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All Journal Jurnal Ekonomi Pembangunan Jurnal Ekonomi, Bisnis dan Kewirausahaan (JEBIK) JAM : Jurnal Aplikasi Manajemen Jurnal Sosioteknologi Upajiwa Dewantara : Jurnal Ekonomi, Bisnis dan Manajemen Daulat Rakyat JURNAL AKUNTANSI, EKONOMI dan MANAJEMEN BISNIS JCES (Journal of Character Education Society) JMD: Jurnal Riset Manajemen & Bisnis Dewantara Procuratio : Jurnal Ilmiah Manajemen Jurnal Perencanaan Pembangunan Journal of Enterprise and Development (JED) Community Development Journal: Jurnal Pengabdian Masyarakat Mattawang: Jurnal Pengabdian Masyarakat Jurnal Komtekinfo PUBLICA: Jurnal Pengabdian Masyarakat International Journal of Asian Business and Management (IJABM) Jurnal Pengabdian Masyarakat dan Riset Pendidikan Journal of Innovative and Creativity Journal of Data Analytics, Information, and Computer Science (JDAICS) Journal of Development Economics and Digitalization, Tourism Economics (JDEDTE)
Hesty Aisyah
Universitas Metamedia
Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Energy Engineering Environmental Science Health Professions Languange, Linguistic, Communication & Media Mathematics Public Health Social Sciences Other

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Journal : Journal of Innovative and Creativity

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Creative Industry-Based MSME Competitive Advantage Strategy in Padang City through Market Orientation and Product Innovation Aisyah, Hesty; Tasnim, M; Ningsih, Sri Restu
Journal of Innovative and Creativity Vol. 5 No. 2 (2025)
Publisher : Fakultas Ilmu Pendidikan Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/joecy.v5i2.2015

Abstract

The development of Micro, Small, and Medium Enterprises (MSMEs) is one of the economic driving forces that have an important role in the economy of Padang City because it contributes greatly to overcoming poverty and unemployment problems. MSMEs have many positive impacts, such as one of the expansion of labor absorption which makes it a place for low-income people to produce productive economic activities. MSMEs in Padang City are one type of business that can be resilient in various kinds of economic shocks so that from year to year the growth is always stable and consistent. This growth also affects the decline in unemployment, because MSMEs are labor-intensive businesses that require minimal Human Resources with a relatively small level of formal education and utilization of business capital. Although in terms of quantity, MSMEs in Padang City have increased, they are not accompanied by quality. This study aims to analyze the competitive advantage formed from the role of market orientation variables and product innovation in creative industry-based MSMEs in Padang City. The population in this study is creative industry business actors in Padang City applying purposive sampling techniques as a sampling. The conclusion of this reasearch are Based on the results of the study above on MSMEs in the city of Padang using SWOT analysis 4 quadrants, the position of MSMEs is at the growth stage. Based on analysis using IE matrix analysis, it is necessary to carry out a product development strategy, and Based on the results use SPACE matrix analysis, namely market and product development and product diversification.
Co-Authors Aprila, Mira Arif Rahman Huzaifa Arika Juwita Z Bahri Cyntia Lasmi Andesti Dahlan, M. Dahniel Elisa Daniati Edison Elizamiharti Fadil Firdian Farid Ardiansyah Firdian, Fadil Harman Nasution Hayat Ilham Tri Maulana Khanifatul Khusna Liranti Rahmelina M. Dahniel Dahlan M. Tasnim Mira Aprila Muhammad Amrin Lubis Nopriadi Saputra Nugroho, Riant Nur Azizah Nur Azizah Nurhidayat Okta Karneli, Okta Palupiningtyas, Dyah R Rismayenti Rusli Saputra Sari Puspita Sri Restu Ningsih Suardinata Tasnim, M Weri Sirait Yanto, Gusrino Yopi Eka Anroni