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All Journal Kinesik MAKNA: Jurnal Kajian Komunikasi, Bahasa dan Budaya Isamic Communication Journal Dinamika Ilmu Mazahib Khazanah: Jurnal Pengembangan Kearsipan Jurnal Perspektif Journal of Media and Communication Science (JcommSci) Jurnal Al-Irsyad: Jurnal Bimbingan Konseling Islam Jurnal Kreatif : Desain Produk Industri dan Arsitektur Jurnal DinamikA Al-Ihda' : Jurnal Pendidikan dan Pemikiran Jurnal Komunikasi Korporasi dan Media (JASIMA) DINAMIKA ILMU: Jurnal Pendidikan KAGANGA KOMUNIKA: Journal of Communication Science Proceeding of Conference on Strengthening Islamic Studies in the Digital Era Lentera: Jurnal Ilmu Dakwah dan Komunikasi Feedback International Journal of Communication Proceedings of Jogjakarta Communication Conference (JCC) Nubuwwah : Journal of Communication and Islamic Broadcasting Rayah Al-Islam : Jurnal Ilmu Islam
Afita Nur Hayati
Universitas Islam Negeri Sultan Aji Muhammad Idris Samarinda
Religion Arts Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Economics, Econometrics & Finance Education Engineering Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Physics Social Sciences Other

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The Humorous Aspect of Religious Messages Popular in Generation Z on Social Media: A Study of Religious Students in Samarinda Afita Nur Hayati; Ramadiva Muhammad Akhyar
Jogjakarta Communication Conference (JCC) Vol. 4 No. 1 (2026): The 7th Jogjakarta Communication Conference (JCC)
Publisher : Jogjakarta Communication Conference (JCC)

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Abstract

As digital natives, Generation Z spends over six hours daily on social media. One type of content they access is Islamic content. However, the themes most commonly associated with this content remain a topic of ongoing debate. This study aims to examine Generation Z's preferences for Islamic content on social media within tertiary-level religious studies programs. A mixed-methods approach was employed, beginning with a quantitative survey followed by qualitative analysis, with data collected via a Google Form completed by 86 undergraduate students at a state Islamic religious university in Samarinda. Data were analyzed using descriptive statistics and thematic analysis. The findings indicate that (1) the most popular social media platforms are Instagram and WhatsApp, (2) Generation Z tends to be uniform in consuming Islamic messages, with 83.7% preferring Islamic content that includes humor, followed by inspirational themes, for various reasons. These results suggest that adding humorous elements to Islamic content can help make these messages more accessible, understandable, and relevant to Generation Z. This study recommends that Muslim influencers incorporate humor into their Islamic content, provided it does not overshadow the core message. This approach aims to capture Generation Z’s attention and foster full engagement with Islamic messages.
Public Relations' Role in Promoting Religious Programs at Samarinda Islamic Center Mosque Dina Resa Adelia; Afita Nur Hayati; Saputranur Saputranur; Ashrun Mubarak Malik
Feedback International Journal of Communication Vol. 1 No. 4 (2024): December 2024
Publisher : PT Agung Media Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62569/fijc.v1i4.80

Abstract

The mosque holds a significant role in Islamic culture, serving not only as a place of worship but also as a center for social, political, and cultural activities. Historically, mosques have functioned as venues for education and strategic planning, as seen during the time of the Prophet Muhammad. The Samarinda Islamic Center Mosque, an icon of Islamic culture in East Kalimantan and the second-largest mosque in Southeast Asia, embodies this multifunctionality. This study aims to explore the role of public relations in publicizing and promoting religious programs at the Samarinda Islamic Center Mosque and to identify the media utilized for these efforts. Employing a qualitative descriptive method, data were collected through observation, interviews, and documentation. A total of 15 informants participated, including 8 public relations staff selected through purposive and snowball sampling techniques and 7 congregation members and visitors chosen via accidental sampling. Data analysis involved condensation, presentation, and conclusion, with validation ensured through interview recordings and photographic evidence. Findings indicate that public relations play a vital role in coordinating program publications and promotions. This includes regular meetings, collaboration with various media outlets, and the use of social media platforms such as Facebook, YouTube, and websites. Additionally, electronic media like radio and television, as well as traditional materials like banners and posters, are employed to maximize outreach and engagement.
Co-Authors Abdul Karim Abdul Majid Ahmed, Raya Qahtan Amalia Nur Aini Anis Khoirunnisa Syahrussalamah Ashrun Mubarak Malik Aulia Rahmatul Azizah Bahri, Agil Kurniawan Dina Fitria Dina Lusiana Setyowati Dina Resa Adelia Firda Karwina Awaliah Hanifa Mawadah Harmina HIDAYATI Zakiah Ida Suryani Wijaya Ida Suryani Wijaya Ikrima Bestari Agsal Kurniad Khoiriyah, Aqilatul Munawaroh Mafazah Noviana Magfirah, Muhammad Magfirah, Riska Maharani, Erviana Arya Maharani, Syifa Marita, Azzahra Iswi Marjuni, Kamaluddin Nurdin Ma’rifatul Hasanah Meilita Aulllia Putri Muhammad Denis Eka Putra Muhammad Nurfazri Muhammad Sali Murniati AR Muzizah, Siti Nabiel Azhari Husaeni Nofianti, Ayu Nur Husniah Thamrin Nurhidayat, Qanithah Ramadhan, Sinar Ramadiva Muhammad Akhyar Rina Delvani Rini Fitriani Permatasari Safitri, Ade Irma Sai Handari Sajidin Sajidin Saputranur Saputranur Sitti Sagirah Sitti Syahar Inayah Sulaeman, Dedi Syamsiar, Syamsiar Tri Wahyuni Uhaidah, Shafa Qalbiya Utami, Anindya Putri Vernalita Anata Dharmayanti Vini Rizki Nurodiah Yatini, Yatini Yuli, Erza