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All Journal IQTISHODUNA Jurnal Ilmiah Mahasiswa FEB JAM : Jurnal Aplikasi Manajemen JMBI UNSRAT (Jurnal Ilmiah Manajemen Bisnis dan Inovasi Universitas Sam Ratulangi) Sarwahita : Jurnal Pengabdian Kepada Masyarakat Kumawula: Jurnal Pengabdian Kepada Masyarakat Jurnal Pengabdian Masyarakat Bumi Raflesia Studi Kasus Inovasi Ekonomi Journal of International Conference Proceedings Jurnal Manajemen Pemasaran dan Perilaku Konsumen Jurnal Management Risiko dan Keuangan Jurnal Kewirausahaan dan Inovasi
Bayu Ilham Pradana
Fakultas Ekonomi Dan Bisnis, Universitas Brawijaya, Indonesia
Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Social Sciences Other

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The Influence of Green Product and Green Promotion on Purchase Intention: The Mediating Role of Green Brand Image Meivianto, Muhammad Tajuddin; Pradana, Bayu Ilham
Jurnal Manajemen Pemasaran dan Perilaku Konsumen Vol. 4 No. 1 (2025)
Publisher : Fakultas Ekonomi dan Bisnis Universitas Brawijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/jmppk.2025.04.1.03

Abstract

Purpose – This study aims to examine the effects of green products and green promotion on consumers' purchase intention, with green brand image serving as a mediating variable, in the context of Fore Coffee in Malang City.   Design/methodology/approach – This study employs a quantitative research approach. The population consists of individuals residing in Malang City who are familiar with Fore Coffee. Using a non-probability sampling method with a purposive sampling technique, data were collected from 138 respondents. The proposed research model was analyzed using Partial Least Squares (PLS) to examine both the direct and indirect relationships among the variables.   Findings – The results reveal that green products do not have a significant direct effect on purchase intention, whereas green promotion and green brand image positively and significantly influence purchase intention. In addition, both green products and green promotion significantly enhance green brand image. The mediation analysis indicates that green brand image fully mediates the relationship between green products and purchase intention and partially mediates the relationship between green promotion and purchase intention.   Originality/value – This study contributes to the green marketing literature by demonstrating the mediating role of green brand image in explaining how green products and green promotion influence purchase intention. The findings provide practical insights for coffee shop businesses in developing effective sustainability-oriented marketing strategies that strengthen brand image and encourage consumer purchasing behavior.
PELATIHAN PENERAPAN MANAJEMEN KINERJA KEUANGAN PADA ORGANISASI NIRLABA Rini Safitri; Bayu Ilham Pradana
Jurnal Pengabdian Masyarakat Bumi Rafflesia Vol. 5 No. 3 (2022): Jurnal Pengabdian Kepada Masyarakat Bumi Raflesia
Publisher : Universitas Muhammadiyah Bengkulu

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Abstract

Tujuan dalam pelatihan ini adalah peningkatan kemampuan dan keterampilan karyawan dalam mengelola keuangan yayasan maupun lembaga/divisi kinerja yang sesuai standar organisasi dan mendukung tercapainya tujuan organisasi. Organisasi nirlaba seperti Yayasan Manarul Huda tetap perlu untuk meningkatkan pengelolaan kesadaran terhadap kinerja atas pelaksanaan tugas dan fungsi agar tujuan organisasi dapat dicapai secara efektif dan efisien. Metode pelaksanaan kegiatan dilakukan menggunakan metode ceramah, diskusi dan latihan. Setelah pelatihan para karyawan lebih memahami bagaimana cara mengelola keuangan dan membuat laporan keuangan dengan baik. Karyawan dapat menghasilkan sebuah laporan keuangan yang tersusun secara sistematis dan benar dengan sumber daya manusia yang cukup berkualitas. Kata Kunci: Pelatihan, Penerapan Manajemen Keuangan, Organisasi Publik
Co-Authors Abdillah, Afif Abdillah, Hanif Abror Adri Makarim, Ihsan Ananta, Yusril Ardian, Faril Ardiyansyah, Ahmad Irwan Aristawati, Carolina Nathaniela Arsyil Alim Esya Atana, Arisal Maula Athallah, Panji Azkiya, Anzila Nada Shofi Bhagaskara, Muhammad Nabil Cholik, Moch Abdul Desfa, Riega Gita Prista Ersal, Agung Pratama Esya, Arsyil Alim Febianto, Windu Hidayatulloh, Moch. Fajar Indrawan, Luthfi Ananda Janottama, Galang Satria Kardina Yudha Parwati Li, Nancy Runnan Meivianto, Muhammad Tajuddin Moch Abdul Cholik Mukti, Wisnu Wardana Oktavianda, Baharya Gama Ramadhito Prasetya, Muhammad Dwiky Ilham Putri, Atikah Nur Aini Putri, Erika Priscilla Ramadhana, Muhammad Raihan Rau, Ariel Farrell Ezekiel Rini Safitri Rini Safitri Rini Safitri Rosita Wandari Sebastian, Jose Juan Silalahi, Zefanya Louis Edo Simamora, Lydia Anabella Lestari Suroso, Oguzhan Virgi Suryajaya, Dewa Made Bagus Bhima Windu Febianto