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Journal : PUBLIDIMAS

Implementasi Program Pengembangan Kewirausahaan Muda Mandiri di STMIK Tasikmalaya rahayu, Isyana; Sarmidi; Rohpandi, Dani; Mulyani, Evi Dewi Sri; Safitri, Mila Meiliani; SM, N. Nelis Febriani; Anwar, Dede Syahrul
Publikasi Pengabdian Masyarakat Vol 2 No 2 (2022): PUBLIDIMAS Vol. 2 No. 2 NOVEMBER 2022
Publisher : LPPM Universitas Potensi Utama

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22303/publidimas.v2i2.77

Abstract

Many students are now also acting as entrepreneurs. However, there are also many students whose businesses do not run or stop because they do not have enough knowledge and mental abilities to be independent as entrepreneurs. This community service activity is based on empowering entrepreneurial students through entrepreneurship development and training programs in order to develop their businesses and increase income. The purpose of this activity is to increase skills and mental formation as independent young entrepreneurs. This study uses a qualitative method. Prospective young entrepreneurs are selected through several stages, namely the written selection stage 1, the written selection stage 2 and interviews. Of the 50 people who took part in the first stage of selection, 5 tenants were selected who were guided and trained to become independent young entrepreneurs. The assistance provided by the Lecturer team is to provide training and knowledge both online and offline to five selected young entrepreneurs in the STMIK Tasikmalaya student environment about business and how to manage it. The result of this research is that there is a change in the behavior of tenants to develop their business, starting from the motivation not to give up, the ability to solve problems, adding value and product quality through innovation to understanding the making of business proposals. Several things that can be concluded from this community service activity are that in general the problems that occur in the formation of independent young entrepreneurs for students are motivation, expertise and the ability to see opportunities.
Pemberdayaan Kelompok Petani Bonsai SABAR Melalui Penyuluhan Digital Marketing Evi Dewi Sri Mulyani; Teuku Mufizar; Cepi Rahmat Hidayat; Shinta Siti Sundari; Kurdiman Ari; Firna Pebrianti Fortuna
Publikasi Pengabdian Masyarakat Vol 3 No 2 (2023): PUBLIDIMAS Vol. 3 No. 2 NOVEMBER 2023
Publisher : LPPM Universitas Potensi Utama

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22303/publidimas.v3i2.256

Abstract

Tanaman hias bonsai merupakan salah satu tanaman hias (florikultura) di Indonesia yang dijadikan sebagai alternative usaha yang sangat potensial bagi para petani bonsai. Dengan banyaknya peminat tanaman hias bonsai, maka para petani tanaman bonsai mulai tertarik untuk mengembangkan bisnis ini menjadi lebih serius. Dengan perkembangan teknologi ke arah digital, maka dapat memberikan gagasan bagi para petani bonsai untuk menjadikan digital marketing tersebut menjadi strategi dalam memasarkan dan menjual produknya secara. Permasalahan yang dihadapi para petani bonsai SABAR saat ini yaitu kurangnya pemahaman mengenai pemanfaatan digital marketing sebagai media pemasaran produk secara online. Hasil dari kegiatan yang telah dilakukan diperoleh hasil bahwasannya dengan pelatihan photoghrapy produk, pelatihan pengelolaan akun di marketplace dan pelatihan promosi produk dengan memanfaatkan akun media social maka peserta mampu memahami dan mengimplementasikan digital marketing yang diajarkan oleh tim PKM dan dapat terealisasikan secara optimal.
Co-Authors Achmad Bachtiar Adilal Mahbub, Luthfi Agus Maulana Yusup Agus Supriatman Ahmad Wakih, Agus Akbar Kasyfurrahman, Muhammad Algi Muhamad Sahrin Alif Kurnia Tisna Ardi Andika Ari Ariyantono Ari Ariyantono Asep Sugihato Ayu Rahmawati Ayu Rahmawati Balgis Zulfarida Cepi Rahmat Hidayat Cepi Rahmat Hidayat Cepi Rahmat Hidayat Cepy Rahmat Hidayat Cepy Rahmat Hidayat Chaeruddin, Rofi Dani Rohpandi Dea Rizki Pratama Dede Syahrul Anwar Dede Syahrul Anwar Dede Syahrul Anwar Dede Syahrul Anwar Dede Syahrul Anwar, Dede Syahrul Dendi Ramadhan Dendi Ramadhan Dendy Putra Purnama Deni Suci R Deny Erwandi, Deny Dian Rifki Dikri Ramdani Dikri Ramdani Dinda Regina Puspitasari Dipa, Arya Egi Badar Sambani, Egi Badar Eka Suparman Pamungkas Elma Meilani Fahmi Akbar Fauzi Fia Vauziah Putri Firham Mulady Firham Mulady Firmansyah, Aldi Firna Pebrianti Fortuna Gilang Muhammad Nur Alip Greshanayathi D, Gine Harin Sanditha Rahmawati Hartiwan, Intan Herdianto, Heri Heri Purnama Hikmatyar, Missi Husni Santoso, Muhammad Darul Ikbal Jamaludin Ilham Adhitya, Moch Indah Septianingrum Indra Yogaswara Indradewa, Rhian Intan Hartiwan Irawan Bayu Seta Irma Agustina Irma Ratnasari Nurhasanah, Irma Ratnasari Isyana Rahayu, Isyana Kasyfurrahman, M. Akbar Khairul Anwar Kiki Abduloh Kiki Abduloh Kiky Milky R K Kurdiman Kurdiman Kurdiman Ari Kurdiman, Kurdiman Luthfi Fauzi Rahman M. Gilang Ma'ruf, Jamal Mahbub, Luthfi Adilal Mahdalena, Nida Mira Rismasari Mufti Ali Muhamad Satrio Nugraha Muhammad Irgi Daudi Muhammad Rafi Heryadi Muhammad Ramdan Rahmatillah Muhammad Rizki Nugraha N. Nelis Febriani SM Nanang Abdurahman Nanang Abdurahman Neneng Sri Uryani Nensi Mardhiani Surgawi Nida Mahdalena Nisa Nurjanah Nova Srihermaning Tyas Novy Aryanti, Novy Nur'aeni, Irma Pramana, Hendri Julian Pratama, Fajri Puscefa, Dena Ganjar Rahadi Deli Saputra Rais Mujahidul Haq Ramadhan, Teguh Ikhlas Reka Rahmawati Rihadisha, Anggi Rijal Ajji Jatnika Risal Agustian Rita Oktaviani Rizky Khairunas Robby Awaludin Robi Wahyundana Rubi Ismanto Rudi Hartono Rudi Hartono Ruuhwan Safitri, Mila Meiliani Sania Januar Susanto Saputri, Nya Sarmidi Sarmidi Sarmidi Sarmidi Sarmidi Septian Setia Adhi Shinta Siti Sundari Sofiani, Efin Sri Fitrya Kamellia Sudiarjo, Aso Susanto Susanto Susanto Susanto Syifa Nurhasani Teuku Mufizar Teuku Mufizar Tia Sri Rismayanti Ulfa, Tammy Chintya Wakih, Agus Ahmad Wendi Ardiansyah Yoga Handoko Agustin Yuda Purnama Putra Yusep Rosmansyah Yusuf Sumaryana _, Wulansari