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All Journal Jurnal Manajemen Terapan dan Keuangan Kinerja JEJAK ADDIN IQTISHADIA Adi Widya : Jurnal Pengabdian Masyarakat DIJB (Diponegoro International Journal of Business) Journal of Innovation in Business and Economics ADDIN Iqtishadia: Jurnal Kajian Ekonomi dan Bisnis Islam Jurnal IPTEK Bagi Masyarakat Paradoks : Jurnal Ilmu Ekonomi Global Komunika : Jurnal Ilmu Sosial dan Ilmu Politik
Tulus Haryono, Tulus
Universitas Sebelas Maret
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Mechanical Engineering Physics Public Health Social Sciences Other

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PENGARUH KUALITAS PELAYANAN B2B PERBANKAN SYARI’AH DAN CULTURAL FIT PADA KEPUASAN, LOYALITAS, DAN REKOMENDASI POSITIF Haryono, Tulus; Sawitri, Hunik Sri Runing; Harsono, Mugi; Ningsih, Ekawati Rahayu
IQTISHADIA Vol 9, No 1 (2016): IQTISHADIA
Publisher : Ekonomi Syariah IAIN Kudus

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21043/iqtishadia.v9i1.949

Abstract

Artikel ini bertujuan untuk mengatasi kesenjangan tentang teori dasar tentang kualitas layanan dalam hubungan pemasaran. Artikel ini hendak menguji pengaruh strategi peningkatan kualitas pelayanan B@B perbankan syariah dan culture fit terhadap kepuasan konsumen, loyalitas dan rekomendasi positif. Kajian ini juga berusaha mendemonstrasikan keterkaitan antara variabel-variabel. Sampel yang diambil secara praktis terdiri atas 200 responden: pemilik usaha, pemimpin organisasi/perusahaan dan manajer keuangan yang memanfaatkan transaksi elektronik dari BSM Kudus dan Pati, baik sebagai kreditur, debitur maupun pengguna layanan BSM lainnya. Hasil analisis koefisien path menunjukkan bahwa dimensi empati, tangible, keandalan, kepatuhan, dan culture fit berpengaruh secara langsung maupun tidak lengsung terhadap kesetiaan nasabah. Kata Kunci: Hubungan Pemasaran, Kualitas Layanan, Culture Fit  THE INFLUENCE OF SERVICE QUALITY OF B2B SHARIA BANKING AND CULTURE FIT TOWARD CUSTOMER SATISFACTION, LOYALTY AND POSITIVE RECOMMENDATIONS Abstract This goal of this article is to overcome the research gap by developing the basic theory of the service quality in relationship marketing. This article examines effect of strategy of improving service qaulity of B2B sharia banking and culture fit toward customer satisfaction, loyalty and positive recommendation. The study also seeks to demonstrate the interdependence between variables. Convenience samples are 200 respondents: business owners, heads of organizations/companies and financial managers who make use of electronic transactions of BSM Kudus and Pati, whether as a creditor, debitor or other services of BSM. Result of path coefficient analysis shows that the dimensions of empathy, tangibles, reliability, compliance and cultural fit directly or indirectly have effect on loyalty.  Keywords: Marketing Relationship, Service Quality, Cultural Fit
Inovasi Seni Kreasi LUBA untuk Mendiversifikasi Cendera Mata Khas Kabupaten Klaten Jawa Tengah Haryono, Tulus; Margana, Margana; Sugiarti, Rara
ADI WIDYA : JURNAL PENGABDIAN MASYARAKAT Vol 5, No 1 (2021): ADIWIDYA
Publisher : Lembaga Penelitian dan Pengabdian Masyarakat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33061/awpm.v5i1.4564

Abstract

The Community Partnership Program (PKM) on creative art innovation "LUBA" was carried out in collaboration with UKM Rukun Makmur located in Klaten Central Java. There are centers of batik as well as lurik in the area but they arey have not been optimized. Therefore, this PKM activity focuses on new product innovation by combining lurik and batik crafts into innovative handicrafts called lurik batik (LUBA) which at the same time can act as a unique and iconic Klaten souvenir to support regional tourism development.There are several problems faced by UKM Rukun Makmur as partner. Based on these problems, this program aims to find solutions to all these problems by using several methods including counseling, discussing, training, and mentoring. The results of this PKM activities show that UKM Rukun Makmur has been able to increase their creativity to create designs, motifs, and varied color of lurik batik (LUBA) handicraft products.
Navigating entrepreneurial terrain: The role of technology readiness and gender in shaping intentions Haryanto, Haryanto; Haryono, Tulus; Tanding Suryandari, Retno; Sugiarto, Catur; Suryanadi, Pram; Rawidyo Putro, Tetuko; Budiwati, Christiyaningsih
Journal of Innovation in Business and Economics Vol. 7 No. 01 (2023): Journal of Innovation in Business and Economics
Publisher : Faculty of Economics and Business, University of Muhammadiyah Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22219/jibe.v7i01.28154

Abstract

The pervasive influence of information technology across various life sectors, particularly in the business realm, has prompted this study to investigate the impact of technology readiness on entrepreneurial intentions within a student context. A purposive sampling method was employed to select a sample comprising 213 college students, and Structural Equation Modeling (SEM) was utilized to assess the interrelationships among the study's constructed variables. The findings underscore the significant impact of technology readiness on attitudes, which, in turn, plays a pivotal role in shaping entrepreneurial intentions. Furthermore, the research highlights the influential roles of subjective norms and perceived behavioral control in the formation of entrepreneurial intentions. Conversely, results from the Multi-Group Analysis (MGA) do not support the gender variable as a moderating factor. However, a noteworthy revelation emerges from the bootstrapping analysis, unveiling gender-based differences in the influence of subjective norm variables on entrepreneurial intentions when comparing male and female groups.
Systematic Review of Bibliography Studies: A Meta-Analysis of Facebook Advertising Dwianto, Rahmad Agus; Darmawan, Arief Bakhtiar; Haryono, Tulus; Rianto, Rianto; Santoso, Joko
Global Komunika : Jurnal Ilmu Sosial dan Ilmu Politik Vol 7 No 1 (2024): Global Komunika Vol. 7 No. 1 2024
Publisher : FISIP UPNVJ

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This article aims to systematically understand the study of Facebook advertising. Facebook is one of the social media that has a large number of users and continues to increase every day. Facebook ads are ads with a wide reach that can reach the target of 1 billion users worldwide. There has been a lot of research on Facebook advertising in the last five years. Previous research conducted by researchers was related to field case studies and data directly related to the use of Facebook advertising. This study uses another approach, namely using a bibliographic study with indexed scientific articles to map topics, themes, and findings related to Facebook advertising. It is necessary to study the topic of Facebook ads because Facebook still has the largers users of social media worldwide. The research method uses literature reviews from various recent studies on the use of social media Facebook using NVivo and VOSviewer tools. The mapping stage in this study was carried out through the imported into the VOSviewer and NVivo 12 plus software. This process is carried out to obtain data clusters, and visualize networks from the research theme. Meanwhile, the Nvivo 12 plus software is used to input the study topic, the relevance of the study themes, and the mapping.
The Role of Purchase Intention in Mediating the Impact of Digital Marketing Strategies on Online Shopping Behavior: A Case Study of Fashion Product Consumers in SMEs. Dirgantini, Devi; Haryono, Tulus
Paradoks : Jurnal Ilmu Ekonomi Vol. 8 No. 2 (2025): Februari - April
Publisher : Fakultas Ekonomi, Universitas Muslim Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57178/paradoks.v8i2.1124

Abstract

In recent years, the issues reveals that millennial interest in purchasing SMEs fashion products has declined in the digital era. This study aims to explores millennial enthusiasm for buying SMEs fashion products amidst the proliferation of digital marketing strategies like live streaming, sales promotions, and celebrity endorsements. Using convenience sampling, the study gathered data from 134 respondents in Central Java through an online survey. The analysis, conducted with Structural Equation Modeling (SEM) and Partial Least Squares (PLS) using SmartPLS 3. The results indicate a positive relationship between purchase intention, celebrity endorsements, and sales promotions towards online shopping behavior. However, live streaming did not directly impact online shopping behavior but had a positive and significant influence through purchase intention. Meanwhile, celebrity endorsements and sales promotions do not have a positive and significant impact on online shopping behavior through purchase intention. The implications of this study suggest that SMEs need to better leverage relevant digital marketing strategies to enhance consumer purchase intentions.  
Optimalisasi UMKM Lidi Ngurupi di Kelurahan Gayamdompo melalui Digitalisasi Keuangan dan Peningkatan Pemasaran Suryandari, Retno Tanding; Sugiarto, Catur; Haryono, Tulus; Suryanadi, Pram; Batara, Lisa Charisa; Marlina, Revy Lidiya Oni
Jurnal IPTEK Bagi Masyarakat Vol 5 No 1 (2025)
Publisher : Ali Institute of Research and Publication

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55537/j-ibm.v5i1.1164

Abstract

Low digital financial literacy, limited understanding of digital marketing strategies, and the absence of clear separation between personal and business finances are the main challenges faced by the partners in managing their businesses. This community service program aims to enhance digital financial recording skills, develop marketing capacity through social media and e-commerce platforms, and promote the adoption of financial separation practices to support professional and sustainable business management. The method consists of three main stages: (1) the initiation and socialization stage, which focuses on identifying and thoroughly understanding the problems, assessing the needs of the partners, and planning the program in detail; (2) the implementation stage, which involves training in financial record-keeping and the use of social media as a marketing tool; and (3) the evaluation and reflection stage to assess program effectiveness and provide feedback for continuous improvement. The results show an increase in MSME actors’ understanding of financial management and digital marketing, which has positively impacted business efficiency, market expansion, and strengthened the MSME’s role as a local economy actor rooted in culture. This program serves as an adaptive and sustainable empowerment model for MSMEs.
PENGARUH E-SERVICE QUALITY TERHADAP E-WOM DENGAN E-SATISFACTION SEBAGAI VARIABEL MEDIASI PADA PENGGUNA APLIKASI BELAJAR RUANGGURU Wijaya, Ellen Pramesti; Haryono, Tulus
Jurnal Manajemen Terapan dan Keuangan Vol. 14 No. 03 (2025): Jurnal Manajemen Terapan dan Keuangan
Publisher : Program Studi Manajemen Pemerintahan dan Keuangan Daerah Fakultas Ekonomi dan Bisnis Universitas Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22437/jmk.v14i03.46062

Abstract

Abstrak Penenelitian ini bertujuan untuk mengetahui pengaruh E-Service Quality terhadap E-WOM dengan E-satisfaction sebagai variabel mediasi pada pengguna aplikasi belajar Ruangguru. Penelitian ini adalah penelitian kuantitatif dengan pengumpulan data melalui survei secara online menggunakan media Google form. Penelitian ini menggunakan purposive sampling. Total responden sebanyak 155 responden yang merupakan pengguna yang berlangganan aplikasi belajar Ruangguru yang berusia minimal 17 tahun serta berdomisili di Soloraya. Data yang diperoleh diolah dengan bantuan Smart PLS. Hasil temuan menunjukan bahwa E-Service Quality memiliki pengaruh positif dan signifikan terhadap E-Word of Mouth, E-Service Quality memiliki pengaruh positif dan sinifikan terhadap E-Satisfaction, E-Satisfaction memiliki pengaruh positif dan signifikan terhadap E-Word of Mouth, serta E-Satisfaction memediasi pengaruh E-Service Quality terhadap E-Word of Mouth secara positif dan signifikan. Kata Kunci : E-Service Quality, E-WOM, E-satisfaction Abstract This study aims to examine the influence of E-Service Quality on Electronic Word of Mouth (E-WOM), with E-Satisfaction serving as a mediating variable among users of the Ruangguru learning application. This is a quantitative research study, with data collected through an online survey using Google Forms. The sampling technique employed is purposive sampling. A total of 155 respondents participated in the study, all of whom are active subscribers of the Ruangguru learning application, aged 17 years and older, and residing in the Soloraya region. The data collected were analyzed using Smart PLS. The findings indicate that E-Service Quality has a positive and significant effect on E-Word of Mouth. Additionally, E-Service Quality also exerts a positive and significant impact on E-Satisfaction. Furthermore, E-Satisfaction has a positive and significant influence on E-Word of Mouth and is found to mediate the relationship between E-Service Quality and E-Word of Mouth in a positive and significant manner. Keywords: E-Service Quality, E-WOM, E-Satisfaction
Antecedents of export marketing performance: The moderating role of environmental knowledge and government intervention Rohwiyati, R; Haryono, Tulus; Setiawan, Ahmad Ikhwan; Wahyudi, Lilik; Sulistya, S
Diponegoro International Journal of Business Vol 8, No 1 (2025)
Publisher : Department of Management | Faculty of Economics and Business | Universitas Diponegoro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14710/dijb.8.1.2025.50-62

Abstract

This research aims to investigate effect green market orientation (GMO) and green intellectual capital (GIC) on green innovation (GI) and its impact on export marketing performance (EMP) and testing moderating role effect GI on EMP. Research Methods: samples 116 Micro, Small, and Medium Enterprises (msmes) Central Java Indonesia, Partial Least Squares Structural Equation Modeling (PLS-SEM) used to data analyzing. Findings: GMO and GIC Impact on GI: Both green market orientation and green intellectual capital have a significant positive effect on green innovation. Impact on EMP: Green market orientation and green innovation significantly influence export marketing performance. Green intellectual capital does not have a significant direct effect on export marketing performance. Moderating Role of Environmental Knowledge and Government Intervention: Environmental knowledge and government intervention positively moderate the relationship between green innovation and export marketing performance, strengthening the impact of green innovation on EMP. Values: Insight for msmes: The study provides valuable insights for MSME coffee exporters in Central Java, emphasizing the importance of focusing on enhancing environmental knowledge and leveraging government intervention to achieve better marketing success in the global market.
Co-Authors Ahmad Ikhwan Setiawan, Ahmad Ikhwan Amin Wahyudi Arief Bakhtiar Darmawan, Arief Bakhtiar Asri Laksmi Riyani, Asri Laksmi Batara, Lisa Charisa Budiwati, Christiyaningsih Dirgantini, Devi Dwi Hastjarjo KB, Dwi Dwianto, Rahmad Agus Ekawati Rahayu Ningsih Haryanto Haryanto Heri Wijayanto Hunik Sri Runing Sawitri Joko Santoso Marlina, Revy Lidiya Oni Mugi Harsono Rara Sugiarti Rawidyo Putro, Tetuko Retno Purwani Setyaningrum Retno Tanding Suryandari Rianto Rianto Rohwiyati, Rohwiyati Sugiarto, Catur Sulistya, S Suryanadi, Pram Wahyudi, Lilik Wijaya, Ellen Pramesti