Article Per Year (5 Year)
p-Index From 2021 - 2026
4.914
P-Index
This Author published in this journals
All Journal IQTISHODUNA Jurnal Ilmiah Mahasiswa FEB JAM : Jurnal Aplikasi Manajemen JMBI UNSRAT (Jurnal Ilmiah Manajemen Bisnis dan Inovasi Universitas Sam Ratulangi) Buletin Ilmiah Nagari Membangun Sarwahita : Jurnal Pengabdian Kepada Masyarakat Kumawula: Jurnal Pengabdian Kepada Masyarakat Jurnal Pengabdian Masyarakat Bumi Raflesia Studi Kasus Inovasi Ekonomi Jurnal Ilmiah Manajemen Kesatuan Journal of International Conference Proceedings Jurnal Manajemen Pemasaran dan Perilaku Konsumen Jurnal Management Risiko dan Keuangan Jurnal Kewirausahaan dan Inovasi
Bayu Ilham Pradana
Fakultas Ekonomi Dan Bisnis, Universitas Brawijaya, Indonesia
Agriculture, Biological Sciences & Forestry Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Nursing Public Health Social Sciences Veterinary Other

Published : 44 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 44 Documents
Search

 1   2   3   4   5 
Five Facets of Strategy: Unlocking Competitiveness in The Rolling Stock Industry Atana, Arisal Maula; Pradana, Bayu Ilham
Jurnal Kewirausahaan dan Inovasi Vol. 4 No. 4 (2025)
Publisher : Fakultas Ekonomi dan Bisnis Universitas Brawijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/jki.2025.04.4.07

Abstract

The rolling stock manufacturing industry, as part of the national strategic sector, is facing global challenges such as technological competition, price pressure, and increasing demands for operational efficiency. In this context, it is essential for PT Industri Kereta Api (Persero), the sole national rolling stock manufacturer, to formulate a business strategy that is both integrated and adaptive. This study aims to analyze the corporate strategy of INKA using the Diamond Strategy framework, which includes five elements: arenas, vehicles, differentiators, staging, and economic logic. A qualitative descriptive approach was conducted with a case study method, utilizing in-depth interviews, documentation, and literature review for data collection. The findings show that INKA's corporate strategy reflects all five elements of the Diamond Strategy, though with varying degrees of effectiveness. The elements of arenas and vehicles are implemented consistently, while staging and economic logic still require improvement in internal integration and resource allocation. These results highlight the importance of a cohesive alignment among strategic elements to enhance the company's global competitiveness. The implications of this study not only contribute to the theoretical development of the Diamond Strategy in the context of state-owned enterprises, but also offer practical recommendations for corporate leaders to build more responsive and sustainable strategies.
The Influence of Green Product and Green Promotion on Purchase Intention: The Mediating Role of Green Brand Image Meivianto, Muhammad Tajuddin; Pradana, Bayu Ilham
Jurnal Manajemen Pemasaran dan Perilaku Konsumen Vol. 4 No. 1 (2025)
Publisher : Fakultas Ekonomi dan Bisnis Universitas Brawijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/jmppk.2025.04.1.03

Abstract

The rise of green consumerism is a response to environmental issues among consumers. Therefore, it is necessary to examine how prepared companies are to address environmental concerns to influence consumers' purchasing intentions. Several previous studies have concluded that consumer purchasing intentions are influenced by green products, green promotion and green brand image. This quantitative research aims to assess the influence of green products and green promotion on purchase intention with the mediation of green brand image in the context of Fore Coffee, a coffee shop in Malang City. The population of this study are people who live in Malang City and know about the coffee shop. Using nonprobability sampling method and purposive sampling technique, 138 people were selected as the respondents. The results of the data analysis using Partial Least Squares indicate that green products have no significant effect on purchase intention, that green promotion has a significant impact on purchase intention, that green brand image has a significant influence on purchase intention, that green products have a significant effect on green brand image, and that green promotion has a significant impact on green brand image. Furthermore, the results of the mediation test show that green brand image fully mediates the effects of green product on purchase intention and partially mediates the effects of green promotion on purchase intention.
PELATIHAN PENERAPAN MANAJEMEN KINERJA KEUANGAN PADA ORGANISASI NIRLABA Safitri, Rini; Pradana, Bayu Ilham
Jurnal Pengabdian Masyarakat Bumi Rafflesia Vol. 5 No. 3 (2022): Jurnal Pengabdian Kepada Masyarakat Bumi Raflesia
Publisher : Universitas Muhammadiyah Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Tujuan dalam pelatihan ini adalah peningkatan kemampuan dan keterampilan karyawan dalam mengelola keuangan yayasan maupun lembaga/divisi kinerja yang sesuai standar organisasi dan mendukung tercapainya tujuan organisasi. Organisasi nirlaba seperti Yayasan Manarul Huda tetap perlu untuk meningkatkan pengelolaan kesadaran terhadap kinerja atas pelaksanaan tugas dan fungsi agar tujuan organisasi dapat dicapai secara efektif dan efisien. Metode pelaksanaan kegiatan dilakukan menggunakan metode ceramah, diskusi dan latihan. Setelah pelatihan para karyawan lebih memahami bagaimana cara mengelola keuangan dan membuat laporan keuangan dengan baik. Karyawan dapat menghasilkan sebuah laporan keuangan yang tersusun secara sistematis dan benar dengan sumber daya manusia yang cukup berkualitas. Kata Kunci: Pelatihan, Penerapan Manajemen Keuangan, Organisasi Publik
Sustainable Service Innovation and Financial Resilience to Strengthen Business in the Era of Economic Shocks Pradana, Bayu Ilham; Syahbandi, Syahbandi
Jurnal Ilmiah Manajemen Kesatuan Vol. 13 No. 5 (2025): JIMKES Edisi September 2025
Publisher : LPPM Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jimkes.v13i5.3783

Abstract

Economic volatility in emerging markets presents significant challenges for businesses, small and medium enterprises, in maintaining operational stability and competitiveness. This study aims to explore how sustainable service innovation and financial resilience strategies enable businesses to effectively navigate economic disruptions. A qualitative approach was employed, utilizing a systematic literature review of academic journals, books, and industry reports published between 2019 and 2025. The findings reveal that digital platforms and eco-friendly service models enhance customer retention and operational efficiency, while diversified revenue streams and inclusive finance bolster financial stability during times of crisis. Adaptive leadership and strategic collaborations with stakeholders, including government and regional partners, further strengthen resilience by facilitating the sharing of resources and innovation. The study concludes that integrating sustainable service innovation, robust financial strategies, and collaborative leadership enables businesses to achieve sustainable transformation in volatile economic environments. These insights underscore the importance of aligning business practices with sustainability and stakeholder engagement to ensure long-term competitiveness, providing valuable guidance for small and medium-sized enterprises and policymakers in emerging economies.
Co-Authors Abdillah, Afif Abdillah, Hanif Abror Adri Makarim, Ihsan Ananta, Yusril Ardian, Faril Ardiyansyah, Ahmad Irwan Aristawati, Carolina Nathaniela Arsyil Alim Esya Atana, Arisal Maula Athallah, Panji Azkiya, Anzila Nada Shofi Bhagaskara, Muhammad Nabil Cholik, Moch Abdul Desfa, Riega Gita Prista Ersal, Agung Pratama Esya, Arsyil Alim Febianto, Windu Hidayatulloh, Moch. Fajar Indrawan, Luthfi Ananda Janottama, Galang Satria Kardina Yudha Parwati Li, Nancy Runnan Meivianto, Muhammad Tajuddin Moch Abdul Cholik Mukti, Wisnu Wardana Oktavianda, Baharya Gama Ramadhito Prasetya, Muhammad Dwiky Ilham Putri, Atikah Nur Aini Putri, Erika Priscilla Ramadhana, Muhammad Raihan Rau, Ariel Farrell Ezekiel Rini Safitri Rini Safitri Rosita Wandari Sebastian, Jose Juan Silalahi, Zefanya Louis Edo Simamora, Lydia Anabella Lestari Suroso, Oguzhan Virgi Suryajaya, Dewa Made Bagus Bhima Syahbandi Syahbandi Triananda, Evi Angelina Windu Febianto