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Analisis Strategi Bisnis dalam Meningkatkan Daya Saing dan Permintaan Ekspor Produk Perikanan di Startup Digital X: Business Strategy Analysis for Increasing Competitiveness and Export Demand for Fishery Products in Digital Startup X Aulia, Renita; Nurhayati, Atikah; Andriani, Yuli; Maulina, Ine
JFMR (Journal of Fisheries and Marine Research) Vol. 8 No. 3 (2024): JFMR on November
Publisher : Faculty of Fisheries and Marine Science, Brawijaya University, Malang, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.jfmr.2024.008.03.9

Abstract

Tujuan dari penelitian ini yaitu untuk menganalisis strategi bisnis pada Startup Digital X melalui identifikasi faktor internal dan faktor eksternal perusahaan sebagai bahan pertimbangan untuk merealisasikan kebijakan penting dalam bisnis perikanan. Penelitian ini dilaksanakan di Startup Digital X selama bulan Mei 2024. Metode yang digunakan pada penelitian ini yaitu studi kasus dengan menggunakan data primer dan data sekunder yang menggunakan teknik purposive sampling sebagai teknik pengambilan data. Analisis data yang digunakan yaitu analisis data deskriptif kuantitatif dengan menggunakan analisis SWOT. Hasil yang didapatkan yaitu analisis faktor internal memiliki nilai sebesar 3,72 yang menunjukkan bahwa Startup Digital X berada di atas rata-rata dari keseluruhan posisi strategisnya. Sedangkan, analisis faktor eksternal memiliki nilai sebesar 3,49 yang menunjukkan bahwa Startup Digital X berada pada posisi eksternal diatas rata-rata. Hasil analisis matriks SWOT menunjukkan adanya sembilan alternatif strategi yang digolongkan berdasarkan empat (4) tipe strategi yaitu integritas kebelakang penetrasi pasar, pengembangan pasar, dan pengembangan produk. Hasil analisis matriks IE (Internal-Eksternal) menunjukkan bahwa Startup Digital X berada pada posisi kuadran satu yaitu strategi yang diperlukan untuk perusahaan saat ini adalah grow and build strategy.   The purpose of the study is to analyze the business strategy of Digital Startup X through the identification of internal factors and external factors of the company as a consideration to realize important policies in the fisheries business. This research was carried out at Digital Startup X during May 2024. The method used in this study is a case study using primary data and secondary data that uses the purposive sampling technique as a data collection technique. The data analysis used was quantitative descriptive data analysis using SWOT analysis. The results obtained are internal factor analysis has a value of 3,72 which shows that Digital Startup X is above average of its overall strategic position. Meanwhile, the external factor analysis has a value of 3,49 which shows that Digital Startup X is above average of its overall external position. The results of the SWOT matrix analysis show that there are nine alternative strategies classified based on four (4) types of strategies, namely integrity behind market penetration, market development, and product development. The results of the IE (Internal-External) matrix analysis show that Digital Startup X is in the first quadrant, namely the strategy needed for the company today is the grow and build strategy.
Kontribusi Sektor Perikanan Dalam Pembangunan Wilayah Kabupaten Sumedang Tarigan, Aginta Primana; Gumilar, Iwang; Nurhayati, Atikah; Maulina, Ine
Mimbar Agribisnis : Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Vol 11, No 1 (2025): Januari 2025
Publisher : Universitas Galuh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25157/ma.v11i1.15537

Abstract

This study aims to analyze the contribution of the fisheries sector as a leading sector in the regional development of Sumedang Regency and to examine the strengths of the basic and non-basic sectors of fisheries in regional development in Sumedang Regency. The research method used is a quantitative method. The study was conducted using a survey method, The data collection and research were conducted from March 2024 to July 2024. The types of data used are primary and secondary data. Primary data were obtained from interviews with the Regional Government of Sumedang Regency. Secondary data were obtained from the Central Statistics Agency of Sumedang Regency, the Agriculture, Livestock, and Fisheries Office of Sumedang Regency, as well as other related agencies or institutions. These secondary data were sourced from various origins, processed from the original sources, and presented in a specific format. The necessary data include cross-section secondary data indicating specific time points and also time series data on fisheries from 2019 to 2023. The sampling technique to be used is purposive sampling. The data analysis method used is the Location Quotient (LQ) analysis. The results of the Location Quotient (LQ) analysis show that the fisheries sector in Sumedang Regency has sub-districts that serve as base areas in the aquaculture, capture fisheries, and fish processing sectors. These results prove that Sumedang Regency can meet its own regional needs and also fulfill demands from other areas. Regional development in Sumedang Regency can be maximized by enhancing development in the fisheries sector as a base sector, prioritizing it as a key investment area for regional development.
Tingkat Kepuasan Kelompok Pembudidaya Ikan (Pokdakan) Terhadap Kegiatan Penyuluhan Perikanan di Kabupaten Bandung, Jawa Barat Shafa, Bellarisa Rahma; Gumilar, Iwang; Apriliani, Izza Mahdiana; Maulina, Ine
Mimbar Agribisnis : Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Vol 11, No 1 (2025): Januari 2025
Publisher : Universitas Galuh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25157/ma.v11i1.15498

Abstract

Cultivator satisfaction is an important thing in the implementation of fisheries extension activities. In this case, the satisfaction of cultivators is related to the quality of the fisheries extension services carried out. This study aims to analyze the level of satisfaction of cultivators with fisheries extension activities. The general research method used in this study is the case study method. The data collection technique in this study uses a selected sampling technique. The criteria used to determine respondents include active fish farmers for at least 1 year, continuous fish farming, and ready to be interviewed. The number of respondents interviewed was 61 people. The types of data collected include primary data and secondary data. Primary data was collected through interviews using questionnaires and field observations. Secondary data is obtained from related agencies and the results of research and scientific publications. The analysis method used is quantitative descriptive analysis. The parameter measured is the level of satisfaction of fish farmers using the Customer Satisfaction Index (CSI) method. The indicators used include tangible, responsiveness, reliability, assurance, and empathy. The results of the study indicate that the level of satisfaction of fish farmers is very satisfied, with an average CSI score of 83.36%. The average CSI value for tangible indicators was 4.36%, responsiveness was 4.69%, reliability was 4.76%, assurance was 5.53%, and empathy was 6.61%. From the CSI value, it can be seen that the tangible indicator has the lowest average CSI value. The low tangible is suspected to be due to the lack of facilities and infrastructure used by extension workers during fisheries extension activities. For this reason, it is necessary to make efforts from the central government in providing assistance to fisheries extension workers in Bandung Regency due to the lack of facilities and infrastructure to support in carrying out extension activities.
Profil Mayarakat Pembudidaya Ikan Nila Di Sentra Perikanan Kampung Nila Kawali, Kabupaten Ciamis, Jawa Barat Gumilar, Iwang; Nurhoirunisa, Kori; Handaka, Asep Agus; Maulina, Ine
Akuatika Indonesia Vol 9, No 2 (2024): Jurnal Akuatika Indonesia (JAkI)
Publisher : Direktorat Sumber Daya Akademik dan Perpustakaan Universitas Padjadjaran, Grha. Kandaga (P

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24198/jaki.v9i2.46625

Abstract

Kabupaten Ciamis merupakan suatu kawasan sektor perikanan yang memiliki potensi yang cukup besar. Potensi yang besar yang dimiliki Kabupaten Ciamis haruslah dikelola dengan baik dan benar oleh masyarakat pribumi. Potensi perikanan yang unggul ada di wilayah Kampung Nila Kawali yang berada di utara Kabupaten Ciamis. Masyarakat pembudidaya yang mengelola yaitu penduduk asli dari kawasan Kampung Nila. Berkembangnya Kampung Nila tidak luput dari dukungan penuh masyarakat sekitar dengan sistem kekeluargaan dan gotong royongkuat untuk membangaun berkembangnya Kampung Nila. Tujuan dari penelitian ini yaitu untuk menggambarkan profil masyarakat pembudidaya ikan di Kampung Nila Kawali. Penelitian ini dilaksanakan pada bulan Januari – Febuarai 2023 di Kampung Nila Kawali, Desa Kawali. Metode penelitian secara umum menggunakan metode studi kasus dengan menggunakan purposive sampling dengan jumlah penduduk sebanyak 75 kepala keluarga, dimana pengambilan sampel dilakukan dengan melihat responden yang memenuhi kriteria. Hasil penelitian menunjukan keanekaragaman berbagai faktor dari mulai bidang budidaya, jenis kelamin, usia, pendidikan yang ditempuh, pengalaman, luas dan status kepemilikan lahan, sumber modal, jenis kolam, pemasaran sampai dengan penghasilan yang didapatkan pembudidaya setiap panennya (persiklus) memiliki perbedaan. Hal ini sebabkan oleh kondisi finansial pembudidaya Kampung Nila yang berbeda. Kondisi ini pada akhirnya akan mempengaruhi pengembangan Kampung Nila Kawali . Diharapkan masyarakat Kampung Nila dapat berkembang lebih lanjut dalam aspek – aspek yang mendukung kemajuan atau perkembangan Kampung Nila, seperti peningkatan dalam jumlah produksi setiap siklusnya dan dapat memanfaatkan kekuatan dan  pelung yang ada di Kampung Nila.
Prospek Penjualan Ikan Hias di Pasar Ikan Hias Tegallega Kota Bandung Jawa Barat Gumilar, Iwang; Ghifari, Naufal Hasvi; Zahidah, Zahidah; Maulina, Ine
Jurnal Ilmiah Universitas Batanghari Jambi Vol 25, No 1 (2025): Februari
Publisher : Universitas Batanghari Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33087/jiubj.v25i1.5653

Abstract

This research aims to analyze the sales prospects of ornamental fish at the Tegallega Ornamental Fish Market, Bandung City. The research method used in this research is the survey method. The type of data used is primary data obtained by interviews using questionnaires and field observations, and secondary data obtained by collecting institutional data and the results of scientific publications. The number of samples in this study was 40 people spread across Tegallega, Bandung City. The sampling technique used was purposive sampling technique. The data analysis method used is a quantitative descriptive analysis method. The analytical parameters used to analyze ornamental fish sales prospects include financial parameters such as profit, B/C, Break Even Point, and Payback Periods. The results of the research show that the sale of ornamental fish at the Tegallega Ornamental Fish Market, Bandung City has good prospects and is feasible. This is indicated by meeting the eligibility criteria for all financial parameters. The results of the analysis of sales prospects for ornamental fish using data for 1 year of sales show that sales at the Tegallega Ornamental Fish Market are classified as good, as profits are positive with a value of Rp. 129,720,000; B/C value is more than 1 with a value of 1.4; Break Even Point value of IDR 110,275,542 or sales volume of 3,958 head/year; and the Payback Period value is less than 1 year, namely 0.55 years.
THE EFFECT OF CARRAGEENAN FLOUR ADDITION ON THE PREFERENCE LEVEL OF RED TILAPIA (Oreochromis niloticus) ROLADE Danella, Amanda Puspa; Junianto, Junianto; Maulina, Ine; Rostini, Iis
Jurnal Perikanan Unram Vol 15 No 1 (2025): JURNAL PERIKANAN
Publisher : Universitas Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/jp.v15i1.1118

Abstract

Fishery product diversification refers to the variety of processed fishery products. One of the fishery commodities that can be used as a raw material for diversification products is red tilapia. Red tilapia meat can be used as a raw material for making roulade.  This research aims to determine the optimal percentage of carrageenan flour addition in the production of red tilapia fish rolls to yield the most preferred product by panelists. The study was conducted at the Fishery Product Processing Laboratory of Building 2, Faculty of Fisheries and Marine Sciences, Padjadjaran University. The research method employed was experimental, with four treatments of carrageenan flour addition: 0%, 0.75%, 1%, and 1.25%. The observed parameters were the preference levels for red tilapia fish rolls from all treatments, consisting of appearance, aroma, taste, and texture preferences. Preference level observations were conducted through assessments by 20 semi-trained panelists. Research results indicate that the 1% carrageenan flour addition was most preferred by panelists, with average preference scores for appearance (6.5), aroma (6.6), taste (7.1), and texture (7.6).
PROFIL OF THE DOUBLE LAYER FLOATING NET CAGE FISH CULTIVATION BUSINESS IN THE SAGULING RESERVOIR (CASE STUDY OF BONGAS VILLAGE, CILILIN DISTRICT, WEST BANDUNG REGENCY) Gumilar, Iwang; Rasyid, Raffael Muhammad Sabili; Andriani, Yuli; Maulina, Ine
Jurnal Perikanan Unram Vol 15 No 1 (2025): JURNAL PERIKANAN
Publisher : Universitas Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/jp.v15i1.1358

Abstract

Fish raising using nets is part of intensive reservoir fish farming. This method is known as floating net cages or KJA in reservoirs. The purpose of this research is to examine the overall description of double-layer net KJA fisheries in Bongas Village, as well as the technical performance of these enterprises. The research was carried out in double-layer floating net cages at Saguling Reservoir. A case study research methodology was applied. Purposive sampling was utilized to obtain data from respondents who met the following criteria: fish farmers, active KJA cultivation, 5 years of business experience, and KJA owners/workers. The analysis employed was descriptive. According to the study's findings, there were 44,065 KJA plots and a total output volume of 27,824 tons. The population is in productive age, with 5337 people; the main occupation of respondents is KJA fish farmers, with 17 people (54.84%), business experience of more than 5 years; and in terms of technical performance, one KJA plot measures 7 m x 7 m, with a top net measuring 7 m x 7 m x 4 m. The second layer is 14 m x 14 m x 9 m, with the KJA located at a depth of 8 meters. The brightness of the KJA site is 0.45m, the pH concentration is 6-8, the current strength is 20-40 cm/s, and the fish species include tilapia, carp, and patin. Stocking density: 50-100 fish per m3. Feed 788 and S99. Treatment involves painting or purchasing new ones. Vitamins or antibiotics are given to fish to maintain their health. The water quality around the KJA is pretty excellent. The investment expenses vary from 25 million to 50 million. For operations, KJA owners engage one person to monitor up to ten KJA devices
Social Economic Mapping of Tilapia Farmer Communities at Lengkong Kulon Village Sindangwangi District Majalengka Regency Fajarwati, Mayapada; Andriani, Yuli; Suryana, Asep Agus Handaka; Maulina, Ine
Torani Journal of Fisheries and Marine Science VOLUME 6 NOMOR 2, JUNE 2023
Publisher : Hasanuddin University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35911/torani.v6i2.26605

Abstract

This study aims to compile socio-economic mapping and analyze socio-economic factors that influence tilapia farmer communities. The research was conducted from January 2023 to March 2023 in Lengkong Kulon Village, Sindangwangi District, Majalengka Regency. The method used is the survey method. Sampling using the purposive sampling technique was analyzed with descriptive qualitative. The results of the mapping are grouped into two aspects, namely social conditions and economic conditions. The social condition of fish farmers is that they are of productive age with a low level of education. Livelihoods as fish farmers are part-time. The aquaculture business is mostly done by men as breadwinners, while women play a role in carrying out domestic activities, the role of women in fish farming is only to help provide feed. The social stratification of the fish farmer community is in the lower strata as ordinary people. Farmers generally have a strong kinship based on family ties. The economic conditions of most fish farmers have income that is in the low category, which is less than IDR 5,000,000 per month. Social factors that hinder fish farming in developing their business are lack of counseling, lack of training, and livelihoods as fish farmers are part-time so they are not serious about carrying out the fish farming business. The economic factors that hinder fish farmers are the high prices of feed and seeds.
Luasan dan Distribusi Eceng Gondok Secara Spasio-Temporal di Waduk Saguling, Jawa Barat Chuzaimah, Syakirah; Arief, Mochammad Candra Wirawan; Maulina, Ine; Sahidin, Asep
Akuatika Indonesia Vol 10, No 1 (2025): Jurnal Akuatika Indonesia (JAkI)
Publisher : Direktorat Sumber Daya Akademik dan Perpustakaan Universitas Padjadjaran, Grha. Kandaga (P

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24198/jaki.v10i1.57350

Abstract

Sungai Citarum adalah salah satu perairan darat yang harus dikelola oleh Privinsi Jawa Barat. Sungai tersebut mengaliri tiga waduk, salah satunya Waduk Saguling yang terletak di Kabupaten Bandung Barat. Waduk tersebut berfungsi sebagai Pembangkit Listrik Tenaga Air (PLTA), area budidaya, jalur transportasi. Penurunan kondisi perairan seperti terjadinya eutrofikasi dapat menimbulkan pertumbuhan eceng gondok. Pemantauan langsung secara berkala dibutuhkan tetapi memerlukan biaya dan waktu yang relatif banyak. Maka dari itu diperlukan metode pemantauan yang lebih efisien. Riset ini bertujuan untuk menghitung luasan area yang distribusi eceng gondok di Waduk Saguling dari tahun 2019 sampai tahun 2023. Riset ini menggunakan citra Sentinel-2 dan NDVI dari Snetinel EO Browser pada tahun 2019 sampai 2023 dengan tiga citra per tahun untuk mewakili musim berbeda. Citra satelit diproses dengan klasifikasi tidak terbimbing untuk memperoleh luasan eceng gondok. Uji akurasi dilakukan dengan menempatkan assesment points secara acak pada citra NDVI dan membandingkannya dengan citra yang memiliki resolusi lebih tinggi dari PlanetScope natural colors. Hasil menunjukkan bahwa luasan eceng gondok di tahun 2019 berkisar antara 242,98 sampai 953,55 hektar, tahun 2020 dari 766,21 sampai 1165,12 hektar, tahun 2021 dari 265,55 sampai 1008,77 hektar, tahun 2022 dari 316,21 sampai 407,33 hektar, dan pada tahun 2023 dari 271,29 sampai 1102,6 hektar.  Distribusi eceng gondok umumnya ditemukan di area budidaya dan/atau dekat dengan aktivitas manusia. Sementara yang paling sedikit hingga tidak ada sama sekali berada di area bendungan. Luasan eceng gondok di Waduk Saguling cenderung fluktuatif dengan kenaikan pada musim penghujan. Distribusi dan luasan yang dihasilkan klasifikasi dipengaruhi masukan nutrien dari keramba jaring apung ataupun runoff dan juga gangguan pada sensor satelit yang membatasi kemampuan klasifikasi.
STUDY ON THE UTILIZATION OF NUSANTARA FISHERY PORT (PPN) KEJAWANAN CIREBON Fitriani, Devi; Pratiwy, Fittrie M.; Suryana, Asep A. H.; Maulina, Ine
Jurnal Perikanan Unram Vol 15 No 2 (2025): JURNAL PERIKANAN
Publisher : Universitas Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/jp.v15i2.1419

Abstract

The Nusantara Fisheries Port (PPN) Kejawanan in Cirebon City is an important infrastructure that supports the fisheries sector in the northern coastal region of West Java. As a distribution center for fish catches and a driver of the capture fisheries economy, this port is regulated by various regulations, including Law Number 45 of 2009 and Regulation of the Minister of Marine Affairs and Fisheries Number 8 of 2012, which requires the existence of basic, functional, and supporting facilities. This study aims to evaluate the level of facility utilization in PPN Kejawanan using a descriptive method by collecting primary data through observation and interviews, as well as secondary data from port managers. The results of the study show that the PPN Kejawanan has fulfilled 19 of the 22 required facilities, or around 86%, with most of the facilities functioning optimally. However, there are several facilities that are not yet available, such as jetty piers and fishermen's guesthouses. These results indicate the need to increase the utilization of facilities to ensure better port services and support the economic growth of the fisheries sector in PPN Kejawanan.
Co-Authors Abun Abun Afriza, Azka Reyza Ahmad, Fadel Ogi Putra Aisyah Aisyah Alfina, Alfina Alim, Fauzan Syaiful Arief, Mochammad Candra Wirawan Asep Sahidin Atikah Nurhayati Aulia Andhikawati Aulia, Renita Binu, Marhadinda Auvira Chuzaimah, Syakirah Damayanti, Ami Danella, Amanda Puspa Danies Sadyarta Pratama Dewi Intan Permatasari Dewi, Annisa Permata Donny Juliandri Prihadi Emma Rochima Fadhlurrahman, Bintang Mahardika Fajar Ferdian Fajarwati, Mayapada Fajrianto, Fiqri Farhan, Andre Chandika Febriana, Nisrina Firmansyah, Maulana Dimas Fitriani, Devi Ghifari, Naufal Hasvi hadi, ihda abdul Hafel, Aulia Putri Kapsari Hakim, Amara Rohullah Balqish Handaka, Asep Agus Handaka, Asep Agus Hanuky, Galih Muhammad Herman, Adam Herman, Roffi Grandiosa Hermansyah Hermansyah Hermawan, Astridya Syahada Putri Ibnu Dwi Buwono Iis Rostini Ira Septiara Irfy, Mochamad Zidane Fahrul Iskandar Iskandar Iwang Gumilar Izza Mahdiana Apriliani Juenti, Nelly Junianto Junianto - JUNIANTO JUNIANTO Junirahma, Nur Sakinah Kiki Haetami Kristiadhi, Fanny Lantun Paradhita Dewanti Laviona, Amah Millatina, Nabilah Sani Nababan, Leri Nasution, Anta Maulana Nurhayati , Atikah Nurhayati Nurhoirunisa, Kori Oktaviana, Lusi Pamungkas, Wahyuniar Permatasari, Dewi Intan Pratiwy, Fittrie M. Putri, Meli Mahfiroh Karisma Putri, Miftahul Agra Quran, Farhatunnida Hamalatul Rahidin, Umar Raja Dame, Rama Bergawa Rasyid, Raffael Muhammad Sabili Rasyiq, Arkan Naufal Raymond Marbun Lumban b Marbun Lumban Rizal, Muhammad Rizal Alfiansyah Rizkia Aliyah Roffi Grandiosa Roffi Grandiosa Rosidah - Ruhaimah, Aliyah Zainur Rusky Intan Pratama Rusky Intan Pratama Ruzky Intan Pratama Sakira, Kekey Santi Rukminita Anggraeni, Santi Rukminita Saputra, Adjie Shafa, Bellarisa Rahma Shafira Bilqis Annida Soraya Malika Putri Suryana, Asep A. H. Suryana, Asep Handaka Tarigan, Aginta Primana Titin Herawati Ujang Subhan Wildah, Halyda Aulia Yudi Nurul Ihsan Yuli Andriani Yuli Nisa Nuryanti Yuniar Mulyani Zahidah Zahidah, Zahidah Zur'aida, Naurah Nazhifah Zuzy Anna