Article Per Year (5 Year)
p-Index From 2021 - 2026
4.22
P-Index
This Author published in this journals
All Journal Jurnal Sosioteknologi Abdimas Dewantara JURNAL KEPARIWISATAAN Jurnal Riset Manajemen Sekolah Tinggi Ilmu Ekonomi Widya Wiwaha Program Magister Manajemen Kajian Bisnis STIE Widya Wiwaha JURNAL EKOBIS DEWANTARA Al-Kharaj: Journal of Islamic Economic and Business Jurnal Kepariwisataan Jurnal Bisnis Hospitaliti JURNAL ILMIAH GLOBAL EDUCATION Yudishtira Journal : Indonesian Journal of Finance and Strategy Inside Jurnal Riset Akuntansi dan Bisnis Indonesia Jurnal Ilmiah Hospitality Management LACULTOUR: Journal of Language and Cultural Tourism Indonesian Journal of Interdisciplinary Research in Science and Technology (MARCOPOLO) Prosiding Seminar Nasional dan Call Paper STIE Widya Wiwaha Journal of Regional Economics and Development Jurnal Pengabdian Masyarakat Widya Wiwaha
Lukia Zuraida
Politeknik Pariwisata Bali, Badung, Indonesia
Agriculture, Biological Sciences & Forestry Arts Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Languange, Linguistic, Communication & Media Mathematics Social Sciences Other

Published : 47 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 47 Documents
Search

 1   2   3   4   5 
PENGARUH KUALITAS PRODUK, HARGA, LOKASI, DAN KUALITAS PELAYANAN TERHADAP LOYALITAS KONSUMEN MELALUI KEPUASAN KONSUMEN SEBAGAI VARIABEL INTERVENING (PADA BENTO KOPI) Sri Juniarti; Lukia Zuraida; Suci Utami Wikaningtyas
Jurnal Riset Akuntansi dan Bisnis Indonesia STIE Widya Wiwaha Vol 2 No 2 (2022): Jurnal Riset Akuntansi dan Bisnis Indonesia
Publisher : Sekolah Tinggi Ilmu Ekonomi Widya Wiwaha

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32477/jrabi.v2i2.472

Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh kualitas produk, harga, lokasi, dan kualitas pelayanan terhadap kepuasan konsumen, mengetahui pengaruh kepuasan konsumen terhadap loyalitas konsumen, serta mengetahui pengaruh kualitas produk, harga, lokasi, dan kualitas pelayanan terhadap loyalitas konsumen melalui kepuasan konsumen sebagai variabel intervening. Populasi pada penelitian ini yaitu konsumen Bento Kopi UAD yang pernah berkunjung minimal 1 kali. Teknik pengambilan sampel yang digunakan merupakan teknik non-probability yaitu teknik purposive sampling, dengan jumlah sampel sebanyak 100 responden. Metode analisis data yang digunakan pada penelitian ini yaitu analisis jalur dengan bantuan program olah data SPSS versi 23. Hasil penelitian menunjukkan bahwa melalui hasil analisis jalur diketahui terdapat satu variabel yang berpengaruh signifikan terhadap kepuasan konsumen yaitu kualitas produk. Sedangkan variabel yang tidak berpengaruh signifikan terhadap kepuasan konsumen yaitu harga, lokasi, dan kualitas pelayanan. Serta, terdapat pengaruh signifikan terhadap loyalitas konsumen yaitu kepuasan konsumen. Selanjutnya, berdasarkan hasil uji sobel diperoleh hasil bahwa variabel yang berpengaruh terhadap loyalitas konsumen melalui kepuasan konsumen sebagai variabel intervening yaitu kualitas produk, sedangkan variabel yang tidak berpengaruh terhadap loyalitas konsumen melalui kepuasan konsumen sebagai variabel intervening yaitu harga, lokasi, dan kualitas pelayanan.
Analysis of Tour Guide Service Quality on Tourist Satisfaction: Case Study PT. Bali Prima Holidays Gunawan, I Made Krishna Wira; Zuraida, Lukia; Darmiati, Made
Indonesian Journal of Interdisciplinary Research in Science and Technology Vol. 2 No. 12 (2024): December 2024
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/marcopolo.v2i12.11346

Abstract

This research aims to determine the influence of tour guide service quality on tourist satisfaction at PT. Bali Prima Holidays. The method of research used is quantitative, using data-gathering techniques through questionnaires. The research sample amounted to 100 respondents who were tourists who had used the tour guide services of PT Bali Prima Holidays. The data analysis technique uses simple linear regression analysis. The results showed that service quality positively and significantly influences tourist satisfaction, with a t value of 12.091 > t table 1.660 and a significance value of 0.000 < 0.05. Service quality can have an influence of 59.5% on tourist satisfaction. Respondents' overall service quality assessment is in a suitable category with an average value of 3.98. The aspect rated best is the appearance of a neat, attractive, and professional tour guide. In contrast, the element that needs to be improved is the ability of tour guides to communicate well and provide information precisely and clearly. This research implies that PT Bali Prima Holidays must maintain and enhance the quality of tour guide services, especially on aspects rated well by tourists, to maintain tourist satisfaction. In addition, further research needs to be done to identify other factors that also affect tourist satisfaction.
THE INFLUENCE OF WORK ENVIRONMENT AND ORGANIZATIONAL CULTURE ON EMPLOYEES' JOB SATISFACTION AT PT BUSANA REMAJA AGRACIPTA YOGYAKARTA Latifatun, Latifatun; Chasanah, Uswatun; Zuraida, Lukia
Prosiding Seminar Nasional dan Call Paper STIE Widya Wiwaha Vol 2 No 1 (2023): Prosiding Seminar International dan Call Paper STIE Widya Wiwaha
Publisher : Sekolah Tinggi Ilmu Ekonomi Widya Wiwaha

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32477/semnas.v2i1.902

Abstract

Abstract This research is based on the problem of a work environment that is not conducive due to hot air temperatures and an unfavorable working atmosphere and there are unfavorable attitudes and ethics of some employees which affect the level of employee job satisfaction. The purpose of this research is to explain the effect of work environment and organizational culture on employee job satisfaction and to show the most influential variables on employee job satisfaction at PT Busana Remaja Agracipta Yogyakata. In this study the sample was calculated using the Slovin formula. The sample in this study were employees of PT Busana Remaja Agracipta Yogyakarta with a total of 50 respondents. The analytical method uses multiple linear regression analysis with the help of the SPSS version 22 program. This research uses quantitative methods. The results showed that the work environment has an effect on employee job satisfaction, organizational culture has no effect on employee job satisfaction, and simultaneously work environment and organizational culture have an effect on employee job satisfaction at PT Busana Remaja Agracipta Yogyakarta. The results showed that the most dominant variable that influences job satisfaction is the work environment. Analysis of the coefficient of determination obtained is 0.461 which means the work environment and organizational culture have a significant effect on job satisfaction by 46.1 percent. While the remaining 53.9 percent is influenced by other variables not examined.
PENGARUH MOTIVASI KERJA, LINGKUNGAN KERJA DAN BEBAN KERJA TERHADAP KINERJA KARYAWAN WAROENG SPESIAL SAMBAL (SS) DI YOGYAKARTA Laila, Novi Nur; Zuraida, Lukia
Jurnal Riset Akuntansi dan Bisnis Indonesia STIE Widya Wiwaha Vol 4 No 2 (2024): Jurnal Riset Akuntansi dan Bisnis Indonesia
Publisher : Sekolah Tinggi Ilmu Ekonomi Widya Wiwaha

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32477/jrabi.v4i2.1007

Abstract

This research is based on the working environment conditions in the Special Sambal (SS) waroeng which has a narrow work space, especially in the kitchen, and the workload requires working quickly but still must pay attention to customer satisfaction at the Special Sambal (SS) waroeng. The aim of this research is to explain the influence of work motivation, work environment and workload on employee performance and to show the variables that most influence the performance of employees at the Special Sambal (SS) waroeng in Yogyakata. This research uses quantitative methods. The sample in this study were employees of the Special Sambal (SS) waroeng in Yogyakata with a total of 100 respondents. The analysis method uses multiple linear regression analysis with the help of the SPSS version 22 program. The results of the research show that work motivation has no effect on employee performance, work environment and workload have an effect on employee performance, and simultaneously work motivation, work environment and workload have an effect on employee performance at Waroeng Spesial Sambal (SS) in Yogyakarta. The research results show that the most dominant variable that influences employee performance is workload.
PENGARUH STRATEGI HARGA DAN PROMOSI TERHADAP MINAT BELI KONSUMEN DI SUPERMARKET YOGYAKARTA Leki, Nafsir; Zuraida, Lukia
Yudishtira Journal : Indonesian Journal of Finance and Strategy Inside Vol. 5 No. 1 (2025): Yudishtira Journal : Indonesian Journal of Finance and Strategy Inside
Publisher : Gapenas Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53363/yud.v5i1.124

Abstract

Purpose: This study aims to analyze the effect of pricing strategy and sales promotion on consumer purchase intention in supermarkets in Yogyakarta using the SEM-PLS approach. SEM-PLS is chosen due to its ability to handle complex models with multiple latent variables, even with small sample sizes and non-normally distributed data.  Methodology/approach: The research was conducted in supermarkets in Yogyakarta using a quantitative approach. Data were collected through a questionnaire with a Likert scale of 1-5 and analyzed using the SmartPLS software. The study involved testing the measurement model (validity and reliability) and the structural model (path coefficients, R², bootstrapping significance, effect size, and predictive relevance).  Results/findings: The findings indicate that both pricing strategy and sales promotion have a significant positive effect on consumer purchase intention. The model demonstrates good predictive relevance, suggesting that pricing and promotional strategies are crucial factors influencing consumer behavior in supermarkets. However, this study is limited to a specific supermarket setting in Yogyakarta, and the results may not be generalizable to other retail contexts or regions.  Limitations: This study is limited to a specific supermarket setting in Yogyakarta, and the results may not be generalizable to other retail contexts or regions. The relatively small sample size may also affect the robustness of the findings. Contribution: This research contributes to the field of marketing, particularly in retail and consumer behavior studies. The findings provide valuable insights for supermarket managers and marketing strategists in optimizing pricing and promotional strategies to enhance consumer purchase intention
MODEL KOMUNIKASI INTERPERSONAL DALAM PELAKSANAAN PELATIHAN PROCESS SAFETY MANAGEMENT (PMS) Setyawati, Rufaida; Ghofar, Abdul; Zuraida, Lukia
Jurnal Pengabdian Masyarakat Widya Wiwaha Vol. 3 No. 1 (2025): Jurnal Pengabdian Masyarakat Widya Wiwaha
Publisher : Jurnal Pengabdian Masyarakat Widya Wiwaha

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32477/jpm.v3i1.1160

Abstract

Pelatihan process safety management bertujuan untuk meningkatkan kemampuan dan pengetahuan individu dalam mengelola operasi bisnis yang kritikal terhadap keselamatan proses, sehingga dapat mencegah kecelakaan dan meningkatkan keselamatan proses. Komunikasi dalam manajemen pelatihan yang digunakan pada individu dalam berkomunikasi agar mencapai tujuan pelatihan adalah dengan menggunakan model komunikasi interpersonal. Definisi model komunikasi interpersonal adalah suatu kerangka konseptual yang digunakan untuk memahami proses komunikasi antara dua orang atau lebih. Model ini membantu kita memahami bagaimana komunikasi terjadi, bagaimana pesan disampaikan, dan bagaimana respon diberikan. Metode Pelaksanaan ini diselenggarakan dengan model komunikasi interpersonal dengan pendekatan partisipatif, dimana peserta terlibat aktif dalam diskusi kelompok, dan simulasi dalam meningkatkan kemampuan dan pengetahuan tentang process safety management. Kegiatan dilakukan di gedung pelatihan Yogyakarta selama 1 hari yang ditujukan kepada pebisnis UMKM. Hasil dari kegiatan ini menunjukan bahwa peserta mengalamai peningkatan signifikan dalama pengetahuan dan kemampuan tentang process safety management termasuk didalamnya mendengarkan dengan aktif, menggunakan komunikasi non verbal dengan lebih efektif, mengelola transformasi pengetahuan secara lebih baik, selain itu pelatihan ini juga berhasil dalam meningkatkan partisipasi dalam kelompok teamwork. Hasil dari pelatihan membantu proses perkembangan yang menuntut pengamanan, waktu, kesempatan latihan- latihan keterampilan khusus dari seorang pembimbing.
The Role of Ecological and Digital Leadership in Improving School Performance Fitriana, Nita; Zuraida, Lukia
Journal of Regional Economics and Development Vol. 2 No. 4 (2025): August
Publisher : Indonesian Journal Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47134/jred.v2i4.843

Abstract

The advancement of technology and environmental issues has become a major challenge in the education sector. Schools are required to adopt digital transformation while simultaneously implementing sustainability principles. This study analyzes the role of ecological leadership and digital leadership in improving the performance of Sekolah Cendekia BAZNAS (SCB). This research employs a qualitative case study approach, collecting data through observations, in-depth interviews, and document analysis. The findings reveal that ecological leadership at SCB is manifested in environmental policies, innovative programs such as the "Kebun Sehat" and Biofloc fish farming, as well as active participation in the Adiwiyata Program. Meanwhile, digital leadership is reflected in the utilization of technology for communication, digital learning, and data-driven school management. The implementation of these leadership styles has led to improvements in school accreditation, student achievements, and overall educational management effectiveness. This study implies that the synergy between ecological and digital leadership can serve as a strategic leadership model in modern education, focusing not only on academic excellence but also on fostering environmental awareness and digital literacy within the school community.
Strategi Pengembangan Sport tourism di Kek Mandalika Dalam Mewujudkan Sinergi Dengan Masyarakat Lokal Desa Kuta, Mertak, Sengkol Kecamatan Pujut, Kabupaten Lombok Tengah Hamid, Abdul; Satiadji, Amirosa Ria; Zuraida, Lukia
Jurnal Ilmiah Global Education Vol. 6 No. 3 (2025): JURNAL ILMIAH GLOBAL EDUCATION
Publisher : LPPM Institut Pendidikan Nusantara Global

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55681/jige.v6i3.4030

Abstract

This study aims to formulate development strategies for sport tourism in the Mandalika Special Economic Zone (SEZ), focusing on synergy with local communities in the villages of Kuta, Mertak, and Sengkol, Pujut District, Central Lombok. Despite Mandalika SEZ’s great potential through hosting international events such as MotoGP, the involvement of local communities in sport tourism activities remains limited. A qualitative approach was applied, with data collected through in-depth interviews, observation, and documentation. Data analysis employed SWOT and PESTEL frameworks, supported by triangulation to ensure data validity. The findings indicate that sustainable sport tourism development requires four key strategies: (1) collaboration between event organizers and local communities, (2) capacity building through training and digital promotion systems, (3) the formulation of standard operating procedures (SOPs) for community involvement and partnership regulations, and (4) legal and economic protection for local stakeholders. These strategies are implemented through community asset mapping, needs-based training, the formation of communication forums, and participatory evaluation. This study contributes to the development of a participatory sport tourism model within a special economic zone framework, positioning local communities as active agents of development.
PENGARUH KETERAMPILAN SOFT SKILL DAN KEPUTUSAN KARIR TERHADAP KESIAPAN KERJA DI KALANGAN MAHASISWA STIE WIDYA WIWAHA Pamella, Pancaly Noveto; Zuraida, Lukia
JURNAL EKOBIS DEWANTARA Vol 8 No 3 (2025): JURNAL EKOBIS DEWANTARA
Publisher : Program Studi Manajemen Fakultas Ekonomi UST

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30738/ed_en.v8i2.4368

Abstract

This study aims to determine the effect of soft skills and career decision on work readiness among STIE Widya Wiwaha students. The population used in this study is the Widya Wiwaha student with the total sample of 76 respondents. Data collection is done by spreading the questionnaire online using google form. This type of research used quantitative research. Data processing techniques using IBM SPSS version 22.0 application. The results of this study in indicate that the soft skills amd career decisions are persiling positive and significant effects on work readiness among STIE Widya Wiwaha students. Soft skills and career decisions simultaneously influence positive and significantly to work readiness among STIE Widya Wiwaha students.
Perumusan program ekonomi bagi organisasi nonprofit berbasis Asset Based Community Development Fitriana, Nita; Zuraida, Lukia
ABDIMAS DEWANTARA Vol 8 No 1 (2025)
Publisher : Universitas Sarjanawiyata Tamansiswa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30738/ad.v8i1.19299

Abstract

Kegiatan pengabdian ini bertujuan untuk membantu Pengurus Cabang Istimewa Nahdlatul Ulama (PCINU) Malaysia dalam merumuskan program ekonomi yang berkelanjutan guna mengatasi tantangan keberlanjutan pendanaan dan ketiadaan program ekonomi yang terstruktur. Pendekatan Asset Based Community Development (ABCD) digunakan sebagai kerangka kerja dalam pengabdian ini, dengan langkah-langkah implementatif yang meliputi discovery, dream, design, define, dan destiny. Metode partisipatif seperti Focus Group Discussion (FGD), wawancara mendalam, observasi, dan survei diterapkan untuk memetakan lima kategori aset komunitas: sumber daya manusia, sosial, fisik, keuangan, serta sumber daya alam dan budaya. Hasil kegiatan menunjukkan bahwa meskipun PCINU Malaysia belum memiliki aset fisik dan keuangan yang kuat, mereka memiliki kekayaan aset sosial dan sumber daya manusia yang signifikan. Berdasarkan temuan ini, dirumuskan lima program ekonomi strategis yang berpotensi meningkatkan kemandirian organisasi, yaitu: jasa tour and travel, pembuatan smart-card NU, pendataan usaha warga NU, pendirian Sanggar Bimbingan, dan pembentukan Islamic Event Organizer. Pendekatan ABCD terbukti efektif dalam membantu organisasi nonprofit seperti PCINU Malaysia untuk mengenali potensi internalnya, merumuskan strategi ekonomi berbasis aset, serta meningkatkan partisipasi komunitas diaspora dalam upaya pemberdayaan dan kemandirian organisasi. Model ini dapat direplikasi untuk organisasi serupa yang berorientasi pada penguatan komunitas diaspora Indonesia di luar negeri.   Economic program formulation for a nonprofit organization based on Asset Based Community Development   Abstract: This community engagement program aimed to assist the Pengurus Cabang Istimewa Nahdlatul Ulama (PCINU) Malaysia in formulating a sustainable economic program to address challenges related to uncertain funding and the absence of a structured economic plan. The Asset-Based Community Development (ABCD) approach was adopted as the framework, utilizing a five-step process: discovery, dream, design, define, and destiny. Participatory methods such as Focus Group Discussions (FGDs), in-depth interviews, observations, and surveys were employed to map five categories of community assets: human, social, physical, financial, and natural-cultural resources. The results revealed that although PCINU Malaysia lacks strong physical and financial assets, it possesses significant human and social capital. Based on these findings, five strategic economic programs were developed to enhance the organization’s independence: a tour and travel service, the creation of a Smart-Card NU + e-wallet, mapping of NU members’ businesses, the establishment of Sanggar Bimbingan (informal education centers), and the development of an Islamic Event Organizer. In conclusion, the ABCD approach proved effective in helping nonprofit organizations such as PCINU Malaysia to identify internal strengths, design asset-based economic strategies, and enhance community participation within the Indonesian diaspora. This model may be replicated by similar organizations working to empower diaspora communities abroad.
Co-Authors Abda Abda Abdul Ghofar Abdul Hamid Ambarwati, Lilik Anom Hery Suasapha Artajaya, Made Baehaqi Damayanti, Titien Darmiati, Made Diah Cynthia Putri Dimas Satrio Wibowo Dwi Karti Handayani Dwi Novitasari Eko Susilo Fitriana, Nita Ghani, Bima Maula Gunawan, I Made Krishna Wira Handayani, Marliana Haslinda, Nurul hisana, fairuz I Ketut Darma Laksana I Wayan Mertha I Wayan Simpen Indita Dwi Ariani Isa Wahjoedi Dwi Poetranto Juli Rastitiati, Ni Kade Kusumarini, Indah Laila, Novi Nur Latifatun, Latifatun Leki, Nafsir Luh Putu Regita Permata Sari Luh Yusni Wiarti luh' Tri Lilasari Marliana Handayani Ni Putu Oka Agustini Nugroho, Ardianto Dwi P, Isa Wahjoedi Dwi Pamella, Pancaly Noveto Permata Sari, Luh Putu Regita Rastitiati, Ni Kade Juli Ratri Paramita Restu Dwi Nugraeni Satiadji, Amirosa Ria Selamat Riauwanto Setyawati, Rufaida Sri Juniarti Suci Utami Wikaningtyas Suriana, I Putu Koisuki Susianti, Hartanti Woro Teguh Hadi Sukarno Uswatun Chasanah Widana, Ida Bagus Gede Agung Yoga Kurniawan Tanjung Yusril, Muhamad