Article Per Year (5 Year)
p-Index From 2021 - 2026
4.08
P-Index
This Author published in this journals
All Journal JURNAL ECONOMIA International Journal of Artificial Intelligence Research Jurnal Benefita : Ekonomi Pembangunan, Manajemen Bisnis Dan Akuntansi JURNAL EKONOMI SAKTI (JES) JURNAL ADMINISTRASI NUSANTARA (JAN) International Journal of Business, Law, and Education Bussman Journal : Indonesian Journal of Business and Management Al Dzahab Journal of Business Studies and Management Review Journal of Scientific Research, Education, and Technology Sanskara Ekonomi dan Kewirausahaan Qawwam TOFEDU: The Future of Education Journal Economics, Business, Management, & Accounting Journal Journal of Innovative and Creativity International Journal of Business and Quality Research
Indra Budaya, Indra
STIE Sakti Alam Kerinci
Religion Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Neuroscience Social Sciences Other

Published : 30 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 30 Documents
Search

 1   2   3 
PENGARUH LIKUIDITAS, SOLVABILITAS, DAN RASIO AKTIVITAS PT. MEDIA NUSANTARA CITRA TBK. PERIODE 2011-2020: Ida Yusnita, Tiara Lilis Surya Yusnita, Ida; LilisSurya, Tiara; Budaya, Indra
JURNAL ADMINISTRASI NUSANTARA Vol. 7 No. 1 (2024): JURNAL ADMINISTRASI NUSANTARA (JAN) 7.1 - JUNI 2024
Publisher : LPPM STIA Nusantara Sakti

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study aims to determine the effect of Liquidity, Solvency, and Activity Ratio on Profitability of Pt. Media Nusantara Citra Tbk. In 2011-2020, partially and simultaneously, this study explains the factors that affect profitability. These factors are the influence of Liquidity, Solvency, and Activity Ratio. The data used in this study is secondary data, namely Summary of Financial Statement data obtained from the financial statements of PT. Unilever Indonesia Tbk. Listed on the Indonesia Stock Exchange 2011-2020. Based on the results of data analysis that has been carried out on all data obtained, it can be concluded as follows: 1) Liquidity has no partial and insignificant effect. It is proven by the value of tcount < ttable (0.396 < 2,447) with a value of sig = 0.706 > 0.05 so that hypothesis I cannot be accepted. 2) Solvency has no partial and insignificant effect. It is proven by the value of tcount < ttable (-1.562 < -2.447) with a value of sig = 0.169 > 0.05 so that hypothesis II cannot be accepted. 3) Activities have a partial and significant effect on profitability. It is proven by the value of tcount > ttable (6.398 > 2,447) with a value of sig = 0.001 <0.05 so that the third hypothesis can be accepted. 4) Liquidity, Solvency, and Activity have a simultaneous effect on Profitability, as evidenced by the value of Fcount > Ftable or 19.656 > 4.76, and with a significant value of 0.002 < 0.05 so that hypothesis IV can be accepted. 5) The magnitude of the influence of each The independent variables on the dependent variable are Liquidity, Solvency and Activity on Profitability at PT. Media Nusantara Citra Tbk. The 2011-2020 period is 90.8%. While the rest (100%-90.8%) which is equal to 9.2% is influenced by other variables not examined in this study.
PENGARUH PENGAWASAN, BEBAN KERJA DAN KOMPENSASI TERHADAP PRODUKTIVITAS KERJA KARYAWAN CV TELAGA JERNIH SUNGAI BENDUNG AIR, KAYU ARO: Efrianto, Hendra, Indra Budaya efrianto, Efrianto; hendra, Hendra; Budaya, Indra
JURNAL ADMINISTRASI NUSANTARA Vol. 6 No. 2 (2023): JURNAL ADMINISTRASI NUSANTARA (JAN) 6.2 - DESEMBER 2023
Publisher : LPPM STIA Nusantara Sakti

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study aims to determine the effect and magnitude of the influence: Supervision, Workload and Compensation on Work Productivity of Employees of CV. Telaga Jernih Sungai Bendung Air, Kayu Aro Simultaneously and Partially. The population of this study were all employees of CV. Telaga Jernih, totaling 32 people. The data were collected by using a questionnaire that has been tested for validity and reliability. The data analysis technique used is multiple linear regression. The results of this study indicate that supervision has an effect on the work productivity of CV. Telaga Jernih employees, this is evidenced by t count > t table (3.323 > 2.048). Workload affects the work productivity of employees of CV. Telaga Jernih, this is evidenced by t count > t table (3.174 > 2.048). Compensation has an effect on the work productivity of CV. Telaga Jernih employees, as evidenced by t count > t table (2.846 > 2.048). Simultaneously there is a significant influence between supervision, workload and compensation on the work productivity of employees of CV. Telaga Jernih, which can be proven by F count > F table (19.924 > 2.95). The influence of supervision, workload and compensation on work productivity of CV. Telaga Jernih employees is 66.58%. While the remaining 33.42% is explained by other causal factors not examined in this study.
PENGARUH MODAL KERJA, LIKUIDITAS DAN SOLVABILITAS TERHADAP PROFITABILITAS PADA PERUSAHAAN PT. ASURANSI BINA DANA ARTA TBK PERIODE 2012-2021: Poni Yanita, Tiara Lilis Surya Yanita, Poni; LilisSurya, Tiara; Budaya, Indra
JURNAL ADMINISTRASI NUSANTARA Vol. 6 No. 2 (2023): JURNAL ADMINISTRASI NUSANTARA (JAN) 6.2 - DESEMBER 2023
Publisher : LPPM STIA Nusantara Sakti

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Penelitian ini bertujuan untuk mengetahui : 1) Apakah Modal Kerja berpengaruh terhadap Profitabilitas PT. Asuransi Bina Dana Arta Tbk. 2) Apakah Likuiditas berpengaruh terhadap Profitabilitas PT. Asuransi Bina Dana Arta Tbk. 3) Apakah Solvabilitas berpengaruh Terhadap Profitabilitas PT. Asuransi Bina Dana Arta Tbk. Objek yang dipakai dalam penelitian ini adalah perusahaan yang bergerak di bidang layanan jasa yaitu PT. Asuransi Bina Dana Arta Tbk periode 2012-2021 dengan data-data yang di ambil dari laporan keuangan yang di dapat dari website resmi perusahaan terkait dimulai dari tahun 2012 hingga data tahun 2021. Alat analisis yang digunakan adalah Analisis Regresi Linear Berganda Pada tingkat alpha 0,05. Berdasarkan hasil penelitian menunjukan bahwa : Modal kerja tidak berpengaruh terhadap Profitabilitas, Likuiditas tidak berpengaruh terhadap Profitabilitas, dan solvabilitas tidak berpengaruh terhadap Profitabilitas, modal kerja, Likuiditas, dan Solvabilitas tidak memilki pengaruh secara simultan terhadap Profitabilitas.
KUALITAS PRODUK, HARGA DAN KUALITAS PELAYANAN PADA KEPUASAN KONSUMEN SALON FIFIT MARISSA HIANG: Indra Budaya Indra, Indra budaya
JURNAL ADMINISTRASI NUSANTARA Vol. 7 No. 1 (2024): JURNAL ADMINISTRASI NUSANTARA (JAN) 7.1 - JUNI 2024
Publisher : LPPM STIA Nusantara Sakti

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study aims to find out: 1. To determine the effect of product quality on consumer satisfaction of Fifit Marissa Hiang salon partially and how much influence it has. 2. To find out the effect of price on consumer satisfaction of Fifit Marissa Hiang salon partially and how much it influences. 3. To find out the effect of service quality on customer satisfaction of Fifit Marissa Hiang salon partially and how much influence it has. 4. To determine the effect of product quality, price and service quality on consumer satisfaction of Fifit Marissa Hiang salon simultaneously and how much influence. The research methodology used is with qualitative descriptive and quantitative descriptive approaches. The results of the study are; 1. Product quality does not affect customer satisfaction of Fifit Marissa Hiang salon as evidenced by the tcount value is smaller than the ttabel value and the magnitude of the effect is only 4.63%. 2. Price has no effect on customer satisfaction of Fifit Marissa Hiang salon as evidenced by the -tcount value greater than the -ttabel value and the magnitude of the influence is -1.37%. 3. The quality of service affects the customer satisfaction of Fifit Marissa Hiang salon as evidenced by the calculated value greater than the ttabel value and the magnitude of the effect is 14.70%. 4. Partially, product quality, price and service quality affect customer satisfaction of Fifit Marissa Hiang salon, as evidenced by the Fcalculate value greater than the Ftabel value and the magnitude of the effect is 18%
Behavioral of Customer Loyalty on E-Commerce: The Mediating Effect of E-Satisfaction in Tiktok Shop Lova, Anggil Nopra; Indra Budaya
Journal of Scientific Research, Education, and Technology (JSRET) Vol. 2 No. 1 (2023): Vol. 2 No. 1 2023
Publisher : Kirana Publisher (KNPub)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58526/jsret.v2i1.43

Abstract

This study aims to find out and explain how the effect of e-service quality and e-recovery service quality on e-customer loyalty when online shopping is mediated by e-customer satisfaction at Tiktok shop, both directly and indirectly. this research is quantitative. The sampling method used was purposive sampling with a research instrument in the form of a questionnaire which was distributed to 280 respondents who had used the Tiktok shop service. The results showed that the e-services qaulity and recovery services quality had a direct effect on e-customer satisfaction and e-customer loyalty. E-satisfaction has an important role in mediating the relationship between e-service quality and recovery service quality on e-customer loyalty. Therefore, an e-commerce must be able to make customers satisfied by providing good e-service quality and recovery service quality in the event of a service failure by the company, learning from these findings we must maintain customer satisfaction in terms of customer service so that these customers remain loyal and do not switch to competitors
Hubungan Persepsi Dukungan Organisasi Terhadap Kinerja Aparatur Sipil Negara Kantor Kementerian Agama Kabupaten Kerinci Budaya, Indra; Herlina, Vivi
Ebisma (Economics, Business, Management, & Accounting Journal) Vol. 3 No. 1 (2023): Economics, Business, Management, & Accounting Journal (Ebisma)
Publisher : Haka Vyza Media

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61083/ebisma.v3i1.19

Abstract

Penelitian ini bertujuan untuk melihat hubungan Dukungan Organisasi dengan Kinerja Aparatur Sipil Negara Pada Kantor Kementerian Agama Kabupaten Kerinci. Metode penelitian yang di gunakan dalam penelitian ini adalah Metode Kuantitatif, karena peneliti menginginkan pengukuran antara Variabele X dan Y. Sampel dalam penelitian ini 35 orang. Teknik yang di gunakan dalam penentuan responden adalah sampling jenuh sedangakan instrument penelitian berupa kuisioner. Teknik analisis penggunaan uji hipotesis, dengan hasil penelitian dapat dilihat 3.1285 > 2.0345sehingga Ha diterima dan Ho ditolak. Artinya bahwa dukungan orgainsasi mempunyai hubungan yang signifikan dengan Kinerja Aparatur Sipil Negara Pada Kantor Kementerian Agama Kabupaten Kerinci.
The Influence of Location, Store Atmosphere, and Shopping Experience on Revisit Intention at Shelters Coffee in Kayu Aro Budaya, Indra; Fatmasari, Dewi Kayanti
The Future of Education Journal Vol 3 No 4 (2024)
Publisher : Lembaga Penerbitan dan Publikasi Ilmiah Yayasan Pendidikan Tumpuan Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61445/tofedu.v3i4.216

Abstract

This article discusses the influence of three main factors location, store atmosphere, and customer experience on revisit intention at Shelters Coffee located in Kayu Aro. In the context of the increasingly competitive café industry, where each café is vying to attract and retain visitors, it is important for café owners to understand the factors that influence customers' decisions to return. This study uses a quantitative approach with a survey method, involving 80 respondents selected through purposive sampling, to analyze the relationship between these factors and revisit intention. The analysis results show that the café's strategic location and a pleasant customer experience have a positive and significant influence on customers' intention to revisit. This indicates that consumers are more likely to visit a café that is easily accessible and provides a satisfying experience during their visit. On the other hand, the store atmosphere, while important for creating comfort, does not show a significant impact on revisit intention according to the findings of this study. These findings provide valuable insights for café owners to develop more targeted marketing and management strategies, focusing on improving location and customer experience as top priorities. Meanwhile, although store atmosphere did not show significant impact in this study, it may still be considered as a supporting factor that needs further attention, especially in creating an atmosphere that supports customer comfort and long-term loyalty. Overall, this study highlights the importance of managing factors that can enhance the customer experience to increase a café's chances of retaining customer loyalty in a highly competitive market
Dynamic of Product Innovation, Community Involvement, and Regulatory Policy: Case Study of MSME Entrepreneurship in Indonesia Chatra, Afdhal; Budaya, Indra; Saprudin, Saprudin; Judijanto, Loso
International Journal of Business, Law, and Education Vol. 5 No. 1 (2024): International Journal of Business, Law, and Education
Publisher : IJBLE Scientific Publications Community Inc.

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56442/ijble.v5i1.356

Abstract

This research examines the dynamic interplay of product innovation, community involvement, and regulatory policies in the context of Micro, Small, and Medium Enterprises (MSMEs) entrepreneurship in Indonesia. MSMEs are pivotal contributors to Indonesia's economy, constituting a significant portion of the GDP and providing substantial employment. The study focuses on understanding how product innovation, community engagement, and regulatory frameworks influence the success of MSMEs. The research employs a conceptual framework, literature review, and empirical analysis to explore the relationships among these variables. Data collection involves structured surveys distributed among MSMEs, and the analysis employs Partial Least Squares Structural Equation Modeling (PLS SEM). The results indicate positive correlations between product innovation, community involvement, regulatory policies, and entrepreneurial success. The study's implications highlight the need for supportive regulatory environments, community-centric policies, and innovation support for MSMEs. The research contributes valuable insights for policymakers, industry stakeholders, and MSME entrepreneurs in Indonesia.
SHOPPING EXPERIENCE AND CUSTOMER REVIEWS ON SHOPPING LOYALTY ON SHOPEE E-COMMERCE Case study in Kersik Tuo Village Kayu Aro Subdistrict, Indonesian Budaya, Indra
Journal of Business Studies and Management Review Vol. 8 No. 1 (2024): JBSMR, Vol 8 No.1 December 2024
Publisher : Management Department, Faculty of Economics and Business, Universitas Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22437/jbsmr.v8i1.39296

Abstract

This study examines the effect of shopping experience and customer reviews on shopping loyalty in Shopee e-commerce, with a case study in Kersik Tuo Village, Kayu Aro District. In the era of globalisation and the rapid development of information technology, e-commerce is becoming an important platform for trading activities. Customer loyalty is defined as a consumer's commitment to shop repeatedly on a particular site. The research method used is a survey with a quantitative approach, involving 60 respondents selected by purposive sampling. The results of multiple linear regression analysis show that both shopping experience and customer reviews have a positive and significant influence on shopping loyalty. These findings indicate the importance of marketing strategies that focus on improving consumer experience and review quality to build customer loyalty on e-commerce platforms.
OPTIMALISASI USER GENERATED CONTENT SEBAGAI STRATEGI PEMASARAN DIGITAL PADA UMKM DI KOTA SUNGAI PENUH Budaya, Indra
Jurnal Ekonomi Sakti Vol 14 No 1 (2025)
Publisher : LPPM - STIE SAKTI ALAM KERINCI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36272/jes.v14i1.407

Abstract

Penelitian ini mengkaji optimalisasi User Generated Content (UGC) sebagai strategi pemasaran digital untuk Usaha Mikro, Kecil, dan Menengah (UMKM) di Kota Sungai Penuh, Indonesia. Menggunakan analisis kuantitatif dari data sekunder platform e-commerce, termasuk 1.250 ulasan konsumen dan data interaksi, penelitian ini mengevaluasi hubungan antara keterlibatan UGC dan keputusan pembelian konsumen. Analisis sentimen mengungkapkan bahwa 78% UGC terkait UMKM lokal membawa sentimen positif, sedangkan Structural Equation Modeling menunjukkan hubungan signifikan antara paparan UGC, kepercayaan konsumen (β=0,67, p<0,001), dan niat pembelian (β=0,58, p<0,001). Temuan menunjukkan bahwa implementasi strategis UGC dapat secara substansial meningkatkan kesadaran merek dan loyalitas pelanggan bagi UMKM regional dengan sumber daya pemasaran terbatas. Penelitian ini berkontribusi pada literatur yang berkembang tentang strategi pemasaran digital di negara berkembang dan memberikan rekomendasi praktis bagi pemangku kepentingan UMKM di pasar regional serupa.
Co-Authors Afdal Chatra Perdana Afdhal Chatra Alvia Santoni Anggil Nopra Lova Chrisinta, Debora Dona Elvia Desi Dona Elvia Desi Edwin Bustami EDWIN BUSTAMI Efrianto Efrianto Efrianto, Efrianto Emelinda Fatmasari, Dewi Kayanti Gampo Haryono Hargiani, Fransisca Xaveria Hendra Ikhsan, Mhd. Intan Sherlin Josua Sahala Judijanto, Loso Lestari, Anggia Ayu Liantifa, Melifia LilisSurya, Tiara Lova, Anggil Nopra Lova, Anggil Novra Masrida Zasriati Melifia Liantifa Mualedy Ahmad Nurul Ahdiani Regen, Ronal Santoni, Alvia Saprudin Saprudin, Saprudin Sudirman Tulus Martua Sihombing Vivi Herlina Vivi Herlina Yanita, Poni Yusnita, Ida Zela Sri Mayola