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All Journal JURNAL ILMIAH MANAJEMEN BISNIS DAN TERAPAN Owner : Riset dan Jurnal Akuntansi Journal of Innovation in Business and Economics Jurnal Manajemen Bisnis Equity: Jurnal Ekonomi MOTIVASI Jurnal Manajemen dan Bisnis Islamic Banking : Jurnal Pemikiran dan Pengembangan Perbankan Syariah Parta: Jurnal Pengabdian Kepada Masyarakat Jurnal Pengabdian Masyarakat Bangsa Jurnal Riset Manajemen Masip: Jurnal Manajemen Administrasi Bisnis dan Publik Terapan SULUH ABDI : Jurnal Ilmiah Pengabdian Kepada Masyarakat Jurnal Pengabdian Masyarakat dan Riset Pendidikan Jurnal Bisnis Kreatif dan Inovatif Jurnal Pengabdian Masyarakat Mentari International Journal of Digital Marketing Science Taawun: Jurnal Pengabdian kepada Masyarakat Jurnal Ilmu Manajemen Motivasi: Jurnal Manajemen dan Bisnis
Andriansyah Bari
Politeknik Negeri Sriwijaya
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Energy Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Medicine & Pharmacology Nursing Physics Public Health Social Sciences Other

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Pengaruh Harga dan Promosi terhadap Minat Membeli Produk Cicil Emas di PT Pegadaian Cabang Palembang Shabirah Mayzahra; M Yusuf; Andriansyah Bari
JURNAL RISET MANAJEMEN (JURMA) Vol 4 No 3 (2026): September: JURNAL RISET MANAJEMEN (JURMA)
Publisher : Institut Teknologi dan Bisnis (ITB) Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54066/jurma.v4i3.4800

Abstract

Along with the increase in gold prices and the high need for alternative gold purchases in installments, there has also been an increase in public interest in gold investment. This condition causes competition between financial institutions in offering gold installment products, and requires PT Pegadaian to understand the factors that affect customer interest. This study uses a quantitative method with a descriptive approach. The respondents in this study amounted to 100 respondents who were determined by the Lemeshow formula with a simple random sampling technique. Data collection was carried out through a questionnaire with a likert scale. The data were analyzed by descriptive statistical analysis, instrument test, classical assumption test, and multiple linear regression analysis with the help of the SPSS program.  Based on the results of the simultaneous test, it is known that the significance value is < 0.001 where this value is less than 0.05, so that prices and promotions have a positive and significant effect on the interest in buying gold installment products. In addition, the partial test showed that the significance value for the Price variable was 0.003 < 0.05 with a tcal value of 3.092 > 1.96, and the significance value of the Promotion variable was 0.001 < 0.05 with a tcal value of 3.746 > 1.96. This means that partially, prices and promotions also affect the interest in buying gold installment products at PT Pegadaian Palembang Branch.
Strategi Pengembangan Usaha pada Songket Pash Menggunakan Analisis SWOT Azelia Fasadina; Hendra Sastrawinata; Bari, Andriansyah
Jurnal Bisnis Kreatif dan Inovatif Vol. 3 No. 3 (2026): September : Jurnal Pemimpin Bisnis Inovatif
Publisher : Asosiasi Riset Ilmu Manajemen dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/jubikin.v3i3.1464

Abstract

Micro, Small, and Medium Enterprises (MSMEs) play an important role in promoting economic growth, creating employment opportunities, and enhancing the competitiveness of local products. One of the MSMEs operating in the traditional woven fabric industry is Songket Pash in Palembang City, which continues to develop its business to remain competitive amid changing consumer preferences and market developments. This study aims to analyze the internal and external conditions and determine an appropriate business development strategy for Songket Pash MSME using SWOT analysis and the TOWS Matrix. This research employed a descriptive qualitative method with data collected through observation, interviews, and documentation. The findings indicate that Songket Pash has favorable internal and external conditions, with strengths and opportunities outweighing weaknesses and threats. Based on the SWOT analysis, the business is positioned to implement a growth-oriented strategy by utilizing its strengths to seize market opportunities. The recommended strategies include improving service quality, developing customized and trend-oriented products, optimizing marketing activities, and expanding market reach. These strategies are expected to enhance competitiveness, strengthen the MSME's market position, and support sustainable business development.
Co-Authors Alexandra Manoren Angguna, Welan Mauli Anindea, Frianka Annisa Balqis Annisa Balqis Ardelia Suharmanto Arraditya Permana Astarina, Yesita Astika Ulfah Izzati Astika Ulfah Izzati Astika Ulfah Izzati Azelia Fasadina BillY Dewantara Claudya Nurcahaya Davina Ramadhani Akbar Dika Setiagraha Dika Setiagraha, Dika Dwi Riana Fairuz Thansril Wijaya Farida Isroani Frianka Anidea Frianka Anindea Frianka Anindea Frianka Anindea Gumar Herudiansyah Hendra Sastrawinata Heni Yuvita Heni Yuvita Ilham Prawidi Sakti Imas Permatasari Izzati, Astika Ulfah Joslin Putri Sarjono Kiki Azakia M Febriansyah M Yusuf M. Yusuf Muharramah, Ulfah Nabila Nur Aisyah Natasya Yunisa Dewanti Permatasari, Imas Randy Hidayat Riana, Dwi Rizal Afif Abdullah Napitupulu Rizal Afif Abdullah Napitupulu Shabirah Mayzahra Shally Rizkiyanti Subashnee A/P Marimuthu Ulfah Muharramah Ummi Kalsum Vivin Wulandari Wafi Naufal Azzaky Welan Mauli Angguna Yesita Astarina Yulia Putri Herdinda Yulian Sahri Yunita Febriani Yuvita, Heni