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Continuance Intention Analysis Using Unified Theory Of Acceptance And Use Of Technology Model And Unfavorable Attitude Toward Cash Payment Variable In The Case Study Of Pt. Xyz Bank M-Banking Application Faqih, Muhammad; Djunita Pasaribu, Rina; Wahyuningtyas , Ratri
International Journal of Science, Technology & Management Vol. 6 No. 1 (2025): January 2025
Publisher : Publisher Cv. Inara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46729/ijstm.v6i1.1232

Abstract

The mobile banking application of PT. XYZ offers two main services, which are the core banking functions: collecting funds from the public and disbursing funds to the public. However, a decline in the number of users of the XYZ mobile banking app has been observed in both Monthly Active Users and Monthly Transacting Users. The study involves respondents who represent the target market of Bank XYZ, such as active users and users who make transactions on the XYZ mobile banking application. Thus, the objective of this research is to evaluate the IT functional-level strategy of PT. XYZ's mobile banking application concerning continuance intention. Further, the study aims to explain the relationships between the variables of performance expectancy, effort expectancy, social influence, and facilitating conditions from the UTAUT model, as well as the variable of unfavorable attitude toward cash payment (UATC), in relation to satisfaction and continuance intention, and the interaction between these variables. Employing a quantitative research method, the sampling technique was non-probability sampling, specifically purposive sampling, as the population was already sufficiently specific to mobile banking users of PT. XYZ, with 310 respondents who are users of PT. XYZ's mobile banking application. Data analysis was performed using CB-SEM with a Maximum Likelihood approach. The research findings indicate that performance expectancy has the most significant influence on continuance intention. The results also show that satisfaction, as an intervening variable, strengthens the significant effect of performance expectancy, effort expectancy, and social influence. Based on the findings, it is recommended to focus on performance expectancy, in line with the results of the descriptive analysis, which suggest that it is an area requiring urgent and critical evaluation. Enhancing performance expectancy can help sustain continuance intention among Monthly Active Users and Monthly Transacting Users of the XYZ mobile banking application.
Analisis Kesiapan Operasi Digital Merek Dagang (Imprint) PT Elex Media Komputindo Di Tengah Disrupsi Teknologi Hidayah, Virgiona Elsandra; Pasaribu, Rina Djunita
Jurnal Bisnis dan Manajemen West Science Vol 4 No 01 (2025): Jurnal Bisnis dan Manajemen West Science
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/jbmws.v4i01.2013

Abstract

Disrupsi teknologi telah mengubah lanskap industri penerbitan, menuntut kesiapan digital bagi perusahaan agar tetap kompetitif. Penelitian ini bertujuan untuk menganalisis kesiapan operasi digital dari tiga imprint PT Elex Media Komputindo—Quanta, Oopredoo, dan YOI Books. Menggunakan metode penelitian kualitatif, penelitian ini mengumpulkan data melalui wawancara mendalam dan observasi partisipan, yang kemudian dianalisis dengan teknik analisis isi berbasis teori Holopainen et al. (2022). Hasil penelitian menunjukkan bahwa kesiapan digital setiap imprint bervariasi, dipengaruhi oleh strategi digital, kesediaan manajemen, kapabilitas SDM, keterlibatan konsumen, serta kemitraan antarorganisasi. Quanta menunjukkan kesiapan lebih matang dalam digitalisasi, sedangkan Oopredoo dan YOI Books masih menghadapi kendala dalam kompetensi digital dan strategi pemasaran berbasis data. Studi ini memberikan wawasan baru dalam penerapan teori kesiapan operasi digital di sektor penerbitan serta menekankan pentingnya keseimbangan antara strategi digital, keterampilan SDM, dan inovasi model bisnis. Implikasi penelitian ini mencakup rekomendasi bagi PT Elex Media Komputindo untuk memperkuat kompetensi digital SDM, mengembangkan strategi digital berbasis data, serta mempererat kolaborasi antarunit bisnis guna mencapai transformasi digital yang lebih efisien dan merata.
The Influence Of Digital Transformation Culture On Collection Unit Performance Through Digital Technology (Case Study : Non-Bank Financial Institutions) Cahyo Dananto, Dinar; Djunita Pasaribu, Rina
International Journal of Science, Technology & Management Vol. 6 No. 3 (2025): May 2025
Publisher : Publisher Cv. Inara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46729/ijstm.v6i3.1252

Abstract

This study analyzes the influence of digital transformation culture on organizational performance in the non-bank financial industry, focusing on the collection division as the executor of the collection process. Digitalization demands changes in organizational culture in order to optimize the value of digital technology in supporting business operations. This study aims to analyze the influence of digital transformation culture on the performance of collection organizations, test the influence of digital transformation culture on increasing the value of digital technology, evaluate the influence of digital technology value on collection organization performance, and test the mediating role of digital technology value in the relationship between digital transformation culture and organizational performance. A quantitative approach with a causal method is used in this study, with data collected through a survey of non-bank financial institution employees and analyzed using Structural Equation Modeling (SEM) with Partial Least Squares (PLS) software. The results of the study indicate that digital transformation culture has a positive effect on collection organization performance and digital technology value. In addition, increasing the value of digital technology also contributes to improving organizational performance, and plays a significant role in mediating the influence of digital transformation culture on organizational performance. Academically, this study enriches the literature on digitalization in operational management, while practically, the results of the study can be a reference for non-bank financial institutions in adopting a digital culture to improve operational effectiveness and organizational performance.
Scenario Planning For Ceramic Tile Manufacturing Company PT ABC Dhiannova, Charlie; Djunita Pasaribu, Rina
International Journal of Science, Technology & Management Vol. 6 No. 3 (2025): May 2025
Publisher : Publisher Cv. Inara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46729/ijstm.v6i3.1307

Abstract

Every Company requires a strategy to develop in the long term, upholding its position in the market with increasing sales volume, and profitability that ensures the sustainability of the Company itself. Mapping the path for the Company's future is a challenge in the strategy formulation, specifically in the face of disruptions which often occur both internally and externally. PT ABC's strategy must consider or prepare for all reasonable future possibilities to maintain the continuity of its business. The scenario planning approach prepared as part of PT ABC's strategy formulation will minimize the strategy implementation failure risk and provide a comprehensive picture of when to replace, change, or adjust the strategy through the early warning system, which monitors the company's external environment. The purpose of this study is to formulate a scenario planning by analyzing and investigating the driving forces, the critical uncertainties that arise and influence PT ABC's ceramic tile business, along with devising early warning signals in order that PT ABC becomes able to determine which possible scenarios to use and what actions must be taken to deal with those scenarios. This study uses qualitative research methodology using primary and secondary data to determine the driving forces that will affect PT ABC's ceramic tile business until 2030. The obtained data is analyzed using the scenario planning approach, PESTEL analysis, and Porter's Five Forces analysis (Industry analysis) to create a scenario matrix that reflects critical uncertainties that will influence PT ABC's business in the future. The scenarios indicate possible future situations and offer strategic options for the company to manage the implications of each scenario. Before a scenario occurs, the company must determine the early warning signal to alert the company to which scenario will occur and what action should be taken. By establishing a comprehensive scenario planning, the company can develop strategies that can help it confidently envision its future business.
Pengaruh Keterampilan Usaha, Inovasi Produk Dan Adopsi E- Commerce Terhadap Keberhasilan Usaha (Studi Pada Usaha Fesyen Di Pasar Baru Kota Bandung) Permana, Yoga Gunawan; Pasaribu, Rina Djunita
eProceedings of Management Vol. 11 No. 5 (2024): Oktober 2024
Publisher : eProceedings of Management

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Abstract

Keadaan bisnis fesyen di Pasar Baru Bandung menghadapi berbagai permasalahan, termasuk penurunan kemampuanmenghasilkan laba yang konsisten, penurunan produktivitas bisnis, dan tantangan dalam bersaing dengan kompetitor.Selain itu, pengelolaan sumber daya manusia yang berkualitas dan upaya branding terhadap konsumen juga menjadiisu penting. Keterampilan usaha, inovasi produk, dan adopsi e-commerce diyakini dapat mempengaruhi keberhasilanusaha secara signifikan. Penelitian ini bertujuan untuk mengevaluasi pengaruh keterampilan usaha, inovasi produk,dan adopsi e-commerce terhadap keberhasilan usaha di pasar tersebut. Untuk menyelesaikan penelitian ini, penelitimenggunakan beberapa teori dan dimensi untuk mengukur variabel-variabel terkait, yaitu keterampilan usaha (X1)menurut Chang dalam Irawan (2016), inovasi produk (X2) berdasarkan Suhaeni (2018), dan adopsi e-commerce (X3)menurut Sulistyorini (2014), sebagai variabel independen. Sementara itu, keberhasilan usaha (Y) merujuk pada Changdalam Irawan (2016) sebagai variabel dependen. Populasi penelitian mencakup seluruh pelaku usaha fesyen di PasarBaru Bandung sebanyak 1680 responden. Teknik sampling yang digunakan adalah probability sampling dengan rumusSlovin, menghasilkan 325 responden. Jenis penelitian ini adalah survei dengan pendekatan kuantitatif, deskriptif, danverifikatif, serta analisis menggunakan regresi linier berganda dengan taraf signifikan 5%. Data dianalisismenggunakan Statistical Package for Social Sciences (SPSS) versi 23.00.Kata Kunci-keterampilan usaha, inovasi produk, e-commerce
Pengaruh Kompetensi Wirausaha Dan Penggunaan Pemasaran Media Sosial Terhadap Keunggulan Kompetitif Pengusaha Industri Kulit Sukaregang, Garut Setiawan, Kialonica Valentina; Pasaribu, Rina Djunita
eProceedings of Management Vol. 11 No. 5 (2024): Oktober 2024
Publisher : eProceedings of Management

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Abstract

Daerah yang terkenal sebagai penghasil produk kulit kenamaan di Indonesia yaitu Kabupaten Garut yangberpusat di desa Sukaregang, namun Pengusaha industri kulit Sukaregang, Garut belum memiliki kompetensiwirausaha yang baik dan belum gencar dalam memasarkan produknya melalui pemasaran digital sehingga, masihbelum tercapainya keunggulan kompetitif pada industri tersebut. Penelitian ini bertujuan untuk mengetahui pengaruhkompetensi wirausaha dan penggunaan pemasaran media sosial terhadap keunggulan kompetitif pengusaha industrikulit Sukaregang, Garut. Fenomena dalam penelitian ini dieksplorasi dengan menggunakan metode penelitiankuantitatif jenis penelitian deskriptif dan kausal. Sampel yang digunakan adalah Non Probability Sampling denganteknik purposive sampling dan jumlah sampel dalam penelitian ini adalah 206 responden. Data dikumpulkan melaluikuesioner kepada pengusaha industri kulit Sukaregang, Garut. Diolah menggunakan pendekatan kuantitatif melaluianalisis deskriptif, Uji Asumsi Klasik, dan analisis Regresi Linier Berganda menggunakan alat statistic SPSS 26.Berdasarkan hasil pengolahan, diketahui bahwa kompetensi wirausaha dan penggunaan pemasaran media sosialmemiliki pengaruh secara signifikan baik secara parsial dan simultan terhadap keunggulan kompetitif. Sehingga,semakin besar pengaruh yang ditimbulkan oleh kompetensi wirausaha dan penggunaan pemasaran media sosial padapengusaha industri kulit akan semakin meningkatkan keunggulan kompetitif untuk mencapai tujuan perusahaan.Hasil penelitian ini diharapkan dapat diajdikan evaluasi mengenai kompetensi wirausaha dan penggunaanpemasaran media sosial, khususnya industri kulit Sukaregang, Garut. Selain itu, penelitian ini dapat dijadikan arahandalam meningkatkan keunggulan kompetitif. Peningkatan keunggulan kompetitif ini sangat mendukung terwujudnyatujuan perusahaan dan perkembangan industri kulit. Kata Kunci-kompetensi wirausaha, pemasaran media sosial, keunggulan kompetitif, industri kulit
Pengaruh Product, Price, Place, Dan Promotion, Terhadap Keputusan Pembelian Pada Garuda Ps Aripsi, Viki; Pasaribu, Rina Djunita
eProceedings of Management Vol. 11 No. 5 (2024): Oktober 2024
Publisher : eProceedings of Management

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Abstract

Perkembangan industri peternakan di Indonesia memiliki peran penting dalam menyediakan pangan hewani yangbergizi serta mendukung pertumbuhan ekonomi. Garuda PS adalah perusahaan ayam broiler yang mengalamipeningkatan penjualan sejak berdiri pada tahun 2020. Namun, sejak tahun 2022 penjualan mengalami penurunan.Berdasarkan identifikasi penyebab, konsep teori yang digunakan mencakup produk, harga, tempat, promosi, Tujuandaripada penelitian ini ialah untuk memahami dampak- dampak tersebut terkait dengan keputusan pembelian padakonsumen. Studi ini menggunakan pendekatan kuantitatif dengan menggunakan tipe deskriptif dan kausal, melibatkan200 responden sebagai sampel. Data dikumpulkan melalui proses penyebaran angket kuesioner yang diberikan untukpara konsumen Garuda PS pada Kota Tasikmalaya. Analisis dilakukan menggunakan SPSS 29 dengan pendekatandeskriptif, uji normalitas, regresi linier berganda. Penelitian ini juga terdapat temuan atau hasil yaitu adanya pengaruhdan hubungan yang signifikan pada product, price, place and promotion yang mana semuanya memberikan dampakpositif dan signifikan. Koefisien determinasi sebesar 68.3% mengindikasikan bahwa product, price, place andpromotion memiliki perngaruh terhadap keputusan pembelian, sementara 31,7% dipengaruhi oleh variabel lain yangtidak diteliti. Penelitian ini juga dapat merekomendasikan agar Garuda PS untuk memperhatikan lebih lanjut aspekproduct, price, place dan promotion, terutama pada place dan product, karena kedua variabel ini memiliki pengaruhpaling tinggi pada keputusan pembelian. Kata Kunci-product, price, place, promotion, keputusan pembelian
Perumusan Sustainable Business Model Canvas (SBMC) pada PT. Langgeng Sejahtera Kreasi Komputasi Aryaputra, Mikala; Pasaribu, Rina Djunita
eProceedings of Management Vol. 11 No. 5 (2024): Oktober 2024
Publisher : eProceedings of Management

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Abstract

Perkembangan zaman pada era modern di Indonesia saat ini semakin pesat begitu pun dalam sektor persaingan bisnis.Hal tersebut ditandai dengan adanya kemajuan teknologi yang dapat membawa dampak besar terhadap berbagaisektor, salah satunya dalam bidang industri teknologi. Penelitian ini bertujuan untuk membantu sebuah perusahaanyang bergerak di bidang industri teknologi yang berdomisili di Kota Bandung yaitu PT. Langgeng Sejahtera KreasiKomputasi (PT. LSKK) untuk mengembangkan bisnisnya maupun menghadapi masalah yang sedang terjadi dengancara memberikan rekomendasi strategi dengan rancangan Sustainable Business Model Canvas yang baru.Menggunakan metode kualitatif dengan pendekatan deskriptif penelitian ini berfokus objek penelitian yaitu PT. LSKKdengan wawancara, observasi, dan studi dokumentasi dengan pihak internal dan eksternal PT. LSKK. Hasil penelitianini menunjukan bahwa pada PT. LSKK memiliki kekuatan utama yaitu bermitra dengan PPTIK ITB dan juga memilikibeberapa kelemahan yaitu permasalahan dalam SDM dan juga penurunan tingkat penjualannya dari tahun ke tahun.Penelitian ini diharapkan memberikan strategi bisnis berkelanjutan dengan Sustainable Business Model Canvas yangberguna untuk menjadi rekomendasi maupun saran pengembangan bisnis strategi pada PT. LSKK dimasa mendatang. Kata Kunci-industri teknologi, sustainable business model canvas, pengembangan bisnis
The Influence Of Motivation And Competency On Competitive Advantage In The Project Solution Portofolio At Telkom Property Regional 6 Kalimantan Sulthoni, Nurrokhmat; Djunita Pasaribu, Rina
International Journal of Science, Technology & Management Vol. 6 No. 4 (2025): July 2025
Publisher : Publisher Cv. Inara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46729/ijstm.v6i4.1235

Abstract

The Project Solution portfolio remains a key driver in increasing revenue and profitability within the company. As evidenced by the four existing portfolios, Project Solution contributes an average of over 30% of annual revenue, particularly in Region 6 Kalimantan. Furthermore, the ongoing and upcoming IKN (National Capital City) project presents a significant opportunity to increase revenue within this portfolio. With the company's competitive advantages, revenue contributions should be maximized or even increase compared to previous years. Are there any obstacles or problems encountered by personnel involved in this project that have resulted in suboptimal contributions, or even decreased, compared to previous years? This is one of the reasons we focus on researching project-related human resources.The aim of the research is to determine the motivation of each individual involved in a project, to determine the competency of each individual involved in a project and to determine the influence of motivation and competency on competitive advantage in the Project Solution portfolio. The approach used in this research is quantitative. A quantitative approach is used to research a specific population or sample, collecting data using research instruments, and analyzing the data using quantitative/statistical methods. The research results show that motivation does not significantly influence competitive advantage, competence significantly influences competitive advantage, while simultaneously motivation and competence can explain the competitive advantage construct by 67.2% using a moderate model. The remaining variability not explained by the construct could be caused by other factors outside the model. From the results of this study, competence has a significant influence on competitive advantage rather than employee motivation, so the initial focus is to maintain employee competence so that it remains in the very competent category or even improved and retain employees who have good competence to continue working in the company.
The Influence of Digital Culture and E-Leadership on Operational Performance through Digital Capability: A Study on Study Programs at XYZ University Jamil, Dina Nur Maulidiah; Pasaribu, Rina Djunita
The Eastasouth Management and Business Vol. 4 No. 01 (2025): The Eastasouth Management and Business (ESMB)
Publisher : Eastasouth Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/esmb.v4i01.662

Abstract

The aim of this study is to examine the effect of e-leadership and digital culture on operational performance through digital capability in study programs at XYZ University. Utilizing a quantitative approach with Partial Least Squares Structural Equation Modeling (PLS-SEM), 120 respondents who are heads of study programs, quality assurance coordinators, and administrative officers were targeted to collect data. The findings indicate that digital culture and e-leadership both directly impact operational performance, as well as digital capability. Digital capability also has a direct impact on operational performance. Digital capability partially mediates the relationship between digital culture and operational performance but does not significantly mediate the influence of e-leadership. Among all the measures, e-leadership has the strongest influence on operational performance. This study places the strategic role of leadership and digital values at the forefront as drivers of institutional performance, and illustrates that the transforming capability dimension of digital capability is underdeveloped. Practical and theoretical implications for maximum digital transformation by higher education institutions through synergistic cultural and leadership approaches are presented by these results.