Articles
The Influence of Compensation and Workload on the Quality of Health Services in Hospitals with the Effectiveness of Electronic Medical Records as a Mediating Variable
Rahayu Pangestuti , Mugi;
Alam Romadhon, Yusuf;
Kuswati, Rini
International Journal of Management Science and Information Technology Vol. 4 No. 2 (2024): July - December 2024
Publisher : Lembaga Otonom Lembaga Informasi dan Riset Indonesia (KITA INFO dan RISET)
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DOI: 10.35870/ijmsit.v4i2.2934
The aim of this research is to analyze the influence of compensation and workload on the quality of health services in hospitals with the effectiveness of electronic medical records as a mediating variable. This research method is quantitative. The population in this study were General Practitioners, Nurses, and Midwives at AN-NISA Tangerang Hospital. The sampling technique in this research uses a saturated sample technique. The number of respondents in this study was 302 respondents. This research uses primary data in its preparation. The data collection method used in this research was by distributing questionnaires. The data analysis technique in this research uses Partial Least Square (PLS) with the help of SMARTPLS Software. The results of this research are that compensation does not have a significant influence on service quality. Workload has a positive and significant influence on Service Quality. Compensation has a positive and significant influence on the effectiveness of electronic medical records. Workload has a positive and significant influence on the effectiveness of electronic medical records. The effectiveness of Electronic Medical Records has a positive and significant influence on Service Quality. The calculation results show that the effectiveness of electronic medical records can mediate the influence of compensation on service quality. The calculation results show that the effectiveness of electronic medical records can mediate the influence of workload on service quality.
PERAN GREEN VALUE PADA PENGARUH SUSTAINABLE BEHAVIOUR YANG DIMEDIASI OLEH ENVIRONMENTAL SUSTAINABILITY BELIEFS DAN SOCIAL SUSTAINABILITY BELIEFS
Arya Dita Aflaha;
Rini Kuswati
JURNAL LENTERA BISNIS Vol. 14 No. 1 (2025): JURNAL LENTERA BISNIS, JANUARI 2025
Publisher : POLITEKNIK LP3I JAKARTA
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DOI: 10.34127/jrlab.v14i1.1348
This study aims to analyze the effect of Green Value on Sustainable Behaviour mediated by Environmental Sustainability Beliefs and Social Sustainability Beliefs. This research method uses a quantitative approach. The population in this study were students of Universitas Muhammadiyah Surakarta and all circles of society. The sampling technique in this study was non probability sampling with purposive sampling technique. The data collection method used in this research is a questionnaire. In measuring research data using Likert scale. The data analysis technique used in this research is using SMARTPLS. The results of this study are that Green Value has a positive and significant influence on Sustainable Behavior. Green Value has a positive and significant influence on Environmental Sustainability Beliefs. Green Value has a positive and significant influence on Social Sustainability Beliefs. Environmental Sustainability Beliefs have a positive and significant influence on Sustainable Behavior. Social Sustainability Beliefs do not have a positive and significant effect on Sustainable Behaviour. There is a significant effect of Green Value on Sustainable Behaviour mediated by Environmental Sustainability Beliefs. There is no significant effect of Green Value on Sustainable Behaviour mediated by Social Sustainability Beliefs.
PENGARUH EKSPEKTASI WISATAWAN, NILAI YANG DI RASAKAN, KEPUASAN WISATAWAN PADA PERILAKU WISATAWAN YANG BERTANGGUNG JAWAB TERHADAP LINGKUNGAN DAN LOYALITAS WISATAWAN DI KEMUNING SKY HILLS
Alfina Putri Pratama;
Rini Kuswati
JURNAL LENTERA BISNIS Vol. 14 No. 1 (2025): JURNAL LENTERA BISNIS, JANUARI 2025
Publisher : POLITEKNIK LP3I JAKARTA
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DOI: 10.34127/jrlab.v14i1.1376
This research seeks to examine the impact of tourist expectations, perceived value, and tourist satisfaction on environmentally responsible behavior and tourist loyalty at Kemuning Sky Hills. The study employed a purposive sampling method, involving 154 respondents in total. Data collection was conducted using a questionnaire designed with a Likert scale format. The data analysis in this research utilized Partial Least Squares (PLS) through the SMARTPLS 3.2 software. The PLS-SEM analysis consisted of two components: the outer model and the inner model. The findings revealed that tourist expectations significantly and positively influence perceived value, perceived value significantly and positively affects tourist satisfaction, tourist satisfaction significantly and positively impacts environmentally responsible behavior, and tourist satisfaction also significantly and positively influences tourist loyalty.
The Effect of Customer Review, Influencer Review, and Customer Innovativeness on Green Purchase Intention Moderated by Trust
Michella Mulyana Putri;
Kuswati, Rini
Majapahit Journal of Islamic Finance and Management Vol. 5 No. 1 (2025): Islamic Finance and Management
Publisher : Department of Sharia Economics Institut Pesantren KH. Abdul Chalim Mojokerto
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DOI: 10.31538/mjifm.v5i1.357
This study investigates the impact of customer reviews, influencer reviews, and customer innovativeness on green purchase intention in the eco-friendly skincare market, with trust as a moderating variable. Using a quantitative approach with SmartPLS and a sample of 205 respondents familiar with eco-friendly skincare, the study confirms that all three predictors significantly enhance green purchase intention. Interestingly, trust plays a dual role directly strengthening purchase intention while weakening the influence of reviews and innovativeness when acting as a moderator. This suggests that consumers with higher trust, particularly in the brand or product, may rely more on prior experience or internal beliefs than on external cues. The study extends existing literature by emphasizing the multidimensional nature of trust and highlighting the interplay between internal and external drivers of green behavior. Despite methodological appropriateness, limitations in sample diversity and potential response bias suggest directions for future research.
Brand Experience and Brand Loyalty: The Mediating Role of Brand Love and Susceptibility to Normative Influence
Akbar Prakosa, Muhammad Rizki;
Kuswati, Rini
Advances in Management & Financial Reporting Vol. 3 No. 2 (2025): February - May
Publisher : Yayasan Pendidikan Bukhari Dwi Muslim
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DOI: 10.60079/amfr.v3i2.501
Purpose: This research analyzes the effects of brand experience on brand loyalty for Le Minerale products, considering the mediating roles of brand love and susceptibility to normative influence. Six hypotheses are formulated to explore direct and indirect relationships among the variables. Research Method: A quantitative approach is employed, utilizing an online survey. The sample consists of 173 university students in Indonesia who have consumed Le Minerale. Purposive sampling is used. Data analysis is conducted with Partial Least Squares Structural Equation Modeling (PLS-SEM) using SmartPLS 3.0. Seventeen indicators are used to measure Brand Experience, Brand Love, Brand Loyalty, and Susceptibility to Normative Influence. Results and Discussion: Brand Experience positively influences Brand Love, which affects both Brand Loyalty and Susceptibility to Normative Influence. Susceptibility to Normative Influence also directly impacts Brand Loyalty. Mediation analysis reveals that Brand Love mediates the effect of Brand Experience on Brand Loyalty, while Susceptibility to Normative Influence mediates the relationship between Brand Love and Brand Loyalty. Implications: The study highlights the significant role of emotional and social influences in Le Minerale’s marketing. Future research should consider broader populations and additional variables, such as brand trust and social media engagement, to gain a more comprehensive understanding of the topic.
Digital Marketing and Consumer Experience in Building Brand Equity to Improve Consumer Repurchase Intention in Cold ’N Brew
Nugroho, Dimas Adi;
Susila, Ihwan;
Kuswati, Rini
Indonesian Interdisciplinary Journal of Sharia Economics (IIJSE) Vol 8 No 2 (2025): Sharia Economics
Publisher : Sharia Economics Department Universitas KH. Abdul Chalim, Mojokerto
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DOI: 10.31538/iijse.v8i2.7380
This examine aims to analyze the influence of digital marketing and consumer experience in building brand equity to increase repurchase intention at Cold'n Brew coffee shop. The research approach used is quantitative, with the study population including consumers at Cold'n Brew coffee shop, with a sample size of 211 respondents. The research employs a non-probability sampling approach, specifically utilizing purposive sampling to identify respondents deemed most relevant to the study’s objectives. Data were gathered through a structured questionnaire designed based on the Likert scale to measure participant responses with consistency and reliability. Analytical procedures were executed using Partial Least Squares (PLS) methodology via the SMARTPLS software version 3.2. The evaluation of the structural model was conducted in two distinct phases: assessment of the measurement (outer) model and the structural (inner) model. Empirical findings demonstrate that both digital marketing strategies and consumer experience exert a statistically significant and positive influence on brand equity as well as on consumers’ intention to repurchase. Moreover, brand equity itself has a significant and positive effect on repurchase intention. Notably, brand equity serves a mediating role, significantly bridging the impact of digital marketing and consumer experience on repurchase intention. This research makes a valuable contribution to the academic discourse by deepening the understanding of how digital marketing and consumer experience collectively shape brand equity and drive repurchase behavior. These findings can also be a practical reference for business actors, especially coffee shops, in designing more effective marketing strategies that are oriented towards customer loyalty.
Pengaruh Store Atmosphere, Display Product, Dan Hedonic Shopping Motivation Terhadap Impulse Buying Pada Konsumen Alfamart Di Kabupaten Boyolali
Farihin, Nadhif Rahman;
Kuswati, Rini
Paradoks : Jurnal Ilmu Ekonomi Vol. 8 No. 2 (2025): Februari - April
Publisher : Fakultas Ekonomi, Universitas Muslim Indonesia
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The development of the retail industry in Indonesia has experienced significant growth in recent decades. The presence of various modern retail chains such as Alfamart, Indomaret, and other minimarkets has changed people's consumption patterns. "Alfamart, as one of the largest retail chains in Indonesia, plays an important role in providing people's daily needs at affordable prices and easily accessible locations. In the context of increasingly fierce competition, it is important for Alfamart to understand consumer behavior in order to increase sales and maintain customer loyalty". This study uses a quantitative method with a survey approach to test the influence of store atmosphere, display product, and hedonic shopping motivation on impulse buying among Alfamart consumers in Boyolali Regency
Improving Brand Loyalty Through Celebrity Influencer’s Credibility, Attractiveness, Online Customer Reviews and Brand Satisfaction as Mediating
Anggitasari, Oktavia Diyah;
Kuswati, Rini
Jurnal Economic Resource Vol. 8 No. 2 (2025): September - February
Publisher : Fakultas Ekonomi & Bisnis Universitas Muslim Indonesia
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DOI: 10.57178/jer.v8i2.1585
This study investigates the impact of internet consumer evaluations, celebrity influencers' reputation, and their beauty on brand loyalty, mediated by brand satisfaction. Using a quantitative method with PLS-SEM analysis, 150 Wardah consumers who follow Raline Shah on social media participated in this research. The results reveal that all three variables significantly affect brand satisfaction, which in turn strongly influences brand loyalty. Additionally, the link between loyalty, online reviews, and influencer traits is mediated by brand satisfaction. The findings highlight the importance of credible and attractive endorsers, as well as positive customer reviews, in building lasting brand relationships in the beauty industry.
Pengaruh Hedonism Dan Environmental Awareness Terhadap Konsumsi Fashion Berkelanjutan Peran Mediasi Sikap Pro Lingkungan
Wiryawan, Sakti;
Kuswati, Rini
SEIKO : Journal of Management & Business Vol 8, No 2 (2025): July - December
Publisher : Program Pascasarjana STIE Amkop Makassar
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DOI: 10.37531/sejaman.v8i2.8531
Perkembangan dalam peningkatan industri fashion menghadapi hambatan signifikan dalam mempromosikan konsumsi berkelanjutan, terutama mengenai faktor-faktor penentu yang membentuk proses pengambilan keputusan konsumen. Investigasi ini berupaya mengevaluasi dampak hedonisme dan kesadaran lingkungan terhadap sikap pro-lingkungan dan konsumsi mode berkelanjutan. Menggunakan metodologi kuantitatif melalui Structural Equation Modeling-Partial Least Squares (SEM-PLS), penelitian mengungkapkan bahwa kesadaran lingkungan memberikan pengaruh yang cukup besar pada sikap pro-lingkungan dan konsumsi mode berkelanjutan. Sikap pro-lingkungan secara positif mempengaruhi keputusan yang terkait dengan konsumsi mode berkelanjutan, sedangkan hedonisme tidak menunjukkan dampak yang signifikan. Hasil ini menggarisbawahi peran penting pendidikan lingkungan dan teknik pemasaran inovatif dalam meningkatkan keterlibatan konsumen dengan produk fashion berkelanjutan. Akibatnya, dukungan dari pembuat kebijakan dan kolaborasi dalam industri sangat penting untuk mempercepat pergeseran menuju konsumsi mode yang lebih ramah lingkungan dengan menumbuhkan kecenderungan yang lebih besar untuk perilaku sadar lingkungan di antara konsumen. Studi ini menawarkan wawasan berharga untuk perumusan strategi keberlanjutan dalam sektor mode.
Pengaruh Norma Sosial dan Gaya Hidup terhadap Impulse Buying yang Dimediasi oleh Citra Merek
Fail, Lukman Caesar Fauzan Eri;
Kuswati, Rini
YUME : Journal of Management Vol 8, No 3 (2025)
Publisher : Pascasarjana STIE Amkop Makassar
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DOI: 10.37531/yum.v8i3.9827
Penelitian ini bertujuan untuk mengetahui (1) pengaruh norma sosial terhadap Impulsive Buying Belanja Online (2) pengaruh gaya hidup terhadap Impulsive Buying Belanja Online (3) norma sosial dan gaya hidup yang dipengaruhi citra merek berdampak pada impulsive buying. Penelitian ini merupakan penelitian kuantitatif deskriptif. Sampel merupakan generasi Z di Soloraya sebanyak 100 responden. Sampel yang diambil menggunakan teknik purposive sampling. Variabel dalam penelitian ini meliputi: 1) impulsive buying sebagai variabel terikat (Y); 2) norma sosial (X1); 3) gaya hidup (X2) dan citra merek sebagai variabel intervening (Z). Data penelitian diperoleh menggunakan angket dengan skala likert yang diisi oleh responden. Data dianalisis menggunakan Penelitian ini menggunakan metode analisis dengan pendekatan Partial Least Square (PLS) dengan Software Smartpls. Model pengukuran PLS terdiri dari tiga elemen pokok yaitu model luar (outer model) dan model dalam (iner model). Hasil penelitian menunjukkan (1) norma sosial berpengaruh positif dan signifikan terhadap impulsive buying dengan hasil uji t sebesar 2,027 dengan signifikansi 0,043, (2) Gaya hidup berpengaruh positif dan signifikan terhadap keberhasilan suatu usaha dengan hasil uji t sebesar 3,114 dengan signifikansi 0.002, dan (3) norma sosial dan gaya hidup yang dipengaruhi citra merek tidak berdampak signiffikan pada impulsive buying. Kata kunci: Norma Sosial, Gaya Hidup, Impulsive Buying, Citra Merek