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Strategi Pengembangan Usaha Produk Olahan Abon Ikan Lele Menggunakan Analisis SWOT dan Bauran Pemasaran 7P di Kecamatan Pacet, Kabupaten Bandung Damayanti, Ami; Nurhayati, Atikah; Gumilar, Iwang; Maulina, Ine
Jurnal Penelitian Inovatif Vol 5 No 3 (2025): JUPIN Agustus 2025
Publisher : CV Firmos

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54082/jupin.1809

Abstract

Penelitian ini bertujuan untuk menganalisis strategi pengembangan UMKM Poklahsar Sejahtera Abon Lele Abah Ubed melalui pendekatan SWOT yang dipadukan dengan bauran pemasaran 7P. Penelitian ini menggunakan pendekatan deskriptif dengan metode campuran kualitatif dan kuantitatif. Data dikumpulkan melalui observasi, wawancara, dokumentasi, dan kuesioner dengan metode pengambilan sampel purposive sampling yang melibatkan 30 responden. Instrumen analisis berupa matriks IFAS (Internal Factor Analysis Summary) dan EFAS (External Factor Analysis Summary), yang kemudian dipadukan dalam analisis SWOT untuk mengidentifikasi kekuatan, kelemahan, peluang, dan ancaman. Hasil penelitian menunjukkan bahwa nilai total IFAS sebesar 2,47 dan EFAS sebesar 2,20, sehingga diperoleh koordinat posisi SWOT pada kuadran I (X=0,19; Y=0,05), yang mengindikasikan strategi agresif (growth-oriented strategy). Posisi ini menegaskan bahwa kekuatan internal UMKM lebih dominan daripada kelemahannya, serta peluang eksternal lebih besar dibanding ancaman. Penelitian ini berkontribusi dalam memberikan arah strategis bagi UMKM berbasis produk olahan ikan dengan menekankan pentingnya diferensiasi produk, penguatan identitas merek melalui digital marketing, serta kolaborasi dengan e-commerce. Selain itu, hasil penelitian dapat menjadi rujukan praktis bagi pemerintah daerah dalam mendukung pemberdayaan UMKM melalui pelatihan, fasilitasi akses pembiayaan, dan perluasan jaringan distribusi produk lokal.
KOMBINASI PROBIOTIK CAIR DAN TEPUNG PISANG (Musa sp.) SEBAGAI SUPLEMEN PAKAN TERHADAP PERTUMBUHAN DAN KELANGSUNGAN HIDUP BENIH IKAN NILA (Oreochromis Niloticus) Ahmad, Fadel Ogi Putra; Grandiosa, Roffi; Maulina, Ine; Herawati, Titin
JARI : Jurnal Akuakultur Rawa Indonesia Vol. 11 No. 2 (2023): JARI : JURNAL AKUAKULTUR RAWA INDONESIA
Publisher : Program Studi Budidaya Perairan, Fakultas Pertanian, Universitas Sriwijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36706/jari.v11i2.38

Abstract

This studi aims to determine the optimum level of addition of liquid probiotics and banana flour in feed on the growth rate and survival of tilapia seeds. The method used in this research. Was a Completely Randomized Design (CRD) experimental method, which consisted of six treatments and three replications. The treatments were (Feed A) without the addition of liquid probiotics and banana flour; (Feed B) Addition of 15 ml/kg; (Feed C) Addition of liquid probiotics 15 ml/kg and 5 g/kg of banana flour; (Feed D) Addition of liquidprobiotics 15 ml/kg and 7.5 g/kg of banana flour; (Feed E) Addition of liquid probiotics 15 ml/kg and 10 g/kg of banana flour; and (Feed F) Addition of liquid probiotics 15 ml/kg and 12.5 g/kg of banana flour. The research fish used were 270 tilapia seeds with a size of 6-8 cm and a weight of 4-6 g. The container used is aquarium with a size 35 x 40 x 20 cm3 as many as 18 aquariums with a density of 15 tilapia feeds per treatment. Parameters observed for 40 days were absolute length growth, absolute weight growth, daily growth rate, feed conversion ratio, survival rate, and water quality including temperature, pH, and dissolved oxygen. The research results showed that the addition of 15 ml/kg liquid probiotics and 12.5 g/kg banana flour to the feed gave the best results by giving an absolute length growth of 3.14 cm, a weight growth of 9,80 g, a daily growth rate of 24.50%, the food conversion ratio is 1.36, the survival rate is 95.56%, and the water quality produced is in accordance with water quality standards covering temperature ranging from 24,9 to 27.4C, the pH of the water ranges from 6.5 to 7.4, and dissolved oxygen ranges from 5 to 6.7 mg/L.
Analisis Produktivitas Perikanan Budidaya Kolam Tanah Pembenihan Ikan Nila (Oreochromis niloticus) (Studi Kasus: Pembudidaya di Kecamatan Wanayasa, Kabupaten Purwakarta) Dewi, Annisa Permata; Suryana, Asep Agus Handaka; Nurhayati, Atikah; Maulina, Ine
Mimbar Agribisnis : Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Vol 10, No 2 (2024): Juli 2024
Publisher : Universitas Galuh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25157/ma.v10i2.14906

Abstract

This research was carried out in Wanayasa District, Purwakarta Regency with research time from December 2023 – June 2024. The aim of this research is to describe the cultivation profile regarding its suitability to the CPIB and the level of aquaculture productivity as well as analyzing factors that can influence the productivity of land pond aquaculture. tilapia fish hatchery. Sampling in this research was carried out using a purposive sampling method, meanwhile the data obtained was analyzed using qualitative and quantitative descriptive methods. The results of the research show that the cultivation profile in the technical aspect of cultivation is in accordance with the provisions stated in SNI 8035:2019 concerning Good Fish Hatchery Methods. Based on the results of the analysis of the productivity level of tilapia fish hatchery cultivation in Wanayasa District, Purwakarta Regency, it can be seen from the productivity per unit area with a productivity value of 2139 fish/cycle/m² and seen from the productivity per unit cost with a productivity value of 10 in units of IDR/head. The financial analysis carried out resulted in a profitable R/C ratio value of 1.2. The factors that influence fisheries productivity are fish broodstock and total pond area, while age, length of cultivation experience, and labor do not have a significant influence.
Analisis Tingkat Konsumsi Ikan Pada Keluarga Pelaksana Program Buruan Sae Kota Bandung Irfy, Mochamad Zidane Fahrul; Suryana, Asep Agus Handaka; Rochima, Emma; Maulina, Ine
Mimbar Agribisnis : Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Vol 10, No 2 (2024): Juli 2024
Publisher : Universitas Galuh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25157/ma.v10i2.14005

Abstract

This research aims to analyze the level of fish consumption, fish needs, and factors that influence the level of family fish consumption in families implementing the Buruan Sae Program in Bandung City. This research was carried out in three groups of the Buruan Sae Program. The implementation will be carried out in October 2023 – March 2024. The research method used is the case study method (case study). The respondents in this research were 46 people who were program implementers from three groups of the Buruan Sae Program. This research applies a saturated sampling or census method. Analysis of fish consumption levels and fish needs using quantitative analysis and analysis of factors that influence fish consumption levels using multiple linear regression analysis. The results show that the third group's annual per capita fish consumption is 17.68 kg/capita/year. Annual per capita fish consumption among these groups is lower than the average for Bandung City and West Java Province. Analysis of fish needs shows that the Warnasari Mandiri Group is experiencing a surplus, while Jasmine Integrated Farm and Belpas 15 are experiencing a deficit. Factors that influence the level of fish consumption include education and number of family members, age, income and experience do not have a significant influence.
Co-Authors Abun Abun Ahmad, Fadel Ogi Putra Aisyah Aisyah Alfina, Alfina Alim, Fauzan Syaiful Andre Chandika Farhan Arief, Mochammad Candra Wirawan Asep Sahidin Atikah Nurhayati Aulia, Renita Binu, Marhadinda Auvira Chuzaimah, Syakirah Damayanti, Ami Danella, Amanda Puspa Danies Sadyarta Pratama Dewi Intan Permatasari Dewi, Annisa Permata Emma Rochima Fajar Ferdian Fajarwati, Mayapada Fajrianto, Fiqri Febriana, Nisrina Fitriani, Devi Ghifari, Naufal Hasvi Hafel, Aulia Putri Kapsari Handaka, Asep Agus Handaka, Asep Agus Hanuky, Galih Muhammad Herman, Adam Herman, Roffi Grandiosa Ibnu Dwi Buwono Iis Rostini Ira Septiara Irfy, Mochamad Zidane Fahrul Iskandar Iskandar Iwang Gumilar Izza Mahdiana Apriliani Juenti, Nelly Junianto Junianto Junianto - JUNIANTO JUNIANTO Kiki Haetami Millatina, Nabilah Sani Nababan, Leri Nurhayati , Atikah Nurhayati Nurhoirunisa, Kori Oktaviana, Lusi Pratiwy, Fittrie M. Putri, Miftahul Agra Quran, Farhatunnida Hamalatul Raja Dame, Rama Bergawa Rasyid, Raffael Muhammad Sabili Rasyiq, Arkan Naufal Raymond Marbun Lumban b Marbun Lumban Rizal, Muhammad Rizal Alfiansyah Rizkia Aliyah Roffi Grandiosa Roffi Grandiosa Rosidah - Rusky Intan Pratama Rusky Intan Pratama Ruzky Intan Pratama Sakira, Kekey Santi Rukminita Anggraeni, Santi Rukminita Saputra, Adjie Shafa, Bellarisa Rahma Soraya Malika Putri Suryana, Asep A. H. Suryana, Asep Handaka Tarigan, Aginta Primana Titin Herawati Wike Normalisa Wildah, Halyda Aulia Yudi Nurul Ihsan Yuli Andriani Yuli Nisa Nuryanti Yuniar Mulyani Zahidah Zahidah, Zahidah Zur'aida, Naurah Nazhifah Zuzy Anna