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All Journal JEJAK Agridevina : Berkala Ilmiah Agribisnis Cannarium (Jurnal Ilmu-ilmu Pertanian) Jurnal Penelitian Pertanian Terapan JEPA (Jurnal Ekonomi Pertanian dan Agribisnis) Jurnal Triton Jurnal Agrisistem: Seri Sosek dan Penyuluhan Jurnal Agristan AJARCDE (Asian Journal of Applied Research for Community Development and Empowerment) Agrita AGROTECH Research Journal Jurnal Ilmiah Mahasiswa Pertanian Jurnal AGRISEP: Kajian Masalah Sosial Ekonomi Pertanian dan Agribisnis Jurnal Pengabdian Masyarakat dan Riset Pendidikan Journal of Innovative and Creativity Agrifo: Jurnal Agribisnis Universitas Malikussaleh Jurnal Ilmu-Ilmu Pertanian
Ananti Yekti
Politeknik Pembangunan Pertanian Yogyakarta Magelang
Agriculture, Biological Sciences & Forestry Humanities Biochemistry, Genetics & Molecular Biology Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Energy Environmental Science Languange, Linguistic, Communication & Media Mathematics Social Sciences Veterinary Other

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Journal : Journal of Innovative and Creativity

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Preferensi Konsumen Pada Pengembangan Kemasan Brownies Labu Kuning fransiska vara dila citra; Endah Puspitojati; Ananti Yekti
Journal of Innovative and Creativity Vol. 5 No. 2 (2025)
Publisher : Fakultas Ilmu Pendidikan Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/joecy.v5i2.1813

Abstract

Penelitian ini bertujuan untuk mengetahui atribut kemasan yang paling disukai konsumen terhadap produk olahan labu kuning berupa brownies dengan merek Brownies Ndeso Kris Kris serta merancang kombinasi kemasan yang optimal. Penelitian dilakukan di Kecamatan Banyubiru, Kabupaten Semarang, menggunakan metode conjoint analysis dengan empat atribut kemasan: bentuk (slop tarik atas, slop tarik samping, buka normal atas), warna (putih-hitam-kuning cerah, putih-hitam-oranye cerah, putih-hitam-oranye pastel), bahan (duplex, kraft 365 gsm, ivory), dan label (1, 2, 3). Sebanyak 45 responden yang pernah membeli produk olahan labu kuning diminta menilai 9 kombinasi stimulus kemasan yang disusun secara orthogonal melalui perangkat lunak SPSS. Hasil penelitian menunjukkan bahwa label merupakan atribut yang paling berpengaruh terhadap preferensi konsumen (51,60%), diikuti warna (27,42%), bentuk (11,43%), dan bahan (9,54%). Konsumen paling menyukai kombinasi kemasan dengan bentuk slop tarik atas, warna putih-hitam-oranye pastel, bahan ivory, dan merk dagang, komposisi, tanggal kadaluarsa, identitas produsen, saran penyimpanan, legalitas produk (Label 3) yang memuat informasi lengkap. Rancangan ini dinilai menarik secara visual, praktis, aman, serta memenuhi standar informasi pangan. Hasil penelitian ini dapat dimanfaatkan oleh produsen Brownies Ndeso Kris Kris sebagai dasar pengambilan keputusan dalam merancang kemasan yang paling diminati konsumen, sehingga secara langsung dapat meningkatkan daya tarik dan daya saing produk di pasar. dalam merancang kemasan yang sesuai preferensi konsumen guna meningkatkan daya saing produk. Keywords: kemasan, brownies labu kuning, preferensi konsumen, conjoint analysis
Analisis Faktor Minat Petani Dalam Partisipasi Program Makmur PT. Petrokimia Gresik di Kalurahan Kalisoro, Kecamatan Tawangmangu, Kabupaten karanganyar Irhan Wardana Wahyu Syaputra; Ananti Yekti; Agus Wartapa
Journal of Innovative and Creativity Vol. 5 No. 2 (2025)
Publisher : Fakultas Ilmu Pendidikan Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/joecy.v5i2.2000

Abstract

This study aims to analyze the factors that influence farmers' interest in participating in the Makmur Program initiated by PT Pupuk Indonesia and implemented by PT Petrokimia Gresik in Kalisoro Village, Tawangmangu District, Karanganyar Regency. This program is an effort to empower farmers through the provision of production facilities, technical assistance, and support for increasing productivity. The research method used is a quantitative approach with binary logistic regression analysis techniques. The number of respondents in this study was 70 farmers, who were taken proportionally from farmer groups that had and had not participated in the program. The results of the analysis show that of the six variables studied age, length of farming, productivity, agronomic role, role of farmer groups, and role of resource providers there are two variables that have a significant effect on farmers' interest in participating in the Makmur Program, namely age and productivity. The age variable has a significant positive relationship, which means that the older the farmer, the greater the tendency to participate in the program. Meanwhile, the productivity variable also shows a positive effect, indicating that farmers with high yields are more open to programs that support their farming efforts. Based on these findings, it can be concluded that the success of participation in the Makmur Program is influenced by internal factors of farmers, especially age and productivity achievement. The results of this study are expected to be the basis for policy makers in designing communication strategies and approaches that are more targeted to farmer groups.
Co-Authors A'yuni, NurRohmah Lutfi Agus Wartapa Agus Wartapa, Agus Akhmadi, Heri Arief Darmawan, Figo Arif Anshori Arum Kumala Asih Farmia Darmawan, Figo Arief Devianti Lerian Kurniawan Dwidjono Hadi Darwanto Dwidjono Hadi Darwanto Erna Widiastuti Erni Noviani, Erni Fera Yuniarti Manurung fransiska vara dila citra Galuh Hangganingraras Eko Akoso Ghaziah Indirawati Kusuma H. E Akoso, Galuh Ika Nur Fitriana Irhan Wardana Wahyu Syaputra Iswantara, Diffa Ardiwana Nor Jamhari, Jamhari Kholida, Fortuna Nova Kurniawan, Devianti Lerian Kusuma, Ghaziah Indirawati Maroah, Wiwin Mastur Megawati, Sari Miftakhul Arifin Mohamad Jamhari Nalinda, Rika Nur Rizka Dalilah Hariman Puspita, Saskia Helen Puspitojati, Endah R. Hermawan Rajiman Rajiman Safitri, Ipah Mardiyana Nur Setya Anggit Hendrajaya Sihite, Rika Elsantia Siti Nurlaela Siwitri Munambar Slamet Hartono Slamet Hartono Sriyadi Sriyadi, Sriyadi Sujono Sujono, Sujono Sulastiyah, Amie Sulastyah, Amie