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All Journal IQTISHODUNA Jurnal Ilmiah Mahasiswa FEB JAM : Jurnal Aplikasi Manajemen JMBI UNSRAT (Jurnal Ilmiah Manajemen Bisnis dan Inovasi Universitas Sam Ratulangi) Sarwahita : Jurnal Pengabdian Kepada Masyarakat Kumawula: Jurnal Pengabdian Kepada Masyarakat Jurnal Pengabdian Masyarakat Bumi Raflesia Studi Kasus Inovasi Ekonomi Journal of International Conference Proceedings Jurnal Manajemen Pemasaran dan Perilaku Konsumen Jurnal Management Risiko dan Keuangan Jurnal Kewirausahaan dan Inovasi
Bayu Ilham Pradana
Fakultas Ekonomi Dan Bisnis, Universitas Brawijaya, Indonesia
Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Social Sciences Other

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The Influence Of Transformational Leadership And Motivation On Employee Performance In Coffeehouse Business Abdillah, Afif; Pradana, Bayu Ilham
Jurnal Kewirausahaan dan Inovasi Vol. 4 No. 1 (2025)
Publisher : Fakultas Ekonomi dan Bisnis Universitas Brawijaya

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Purpose – This study aims to examine the effects of organizational culture and interpersonal communication on employee performance in XYZ company operating in the oil and gas industry. Design/Methodology/Approach – This study employs an associative quantitative research approach. Data were collected through a Likert-scale questionnaire from 66 employees selected using convenience sampling from a population of 152 employees. The data were analyzed using SPSS through validity, reliability, classical assumption, multiple linear regression, and hypothesis testing to examine both partial and simultaneous relationships among the variables. Findings – The results show that organizational culture has a positive and significant effect on employee performance, both partially and simultaneously. Meanwhile, interpersonal communication does not demonstrate a significant partial or simultaneous effect on employee performance. However, when organizational culture and interpersonal communication are examined together, both variables show a positive influence on employee performance. These findings indicate that strengthening organizational culture is a key factor in improving employee effectiveness within high-risk industrial environments.   Originality/Value This research is original in simultaneously examining organizational culture and interpersonal communication within an oil and gas company context. The findings provide practical value by clarifying which internal factors should be prioritized to enhance employee performance.  
Value Chain Analysis as a Foundation for Business Development Strategy Ersal, Agung Pratama; Pradana, Bayu Ilham
Jurnal Kewirausahaan dan Inovasi Vol. 4 No. 2 (2025)
Publisher : Fakultas Ekonomi dan Bisnis Universitas Brawijaya

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Purpose –  This study aims to analyze the primary and support activities implemented by Pesans.id, a food and beverage startup in Bogor, West Java, and to formulate business development strategies based on Value Chain Analysis. Design/Methodology/Approach – This study employs a descriptive qualitative research approach. The research focuses on the value chain activities of Pesans.id, with data collected from internal members of the company and consumers who have purchased Pesans.id products at least once. Data were gathered through observations, interviews, and documentation, then analyzed using Value Chain Analysis through data collection, data reduction, data presentation, and conclusion drawing. Findings – The results indicate that Pesans.id’s value chain implementation aligns with the Value Chain Analysis framework, where primary activities serve as the main drivers of business operations and support activities strengthen the effectiveness of those activities. Pesans.id demonstrates competitive advantages through product uniqueness, superior quality control of raw materials, improved standard operating procedures (SOPs), and enhanced customer service. These strengths support the implementation of a differentiation strategy as the foundation for future business development by increasing customer value, purchase intention, and repurchase behavior. Originality/Value This research is original in applying value chain analysis to a local food and beverage startup context. The findings provide practical value by offering strategic recommendations to strengthen differentiation strategies and support long-term business development.
PERUMUSAN STRATEGI BERSAING PT PETROSIDA GRESIK DALAM PENGEMBANGAN PRODUK PESTISIDA Esya, Arsyil Alim; Pradana, Bayu Ilham
Jurnal Ilmiah Mahasiswa FEB Vol. 3 No. 2
Publisher : Fakultas Ekonomi dan Bisnis Universitas Brawijaya

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PT Petrosida Gresik merupakan perusahaan yang bergerak di bidang agroindustri yang memproduksi pestisida. Penelitian ini bertujuan untuk mengetahui strategi apakah yang cocok digunakan PT Petrosida Gresik untuk bersaing dalam industri pestisida di Indonesia. Persaingan industri pestisida yang semakin   ketat   saat   ini   menyebabkan   perlunya   perumusan   strategi   yang berdasarkan analisis lingkungan untuk mengetahui peluang, ancaman, kekuatan, dan kelemahan perusahaan. Analisis lingkungan dilakukan melalui penilaian eksternal yang meliputi aspek ekonomi; sosial, budaya, demografis, dan lingkungan; politik, pemerintahan, dan hukum; teknologi dan persaingan industri. Sedangkan aspek internal yang dinilai adalah manajemen; pemasaran; keuangan; produksi;  penelitian  dan  pengembangan;  dan  sistem  informasi  manajemen. Faktor-faktor eksternal dan internal tersebut dianalisis melalui tiga tahap. Tahap pertama yaitu tahap masukan menggunakan alat analisis Matriks IFE, Matriks EFE, dan Matriks CPM. Tahap kedua yaitu tahap pencocokan menggunakan alat analisis Matriks SWOT, Matriks SPACE, dan Matriks IE. Tahap ketiga yaitu tahap keputusan menggunakan QSPM.   Pada tahap masukan, hasil analisis Matriks EFE menunjukkan total skor bobot 3,00 dengan masing-masing nilai peluang 1,28 dan nilai ancaman 1,72. Analisis matriks IFE menunjukkan total skor bobot 2,61 dengan masing-masing nilai kekuatan 2,14 dan kelemahan 0,47. Analisis matriks CPM menunjukkan posisi bersaing PT Petrosida Gresik yang berada di bawah PT Syngenta Indonesia dan di atas PT Petrokimia Kayaku. Pada tahap pencocokan, hasil analisis IE dan SPACE menunjukkan strategi alternatif integrasi ke belakang, integrasi ke depan, dan integrasi horizontal, penetrasi pasar, pengembangan pasar, dan pengembangan produk dengan didukung strategi ST dari hasil analisis Matriks SWOT. Analisis QSPM pada tahap keputusan menunjukkan PT Petrosida Gresik harus lebih mengutamakan strategi penetrasi pasar daripada strategi pengembangan produk.   Kata  kunci:  Perumusan  Strategi,  Matriks  IFE,  Matriks  EFE,  Matriks  CPM, Matriks SWOT, Matriks SPACE, Matriks IE, dan QSPM.
PENGARUH KARAKTERISTIK PEKERJAAN TERHADAP PRESTASI KERJA MELALUI KEPUASAN KERJA KARYAWAN (STUDI PADA PT ANGKASA PURA I (PERSERO) CABANG BANDAR UDARA INTERNASIONAL JUANDA SURABAYA, JAWA TIMUR) Cholik, Moch Abdul; Pradana, Bayu Ilham
Jurnal Ilmiah Mahasiswa FEB Vol. 3 No. 2
Publisher : Fakultas Ekonomi dan Bisnis Universitas Brawijaya

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Dalam mencapai tujuan suatu perusahaan, sumber daya manusia merupakan salah satu hal penting untuk mencapai tujuan sebuah perusahaan. Pada pelaksaannya, karakteristik pekerjaan dan kepuasan kerja menjadi faktor yang mempengaruhi prestasi kerja karyawan. Penelitian ini dilakukan di PT Angkasa Pura I (Persero) Cabang Bandar Udara Internasional Juanda Surabaya, dengan tujuan untuk mengetahui pengaruh langsung karakteristk pekerjaan terhadap kepuasan kerja, pengaruh langsung kepuasan kerja terhadap prestasi kerja, pengaruh langsung karakteristik pekerjaan terhadap prestasi kerja, dan pengaruh tidak langsung karakteristik pekerjaan terhadap prestasi kerja melalui kepuasan kerja karyawan. Rancangan penelitian ini menggunakan explanatory research. Dari 60 kuesioner yang didistribusikan, sebanyak 50 kuesioner yang kembali. Metode pengumpulan data dalam penelitian ini menggunakan kuisoner diukur dengan skala likert, sedangkan analisis data menggunakan teknik analisis deskriptif dan analisis jalur. Hasil penelitian ini adalah: (1) Karakteristik Pekerjaan berpengaruh signifikan secara parsial terhadap Kepuasan Kerja Karyawan, (2) Kepuasan Kerja berpengaruh signifikan secara parsial terhadap Prestasi Kerja Karyawan, (3) Karakteristik Pekerjaan berpengaruh signifikan secara parsial terhadap Prestasi Kerja Karyawan, (4) Karakteristik Pekerjaan berpengaruh signifikan secara parsial terhadap Prestasi Kerja melalui Kepuasan Kerja Karyawan PT Angkasa Pura I (Persero) Cabang Bandar Udara Internasional Juanda Surabaya. Hal ini menunjukkan bahwa PT Angkasa Pura I (Persero) Cabang Bandar Udara Internasional Juanda Surabaya telah menerapkan dengan baik karakteristik pekerjaan sebagai cara untuk meningkatkan kepuasan dan prestasi kerja.   Kata kunci: Karakteristik Pekerjaan, Kepuasan Kerja, Prestasi Kerja
ANALISIS SIKAP DAN KEPRIBADIAN ANAK MUDA DALAM PEMBELIAN SMARTPHONE (Studi Pada Mahasiswa Universitas Brawijaya Kampus 4) Hidayatulloh, Moch. Fajar; Pradana, Bayu Ilham
Jurnal Ilmiah Mahasiswa FEB Vol. 3 No. 2
Publisher : Fakultas Ekonomi dan Bisnis Universitas Brawijaya

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Penelitian ini untuk mengetahui untuk mengetahui karakteristik dari segmen anak muda dalam pembelian  smartphone  berdasarkan variabel sikap  dan kepribadian  pada Universitas Brawijaya Kampus 4. Jenis penelitian yang digunakan dalam penelitian ini adalah penelitian deskriptif (descriptive).  Jumlah sampel yang digunakan pada penelitian ini sebanyak 120 sampel. Data yang terkumpul dianalisis dengan menggunakan analisis K-Means Cluster. Berdasarkan hasil analisis  cluster  dengan menggunakan K-Means Cluster didapat 3  cluster, pertama yaitu  LIFESTYLE USER dimana anak muda dalam melakukan pembelian smartphone hanya sebagai bentuk dari gaya hidup dan status sosial. Cluster  kedua yaitu, EMPLOYEE USER  dimana anak muda dalam melakukan pembelian  smartphone  berdasarkan spesifikasi yang sesuai dengan  kebutuhan.  Cluster  ketiga yaitu,  ACTIVE USER  dimana anak muda dalam melakukan pembelian smartphone berdasarkan pertimbangan dari diri sendiri.Kata kunci: analisis cluster, segmentasi, smartphone, sikap, kepribadian.
PENGARUH BRAND IMAGE DAN STORE ATMOSPHERE TERHADAP MINAT BELI KONSUMEN PADA DISTRO INSPIRED27 KOTA MALANG Distro Inspired27, Jl. Soekarno Hatta D 511, Kota Malang Febianto, Windu; Pradana, Bayu Ilham
Jurnal Ilmiah Mahasiswa FEB Vol. 3 No. 2
Publisher : Fakultas Ekonomi dan Bisnis Universitas Brawijaya

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This study aims to identify and analyze the Influence of Brand Image and Store Atmosphere Of Interest Buy Consumer to Distro Inspired27 In Malang, and  in this study used the Partial Test and Simultaneous Test. This type of research is correlational research  that explains the causal relationship between the variables through hypothesis testing.In this study used a sample of 300 respondents drawn from the population of adolescents aged 15 to 30 years old in the city of Malang who ever bought or visiting to Distro Inspired27. Sampling using accidental  sampling technique using certain considerations, generally tailored to the criteria, or objectives of this research problem. To determine the magnitude of the relationship and the influence of the independent variables on the dependent variable used Model Regression Analysis, while to test the hypothesis using the t test and F test.The results showed that the results of the  statistical calculation results obtained coefficient of determination (adjusted R2) of 41.5%. That is the variable brand image and store atmosphere provides an explanation of 41.5% of consumer buying interest on distributions Inspired27. Partial test shows that the brand image variables are not significantly influence consumer buying interest and a variable store atmosphere significantly influence consumer purchasing request on Inspired27 distributions. However, simultaneously the two variables influence on consumer buying interest on Distro Inspired27. Keywords: Brand Image, Store Atmoshere, and Consumer Interest Buying.
Lean Manufacturing Assessment to Reduce Waste in Calendar Manufacturing Using Kanban System Athallah, Panji; Pradana, Bayu Ilham
Jurnal Management Risiko dan Keuangan Vol. 4 No. 3 (2025)
Publisher : Fakultas Ekonomi dan Bisnis Universitas Brawijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/jmrk.2025.04.3.07

Abstract

Purpose –  This study aims to evaluate the production process at PT Libies Media Grafika and provide recommendations for improvement through the implementation of lean manufacturing and the Kanban system.   Design/methodology/approach – This applied research employs a quantitative descriptive approach. Data were collected through interviews, document reviews, and direct observations of the company's production process. Lean manufacturing principles and the Kanban system were applied to identify and reduce waste while improving process efficiency.   Findings – The study identifies several sources of waste, including delays in material handling during molding, unnecessary material transportation during quality control, and product defects such as paint flaking and glue separation. The implementation of the Kanban system reduces waste and improves the Value-Added (VA) ratio from 53.47% to 55.19%, resulting in a more organized and efficient production process.   Originality/value – This study demonstrates the practical integration of lean manufacturing and the Kanban system to improve production efficiency in the printing industry, providing empirical evidence of waste reduction and value-added enhancement through workflow optimization.
Minimum Spanning Tree Solutions for Smart and Enhanced Tour Planning Aristawati, Carolina Nathaniela; Pradana, Bayu Ilham
Jurnal Kewirausahaan dan Inovasi Vol. 4 No. 3 (2025)
Publisher : Fakultas Ekonomi dan Bisnis Universitas Brawijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/jki.2025.04.3.11

Abstract

Purpose – This study aims to design optimal tourism routes for travel agencies in Batu City by applying the Minimum Spanning Tree (MST) method using Prim’s algorithm and comparing manual calculations with results generated by QM for Windows software. Design/Methodology/Approach – This study employs a descriptive quantitative approach with a replication research model. Data were collected from primary and secondary sources. Primary data were obtained through structured interviews with a key informant, namely a travel coordinator at Tour and Travel Agency X, while secondary data regarding inter-location distances were obtained from Google Maps and internal documents. The analysis was conducted by constructing weighted graphs and calculating MST using both manual methods and QM for Windows software on four predefined tour packages. Findings – The results indicate that QM for Windows consistently generates shorter tourism routes compared with manual calculations. The application of MST through Prim’s algorithm can support more efficient route planning by reducing travel distances and improving operational effectiveness. However, practical implementation requires consideration of real-world factors, including road conditions, accessibility, and travel agency policies, to ensure the feasibility of the proposed routes. Originality/Value: This research provides value by integrating Prim’s algorithm with QM for Windows to compare computational efficiencies in real tourism route planning, an approach seldom applied in local travel operations. The study offers original practical insights that bridge algorithmic optimization with real-world travel management, supporting more accurate and customer-oriented decision-making for tourism agencies.
Application of Lean Six Sigma in Minimizing Waste and Enhancing Product Quality in Garment Manufacturing Bhagaskara, Muhammad Nabil; Pradana, Bayu Ilham
Jurnal Kewirausahaan dan Inovasi Vol. 4 No. 4 (2025)
Publisher : Fakultas Ekonomi dan Bisnis Universitas Brawijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/jki.2025.04.4.16

Abstract

Purpose – This study aims to analyze the causes of defects and waste in the T-shirt production process at PT Magnum Attack Indonesia using the DMAIC (Define, Measure, Analyze, Improve, Control) cycle and to provide improvement recommendations based on the analysis. Design/Methodology/Approach – This study employs an applied quantitative descriptive approach. Data were collected through interviews, observations, and document studies at PT Magnum Attack Indonesia. Interviews involved the company director, production manager, and two production operators. The analysis was conducted using Value Stream Mapping (VSM), p-chart control mapping, and Failure Mode and Effect Analysis (FMEA) to identify waste, defects, and improvement priorities. Findings – The results show that the T-shirt production process contains several non-value-adding activities, including transportation waste, unnecessary inventory, unnecessary motion, and defects. The production process is statistically stable based on the p-chart analysis, although several defects were identified, such as smeared screen printing, peeling screen printing, and uneven stitching. Improvement recommendations based on the highest Risk Priority Number (RPN) include implementing 5S, increasing transportation capacity, and establishing a maintenance plan. The implementation of Lean Six Sigma improves Process Cycle Efficiency (PCE) from 22.01% to 34.23%. Originality/Value This study offers practical evidence of how Lean Six Sigma tools, applied through the DMAIC cycle, can significantly enhance process cycle efficiency in T-shirt production. By combining VSM, control charts, and FMEA, it provides a comprehensive and data-driven analysis that delivers actionable insights for improving quality and operational performance in apparel manufacturing.
Five Facets of Strategy: Unlocking Competitiveness in The Rolling Stock Industry Atana, Arisal Maula; Pradana, Bayu Ilham
Jurnal Kewirausahaan dan Inovasi Vol. 4 No. 4 (2025)
Publisher : Fakultas Ekonomi dan Bisnis Universitas Brawijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/jki.2025.04.4.07

Abstract

Purpose – This study aims to analyze the corporate strategy of PT Industri Kereta Api (Persero) (INKA) using the Diamond Strategy framework, which consists of five elements: arenas, vehicles, differentiators, staging, and economic logic. Design/Methodology/Approach – This study employs a qualitative descriptive approach using a case study method. Data were collected through in-depth interviews, documentation, and literature reviews to examine the implementation of INKA’s corporate strategy based on the Diamond Strategy framework. Findings – The results show that INKA’s corporate strategy incorporates all five elements of the Diamond Strategy, although their effectiveness varies. The elements of arenas and vehicles are implemented consistently, while staging and economic logic require further improvement, particularly in terms of internal integration and resource allocation. These findings emphasize the importance of strategic alignment among business elements to strengthen global competitiveness. Originality/Value This research provides value by applying the Diamond Strategy framework to a state-owned rolling stock manufacturer, offering new insights into how strategic elements interact and identifying areas requiring stronger internal integration to support more sustainable and globally competitive corporate strategies.
Co-Authors Abdillah, Afif Abdillah, Hanif Abror Adri Makarim, Ihsan Ananta, Yusril Ardian, Faril Ardiyansyah, Ahmad Irwan Aristawati, Carolina Nathaniela Arsyil Alim Esya Atana, Arisal Maula Athallah, Panji Azkiya, Anzila Nada Shofi Bhagaskara, Muhammad Nabil Cholik, Moch Abdul Desfa, Riega Gita Prista Ersal, Agung Pratama Esya, Arsyil Alim Febianto, Windu Hidayatulloh, Moch. Fajar Indrawan, Luthfi Ananda Janottama, Galang Satria Kardina Yudha Parwati Li, Nancy Runnan Meivianto, Muhammad Tajuddin Moch Abdul Cholik Mukti, Wisnu Wardana Oktavianda, Baharya Gama Ramadhito Prasetya, Muhammad Dwiky Ilham Putri, Atikah Nur Aini Putri, Erika Priscilla Ramadhana, Muhammad Raihan Rau, Ariel Farrell Ezekiel Rini Safitri Rini Safitri Rini Safitri Rosita Wandari Sebastian, Jose Juan Silalahi, Zefanya Louis Edo Simamora, Lydia Anabella Lestari Suroso, Oguzhan Virgi Suryajaya, Dewa Made Bagus Bhima Windu Febianto