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Indra Hastuti, Indra
Universitas Duta Bangsa
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BRAND IMAGE, KUALITAS PRODUK, DAN CELEBRITY ENDORSER TERHADAP MINAT BELI KONSUMEN KOSMETIK MS GLOW DI KOTA SURAKARTA Ningsih, Lili Mulya; Suyatno, Agus; Hastuti, Indra
JURNAL ILMIAH EDUNOMIKA Vol. 7 No. 2 (2023): EDUNOMIKA
Publisher : ITB AAS Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jie.v7i2.10207

Abstract

Based on the controversy (research gap) regarding the influence of Brand Image, Product Quality, and Celebrity Endorsers on Consumer Purchase Interest. This study aims to determine the effect of brand image, product quality, and celebrity endorsers on consumer buying interest in MS Glow cosmetic products in the city of Surakarta. The type of research used in this research is associative with quantitative methods, namely a research problem formulation that asks the relationship between two or more variables. The research sample is 100 respondents. The population in this study are MS Glow consumers. The method used in sampling is Nonprobability Sampling with purposive sampling technique. Data collection techniques in this study using a questionnaire. Data analysis in this study used SPSS V 25. The results of proving the solution proved that all independent variables (brand image, product quality, and celebrity endorser) had a positive effect on the dependent variable, namely consumer interest. This means that according to consumers, the three independent variables are considered important when buying MS Glow cosmetic products. The conclusion of this study is that Brand Image, Product Quality, and Celebrity Endorsers are very influential on consumer buying interest for MS Glow Cosmetic Products in Surakarta City.
PENGARUH LINGKUNGAN KERJA FISIK DAN KECERDASAN EMOSIONAL TERHADAP KINERJA PEGAWAI MELALUI KEPUASAN KERJA SEBAGAI VARIABEL INTERVENING Latifa, Miftahul Nur; Nur Muftiyanto, R. Taufiq; Hastuti, Indra
JURNAL ILMIAH EDUNOMIKA Vol. 8 No. 3 (2024): EDUNOMIKA
Publisher : ITB AAS Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jie.v8i3.14630

Abstract

This type of research is quantitative research. This research aims to determine the influence of the physical work environment and emotional intelligence on employee performance through job satisfaction as an intervening variable. Data collection in this study used a questionnaire given to 60 respondents at the Surakarta City Environmental Service. The analysis technique used is PLS (Partial Least Square) analysis through the Smart PLS 4.0 program. The results of this research show that the Physical Work Environment has a positive and significant effect on Job Satisfaction in the Surakarta City Environmental Service, Emotional Intelligence has a positive and significant effect on Job Satisfaction in the Surakarta City Environmental Service, the Physical Work Environment has a positive and significant effect on Employee Performance in the Department Surakarta City Environment, Emotional Intelligence has a positive and significant effect on Employee Performance in the Surakarta City Environmental Service, Job Satisfaction has a negative and significant effect on Employee Performance in the Surakarta City Environmental Service, Physical Work Environment has a negative and significant effect on Employee Performance through Job Satisfaction as an intervening variable in the Surakarta City Environmental Service, Emotional Intelligence has a negative and significant effect on Employee Performance through Job Satisfaction as an Intervening variable in the Surakarta City Environmental Service.
Inovasi Jamu Cekok Untuk Mencegah Stunting Marni, Marni; Hidayat, Rahmat; Hastuti, Indra; Soenoto, Danudiraja; Hidayatullah, Nurul; Shalihah, Ulfa Roihanahtus
Bengawan : Jurnal Pengabdian Masyarakat Vol 5 No 02 (2025): Desember
Publisher : Politeknik Indonusa Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46808/jurnal_bengawan.v5i02.210

Abstract

Terdapat 1 anak sangat pendek dan 8 anak pendek stunting anak yang sangat pendek, yaitu berjumlah 1 anak dan anak pendek berjumlah 8 anak dari 56 anak yang ada di wilayah Posyandu Anggrek IV Desa Ngasinan. Tujuan pengabdian: Untuk pengentasan kemiskinan, dan kelaparan, serta meningkatkan derajat Kesehatan / Pencegahan Stunting, menambah income masyarakat. Melaksanakan pelatihan produksi serta pendampingan proses produksi jamu cekok dari tanaman keluarga, Tim Pengabdi Bersama Mitra melakukan prosedur pedaftaran UMKM (PIRT), untuk mendapatkan ijin edar (PIRT), agar produk bisa dijual lebih luas dan menjangkau wilayah di Indonesia. Melakukan Pelatihan E Marketing: manajemen pengelolaan usaha inovasi jamu cekok terutama terkait digital marketing. Metode yang digunakan, Sosialisasi tentang stunting dan cara mengatasinya. Pelatihan dan pendampingan pembuatan jamu cekok, pelatihan dan pendampingan E Marketing, Hasil Pengabdian : Kegiatan telah berjalan dengan baik, sesuai rencana, pengetahuan kader meningkat, kemampuan membuat jamu cekok meningkat, kemampuan E Marketing terjadi peningkata. Kesimpulan. Peningkatan keberdayaan masyarakat, peningkatan derajat Kesehatan.
Co-Authors Adirangga, Ihsan Kandung Agus Suyatno Akhmad, Khabib Alia Annisa Ita Yulianti Ardiyanto, Marta Arfandi Prasetyo Aris Prio Agus Santoso Asnawi, Khabib Cahyaningrum, Adinda Destiana, Tesa Frida Destyarini, Normalita Evi Elisanti, Evi Gunaningrat, Rayhan Hentriawan, Luki Latifa, Miftahul Nur Maharani, Novita Risma Manullang, Jus Marsondang Marni Marni, Marni Ningsih, Lili Mulya Nur Muftiyanto, R. Taufiq Nur Muftiyanto1, R.Taufiq NURAENI, RANI Nurul Hidayatullah, Nurul Pamungkas, Zanuar Bayu Pramudya, Andhika Purwandari, Suci Putri, Andhita Kusuma Rahmat Hidayat Rina Arum Prastyanti, Rina Arum Santoso, Aris Priyo Agus Saputri, Lisa Nur Savira Dewi Saryadi Saryadi Sasando, Adam Sentosa, Ilham Setianingsih, Wiwik Shalihah, Ulfa Roihanahtus Simanungkalit, Jo Brinson Singgih Purnomo Soenoto, Danudiraja Sopingi Sopingi Sopingi, Sopingi Suhatmi, Erna Chotidjah Suwoto Suwoto Thi Thu Hang, Nguyen Trya Deo Damayanti, Lista Tua, Maruli Utami, Devi Tri Utami, Indah Wahyu Widi Nugrahaningsih Widyawati, Aap