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All Journal Jurnal Manajemen Terapan dan Keuangan Kinerja JEJAK Adi Widya : Jurnal Pengabdian Masyarakat DIJB (Diponegoro International Journal of Business) OIKOS: Jurnal Kajian Pendidikan Ekonomi dan Ilmu Ekonomi Aptisi Transactions on Technopreneurship (ATT) Journal of Innovation in Business and Economics Habitus: Jurnal Pendidikan Sosiologi dan Antropologi ADDIN Iqtishadia: Jurnal Kajian Ekonomi dan Bisnis Islam Journal of General Education and Humanities Proceeding ISETH (International Summit on Science, Technology, and Humanity) Proceeding of International Conference Health, Science And Technology (ICOHETECH) Paradoks : Jurnal Ilmu Ekonomi Global Komunika : Jurnal Ilmu Sosial dan Ilmu Politik Conference Proceedings International Conference on Education Innovation and Social Science
Tulus Haryono, Tulus
Universitas Sebelas Maret
Religion Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Mathematics Medicine & Pharmacology Social Sciences Other

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Antecedents of export marketing performance: The moderating role of environmental knowledge and government intervention Rohwiyati, R; Haryono, Tulus; Setiawan, Ahmad Ikhwan; Wahyudi, Lilik; Sulistya, S
Diponegoro International Journal of Business Vol 8, No 1 (2025)
Publisher : Department of Management | Faculty of Economics and Business | Universitas Diponegoro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14710/dijb.8.1.2025.50-62

Abstract

This research aims to investigate effect green market orientation (GMO) and green intellectual capital (GIC) on green innovation (GI) and its impact on export marketing performance (EMP) and testing moderating role effect GI on EMP. Research Methods: samples 116 Micro, Small, and Medium Enterprises (msmes) Central Java Indonesia, Partial Least Squares Structural Equation Modeling (PLS-SEM) used to data analyzing. Findings: GMO and GIC Impact on GI: Both green market orientation and green intellectual capital have a significant positive effect on green innovation. Impact on EMP: Green market orientation and green innovation significantly influence export marketing performance. Green intellectual capital does not have a significant direct effect on export marketing performance. Moderating Role of Environmental Knowledge and Government Intervention: Environmental knowledge and government intervention positively moderate the relationship between green innovation and export marketing performance, strengthening the impact of green innovation on EMP. Values: Insight for msmes: The study provides valuable insights for MSME coffee exporters in Central Java, emphasizing the importance of focusing on enhancing environmental knowledge and leveraging government intervention to achieve better marketing success in the global market.
THE THE ROLE OF UNIVERSITY IMAGE AND BRAND AWARENESS IN MEDIATING ANTECEDENTS OF STUDENTS' DECISION TO CHOOSE A UNIVERSITY Yoga Kharisma, Alfin; Haryono, Tulus
OIKOS: Jurnal Kajian Pendidikan Ekonomi dan Ilmu Ekonomi Vol 8 No 2 (2024): OIKOS: Jurnal Kajian Pendidikan Ekonomi dan Ilmu Ekonomi
Publisher : Fakultas Keguruan Dan Ilmu Pendidikan Universitas Pasundan

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

In today's highly competitive environment, branding has become a major strategy for universities to differentiate themselves from competitors. By creating a strong and distinct brand image, universities can effectively control the level of competition and attract the attention of prospective students and stakeholders. This research analyzes the influence of promotions on social media, accreditation, study program prospects, facilities, education costs, and location on students' decisions in choosing a private university with brand awareness and university image as mediating variables. The sample used in this research were new students at a private university, namely Duta Bangsa University, Surakarta, Indonesia. The sampling technique used was proportional random sampling, and the number of samples taken was 318 new students. The analysis tool used is PLS-SEM. The findings in this research are that accreditation, study program prospects, location, and image influence students' decisions when choosing a university. Social media promotions, study program prospects, facilities, education costs, and location influence the university's image. Social media promotion, accreditation, and location influence brand awareness. Image mediates the influence of social media promotion, study program prospects, educational facilities, educational costs, and location on choosing a university. The implications of this research provide direction for university policies in carrying out effective branding strategies to improve prospective students' decisions in choosing a university.
THE ROLE OF SOCIAL MEDIA MARKETING ON BRAND AWARENESS AND STUDENT DECISIONS TO CHOOSE UNIVERSITY Yoga Kharisma, Alfin; Haryono, Tulus
Proceeding of the International Conference Health, Science And Technology (ICOHETECH) 2023: Proceeding of the 4th International Conference Health, Science And Technology (ICOHETECH)
Publisher : LPPM Universitas Duta Bangsa Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47701/icohetech.v4i1.3434

Abstract

This study is aimed to analyze the influence of social media marketing activities on brand awareness and students' decisions in choosing higher education institutions. The population in this study was students of Universitas Duta Bangsa, data collection methods using online questionnaires, and data analysis methods using SEM-PLS. The results of this study found that marketing activities through social media have a positive effect on the decision to choose a university. The components of social media marketing activities that influence the decision to choose a university are entertainment, interactivity, trendy, customization, and E-WOM. Meanwhile, what affects brand awareness is entertainment, customization, and E-WOM.
How Does Human Capital’s Impact to Cost of Financial Distress? Widarwati, Estu; Haryono, Tulus
Proceeding ISETH (International Summit on Science, Technology, and Humanity) 2019: Proceeding ISETH (International Summit on Science, Technology, and Humanity)
Publisher : Universitas Muhammadiyah Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23917/iseth.1413

Abstract

Purpose: The important of human capital relation to firm financial distress still get limited attention, but there is some evidence that firm reduce the cost of human capital when its get a declining financial performance due to bankcruptcy. This study aims exploring the cost of financial distress determinant by human capital.Methodology: We use the data of manufacturing industry in Indonesia Stock Exchange (IDX) during 2011 – 2017. We use monetary approach for measuring human capital by income-base indicator i.e wage/salary and cost of financial distress measured by the difference of firm sales and industry sales. Furthermore, this study illustrates a tendency of cost of financial distress which controlled by firm size, firm age, and leverage. We analyze using static panel data and also doing robustness check as analysis completement. Results: The results find that human capital has positive significant impact to cost of financial distress and excess salary is a breakthrough of indicator for measuring human capital. Furthermore, the usage of firm size, firm age, and leverage as control variable, we find that larger and older firms able to more control their human capital against the cost of financial distress, thus, they can get the benefit of human capital increasing as their competitive strategy. Applications/Originality/Value: Based income indicator, exceess salary as measurement of human capital that built in this study supports the previous empirical studies in describing human capital’s impact to cost of financial distress. The results has practical implication that a firm should concern to welfare of employee as long as it does not exceed the firm’s revenue for avoiding firm’s bankruptcy. Furthermore,the goverment may should thinks about optimal standard of employee salary or wages in distressed firm according our finding of human capital role in firm costs.
Influence of Green Consumer Behavior with Stimulus Organism Response (SOR) Model Analysis in Indonesian Coffeeshops Zemafi, Okindy Dheawara; Haryono, Tulus
Proceedings International Conference on Education Innovation and Social Science 2024: Proceedings International Conference on Education Innovation and Social Science
Publisher : Universitas Muhammadiyah Surakarta

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Abstract

This research investigates the impact of green marketing stimulus factors on purchasing decisions for Starbucks Indonesia products, focusing on the mediating effect of perceived value. By the SOR conceptual model, 104 respondents participated in the questionnaire survey and then the data was processed using SmartPLS SEM. This research shows that the mediating of perceived value is the most important to ensure customers' sustainable orientation towards environmentally friendly products. These findings show (a) green brand image and environmental awareness have a positive effect on perceived value; (b) there is no influence of green product price on perceived value; (c) green product price has a positive effect on purchasing decisions and there is no mediating effect of perceived value; and (d) perceived value mediates green brand image and environmental impact on purchasing decisions for Starbucks Indonesia products. This research has significant implications for understanding the market for environmentally friendly products and for companies to develop new strategies in marketing their products. This study also encourages policy makers to pay attention to the importance of environmental management and the commitment to sustainability required of entrepreneurs.
Comparing Customer Loyalty Formation in Coffee-To-Go and Slow Bar Coffee Shops: The Roles of Price, Service, and Brand Experience Mas'ud, Anakisida Huda; Haryono, Tulus
Journal of General Education and Humanities Vol. 5 No. 1 (2026): February
Publisher : MASI Mandiri Edukasi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58421/gehu.v5i1.1034

Abstract

The rapid expansion of the coffee shop industry in Yogyakarta has been accompanied by a shift in business orientation from efficiency-driven coffee-to-go outlets to experience-oriented slow-bar coffee shops, creating distinct patterns in customer loyalty formation. This study aims to compare how brand experience, customer service perception, and customer price perception influence customer loyalty, with trust and satisfaction acting as mediating variables across the two coffee shop models. A quantitative research design was applied using survey data collected from 240 coffee shop customers in Yogyakarta. The data were analyzed using Structural Equation Modeling with Partial Least Squares (SEM-PLS) and supported by Multi-Group Analysis (MGA) to identify differences between coffee-to-go and slow bar segments. The findings reveal that the mechanisms underlying loyalty formation vary significantly between the two models. In coffee-to-go shops, customer price perception and service perception have a stronger impact on satisfaction and loyalty, whereas in slow bar coffee shops, brand experience and trust play a more prominent role. Trust and satisfaction are empirically validated as significant mediating variables in both contexts. These results indicate that different business models require distinct strategic approaches to effectively strengthen customer loyalty.
The Role of Consumer Identity and Religious Beliefs in Shaping Repurchase Intention in Halal Food Rahmawaty, Penny; Haryono, Tulus; Wahyudi, Lilik; Setiawan, Ahmad Ikhwan
Aptisi Transactions On Technopreneurship (ATT) Vol 8 No 2 (2026): July
Publisher : Pandawan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34306/att.v8i2.652

Abstract

This study aims to investigate the effect of halal awareness and self-identity on halal food repurchase intention in Indonesia, with product assurance belief acting as a mediating variable and religiosity and community attachment serving as moderating variables. Understanding these relationships is important to explain Muslim consumer behavior in selecting halal food products. The research adopts a quantitative survey approach targeting Muslim consumers in Indonesia. Data were collected using a purposive sampling technique to ensure that respondents met the research criteria. A total of 535 respondents participated in this study. The collected data were analyzed using Structural Equation Modelling-Partial Least Square (SEM-PLS), which allows the simultaneous testing of relationships among multiple variables in the research model. The results of the analysis reveal that halal awareness and self-identity have a significant direct influence on repurchase intention and also affect it indirectly through product assurance belief. This finding indicates that consumers who possess stronger awareness of halal principles and a stronger Muslim self-identity tend to show a higher intention to repurchase halal food products. In addition, product assurance belief significantly influences consumers’ intention to repurchase halal food, highlighting the importance of trust in halal product guarantees. The belief in product assurance is found to partially mediate the relationship between halal awareness, self-identity, and halal food repurchase intention. Furthermore, the results indicate that religiosity does not moderate the relationship between product assurance belief and repurchase intention. Community attachment also does not moderate the influence of halal awareness on repurchase intention. However, it strengthens the relationship between self-identity and product assurance belief toward halal food repurchase intention in Indonesia.
Measuring Perceived e-Services Quality on Satisfaction of Islamic Saving and Credit Cooperatives Ningsih, Ekawati Rahayu; Haryono, Tulus; Sawitri, Hunik Sri Runing; Harsono, Mugi
ADDIN Vol 13, No 1 (2019): ADDIN
Publisher : LPPM IAIN Kudus

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21043/addin.v13i2.5793

Abstract

The purpose of this study was to measure the effect of banking e-services quality on satisfaction of Islamic Saving and Credit Cooperatives. At present the banking sector is in a global business that prioritizes electronic services based on advances in information technology. The type of research methodology is field research and uses quantitative analysis based on primary data from 229 respondents total in Central Java Province. The results of testing the data using PLS Version 3.0, show that banking e-services quality has an effect on satisfaction of Islamic Saving and Credit Cooperatives. This is indicated by the magnitude of the e-services quality path coefficient on satisfaction and its significant is 0.461 to alpha 0.05, and t-value of the statistic is 7.754 * greater more than the t table is 1.65. this is indicates that e-services quality has a positive effect to satisfaction.
THE ROLE OF CUSTOMERS’ CULTURAL VALUES IN DEVELOPING E-LOYALTY: EMPIRICAL STUDY ON BSM KUDUS BRANCH Ningsih, Ekawati Rahayu; Haryono, Tulus; Sawitri, Hunik Sri Runing; Harsono, Mugi
ADDIN Vol 10, No 2 (2016): ADDIN
Publisher : LPPM IAIN Kudus

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21043/addin.v10i2.2593

Abstract

Objective of the study this paper is to discuss result of the study which examines effects of customers’ cultural values in developing e-loyalty in globalization era and integrative model which based on relationship marketing theory. These customers’ cultural values include personal relationship, long-term relationship, credibility among organizations, and English capability. Design/methodology/approach in this study is using triangulation approach consisted of survey on 17 customers, interview with manager, and instrument data processing of 200 respondents based on Structural Equation Modeling (SEM), its result shows that there is significant relation among customers’ cultural values in developing e-loyalty of Sharia banking especially in BSM Kudus Branch. Knowledge provided in this paper is expected to be able to help bank manager in handling issues of decreasing customers’ e-loyalty of Sharia banking by cultural approach.
Pengaruh Kualitas Pelayanan B2B Perbankan Syari’ah dan Cultural Fit pada Kepuasan, Loyalitas, dan Rekomendasi Positif Ningsih, Ekawati Rahayu; Haryono, Tulus; Sawitri, Hunik Sri Runing; Harsono, Mugi
IQTISHADIA Vol 9, No 1 (2016): IQTISHADIA
Publisher : Ekonomi Syariah IAIN Kudus

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21043/iqtishadia.v9i1.949

Abstract

Artikel ini bertujuan untuk mengatasi kesenjangan tentang teori dasar tentang kualitas layanan dalam hubungan pemasaran. Artikel ini hendak menguji pengaruh strategi peningkatan kualitas pelayanan B@B perbankan syariah dan culture fit terhadap kepuasan konsumen, loyalitas dan rekomendasi positif. Kajian ini juga berusaha mendemonstrasikan keterkaitan antara variabel-variabel. Sampel yang diambil secara praktis terdiri atas 200 responden: pemilik usaha, pemimpin organisasi/perusahaan dan manajer keuangan yang memanfaatkan transaksi elektronik dari BSM Kudus dan Pati, baik sebagai kreditur, debitur maupun pengguna layanan BSM lainnya. Hasil analisis koefisien path menunjukkan bahwa dimensi empati, tangible, keandalan, kepatuhan, dan culture fit berpengaruh secara langsung maupun tidak lengsung terhadap kesetiaan nasabah. Kata Kunci: Hubungan Pemasaran, Kualitas Layanan, Culture Fit  THE INFLUENCE OF SERVICE QUALITY OF B2B SHARIA BANKING AND CULTURE FIT TOWARD CUSTOMER SATISFACTION, LOYALTY AND POSITIVE RECOMMENDATIONS Abstract This goal of this article is to overcome the research gap by developing the basic theory of the service quality in relationship marketing. This article examines effect of strategy of improving service qaulity of B2B sharia banking and culture fit toward customer satisfaction, loyalty and positive recommendation. The study also seeks to demonstrate the interdependence between variables. Convenience samples are 200 respondents: business owners, heads of organizations/companies and financial managers who make use of electronic transactions of BSM Kudus and Pati, whether as a creditor, debitor or other services of BSM. Result of path coefficient analysis shows that the dimensions of empathy, tangibles, reliability, compliance and cultural fit directly or indirectly have effect on loyalty.  Keywords: Marketing Relationship, Service Quality, Cultural Fit
Co-Authors Ahmad Ikhwan Setiawan, Ahmad Ikhwan Amin Wahyudi Arief Bakhtiar Darmawan, Arief Bakhtiar Asri Laksmi Riyani, Asri Laksmi Budiwati, Christiyaningsih Dirgantini, Devi Dwi Hastjarjo KB, Dwi Dwianto, Rahmad Agus Ekawati Rahayu Ningsih Estu Widarwati Haryanto Haryanto Heri Wijayanto Hunik Sri Runing Sawitri Joko Santoso Mas'ud, Anakisida Huda Mugi Harsono Penny Rahmawaty Rara Sugiarti Rawidyo Putro, Tetuko Retno Purwani Setyaningrum Retno Tanding Suryandari Rianto Rianto Rohwiyati Rohwiyati Sugiarto, Catur Sulistya, S Suryanadi, Pram Wahyudi, Lilik Wijaya, Ellen Pramesti Yoga Kharisma, Alfin Zemafi, Okindy Dheawara