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Journal : AGRIEKONOMIKA

PREFERENSI KONSUMEN TERHADAP BUAH APEL IMPOR DI TOKO BUAH HOKKY DAN PASAR TRADISIONAL AMPEL SURABAYA Jeani Noviana Rahayu; Elys Fauziyah; Aminah HM Ariyani
Agriekonomika Vol 1, No 1: April 2012
Publisher : Department of Agribusiness, Faculty of Agriculture, Universitas Trunojoyo Madura, Indonesi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21107/agriekonomika.v1i1.350

Abstract

ABSTRACTThis study aimsto describethe characteristics ofconsumers who buy imported apples and analyze the attributes of consumer preferences in buying importedapples.The study was conductedatthe Hokky fruitshopand the Ampel traditional marketing Surabaya. Data analysis was done with descriptive and conjoint methods. The analysis showed that the attributes that a consumer preference in buying apple imports in order are the price, color, texture, size and packaging.Keywords : ConsumerPreference, Attributes, Conjoint
STRATEGI PENGEMBANGAN AGROINDUSTRI KERUPUK TERASI(Studi Kasus Di Desa Plosobuden, Deket, Lamongan) Nur R. Khoiriyah; Aminah H. M. Ariyani; Elys Fauziyah
Agriekonomika Vol 1, No 2: Oktober 2012
Publisher : Department of Agribusiness, Faculty of Agriculture, Universitas Trunojoyo Madura, Indonesi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21107/agriekonomika.v1i2.357

Abstract

ABSTRACTThis study aims to identify the internal and external environment of agro-shrimp crackers and formulate strategies to develop these agro-industry inPlosobuden Village, Deket District, Lamongan Regency.The basic method used in this research is descriptive qualitative method and carried out with a case study. The analysis used was the marketing environment analysis, the SWOT analysis to identify internal and external factors forthestrengths, weaknesses, opportunitiesandthreats, the IFE and EFE Matrix and the SWOT matrix to formulate an alternative strategy in business development. Based on research result shows that the main internal strengths which is owned by agro-shrimp crackers entrepreneur is selling at an affordable price. While its main weaknesses is the lack of promotion. The main opportunities in the agro-shrimp cracker development is still has an extensive market share. While the main threats is unfavorable weather in the shrimp cracker business. Alternative strategies can be applied in developing agro-industry is raising the shrimp crackers production to take the opportunities of technological advancement for food security standards, promoting to attract potential customers in anticipating the new competitors to improve the image of the product, making business licenses and increasing the products diversification through products and services policy dealing with new competitors.Key words: Agro-shrimp crackers, SWOT analysis, development strategy
ANALISIS INTEGRASI PASAR BAWANG MERAH DI KABUPATEN PAMEKASAN Siti Sumaiyah; Slamet Subari; Aminah Happy M.A
Agriekonomika Vol 2, No 1: April 2013
Publisher : Department of Agribusiness, Faculty of Agriculture, Universitas Trunojoyo Madura, Indonesi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21107/agriekonomika.v2i1.668

Abstract

 The experiment was conducted in the village of Lesong Daya, Batumarmar District and Sub Market Waru Pamekasan. The purpose of this study is to know the marketing channels and marketing margins of onions in the village of Lesong Daya Batumarmar District and know the market integration at the level of onion farmers in the village and at the level of traders in the Waru Market, Lesong Daya Batumarmar Pamekasan. The sampling method in this research used Snowball Sampling. While the analysis method used were the marketing margin and market integration analysis. The results showed that there are two marketing channels onion in the Village of Lesong Daya, Batumarmar District and based on analysis of marketing margins, farmer's share, as well as the distribution margin shows that when farmers sell onion in dry conditions on marketing channel pattern I is more efficient than other marketing channel. Based on the analysis of price, strong integrated market in both the short term and long term based on the integration of the average monthly price of onion from January 2012 to April 2013. 
Factors Affecting Technology Adoption of Geoisolator on Solar Saltworks in East Java Province Aminah Happy Moninthofa Ariyani; Harianto Harianto; Suharno Suharno; Yusman Syaukat
Agriekonomika Vol 9, No 1: April 2020
Publisher : Department of Agribusiness, Faculty of Agriculture, Universitas Trunojoyo Madura, Indonesi

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (100.956 KB) | DOI: 10.21107/agriekonomika.v9i1.6856

Abstract

Large quantity and high-quality salt are demanded in Indonesia, yet the quality of salt produced by farmers is still low. Increasing salt quantity and quality is possibly done through the implementation of geoisolator technology. This study aimed to investigate factors affecting the decision of salt farmers to adopt geoisolator technology. The study was conducted at the salt production center in Madura Island. A survey on salt farmer was carried out during August-September 2018. A total of 190 respondents consisted of 131 salt farmers who adopted geoisolator technology and 59 traditional salt farmers were selected as a sample in this study. Factors affecting farmer decision to adopt geoisolator technology was analyzed using logit (logistic regression) model. The result of this study showed that the decision of salt farmer to adopt geoisolator technology was affected by the number of productive-age family members and the number of dependent family members, land area, farmer participation in the group, farmer participation in extension. Enhancement in the adoption of geoisolator technology needs synergy between extension agent and salt farmer group so that the mentoring process and knowledge transfer will be achieved.