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All Journal JEJAK Jurnal Manajemen Pelayanan Publik AKSIOLOGIYA : Jurnal Pengabdian Kepada Masyarakat Amalee: Indonesian Journal of Community Research & Engagement JOURNAL OF BUSINESS AND ECONOMICS RESEARCH (JBE) Berajah Journal Jurnal Ilmu Kesehatan Dharmas Indonesia Jurnal Penelitian Pendidikan Indonesia Jurnal Pengabdian Masyarakat SAPANGAMBEI MANOKTOK HITEI Community Service Progress
Sarwoto Sarwoto, Sarwoto
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Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Health Professions Languange, Linguistic, Communication & Media Library & Information Science Nursing Public Health Social Sciences Transportation Other

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Are SME’s Product and Local Government Programs (OVOP)Coherent? Shohibul MA, Ana; Sarjiyanto, Sarjiyanto; Sarwoto, Sarwoto
JEJAK: Jurnal Ekonomi dan Kebijakan Vol 12, No 1 (2019): March 2019
Publisher : Semarang State University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15294/jejak.v12i1.18827

Abstract

In the developing countries, the government has a vital role in supporting the development of SME’s as one of economic pillars. There are studies which state that the government has played an active role in supporting the development of SME’s, either from policy or implementation, but several studies argue that government failure in supporting and creating business climate has caused business stagnation for SME’s. This study aims to analyze the coherence between government policy through Regional Superior Products development (under OVOP) program with SME’s main product choice in Central Java province. The analysis using analytic hierarchy process (AHP), on the data collected through focus group discussion (FGD), questionnaire, and secondary data. The result of this study shows weak evidence that there is coherence between government program and SME’s/ SME’s main product choice, there are only 6 districts/cities that have coherence SME’s: Grobogan district, Blora, Rembang, Magelang (city), Brebes, and Banjarnegara, while the rest districts/cities have no coherence between SME’s and government policy. Supply side policy, volume orientation, partial support, and several other factors are the cause of in-coherence. The implication of this finding is that there is a need of evaluation, downstream policy, business link (including education field) that support SME’s will develop.
Are SME’s Product and Local Government Programs (OVOP)Coherent? Shohibul, Ana; Sarjiyanto, Sarjiyanto; Sarwoto, Sarwoto
JEJAK: Jurnal Ekonomi dan Kebijakan Vol 12, No 1 (2019): March 2019
Publisher : Universitas Negeri Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15294/jejak.v12i1.17137

Abstract

In the developing countries, the government has a vital role in supporting the development of SME’s as one of economic pillars. There are studies which state that the government has played an active role in supporting the development of SME’s, either from policy or implementation, but several studies argue that government failure in supporting and creating business climate has caused business stagnation for SME’s. This study aims to analyze the coherence between government policy through Regional Superior Products development (under OVOP) program with SME’s main product choice in Central Java province. The analysis using analytic hierarchy process (AHP), on the data collected through focus group discussion (FGD), questionnaire, and secondary data. The result of this study shows weak evidence that there is coherence between government program and SME’s/ SME’s main product choice, there are only 6 districts/cities that have coherence SME’s: Grobogan district, Blora, Rembang, Magelang (city), Brebes, and Banjarnegara, while the rest districts/cities have no coherence between SME’s and government policy. Supply side policy, volume orientation, partial support, and several other factors are the cause of in-coherence. The implication of this finding is that there is a need of evaluation, downstream policy, business link (including education field) that support SME’s will develop.
Pemberdayaan Pelaku Usaha Kuliner Melalui Pembentukan Kelompok Usaha Bersama (KUBE) di Karanganyar Sarwoto, Sarwoto; Wahyudi, Lilik; Suyono, Joko; Risgiyanti, Risgiyanti; Sarjiyanto, Sarjiyanto
Amalee: Indonesian Journal of Community Research and Engagement Vol 2 No 2 (2021): Amalee: Indonesian Journal of Community Research and Engagement
Publisher : LP2M INSURI Ponorogo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37680/amalee.v2i2.778

Abstract

The community partners in this empowerment program are culinary micro, small, and medium enterprises (MSMEs) in Cangakan, Karanganyar. The problems faced by them are related to institutional, managerial, and capital aspects, hence the program was aimed to empower and strengthen them through the establishment of KUBE (Business Group). The method used to solve problems is education to the community through training and mentoring to establish group institutions in KUBE of culinary, as well as empowering community members through institutional strengthening and entrepreneurship training. The result of this program is the establishment of a strong institution from the culinary MSMEs in Cangakan Karanganyar. Through the KUBE that is formed, it is hoped that it can be a solution in overcoming the problems faced. Mitra masyarakat dalam program pemberdayaan ini adalah usaha mikro, kecil, dan menengah (UMKM) kuliner di Cangakan, Karanganyar. Permasalahan yang mereka hadapi terkait dengan aspek kelembagaan, manajerial, dan permodalan, maka program ini ditujukan untuk memberdayakan dan memperkuat mereka melalui pembentukan KUBE (Kelompok Usaha Bersama). Metode yang digunakan untuk mengatasi permasalahan tersebut adalah edukasi kepada masyarakat melalui pelatihan dan pendampingan yang bertujuan untuk membentuk kelembagaan kelompok di KUBE kuliner, serta pemberdayaan anggota komunitas melalui penguatan kelembagaan dan pelatihan kewirausahaan. Hasil dari program ini adalah terbentuknya kelembagaan yang kuat dari UMKM kuliner di Cangakan Karanganyar. Melalui KUBE yang dibentuk, diharapkan dapat menjadi solusi dalam mengatasi permasalahan yang dihadapi.
Determinants of Customer Satisfaction in Public Transportation Services: Studies on Solo-Yogyakarta Commuter Line Sarjiyanto, Sarjiyanto; Wahyudi, Lilik; Sarwoto, Sarwoto; Ma'Arif, Miftachul; Manshur Al Ahmad, Ana Shohibul
Jurnal Manajemen Pelayanan Publik Vol 8, No 3 (2024): Jurnal Manajemen Pelayanan Publik
Publisher : Universitas Padjadjaran

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24198/jmpp.v8i3.53260

Abstract

The Solo–Yogyakarta commuter line (KRL) has become a popular mode of transport due to its speed, affordability, connectivity, freedom from traffic congestion, and environmental benefits, offering a promising solution to reduce congestion in Solo and Yogyakarta. However, it has not yet attracted the majority of commuters. This research aims to evaluate customer perceptions of service quality on the Solo-Yogyakarta Commuter Line, with a focus on the impact of facilities, memorable experiences, and entertainment on customer satisfaction and loyalty. Using the SEM PLS method, the study found that Entertainment Experience strongly influences Loyalty but not Satisfaction, as KRL users prioritize safety and reliability over leisure. Facilities improve Satisfaction but have a limited impact on Loyalty, indicating that while they are essential, they are not sufficient to build long-term commitment. Memorable Experiences positively affect both Satisfaction and Loyalty, highlighting the importance of creating emotionally engaging moments. Satisfaction alone does not drive Loyalty, emphasizing the need for more meaningful and engaging experiences. Therefore, PT KAI should focus on balancing functional efficiency with emotionally engaging features to better meet customer expectations and foster long-term loyalty.
Motivation's influence on credit decisions: unveiling the moderating effect of brand awareness in PT Bank Syariah Indonesia Tebing Tinggi branch Sarwoto, Sarwoto; Cen, Cia Cai; Zalukhu, Rika Surianto; Murni, Sri
JPPI (Jurnal Penelitian Pendidikan Indonesia) Vol 10, No 2 (2024): JPPI (Jurnal Penelitian Pendidikan Indonesia)
Publisher : Indonesian Institute for Counseling, Education and Theraphy (IICET)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29210/020243881

Abstract

The number of MSMEs in Indonesia is very large, but the portion of credit financing to MSMEs is still very small when compared to the percentage of the number of MSMEs. Therefore, this study aims to analyze the effect of MSME customer motivation on credit decisions at PT Bank Syariah Indonesia through brand awareness as a moderating variable. This research is a quantitative descriptive study conducted on 250 MSME customers of PT Bank Syariah Indonesia, who have credit with current status and are willing to be respondents. Sampling method with accidental sampling. This study uses primary data collected by questionnaires distributed to respondents. Respondents' perceptions were measured using a Likert scale.  Research with SEM model, data processing with PLS 3.0 smart software. The results showed that motivation and brand awareness has a significant effect on MSME customer credit decisions at PT Bank Syariah Indonesia Tebing Tinggi branch. Brand awareness can be a moderating variable in the influence of motivation on credit decisions of MSME customers of PT Bank Syariah Indonesia Tebing Tinggi Branch.  The implication of this research is targeting the policy of increasing Islamic bank credit financing that is oriented towards brand awareness.
Analisis Dampak Kenaikan Harga Terhadap Kelangkaan Bahan Baku UMKM: Studi Kualitatif di Pabrik Tahu Marmi Pratama, Muhammad Azdril; Simanjuntak, Tegarma Agafe; Marbun, Tesya Prysilia; Adinda, Rizki; Siahaan, Rumiris; Purba, Rakhmawati; Sarwoto, Sarwoto
Community Service Progress Vol. 3 No. 2 (2024): Community Service Progress Edisi Desember 2024
Publisher : STIE Bina Karya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70021/csp.v3i2.205

Abstract

As a source of regional income, UMKM also play a role in reducing unemployment. Tofu making is a small business engaged in manufacturing that produces every day. To produce tofu. The raw materials needed are often scarce and experience price fluctuations. In addition to the problem of raw materials, UMKM UD Marmi which produces tofu also experiences problems in calculating production costs which are only based on estimates. The method used in this student collaborative activity seeks to help solve the problems that exist at UD Marmi in Kampung Dalam, Bajenis District, Tebing Tinggi City, engaged in the tofu factory industry. After conducting a survey and direct interviews with business owners and their workers. The input given is how to overcome the scarcity of raw material supplies and apply the calculation of production costs based on the Full Costing method, so that it is appropriate in determining the selling price of the tofu they produce.
Efek Mediasi Emotional Condition pada Pengaruh Display Product dan Store Atmosphere terhadap Impulse Buying Devi, Sri; Halijah, Siti Nur; Sarwoto, Sarwoto; Batubara, Rizki Wulanita
Journal of Business and Economics Research (JBE) Vol 6 No 2 (2025): June 2025
Publisher : Forum Kerjasama Pendidikan Tinggi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47065/jbe.v6i2.7295

Abstract

This study aims to determine the effect of product display and store atmosphere on emotional conditions and their implications on impulse buying. The research method used is a quantitative method with Smart PLS 3.0 software. The population in this study were buyers of Irian Supermarket & Dept. Store Tebing Tinggi who made impulse buying, but the exact number is unknown. Determination of the number of samples using the Cochran formula, the sampling technique used was non-probability sampling with accidental sampling technique. Data collection using a questionnaire with a sample of 97 respondents. The results of the outer model test showed that the instrument was valid and reliable as seen from the cross loading table and construct reliability and validity. The inner model test showed that the Z determinant coefficient value was 0.418 and the Y determinant coefficient was 0.251. The results of the hypothesis test showed that product display had no effect on impulse buying, store atmosphere had no effect on impulse buying. Product display had an effect on emotional conditions, store atmosphere had an effect on emotional conditions, emotional conditions had an effect on impulse buying, and emotional conditions were mediating variables in the effect of product display and store atmosphere on impulse buying.
Pengaruh Kemudahan Penggunaan dan Gender Terhadap Kepuasan Pelanggan Serta Implikasinya Pada Loyalitas Pelanggan Sari, Nanda Widiya; Amanda, Dea; Sarwoto, Sarwoto; nursaimatussaddiya, Nursaimatussaddiya
Journal of Business and Economics Research (JBE) Vol 6 No 2 (2025): June 2025
Publisher : Forum Kerjasama Pendidikan Tinggi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47065/jbe.v6i2.7296

Abstract

This study aims to examine the extent to which ease of use and gender influence customer satisfaction and its impact on customer loyalty. The research focuses on female teachers who use automatic motorcycles and work at public senior high schools in Tebing Tinggi City. A quantitative approach was applied using Structural Equation Modeling (SEM) with a Partial Least Square (PLS) method, processed through SmartPLS version 4.0. Data were collected through an online questionnaire distributed to 89 respondents. The results indicate that ease of use has a positive and significant effect on both customer satisfaction and loyalty. Gender significantly affects customer loyalty, but not customer satisfaction. Moreover, customer satisfaction does not significantly influence loyalty. Mediation analysis shows that satisfaction does not serve as a mediating variable in the relationship between ease of use and gender toward loyalty. These findings suggest that customer loyalty in this context is more strongly driven by product functionality rather than satisfaction or gender differences.
Pengaruh Ketersediaan Barang dan Persepsi Harga Terhadap Keputusan Pembelian Ponsel Husna, Asmaul; Syafitri, Fadila; Sarwoto, Sarwoto; Candrassa, Limega
Journal of Business and Economics Research (JBE) Vol 6 No 2 (2025): June 2025
Publisher : Forum Kerjasama Pendidikan Tinggi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47065/jbe.v6i2.7582

Abstract

The purpose of this study was to determine whether the availability of goods and price perceptions affect purchasing decisions at the Habib Ponsel Store. SPSS version 25 software was used in this study. Non-probability sampling combined with accidental sampling was the sampling technique used. Using the Taro Yamane formula to collect data. The respondents in question were customers at the Habib Ponsel store. Instrument Test Analysis (Validity Test and Reliability Test), Classical Assumptions, Normality, Multicollinearity, Heteroscedasticity, Multiple Linear Regression Analysis, Coefficient of Determination, t-test and f-test were all used in the data analysis methodology of this study. The findings of this study are as follows: 1. Availability of Goods is a consideration in making a purchase. 2. Price perception is considered appropriate for making a purchase. 3. Availability of goods and price perception are considerations when making a purchase. The test results that have been carried out show that the t-value for the variable of goods availability (X1) is 7.201, t-table 1.987, thus t-count is greater than t-table, significant value 0.000 <0.05, then Ho is rejected and H1 is accepted, meaning that the availability of goods (X1) has a positive and significant effect on purchasing decisions (Y). The price perception variable (X2) shows a t-value of 5.142, t-table 1.987, thus t-count is greater than t-table, significant value 0.000 <0.05, then Ho is rejected and H2 is accepted, meaning that price perception (X2) has a positive and significant effect on purchasing decisions (Y). The variables of goods availability (X1) and price perception (X2) obtained significant results on purchasing decisions, the results of this study showed a calculated F value of 108.722, Ftable 3.10 thus Fcount is greater than Ftable, the significant value is 0.000 <0.05 then Ho is rejected and H3 is accepted meaning that the availability of goods (X1) and price perception (X2) simultaneously have a significant effect on purchasing decisions (Y).
PENGARUH HARGA REFERENSI, FREE GIFT, KEMASAN PRODUK TERHADAP KEPUTUSAN PEMBELIAN DENGAN KUALITAS PRODUK SEBAGAI VARIABEL INTERVENING Apriyani Simarmata, Lenny; Nanda Lestari, Rizky; Sarwoto, Sarwoto; Cai Cen, Cia
Berajah Journal Vol. 4 No. 2 (2024): Berajah Journal
Publisher : CV. Lafadz Jaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47353/bj.v4i2.305

Abstract

This research aims to analyze the influence of reference prices, free gifts, product packaging on purchasing decisions and their implications for product quality. The method used is a quantitative method with Smart PLS 4.0 software. The sampling technique used was non-probability sampling with accidental sampling technique. Data were collected using a questionnaire and literature study for 83 respondents who had purchased and used Baba Parfum at the LAS Baba Parfum Shop. The data analysis method in this research uses multiple linear regression analysis and determinant coefficients with the research results namely that price influences purchasing decisions. The free gift has no influence on purchasing decision. Product packaging has no influence on purchasing decisions. Product quality influences purchasing decisions. Reference prices affect the quality products. The free gift has no effect on the quality of the LAS Baba Parfum shop products. Product packaging has no influence on purchasing decisions at the LAS Baba Parfum shop. Reference prices have no effect on purchasing decisions with product quality as an intervening variable. Free gifts have no effect on purchasing decisions with product quality as an intervening variable. Product packaging has no effect on purchasing decisions with product quality as an intervening variable.
Co-Authors Adinda, Rizki Amanda, Dea Ana Shohibul Manshur Al Ahmad, Ana Shohibul Annisa Fitri, Intan Antika, Tiara Apriyani Simarmata, Lenny Asmaul Husna Batubara, Rizki Wulanita Cai Cen, Cia Candrassa, Limega Dian Eka Putri, Dian Eka Fitria, Reni Fitrianingsih Fitrianingsih Hakim, Alimul Halijah, Siti Nur Istiqomah, Suryadari Ketaren, Abednego Khairullah, Fikri Ma'Arif, Miftachul Marbun, Tesya Prysilia Mulyadi Mulyadi Nainggolan, Benhart Nanda Lestari, Rizky Nur, Fauziah Nursaimatussadiya, Nursaimatussadiya Pratama, Muhammad Azdril Purba, David Gabriel Marudut Purba, Rakhmawati Rahayu, Fifi Risgiyanti, Risgiyanti Roni, Shofyan Sari, Nanda Widiya Sarjiyanto, Sarjiyanto Shohibul MA, Ana Shohibul, Ana Shohibul, Ana Siahaan, Rumiris Simanjuntak, Tegarma Agafe Sinaga, Eka Mayastika Siregar, Raysal Januar Sri Devi, Sri Sri Murni Suyono, Joko Syafitri, Fadila Wahyudi, Lilik Zalukhu, Rika Surianto