM menjadi lebih efektif.
DOES HEDONIC AND UTILITARIAN MOTIVES AFFECTS INTENTION TO FOLLOW GREEN ACCOUNT? OPINION LEADERSHIP AS A MEDIATING Adinda Mutiara Putri Sakhina; Rini Kuswati
Jurnal Bisnis dan Manajemen (JBM) JBM Vol 20 (2024): Issue 1
Publisher : Faculty of Economics and Business University of Lampung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23960/jbm.v20i1.2080

Abstract

Many business people use social media as a marketing tool in this digital age. TikTok is one of the social media platforms that is frequently utilized as a tool for product marketing. The number of followers on a TikTok account dramatically impacts how well a product is marketed through TikTok social media. This study tries to analyze the mediation effect of opinion leadership on the relationship between hedonic motives and utilitarian motives on intention to follow green account. This study used a sample size of 200 respondents who knew account TikTok of The Body Shop Indonesia. The sampling method used non-probability sampling with a purposive sampling approach. Data analysis using the SmartPLS application. The research findings show that hedonic and utilitarian motives directly affect opinion leadership, hedonic and utilitarian motives directly affect intention to follow the green account, and opinion leadership affects intention to follow the green account. The mediation effect test shows that opinion leadership is proven to mediate the influence of hedonic and utilitarian motives on the intention to follow the green account. Keywords: Hedonic Motives, Utilitarian Motives, Opinion Leadership, and Intention to Follow Green Account Abstrak Banyak pebisnis yang menggunakan media sosial sebagai alat pemasaran di era digital ini. TikTok merupakan salah satu platform media sosial yang sering digunakan sebagai alat pemasaran produk. Jumlah followers sebuah akun TikTok memiliki pengaruh yang besar terhadap seberapa baik sebuah produk dipasarkan melalui media sosial TikTok. Penelitian ini mencoba untuk menganalisis pengaruh mediasi opinion leadership terhadap hubungan antara hedomic motives dan utilitarian motives pada intention to follow green account. Penelitian ini menggunakan jumlah sampel sebanyak 200 responden yang mengetahui akun TikTok The Body Shop Indonesia. Metode pengambilan sampel menggunakan non probability sampling dengan pendekatan purposive sampling. Analisis data menggunakan aplikasi SmartPLS. Temuan penelitian menunjukkan bahwa hedonic dan utilitarian motives secara langsung berpengaruh terhadap opinion leadership, hedonic dan utilitarian motives secara langsung berpengaruh terhadap intention to follow green account, dan opinion leadership berpengaruh terhadap intention to follow green account. Uji efek mediasi menunjukkan bahwa opinion leadership terbukti memediasi pengaruh hedonic motives dan utilitarian motives terhadap intention to follow green account. Kata Kunci : Hedonic Motives, Utilitarian Motives, Opinion Leadership, dan Intention to Follow Green Account
Does Green Purchase Intention Mediate the Effect of Ethical Self Identity on Green Purchase? Afifah, Imroatul; Kuswati, Rini
Southeast Asian Business Review Vol. 1 No. 2 (2023)
Publisher : Universitas Airlangga

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20473/sabr.v1i2.51974

Abstract

This research aims to examine the influence of ethical self-identity on green purchasing, mediated by green purchase intention. The study elucidates pro-environmental behavior concerning the purchase of environmentally friendly products that support issues related to the circular economy in the digital era. The research methodology employs a quantitative deductive approach to test hypotheses. A survey research design was used to investigate green purchasing behavior, with a sample size of 205 respondents from the Surakarta city area. Non-probability sampling was utilized employing the purposive sampling method. Instrument tests included assessments for convergent validity, discriminant validity, as well as reliability tests using Cronbach's alpha and composite reliability, confirming valid and reliable results. These instrument tests and hypothesis testing were conducted using Smart PLS 3.2.9 software, generating output for the outer model and inner model. Data analysis involved a two-step algorithm process and bootstrapping. The analysis results indicate that ethical self-identity and green purchase intention significantly influence green product purchasing behavior. It was evidenced that the intention to purchase green products mediates the influence of ethical self-identity on green product purchasing behavior.
Co-Authors 'Ammar, Mohammad 'Atha Abdillah, Ilyas Alfida' Abdul Aziz Adinda Mutiara Putri Sakhina Afifah, Imroatul Agus Dwi Anggono Agus Triyono Agustyawati, Lely Aini, Lola Khurul Akbar Prakosa, Muhammad Rizki Akbar, A Zaenudin Alam Romadhon, Yusuf Alfina Putri Pratama Amalia Saleha Amalia Saleha, Amalia Amalia, Yumita Azatin Andriani, Betty Angellia, Anggi Anggitasari, Oktavia Diyah Anindita, Yessica Anton Agus Setyawan Aprilliyani, Reny Arya Dita Aflaha Asida, Abi Yusuf Nur Aulia Uswatun Khasanah Burhannudin Ichsan Choirunnisa, Bella A. Daradinanti, Syanda Cicit Destri Andri, Sigit Dimas Adi Nugroho Dina, Jihan Farah DL, Wuryaningsih Edy Purwo Saputro Em Sutrisna Eni Setyowati Fail, Lukman Caesar Fauzan Eri Farihin, Nadhif Rahman Fayestika Anantasia Pratiwi Firda Rayyantika Gata Krisnawan Hermalia, Riang Anggun Herry Purnama, Herry Ihwan Susila Imronudin Imronudin, Imronudin Irfan, Maulana Ali Jannah, Niswatul Jati Waskito Krisnawan, Gata Kurniawati, Novarina Laksana, Muhammad Hafid laksana, yudhistira surya Larasati Larasati Lola Khurul Aini M. Sholahuddin Mahiroh, Aqila Widyas Makaarim, Nabiil Hilmi Michella Mulyana Putri Mirzam Arqy Ahmadi Moechammad Nasir Mohammad 'Atha 'Ammar Muhammad Enrico Muhammad Sholahuddin Mulyadi, Desviana Umi Sholikah Mushhaf, Muhammad Dhiyaul Muzakar Isa Nabila Ayu Wijayanti Novel Idris Abas Nur Achmad Nur Asida, Abi Yusuf Nur Hidayati Nur Rahmawati Syamsiyah Nurdaya, Bastian Nursito, Fadhil Rafii Falah Pangestu, Yulia Kinanti Permatasari, Qisthoni Prasetya, Azzahra Anandita Putra , Bintang Kharisma Qudsiyah, Yusfina Sekar Rafi Falah Nursito, Fadhil Rahayu Pangestuti , Mugi Rahma, Ghina Aulia Ratulangi, Agnes Rayyantika, Firda Rino Vrasica Rizky?, Vatri Aulia S Soepatini Sakhina, Adinda Mutiara Putri Saputra, Rosa Nur Maulia Sri Murwanti Sri Padmantyo Suliatiana, Risma Endah Suryandari , Rullynta Siska Sutrisna, M. Syafrina Hasna, Kholifah Tri Hartati, Wiwit Wahyu Vania Taradiva Aristawati Vrasica, Rino Wiguna, Kevin Satria Wijayanti, Nabila Ayu Wiryawan, Sakti Wiyadi Wiyadi Wulandari, Yulia Aisyah Wuryaningsih Dwi Lestari Wuryaningsih Dwi Lestari, Wuryaningsih Dwi Yulia Aisyah Wulandari Yusfina Sekar Qudsiyah Yusria, Lana Zakiyah, Safira Zulfa Irawati Zulfa Irawati, Zulfa