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All Journal Jurnal Manajemen Terapan dan Keuangan Excellent Jurnal Minds: Manajemen Ide dan Inspirasi Jurnal Ekonomi & Studi Pembangunan Benefit: Jurnal Manajemen dan Bisnis Syntax Literate: Jurnal Ilmiah Indonesia SEIKO : Journal of Management & Business Journal on Education ISOQUANT : Jurnal Ekonomi, Manajemen dan Akuntansi YUME : Journal of Management JURNAL MANAJEMEN BISNIS PengabdianMu: Jurnal Ilmiah Pengabdian kepada Masyarakat Jurnal Ekonomi dan Bisnis Dharma Andalas JURNAL LENTERA BISNIS Management Studies and Entrepreneurship Journal (MSEJ) Jurnal Orientasi Bisnis dan Entrepreneurship Community Empowerment Jurnal Bisnis dan Manajemen (JBM) Jurnal Bina Bangsa Ekonomika International Journal of Management Science and Information Technology (IJMSIT) Jurnal Ekonomika: Manajemen, Akuntansi & Perbankan Syari'ah Journal of Management and Digital Business Prosiding University Research Colloquium Jurnal Ilmiah MEA (Manajemen, Ekonomi, dan Akuntansi) International Journal of Economics (IJEC) Innovative: Journal Of Social Science Research Paradoks : Jurnal Ilmu Ekonomi Southeast Asian Business Review IIJSE JMMR (Jurnal Medicoeticolegal dan Manajemen Rumah Sakit) Majapahit Journal of Islamic Finance and Management Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Advances in Management & Financial Reporting JER journal of social and economic research Journal of Ekonomics, Finance, and Management Studies Benefit: Jurnal Manajemen dan Bisnis
Rini Kuswati
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Brand Awareness, Social Media Marketing, and Purchase Intent: Does Credibility Mediate the Impact? Larasati, Larasati; Wiyadi, Wiyadi; Kuswati, Rini; Saputro, Edy Purwo
Indonesian Interdisciplinary Journal of Sharia Economics (IIJSE) Vol 8 No 2 (2025): Sharia Economics
Publisher : Sharia Economics Department Universitas KH. Abdul Chalim, Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/iijse.v8i2.6571

Abstract

This study investigates the impact of social media marketing and brand awareness on purchase intention with influencer credibility as a mediating variable. Quantitative methodologies were implemented during the investigation. All FEB UMS students comprised the population of this study. This study focused on 170 respondents through a questionnaire survey, thus collecting primary data. This study used structural equation modeling in data analysis testing. The results show that social media marketing influences purchase intention. In addition, purchase intention is heavily influenced by brand awareness. Influencer credibility is influenced by social media marketing. Influencer credibility benefits greatly from brand awareness. Purchase intention is influenced by influencer credibility. Influencer credibility does not influence social media marketing on purchase intention. Influencer credibility helps moderate the influence of brand awareness on purchase intention.
The Influence of Compensation and Workload on the Quality of Health Services in Hospitals with the Effectiveness of Electronic Medical Records as a Mediating Variable Rahayu Pangestuti , Mugi; Alam Romadhon, Yusuf; Kuswati, Rini
International Journal of Management Science and Information Technology Vol. 4 No. 2 (2024): July - December 2024
Publisher : Lembaga Otonom Lembaga Informasi dan Riset Indonesia (KITA INFO dan RISET)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/ijmsit.v4i2.2934

Abstract

The aim of this research is to analyze the influence of compensation and workload on the quality of health services in hospitals with the effectiveness of electronic medical records as a mediating variable. This research method is quantitative. The population in this study were General Practitioners, Nurses, and Midwives at AN-NISA Tangerang Hospital. The sampling technique in this research uses a saturated sample technique. The number of respondents in this study was 302 respondents. This research uses primary data in its preparation. The data collection method used in this research was by distributing questionnaires. The data analysis technique in this research uses Partial Least Square (PLS) with the help of SMARTPLS Software. The results of this research are that compensation does not have a significant influence on service quality. Workload has a positive and significant influence on Service Quality. Compensation has a positive and significant influence on the effectiveness of electronic medical records. Workload has a positive and significant influence on the effectiveness of electronic medical records. The effectiveness of Electronic Medical Records has a positive and significant influence on Service Quality. The calculation results show that the effectiveness of electronic medical records can mediate the influence of compensation on service quality. The calculation results show that the effectiveness of electronic medical records can mediate the influence of workload on service quality.
Pengaruh Brand Awareness Terhadap Repurchase Intention yang Dimediasi oleh Brand Loyalty dan Brand Equity Vania Taradiva Aristawati; Rini Kuswati
Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Vol. 7 No. 4 (2025): Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/alkharaj.v7i4.7629

Abstract

This study aims to analyze the effect of brand awareness on repurchase intention for Lemonilo products, with brand loyalty and brand equity as mediating variables. This research is conducted due to inconsistencies in previous studies regarding the relationship between brand awareness and repurchase intention. A quantitative method with the Partial Least Square-Structural Equation Modeling (PLS-SEM) approach was used, analyzed with SmartPLS 3 software. Data were collected through an online survey using Google Forms and purposive sampling, involving 202 university students in Indonesia who had purchased Lemonilo instant noodles. The results indicate that brand loyalty and brand equity significantly influence repurchase intention. However, brand awareness does not directly affect repurchase intention but contributes indirectly through increased brand loyalty and brand equity. These findings suggest that brand recognition alone is insufficient to drive repurchase intention without strong loyalty and perceived brand value.
Pengaruh Nilai Informatif, Nilai Hiburan, Keaslian, dan Homophily Terhadap Kredibilitas Merek dan Niat Beli yang di Mediasi Hubungan Parasosial Fayestika Anantasia Pratiwi; Rini Kuswati
Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Vol. 7 No. 5 (2025): Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah 
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/alkharaj.v7i5.7705

Abstract

This study aims to analyze the impact of informative value, entertainment value, authenticity, and homophily on brand credibility and purchase intention mediated by parasocial relationships in digital marketing by social media influencers. The method used is Partial Least Squares Structural Equation Modeling (PLS-SEM) to test the relationships between variables. The study's population consists of active social media users following influencers, with a sample of 155 respondents. The results show that informative value, authenticity, and homophily significantly influence parasocial relationships, which in turn affect brand credibility and purchase intention. Entertainment value does not have a significant effect on parasocial relationships or purchase intention. Parasocial relationships mediate the effect of informative value, authenticity, and homophily on brand credibility and purchase intention, but not for entertainment value. This study provides insights for marketers in selecting the right influencer based on informative value, authenticity, and similarity in characteristics with the target audience.
Pengaruh Nilai Altruistik, Nilai Hedonis dan Efikasi Diri Terharap Perilaku Pembelian Hijau yang Dimediasi oleh Keyakinan Pro Lingkungan Elsa Hendriana Putri; Rini Kuswati
Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Vol. 7 No. 4 (2025): Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/alkharaj.v7i4.7784

Abstract

This study aims to analyze the influence of altruistic values, hedonic values, and self-efficacy on green purchasing behavior mediated by pro-environmental beliefs on cosmetic consumers in Indonesia. The research sample consisted of 200 respondents who use environmentally friendly cosmetic products and have knowledge related to the products. Using a quantitative method with a systematic approach, data were collected through a closed questionnaire with a Likert scale and analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM). The results showed that altruistic values and self-efficacy had a significant effect on green purchasing behavior, while hedonic values had no effect. Pro-environmental beliefs were shown to have a significant positive effect on green purchasing behavior and mediated the relationship between altruistic values and self-efficacy on the behavior, but did not mediate the relationship between hedonic values and green purchasing behavior. Overall, the findings of this study emphasize the importance of altruistic values and self-efficacy in driving green purchasing behavior through pro-environmental beliefs, while hedonic values did not have a significant effect. This study provides an important contribution to the understanding of the factors that influence consumer decisions in purchasing environmentally friendly products, especially in the context of cosmetics in Indonesia.
Pengaruh Sosial Media Pada Niat Pembelian Merek X yang Dimediasi oleh Ekuitas Merek Natasha Dewi Azzarah; Rini Kuswati
El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Vol. 6 No. 4 (2025): El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/elmal.v6i4.7704

Abstract

This study aims to analyze the influence of social media supervision, social media interaction, and social media information sharing on brand purchase intention of The Body Shop, with brand equity as a mediating variable. A quantitative approach was used with primary data collected through surveys distributed to 150 respondents who have purchased and are familiar with The Body Shop products. Data analysis was conducted using the Partial Least Square (PLS) method with the assistance of SmartPLS software. The results showed that social media supervision, social media interaction, and social media information sharing significantly and positively influence brand purchase intention and brand equity. Brand equity was found to mediate the relationship between the three independent variables and brand purchase intention. This study provides insights for companies to leverage social media as an effective marketing tool to enhance purchase intention and brand loyalty.
PERAN GREEN VALUE PADA PENGARUH SUSTAINABLE BEHAVIOUR YANG DIMEDIASI OLEH ENVIRONMENTAL SUSTAINABILITY BELIEFS DAN SOCIAL SUSTAINABILITY BELIEFS Arya Dita Aflaha; Rini Kuswati
JURNAL LENTERA BISNIS Vol. 14 No. 1 (2025): JURNAL LENTERA BISNIS, JANUARI 2025
Publisher : POLITEKNIK LP3I JAKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34127/jrlab.v14i1.1348

Abstract

This study aims to analyze the effect of Green Value on Sustainable Behaviour mediated by Environmental Sustainability Beliefs and Social Sustainability Beliefs. This research method uses a quantitative approach.  The population in this study were students of Universitas Muhammadiyah Surakarta and all circles of society. The sampling technique in this study was non probability sampling with purposive sampling technique. The data collection method used in this research is a questionnaire. In measuring research data using Likert scale. The data analysis technique used in this research is using SMARTPLS. The results of this study are that Green Value has a positive and significant influence on Sustainable Behavior. Green Value has a positive and significant influence on Environmental Sustainability Beliefs. Green Value has a positive and significant influence on Social Sustainability Beliefs. Environmental Sustainability Beliefs have a positive and significant influence on Sustainable Behavior. Social Sustainability Beliefs do not have a positive and significant effect on Sustainable Behaviour. There is a significant effect of Green Value on Sustainable Behaviour mediated by Environmental Sustainability Beliefs. There is no significant effect of Green Value on Sustainable Behaviour mediated by Social Sustainability Beliefs.
PENGARUH EKSPEKTASI WISATAWAN, NILAI YANG DI RASAKAN, KEPUASAN WISATAWAN PADA PERILAKU WISATAWAN YANG BERTANGGUNG JAWAB TERHADAP LINGKUNGAN DAN LOYALITAS WISATAWAN DI KEMUNING SKY HILLS Alfina Putri Pratama; Rini Kuswati
JURNAL LENTERA BISNIS Vol. 14 No. 1 (2025): JURNAL LENTERA BISNIS, JANUARI 2025
Publisher : POLITEKNIK LP3I JAKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34127/jrlab.v14i1.1376

Abstract

This research seeks to examine the impact of tourist expectations, perceived value, and tourist satisfaction on environmentally responsible behavior and tourist loyalty at Kemuning Sky Hills. The study employed a purposive sampling method, involving 154 respondents in total. Data collection was conducted using a questionnaire designed with a Likert scale format. The data analysis in this research utilized Partial Least Squares (PLS) through the SMARTPLS 3.2 software. The PLS-SEM analysis consisted of two components: the outer model and the inner model. The findings revealed that tourist expectations significantly and positively influence perceived value, perceived value significantly and positively affects tourist satisfaction, tourist satisfaction significantly and positively impacts environmentally responsible behavior, and tourist satisfaction also significantly and positively influences tourist loyalty.
The Effect of Customer Review, Influencer Review, and Customer Innovativeness on Green Purchase Intention Moderated by Trust Michella Mulyana Putri; Kuswati, Rini
Majapahit Journal of Islamic Finance and Management Vol. 5 No. 1 (2025): Islamic Finance and Management
Publisher : Department of Sharia Economics Institut Pesantren KH. Abdul Chalim Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/mjifm.v5i1.357

Abstract

This study investigates the impact of customer reviews, influencer reviews, and customer innovativeness on green purchase intention in the eco-friendly skincare market, with trust as a moderating variable. Using a quantitative approach with SmartPLS and a sample of 205 respondents familiar with eco-friendly skincare, the study confirms that all three predictors significantly enhance green purchase intention. Interestingly, trust plays a dual role directly strengthening purchase intention while weakening the influence of reviews and innovativeness when acting as a moderator. This suggests that consumers with higher trust, particularly in the brand or product, may rely more on prior experience or internal beliefs than on external cues. The study extends existing literature by emphasizing the multidimensional nature of trust and highlighting the interplay between internal and external drivers of green behavior. Despite methodological appropriateness, limitations in sample diversity and potential response bias suggest directions for future research.
Brand Experience and Brand Loyalty: The Mediating Role of Brand Love and Susceptibility to Normative Influence Akbar Prakosa, Muhammad Rizki; Kuswati, Rini
Advances in Management & Financial Reporting Vol. 3 No. 2 (2025): February - May
Publisher : Yayasan Pendidikan Bukhari Dwi Muslim

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.60079/amfr.v3i2.501

Abstract

Purpose: This research analyzes the effects of brand experience on brand loyalty for Le Minerale products, considering the mediating roles of brand love and susceptibility to normative influence. Six hypotheses are formulated to explore direct and indirect relationships among the variables. Research Method: A quantitative approach is employed, utilizing an online survey. The sample consists of 173 university students in Indonesia who have consumed Le Minerale. Purposive sampling is used. Data analysis is conducted with Partial Least Squares Structural Equation Modeling (PLS-SEM) using SmartPLS 3.0. Seventeen indicators are used to measure Brand Experience, Brand Love, Brand Loyalty, and Susceptibility to Normative Influence. Results and Discussion: Brand Experience positively influences Brand Love, which affects both Brand Loyalty and Susceptibility to Normative Influence. Susceptibility to Normative Influence also directly impacts Brand Loyalty. Mediation analysis reveals that Brand Love mediates the effect of Brand Experience on Brand Loyalty, while Susceptibility to Normative Influence mediates the relationship between Brand Love and Brand Loyalty. Implications: The study highlights the significant role of emotional and social influences in Le Minerale’s marketing. Future research should consider broader populations and additional variables, such as brand trust and social media engagement, to gain a more comprehensive understanding of the topic.
Co-Authors Abdillah, Ilyas Alfida' Abdul Aziz Adinda Mutiara Putri Sakhina Afifah, Imroatul Agus Dwi Anggono Agus Triyono Agustyawati, Lely Akbar Prakosa, Muhammad Rizki Akbar, A Zaenudin Alam Romadhon, Yusuf Alfina Putri Pratama Amalia Saleha Amalia Saleha, Amalia Andriani, Betty Anggi Angellia Anggitasari, Oktavia Diyah Anindita, Yessica Anton Agus Setyawan Aprilliyani, Reny Arya Dita Aflaha Asida, Abi Yusuf Nur Aulia Uswatun Khasanah Bella A. Choirunnisa Burhannudin Ichsan Daradinanti, Syanda Cicit Dimas Adi Nugroho Dina, Jihan Farah DL, Wuryaningsih Edy Purwo Saputro Elsa Hendriana Putri Em Sutrisna Eni Setyowati Fail, Lukman Caesar Fauzan Eri Farihin, Nadhif Rahman Fayestika Anantasia Pratiwi Firda Rayyantika Gata Krisnawan Hermalia, Riang Anggun Herry Purnama, Herry Ihwan Susila Irfan, Maulana Ali Jannah, Niswatul Jati Waskito Krisnawan, Gata Kurniawati, Novarina Laksana, Muhammad Hafid laksana, yudhistira surya Larasati Larasati Lola Khurul Aini M. Sholahuddin M. Sutrisna Mahiroh, Aqila Widyas Makaarim, Nabiil Hilmi Michella Mulyana Putri Mirzam Arqy Ahmadi Moechammad Nasir Mohammad 'Atha 'Ammar Muhammad Enrico Muhammad Sholahuddin Mulyadi, Desviana Umi Sholikah Mushhaf, Muhammad Dhiyaul Muzakar Isa Nabila Ayu Wijayanti Natasha Dewi Azzarah Novel Idris Abas Nur Achmad Nur Asida, Abi Yusuf Nur Hidayati Nur Rahmawati Syamsiyah Nurdaya, Bastian Nursito, Fadhil Rafii Falah Prasetya, Azzahra Anandita Putra , Bintang Kharisma Rafi Falah Nursito, Fadhil Rahayu Pangestuti , Mugi Rahma, Ghina Aulia Ratulangi, Agnes Rino Vrasica S Soepatini Sigit Destri Andri Sri Murwanti Sri Padmantyo Suliatiana, Risma Endah Suryandari , Rullynta Siska Tubagus Sendy Permana Vania Taradiva Aristawati Wiguna, Kevin Satria Wiryawan, Sakti Wiwit Wahyu Tri Hartati Wiyadi Wiyadi Wuryaningsih Dwi Lestari Yulia Aisyah Wulandari Yumita Azatin Amalia Yusfina Sekar Qudsiyah Zakiyah, Safira Zulfa Irawati