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All Journal Jurnal Manajemen Terapan dan Keuangan Excellent Jurnal Minds: Manajemen Ide dan Inspirasi Jurnal Ekonomi & Studi Pembangunan Benefit: Jurnal Manajemen dan Bisnis Syntax Literate: Jurnal Ilmiah Indonesia SEIKO : Journal of Management & Business Journal on Education ISOQUANT : Jurnal Ekonomi, Manajemen dan Akuntansi YUME : Journal of Management JURNAL MANAJEMEN BISNIS PengabdianMu: Jurnal Ilmiah Pengabdian kepada Masyarakat Jurnal Ekonomi dan Bisnis Dharma Andalas JURNAL LENTERA BISNIS Management Studies and Entrepreneurship Journal (MSEJ) Jurnal Orientasi Bisnis dan Entrepreneurship Community Empowerment Jurnal Bisnis dan Manajemen (JBM) Jurnal Bina Bangsa Ekonomika International Journal of Management Science and Information Technology (IJMSIT) Jurnal Ekonomika: Manajemen, Akuntansi & Perbankan Syari'ah Journal of Management and Digital Business Prosiding University Research Colloquium Jurnal Ilmiah MEA (Manajemen, Ekonomi, dan Akuntansi) International Journal of Economics (IJEC) Innovative: Journal Of Social Science Research Paradoks : Jurnal Ilmu Ekonomi Southeast Asian Business Review IIJSE JMMR (Jurnal Medicoeticolegal dan Manajemen Rumah Sakit) Majapahit Journal of Islamic Finance and Management Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Advances in Management & Financial Reporting JER journal of social and economic research Journal of Ekonomics, Finance, and Management Studies Benefit: Jurnal Manajemen dan Bisnis
Rini Kuswati
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Religion Agriculture, Biological Sciences & Forestry Arts Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Health Professions Industrial & Manufacturing Engineering Law, Crime, Criminology & Criminal Justice Medicine & Pharmacology Nursing Public Health Social Sciences Other

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The Effect of Green Intrinsic and Extrinsic Motivation on Green Product Purchase Behavior Mediated by Green Product Purchase Intention Hermalia, Riang Anggun; Kuswati, Rini
Jurnal Manajemen Bisnis Vol. 12 No. 1 (2025): March
Publisher : Pusat Penerbitan dan Publikasi Ilmiah, FEB, Universitas Muslim Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33096/jmb.v12i1.1004

Abstract

This study analyzes the influence of intrinsic and extrinsic motivation on purchase intention and purchase behavior of green products, with purchase intention as the mediator variable. The purpose of this study is to understand how internal (environmental concerns) and external factors (social influences, incentives) influence consumers' decisions in purchasing green products. A quantitative approach was used, with data collected through an online survey of 200 respondents. The data was analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM). The results of the study show that both intrinsic and extrinsic motivation have a significant effect on the purchase intention and purchase behavior of green products. Intrinsic motivation, which is driven by personal values related to environmental sustainability, has a greater influence on purchase intention than extrinsic motivation. However, external factors such as discounts and social influences also play an important role in purchasing decisions. Purchase intent serves as a powerful mediator, which means that the higher the purchase intent, the more likely the consumer is to make a purchase. These findings suggest that companies incorporate intrinsic and extrinsic motivations in their marketing strategies to promote green products and support environmental sustainability.
Is Truly Trustworthiness of Celebrity Endorsement Effect on Online Purchase Intention: A Study on Online Travel Agency Customers Daradinanti, Syanda Cicit; Kuswati, Rini
Indonesian Interdisciplinary Journal of Sharia Economics (IIJSE) Vol 8 No 2 (2025): Sharia Economics
Publisher : Sharia Economics Department Universitas KH. Abdul Chalim, Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/iijse.v8i2.6486

Abstract

This study aims to analyze whether the trustworthiness of celebrities used in endorsements affects online purchase intentions at Online Travel Agencies. In today's digital era, the use of celebrities as endorsers is a common marketing strategy, but its effectiveness in the context of Online Travel Agencies still needs to be studied more deeply. This study empirically examines the effect of celebrity trustworthiness on purchase intentions through an Online Travel Agency, taking into account other factors such as information usefulness, information adoption, attractiveness, and expertise. The research methodology uses quantitative, this study collects data from online travel agency customers through surveys with questionnaires distributed online to consumers who have used or plan to buy Online Travel Agency products. Data analysis was carried out using Smart PLS (PLS-SEM) to test the research hypothesis. The results of the study are expected to provide valuable insights for Online Travel Agency marketers in designing effective endorsement strategies, as well as contribute to the development of marketing theory related to celebrity endorsement and consumer behavior in the context of e-commerce, especially the travel industry.
Online Impulse Buying: The Application of Srimulus-Organism-Response Model Prasetya, Azzahra Anandita; Kuswati, Rini
Indonesian Interdisciplinary Journal of Sharia Economics (IIJSE) Vol 8 No 2 (2025): Sharia Economics
Publisher : Sharia Economics Department Universitas KH. Abdul Chalim, Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/iijse.v8i2.6487

Abstract

This study investigates the application of the Stimulus-Organism-Response (S-O-R) model to understand how social media marketing influences online impulse buying among Generation Z fashion consumers. Social media marketing activities, including interaction, entertainment, trendiness, word-of-mouth, and personalization, are considered as the stimulus, while impulse buying intention is the dependent variable. Brand resonance and emotional response serve as mediators and social network proneness acts as a moderator. Data was collected through online questionnaires to ensure reliability and consistency. The analysis was performed using Partial Least Squares Structural Equation Modeling (PLS-SEM) via SmartPLS, which validated the measurement and structural relationships. The results reveal that while social media marketing activities influence emotional responses and brand resonance, these factors alone do not directly drive impulse buying. Instead, emotional responses, particularly positive emotions, have a stronger impact on impulse buying intentions. Social network proneness also plays a role in making consumers more responsive to recommendations, though it does not mediate the relationship between marketing activities and purchase intentions. The study highlights the complexity of online impulse buying behavior, with emotional and situational factors being crucial drivers. Limitations include a sample focused on a specific demographic in the fashion industry, which may affect generalizability. Future research should explore generational differences, psychological motivations, and the impact of technology and visual content, as well as investigate other moderators influencing impulse buying behavior.
PERAN RELATIONSHIP MARKETING DALAM MENINGKATKAN LOYALITAS PASIEN YANG DIMEDIASI OLEH KEPUASAN PASIEN : STUDI PADA RUMAH SAKIT PKU MUHAMMADIYAH SURAKARTA Andriani, Betty; Sutrisna, EM; Kuswati, Rini
Jurnal Manajemen Terapan dan Keuangan Vol. 14 No. 01 (2025): Jurnal Manajemen Terapan dan Keuangan
Publisher : Program Studi Manajemen Pemerintahan dan Keuangan Daerah Fakultas Ekonomi dan Bisnis Universitas Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22437/jmk.v14i01.38421

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh relationship marketing dalam meningkatkan loyalitas pasien dan kepuasan pasien sebagai variabel intervening pada Rumah Sakit PKU Muhammadiyah Surakarta. Relationship marketing terdiri dari kepercayaan, komitmen, komunikasi, kompetensi, ikatan sosial, penanganan konflik. Sampel penelitian ini sebanyak 204 responden. Desain penelitian menggunakan metode survei dengan pengumpulan data menggunakan kuesioner, yang disebarkan secara online menggunakan google form, data yang diperoleh dianalisis menggunakan Smart PLS. Hasil temuan menunjukkan bahwa Ikatan sosial dan kepercayaan berpengaruh signifikan positif terhadap kepuasan pasien. Ikatan social berpengaruh signifikan positif terhadap loyalitas pasien. Komitmen, kompetensi, komunikasi, dan penanganan konflik tidak berpengaruh signifikan terhadap kepuasan pasien. Kepercayaan, komitmen, kompetensi, komunikasi dan penanganan konflik tidak berpengaruh signifikan terhadap loyalitas pasien. Sedangkan kepuasan pasien memediasi secara signifikan antara kepercayaan terhadap loyalitas dan mediasi kepuasan pasien tidak berpengaruh antara ikatan sosial, komitmen, kompetensi, komunikasi, dan penanganan konflik terhadap loyalitas pasien. Penelitian ini menunjukkan bahwa ada hubungan langsung antara relationship marketing dan loyalitas pasien yang diperkuat melalui peningkatan kepuasan pasien di Rumah Sakit PKU Muhammadiyah Surakarta.
Budidaya Maggot Black Soldier Fly untuk Pengolahan Sampah Organik bagi Warga Makamhaji, Sukoharjo: Cultivation of Black Soldier Fly Maggots for Organic Solid Waste Treatment for Makamhaji Residents, Sukoharjo Purnama, Herry; Triyono, Agus; Kuswati, Rini; Hidayati, Nur
PengabdianMu: Jurnal Ilmiah Pengabdian kepada Masyarakat Vol. 10 No. 3 (2025): PengabdianMu: Jurnal Ilmiah Pengabdian kepada Masyarakat
Publisher : Institute for Research and Community Services Universitas Muhammadiyah Palangkaraya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33084/pengabdianmu.v10i3.8421

Abstract

The solid waste problem is still a topic of discussion in various forums. One of the most densely populated villages in Sukoharjo Regency, i.e. Makamhaji Village, produces a large volume of waste, and is a problem in itself. This Community Service Program invites the people of Windan, Makamhaji to process household organic solid waste through maggot bioconversion which can also have economic value. The team carried out socialization and community empowerment activities to reduce the amount of waste through maggot cultivation which can decompose organic waste into protein as part of the life cycle of black soldier flies (BSF). This program aims to provide technological information in maggot cultivation and improve the quality of human resources. The methods applied are through training, mentoring, monitoring, evaluation, provision and lending of facilities, and increasing cooperation networks with business actors in the field of waste processing. Community service activities have succeeded in fostering residents to carry out maggot cultivation and are quite productive so that they can increase income.
Paparan Konten Berkelanjutan dan Pengaruhnya terhadap Perilaku Pro-Lingkungan Agustyawati, Lely; Kuswati, Rini
Paradoks : Jurnal Ilmu Ekonomi Vol. 8 No. 2 (2025): Februari - April
Publisher : Fakultas Ekonomi, Universitas Muslim Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57178/paradoks.v8i2.1248

Abstract

Penelitian ini menyelidiki efek keterlibatan dengan konten berkelanjutan pada platform media sosial pada promosi advokasi keberlanjutan, memanfaatkan kebiasaan berkelanjutan dan perilaku konsumsi berkelanjutan sebagai variabel perantara. Menggunakan metodologi Structural Equation Modeling - Partial Least Squares (SEM-PLS), data diperoleh dari 166 peserta yang memiliki pengalaman dalam memanfaatkan produk yang bertanggung jawab terhadap lingkungan. Temuan menunjukkan bahwa keterlibatan dengan konten berkelanjutan memberikan pengaruh besar pada pembentukan kebiasaan berkelanjutan dan perilaku konsumsi berkelanjutan. Selain itu, kebiasaan berkelanjutan secara positif berkontribusi pada advokasi keberlanjutan, sedangkan perilaku konsumsi berkelanjutan tidak menunjukkan efek yang signifikan secara statistik pada advokasi keberlanjutan. Hasil ini menyoroti peran penting yang dimainkan media sosial dalam meningkatkan kesadaran dan mempengaruhi perilaku individu yang terkait dengan keberlanjutan. Ketika paparan konten berkelanjutan meningkat, individu lebih cenderung menumbuhkan kebiasaan yang selaras dengan keberlanjutan, berpotensi mendorong advokasi untuk keberlanjutan. Penelitian ini menganjurkan penguatan kampanye keberlanjutan di media sosial untuk meningkatkan keterlibatan masyarakat dalam masalah keberlanjutan serta untuk memperluas dampak menguntungkannya.
Anteseden Dari Konsekuen Niat Berperilaku Konsumsi Berkelanjutan Nursito, Fadhil Rafii Falah; Kuswati, Rini
Paradoks : Jurnal Ilmu Ekonomi Vol. 8 No. 2 (2025): Februari - April
Publisher : Fakultas Ekonomi, Universitas Muslim Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57178/paradoks.v8i2.1253

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh berbagai faktor eksternal terhadap sustainable consumption behavior, baik secara langsung maupun melalui sustainable consumption behavior intention sebagai variabel perantara. Hasil penelitian menunjukkan bahwa environmental knowledge dan promotion of sustainable consumption memiliki pengaruh signifikan terhadap niat konsumsi berkelanjutan, tetapi tidak secara langsung memengaruhi perilaku konsumsi berkelanjutan. Sebaliknya, materialism dan environmental influences memiliki pengaruh langsung terhadap perilaku konsumsi berkelanjutan, di mana materialisme cenderung menghambat konsumsi berkelanjutan, sedangkan pengaruh lingkungan sosial justru mendorongnya. Selain itu, niat konsumsi berkelanjutan terbukti sebagai faktor utama yang berperan dalam mendorong individu untuk mengadopsi konsumsi yang lebih bertanggung jawab. Temuan ini mendukung theory of planned behavior (TPB), yang menekankan pentingnya niat dalam menentukan perilaku aktual. Oleh karena itu, intervensi kebijakan yang efektif dalam meningkatkan konsumsi berkelanjutan harus difokuskan pada strategi yang memperkuat niat, seperti edukasi lingkungan, kampanye sosial, serta pemberian insentif bagi perilaku konsumsi yang lebih ramah lingkungan.
Peran kepuasan pasien dalam memediasi pengaruh profesionalisme pemberi pelayanan terhadap niat berkunjung kembali pada RS PKU Muhammadiyah Surakarta Kurniawati, Novarina; Kuswati, Rini; Ichsan, Burhannudin
Journal of Management and Digital Business Vol. 5 No. 1 (2025): Journal of Management and Digital Business
Publisher : Nur Science Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53088/jmdb.v5i1.1505

Abstract

This study aims to determine and examine the relationship between patient satisfaction, professionalism of service providers, and intention to revisit the hospital so that it can be input for hospitals to improve the quality of their services and build good relationships with patients. This study is a quantitative study using a survey method. Sampling was carried out using the Purposive Sampling Technique. The population was patients and their families at PKU Muhammadiyah Surakarta Hospital. The study was conducted on 153 respondents. Data collection was done using a questionnaire on Google Forms, and regression analysis was used as an analysis technique. The findings show that the professionalism of service providers has a positive effect on patient satisfaction, patient satisfaction has a positive effect on intention to revisit, and the professionalism of service providers has a positive effect on intention to revisit. In addition, the professionalism of service providers through patient satisfaction has a significant effect on the intention to revisit.
Enhancing understanding of green economy and implementing appropriate technology towards an Adiwiyata schools Kuswati, Rini; Anggono, Agus Dwi; Syamsiyah, Nur Rahmawati; Anindita, Yessica; Zakiyah, Safira; Mahiroh, Aqila Widyas
Community Empowerment Vol 10 No 2 (2025)
Publisher : Universitas Muhammadiyah Magelang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31603/ce.12342

Abstract

In line with the focus on sustainable development, the government encourages the implementation of the green economy across various sectors, including educational institutions. This Community Partnership Empowerment Program (PKM) aims to assist SD Muhammadiyah 24 Surakarta in implementing the green economy through the Adiwiyata School initiative. The school faces several challenges, including limited green facilities, suboptimal waste management, and low environmental literacy. The PKM UMS team conducted an institutional strengthening program through socialization, workshops, and the application of technologies such as rainwater harvesting, groundwater tanks, and the design of a vertical garden with circular water. The implementation methods included socialization, training, mentoring, appropriate technology application, and evaluation. As a result, 80% of students have mastered environmental literacy, enabling them to internalize eco-friendly behaviors both at school and in their daily lives. Furthermore, support for the green economy was successfully implemented through the installation of rainwater harvesting systems, groundwater tanks, and vertical gardens utilizing circular water.
The Impact of Personality Traits on Gen Z’s Intentions to Buy Eco-Friendly Products in Surakarta Abdillah, Ilyas Alfida'; Kuswati, Rini
Indonesian Interdisciplinary Journal of Sharia Economics (IIJSE) Vol 8 No 2 (2025): Sharia Economics
Publisher : Sharia Economics Department Universitas KH. Abdul Chalim, Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/iijse.v8i2.6522

Abstract

This study explores the factors influencing the purchase intention of environmentally friendly products among Generation Z in Surakarta, Indonesia. Utilizing the Theory of Planned Behavior framework, the research examines the roles of environmental attitudes, environmental awareness, trust, and green self-identity in shaping purchase intentions. Data were collected from 384 respondents via an online survey and analyzed using SmartPLS. The findings reveal that positive attitudes, awareness, and trust in environmentally friendly products significantly affect purchase intentions. However, green self-identity does not exhibit a significant impact. These results underscore the importance of educational campaigns that foster positive attitudes and consumer trust in sustainability claims. The study contributes to consumer behavior literature and provides strategic insights for businesses to address the growing environmentally conscious market. Future research is recommended to incorporate additional variables, expand geographic coverage, and employ qualitative approaches to gain a deeper understanding of purchase behavior dynamics.
Co-Authors Abdillah, Ilyas Alfida' Abdul Aziz Adinda Mutiara Putri Sakhina Afifah, Imroatul Agus Dwi Anggono Agus Triyono Agustyawati, Lely Akbar Prakosa, Muhammad Rizki Akbar, A Zaenudin Alam Romadhon, Yusuf Alfina Putri Pratama Amalia Saleha Amalia Saleha, Amalia Andriani, Betty Anggi Angellia Anggitasari, Oktavia Diyah Anindita, Yessica Anton Agus Setyawan Aprilliyani, Reny Arya Dita Aflaha Asida, Abi Yusuf Nur Aulia Uswatun Khasanah Bella A. Choirunnisa Burhannudin Ichsan Daradinanti, Syanda Cicit Dimas Adi Nugroho Dina, Jihan Farah DL, Wuryaningsih Edy Purwo Saputro Elsa Hendriana Putri Em Sutrisna Eni Setyowati Fail, Lukman Caesar Fauzan Eri Farihin, Nadhif Rahman Fayestika Anantasia Pratiwi Firda Rayyantika Gata Krisnawan Hermalia, Riang Anggun Herry Purnama, Herry Ihwan Susila Irfan, Maulana Ali Jannah, Niswatul Jati Waskito Krisnawan, Gata Kurniawati, Novarina Laksana, Muhammad Hafid laksana, yudhistira surya Larasati Larasati Lola Khurul Aini M. Sholahuddin M. Sutrisna Mahiroh, Aqila Widyas Makaarim, Nabiil Hilmi Michella Mulyana Putri Mirzam Arqy Ahmadi Moechammad Nasir Mohammad 'Atha 'Ammar Muhammad Enrico Muhammad Sholahuddin Mulyadi, Desviana Umi Sholikah Mushhaf, Muhammad Dhiyaul Muzakar Isa Nabila Ayu Wijayanti Natasha Dewi Azzarah Novel Idris Abas Nur Achmad Nur Asida, Abi Yusuf Nur Hidayati Nur Rahmawati Syamsiyah Nurdaya, Bastian Nursito, Fadhil Rafii Falah Prasetya, Azzahra Anandita Putra , Bintang Kharisma Rafi Falah Nursito, Fadhil Rahayu Pangestuti , Mugi Rahma, Ghina Aulia Ratulangi, Agnes Rino Vrasica S Soepatini Sigit Destri Andri Sri Murwanti Sri Padmantyo Suliatiana, Risma Endah Suryandari , Rullynta Siska Tubagus Sendy Permana Vania Taradiva Aristawati Wiguna, Kevin Satria Wiryawan, Sakti Wiwit Wahyu Tri Hartati Wiyadi Wiyadi Wuryaningsih Dwi Lestari Yulia Aisyah Wulandari Yumita Azatin Amalia Yusfina Sekar Qudsiyah Zakiyah, Safira Zulfa Irawati