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All Journal IQTISHODUNA Jurnal Ilmiah Mahasiswa FEB JAM : Jurnal Aplikasi Manajemen JMBI UNSRAT (Jurnal Ilmiah Manajemen Bisnis dan Inovasi Universitas Sam Ratulangi) Buletin Ilmiah Nagari Membangun Sarwahita : Jurnal Pengabdian Kepada Masyarakat Kumawula: Jurnal Pengabdian Kepada Masyarakat Jurnal Pengabdian Masyarakat Bumi Raflesia Studi Kasus Inovasi Ekonomi Journal of International Conference Proceedings Jurnal Manajemen Pemasaran dan Perilaku Konsumen Jurnal Management Risiko dan Keuangan Jurnal Kewirausahaan dan Inovasi
Bayu Ilham Pradana
Fakultas Ekonomi Dan Bisnis, Universitas Brawijaya, Indonesia
Agriculture, Biological Sciences & Forestry Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Nursing Public Health Social Sciences Veterinary Other

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PENGARUH PEMASARAN DIGITAL, WORD OF MOUTH, DAN ONLINE CUSTOMER REVIEW TERHADAP MINAT KUNJUNGAN WISATAWAN Adri Makarim, Ihsan; Pradana, Bayu Ilham
Jurnal Manajemen Pemasaran dan Perilaku Konsumen Vol. 1 No. 1 (2022)
Publisher : Fakultas Ekonomi dan Bisnis Universitas Brawijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (423.365 KB) | DOI: 10.21776/jmppk.2022.1.1.38

Abstract

Covid-19 has had an impact on the tourism industry. One of these impacts is that tourist arrivals are decreasing every year. The purpose of this research is to identify and analyze the effects of digital marketing, word of mouth, and online customer review on tourist’s intention to visit Labuan Bajo. The sample of this research was selected using non probability sampling method and purposive sampling technique from a population of individuals living in Tangerang Selatan City who have visited Labuan Bajo, resulting in 115 respondents. The data was acquired from questionnaires, library research, and web browsing and was analyzed using regression analysis. The result showed that digital marketing positively affects tourist’s visit intention. Word of mouth positively influences tourist’s visit intention, and that online customer review positively impacts the tourist’s visit intention.
Pengaruh Social Media Marketing terhadap Purchase Intention dengan Brand Awareness sebagai Mediasi Abdillah, Hanif Abror; Pradana, Bayu Ilham
Jurnal Manajemen Pemasaran dan Perilaku Konsumen Vol. 2 No. 1 (2023)
Publisher : Fakultas Ekonomi dan Bisnis Universitas Brawijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/jmppk.2023.02.1.14

Abstract

PASTEI’Z Malang is a pastry business that utilizes Instagram social media to market its products. Through the Instagram account @pasteizmalang, consumers can find out the various product variants being sold as well as various information related to the business. But like a business that has competitors, PASTEI’Z Malang must continue to strive to improve its performance, one of which is through social media marketing. The approach in this research is a quantitative approach. This type of research is explanatory research. The population in this study were PASTEI’Z Malang consumers who followed social media @pasteizmalang as many as 3,411 consumers. The sample calculation used in this study was determined using the Slovin formula so that the sample analyzed was 193 respondents. Data processing uses Partial Least Square (Smart-PLS) version 3.0. pls. the results of the study show that social media marketing has a significant effect on PASTEI’Z Malang brand awareness, social media marketing has a significant effect on PASTEI’Z Malang purchase intention, brand awareness has a significant effect on PASTEI’Z Malang purchase intention, and social media marketing has a significant effect on purchases intention through brand awareness as a mediating variable.   Abstrak PASTEI’Z Malang merupakan salah satu bisnis di bidang pastry yang memanfaatkan media sosial instagram dalam memasarkan produknya. Melalui akun instagram @pasteizmalang, konsumen dapat mengetahui berbagai varian produk yang dijual serta berbagai informasi terkait bisnis tersebut. Namun layaknya bisnis yang memiliki kompetitor, PASTEI’Z Malang harus terus berupaya dalam meningkatkan kinerjanya, salah satunya melalui social media marketing. Pendekatan dalam penelitian ini adalah pendekatan kuantitatif. Jenis penelitian ini adalah explanatory research (penelitian penjelasan). Populasi pada penelitian ini ialah konsumen PASTEI’Z Malang yang mengikuti media sosial @pasteizmalang sebanyak 3.411 konsumen. Perhitungan sampel yang digunakan dalam penelitian ini ditentukan dengan menggunakan rumus Slovin sehingga sampel yang dianalisis sebanyak 193 responden. Pengolahan data menggunakan program Partial Least Square (Smart-PLS) versi 3.0. PLS. hasil penelitian menunjukkan bahwa social media marketing berpengaruh signifikan terhadap brand awareness PASTEI’Z Malang, social media marketing berpengaruh signifikan terhadap purchase intention PASTEI’Z Malang, brand awareness berpengaruh signifikan terhadap purchase intention PASTEI’Z Malang, dan social media marketing berpengaruh signifikan terhadap purchase intention melalui brand awareness sebagai variabel mediasi.
Pengaruh Lingkungan Toko Dan Hedonic Shopping Motivation Terhadap Perilaku Impulse Buying Dengan Emosi Positif Sebagai Variabel Mediasi Azkiya, Anzila Nada Shofi; Pradana, Bayu Ilham
Jurnal Manajemen Pemasaran dan Perilaku Konsumen Vol. 2 No. 2 (2023)
Publisher : Fakultas Ekonomi dan Bisnis Universitas Brawijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/jmppk.2023.02.2.04

Abstract

 The objective of this research is to identify the effects of store environment and hedonic shopping motivation on impulse buying behavior with positive emotion at Sociolla Store of MOG  in Malang City. This research is a quantitative study which tries to assess the causal relationship between variables of store environment, hedonic shopping motivation, impulse buying, and positive emotion. From the population of customers of Sociolla Store of Malang Olympic Garden in Malang City, 160 people were selected as the respondents. They must be people with the minimum age of 17 years and have made at least one purchase in the store. The data was analyzed using Path Analysis. This research finds that store environment and hedonic shopping motivation significantly influence positive emotion that hedonic shopping motivation significantly affects impulse buying, and that store environment has no significant effect on impulse buying. Further, positive emotion mediates the influence of store environment and hedonic shopping motivation on impulse buying.   Abstrak Penelitian ini bertujuan untuk mengetahui pengaruh Lingkungan Toko dan Hedonic shopping motivation terhadap Perilaku Impulse buying dengan Emosi Positif di Sociolla Store MOG Kota Malang. Jenis Penelitian ini adalah penelitian eksplanatori yang bertujuanuntuk mencari hubungan sebab akibat antara variabel lingkungan toko, hedonic shopping motivation, impulse buying, dan emosi positif. Populasi yang digunakan adalah customer Sociolla MOG Kota Malang, dengan jumlah sampel sebanyak 160 sampel. Karakteristik sampel yang dipilih yaitu, minimal berusia 17 tahun dan customer yang pernah membeli produk di Sociolla Store Mall Olympic Garden Malang minimal satu kali. Teknik analisis data dalam penelitian ini menggunakan Path Analysis. Hasil penelitian menunjukkan bahwa varibael lingkungan toko dan hedonic shopping motivation memiliki pengaruh yang signifikan terhadap variabel emosi positif. Kemudian variabel hedonic shopping motivation berpengaruh signifikan terhadap impulse buying, namun variabel lingkungan toko tidak berpengaruh signifikan terhadap variabel impulse buying. Variabel emosi positif berhasil memediasi pengaruh antara lingkungan toko dan hedonic shopping motivation terhadap impulse buying.
Pengaruh Store Atmosphere dan Price Fairness Terhadap Customer Loyalty dengan Customer Satisfaction sebagai Variabel Mediasi Sebastian, Jose Juan; Pradana, Bayu Ilham
Jurnal Manajemen Pemasaran dan Perilaku Konsumen Vol. 2 No. 3 (2023)
Publisher : Fakultas Ekonomi dan Bisnis Universitas Brawijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/jmppk.2022.02.3.19

Abstract

The objective of this research is to identify the effects of store atmosphere and price fairness on the loyalty of Niwa Garden’s customers with the mediation of customer satisfaction. This quantitative research seeks the causal relationship between store atmosphere, price fairness, customer loyalty, and customer satisfaction. From the population of the coffee shop’s customers, 160 people were selected as the respondents using non-probability sampling method and purposive sampling technique with the criteria of people with the minimum age of seventeen years who have dined in the shop at least once. Here path analysis was used, supported by validity testing, reliability testing, and classical assumption test. The hypotheses were tested using F test, t-test, and Sobel test, performed in SPSS 29. This study finds that store atmosphere and price fairness significantly influence the customer satisfaction, that store atmosphere significantly affects customer loyalty, and that price fairness does not significantly influence customer loyalty. Furthermore, customer loyalty mediates the effects of store atmosphere and price fairness on customer loyalty.   Abstrak Penelitian ini bertujuan untuk mengetahui pengaruh Store Atmosphere dan Price Fairness terhadap Customer Loyalty dengan Customer Satisfaction pada pelanggan Coffee Shop Niwa Garden. Jenis Penelitian ini adalah penelitian kuantitatif yang bertujuan unntuk mencari hubungan sebab akibat antara variabel Store Atmosphere, Price Fairness, Customer Loyalty, dan Customer Satisfaction. Penelitian ini menggunakan sampel sebanyak 160 responden yang diambil dari populasi pelanggan Coffee Shop Niwa Garden. Pengambilan sampel menggunakan teknik non-probability sampling yaitu purposive sampling. Karakteristik sampel yang dipilih yaitu, minimal berusia 17 tahun dan pelanggan yang pernah melakukan Dine-In di Coffee Shop Niwa Garden minimal satu kali. Teknik analisis data dalam penelitian ini menggunakan Path Analysis yang ditunjang dengan Uji Validitas, Uji Reliabilitas, dan Uji Asumsi Klasik. Uji hipotesis dilakukan menggunakan Uji-F, Uji-t, dan Uji sobel dengan menggunakan program SPSS 29. Hasil penelitian menunjukkan bahwa varibael Store Atmosphere dan Price Fairness memiliki pengaruh yang signifikan terhadap variabel Customer Satisfaction. Kemudian variabel Store Atmosphere berpengaruh signifikan terhadap Customer Loyalty, namun variabel Price Fairness tidak berpengaruh signifikan terhadap variabel Customer Loyalty. Variabel Customer Loyalty berhasil memediasi pengaruh antara Store Atmosphere dan Price Fairness terhadap Customer Loyalty.
Pengaruh Viral Marketing dan Live Stream Terhadap Purchase Intention Indrawan, Luthfi Ananda; Pradana, Bayu Ilham
Jurnal Manajemen Pemasaran dan Perilaku Konsumen Vol. 2 No. 4 (2023)
Publisher : Fakultas Ekonomi dan Bisnis Universitas Brawijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/jmppk.2023.02.4.03

Abstract

The existence of a trend called Racun Tiktok has an adverse effect in causing the impulsive and consumptive nature of social media users. In addition, TikTok has made shoppable live streams a new (and main) trend in online shopping at the TikTok Shop, because through this feature sellers and buyers can interact in two directions. This study aims to examine the effect of Viral marketing and Live stream on Purchase intentions for Skintific Products on TikTok. This research is a quantitative study with independent variables, namely Viral marketing (X1), Live stream (X2) and the dependent variable, namely Purchase intention (Y). The population studied is TikTok users in Indonesia who know Live TikTok and content that is currently viral from Skintific with a sample size of 134 responses. This study used a non-probability sampling technique with a purposive sampling method. Multiple linear analysis is used as a data analysis technique in this study. Based on the results of data analysis, all hypotheses can be accepted and it can be concluded that: 1) There is an influence between Viral marketing on Purchase intention. 2) There is an influence between Live stream on Purchase intention.   Abstrak Adanya tren yang bernama Racun TikTok memberi dampak buruk dalam menimbulkan sifat impulsif dan konsumtif pengguna sosial media. Selain itu TikTok telah menjadikan shoppable live stream sebuah tren baru (dan utama) dalam belanja online di TikTok Shop, karena lewat fitur ini penjual dan pembeli bisa berinteraksi dua arah. Penelitian ini bertujuan untuk menguji pengaruh Viral marketing dan Live stream terhadap Purchase intention Pada Produk Skintific di TikTok. Penelitian ini merupakan penelitian kuantitatif dengan variabel independent yaitu Viral marketing (X1), Live stream (X2) dan variabel dependen yaitu Purchase intention (Y). Populasi yang diteliti merupakan pengguna TikTok di Indonesia yang mengetahui Live TikTok dan konten yang sedang viral dari Skintific dengan jumlah sampel sebesar 134 respon. Penelitian ini menggunakan teknik non-probability sampling dengan metode purposive sampling. Analisis linier berganda digunakan sebagai teknik analisis data pada penelitian ini. Berdasarkan hasil analisis data, semua hipotesis dapat diterima dan dapat disimpulkan bahwa: 1) Terdapat pengaruh antara Viral marketing terhadap Purchase intention. 2) Terdapat pengaruh antara Live stream terhadap Purchase intention.
Pengaruh Social Media Influencer Dan Brand Image Terhadap Purchasing Decision Ramadhana, Muhammad Raihan; Pradana, Bayu Ilham
Jurnal Manajemen Pemasaran dan Perilaku Konsumen Vol. 3 No. 2 (2024)
Publisher : Fakultas Ekonomi dan Bisnis Universitas Brawijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/jmppk.2024.03.2.13

Abstract

This research aims to determine the effect of social media influencer and brand image on purchasing decision Case study Instagram’s followers @kahfeveryday. This type of research is a quantitative research that aims to find a causal relationship between social media influencer, brand image, and purchasing decision. This research using 100 respondents as the sample from instagram’s followers @kahfeveryday. Sampling used a non-probability sampling technique, namely purposive sampling. The characteristic of the respondents must be over 17 years old, ever bought a Kahf product, and have seen instagram post of @kahfeveryday minimum 1 time. The data analytic in this research is using Multiple Linear Regression which supported by Validity Test, Reliability Test, and Classical Assumption Test. Hypothesis Test in this research was carried out using F-Test and t-Test using software SPSS 26. The result of this research are variable social media influencer and brand image had a significant effect on purchasing decision.   Abstrak Penelitian ini bertujuan untuk mengetahui pengaruh social media influencer dan brand image terhadap purchasing decision pada followers Instagram @kahfeveryday. Jenis penelitian ini adalah penelitian kuantitatif dengan tujuan mengetahui hubungan sebab akibat antara variabel social media influencer, brand image, dan purchasing decision. Penelitian ini menggunakan sampel sebanyak 100 responden yang diambil dari followers Instagram @kahfeveryday. Pengambilan sampel menggunakan Teknik non-probability sampling yaitu purposive sampling. Karakteristik sampel yang di pilih yaitu berusia lebih dari 17 tahun, pernah membeli produk dari Brand Kahf, dan pernah melihat postingan Instagram @kahfeveryday minimal 1 kali. Teknik analisis yang digunakan dalam penelitian ini adalah Regresi Linear Berganda yang didukung dengan Uji Validitas, Uji Reliabilitas dan Uji Asumsi Klasik. Uji hipotesis yang dilakukan dalam penelitian ini adalah Uji F dan Uji-t menggunakan software SPSS 26. Hasil penelitian menunjukkan bahwa variable social media influencer dan brand image berpengaruh signifikan terhadap purchasing decision.
ANALISIS PENGENDALIAN PERSEDIAAN BAHAN BAKU BERAS DENGAN METODE EOQ PADA LUSI KULINER Mukti, Wisnu Wardana; Pradana, Bayu Ilham
Jurnal Kewirausahaan dan Inovasi Vol. 1 No. 2 (2022)
Publisher : Fakultas Ekonomi dan Bisnis Universitas Brawijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/jki.2022.01.2.04

Abstract

The objective of his research is to analyze rice stock inventory using Economic Order Quantity (EOQ) method for the optimization of stock cost at Lusi Kuliner. This descriptive quantitative research discusses issues in the research object as they are, and Economic Order Quantity was selected as the solution. The informants of this research are employees who know all of the company’s operational and marketing processes. This study finds that the use of economic order quantity, safety stock, and reorder point can optimize rice stock inventory costs and make the schedule of rice stock purchasing schedule more organized.
PENGARUH BUDAYA ORGANISASI, KEPEMIMPINAN DAN MOTIVASI KERJA TERHADAP KINERJA KARYAWAN Pradana, Bayu Ilham; Ardiyansyah, Ahmad Irwan
Jurnal Kewirausahaan dan Inovasi Vol. 1 No. 2 (2022)
Publisher : Fakultas Ekonomi dan Bisnis Universitas Brawijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/jki.2022.01.2.10

Abstract

The purpose of this study is to identify the effects of organizational culture, leadership and work motivation on employee performance. This quantitative research is categorized as explanatory research because it explains the causal relationship between variables through hypothesis testing. The data was collected through questionnaires distributed to 75 employees of Kusuma Agrowisata Batu Hotel and was analyzed using multiple regression analysis in SPSS. The results of the t test are that organizational culture has the values of 3.451, that leadership has the values of 3.681, and that motivation has the value of 2.394; all of which are positive indicating unidirectional relationship. Using the t table of 1.994, it can be concluded that organizational culture, leadership, and motivation positively and significantly affect employee performance. Therefore, Kusuma Agrowisata Batu Hotel needs to enhance those factors since they have been proven to affect employee performance.
IMPLEMENTASI STRATEGI CORPORATE SOCIAL RESPONSIBILITY (CSR) DAN DAMPAK TERHADAP KEHIDUPAN MASYARAKAT Silalahi, Zefanya Louis Edo; Pradana, Bayu Ilham
Jurnal Kewirausahaan dan Inovasi Vol. 1 No. 4 (2022)
Publisher : Fakultas Ekonomi dan Bisnis Universitas Brawijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/jki.2022.01.4.05

Abstract

Corporate Social Responsibility is a form of accountability performed by companies. Along with the advancement of civilization, in order to bring good corporate governance, good corporate citizen, and good business ethic, companies are more encouraged to engage in sustainable development. The objective of this study is to identify the implementation and the impact of CSR conducted by PT. Pupuk Kaltim. The data was harvested through interviews, observations, and library researches. The analyses were performed using data collection, data reduction, data display, and conclusion. This study finds that CSR implementation by PT. Pupuk Kaltim has run well. The impact is improvement in public welfare. Partnership programs, territorial improvement, and environmental protection are the manifestation of sustainable development run by the company.
ANALISIS PROSES PENGAMBILAN KEPUTUSAN PEMBERIAN KREDIT PEMILIKAN RUMAH MENGGUNAKAN MODEL HERBERT A. SIMON DALAM MENERAPKAN METODE ANALYTICAL HIERARCHY PROCESS Desfa, Riega Gita Prista; Pradana, Bayu Ilham
Jurnal Kewirausahaan dan Inovasi Vol. 2 No. 1 (2023)
Publisher : Fakultas Ekonomi dan Bisnis Universitas Brawijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/jki.2023.02.1.11

Abstract

House ownership credit is a government program provided by banks for the people. In the process, there are requirements that must be fulfilled by prospective clients before they get the loan. The requirements are used by the banks as the early assessment so that they can avoid non-performing loan. In making their decisions, whether to approve a loan or not, banks apply the Five Cs as the cautiousness principle in assessing their prospective clients. The objective of this research is to identify decision-making processes that is analyzed using he Herbert A. Simon model and Analytical Hierarchy Process. The Simon model consists of phases; they are intelligence, design, choice, and implementation. Meanwhile, the decision-making process applied by PT Bank Tabungan Negara branch of Madiun did not include the choice phase, which increase the probability of non-performing loan. The Analytical Hierarchy Process is applied to help in credit decision-making using the highest weight, and the applicable criteria is the Five Cs. This method provides assessment on paired comparisons with questionnaires given to the decision makers. This study finds that criterion with the highest weight is character (0.495739012), followed by capital (0.248389672), capacity (0.14426402), collateral (0.066977249), and condition (0.044630047). Therefore, the bank should consider character more in their decision.
Co-Authors Abdillah, Afif Abdillah, Hanif Abror Adri Makarim, Ihsan Ananta, Yusril Ardian, Faril Ardiyansyah, Ahmad Irwan Aristawati, Carolina Nathaniela Arsyil Alim Esya Atana, Arisal Maula Athallah, Panji Azkiya, Anzila Nada Shofi Bhagaskara, Muhammad Nabil Cholik, Moch Abdul Desfa, Riega Gita Prista Ersal, Agung Pratama Esya, Arsyil Alim Febianto, Windu Hidayatulloh, Moch. Fajar Indrawan, Luthfi Ananda Janottama, Galang Satria Kardina Yudha Parwati Li, Nancy Runnan Meivianto, Muhammad Tajuddin Moch Abdul Cholik Mukti, Wisnu Wardana Oktavianda, Baharya Gama Ramadhito Prasetya, Muhammad Dwiky Ilham Putri, Atikah Nur Aini Putri, Erika Priscilla Ramadhana, Muhammad Raihan Rau, Ariel Farrell Ezekiel Rini Safitri Rini Safitri Rosita Wandari Sebastian, Jose Juan Silalahi, Zefanya Louis Edo Simamora, Lydia Anabella Lestari Suroso, Oguzhan Virgi Suryajaya, Dewa Made Bagus Bhima Triananda, Evi Angelina Windu Febianto