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Pengaruh Pengembangan Karir Terhadap Loyalitas Karyawan Dengan Kepuasan Kerja Sebagai Variabel Mediasi (Studi Pada UMKM Roti Gembong Panglima Samarinda) Faizah, Nur; Yudhyani, Eka; Heriyanto
JURNAL MANAJEMEN MOTIVASI Vol 22 No 1 (2026): Jurnal Manajemen Motivasi
Publisher : Universitas Muhammadiyah Pontianak

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29406/jmm.v22i1.8745

Abstract

This study examines employee retention challenges among Generation Z in the post-pandemic SME food and beverage sector. It aims to analyze the effect of career development on employee loyalty and the mediating role of job satisfaction at Roti Gembong Panglima Samarinda. Using an explanatory quantitative design, data were collected from all 30 employees and analyzed with PLS-SEM. The results indicate that career development significantly affects job satisfaction and employee loyalty, with job satisfaction acting as a dominant complementary mediator. The findings imply that SMEs should implement transparent and satisfaction-oriented career systems to strengthen emotional commitment and reduce turnover risk.
Analisis Pengaruh Harga, People, dan Servqual terhadap Kepuasan Pelanggan Jasa Armada Travel Sport di Kota Samarinda Odja, Melkior Mbotu Odja; Yudhyani, Eka; Reza, Faizal
JURNAL MANAJEMEN MOTIVASI Vol 22 No 1 (2026): Jurnal Manajemen Motivasi
Publisher : Universitas Muhammadiyah Pontianak

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29406/jmm.v22i1.9026

Abstract

This study examines shifting preferences toward executive travel services due to the efficiency of the Balikpapan–Samarinda toll road, which has intensified competition. It analyzes the effects of Price, People, and Servqual on Travel Sport customer satisfaction in Samarinda. Using a quantitative causal-associative approach, data were collected through questionnaires from 41 purposively selected respondents and analyzed using multiple linear regression in SPSS. The results show that Price, People, and Servqual have positive and significant partial and simultaneous effects, with Price as the dominant determinant. Management should maintain competitive pricing, staff competence, and fleet reliability. Keywords: Customer Satisfaction; Loyalty; People; Price; Servqual