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Compliance with COVID-19 health protocols in a restricted offline learning setting in Palembang, Indonesia: a structural equation modeling Fitrianto, Mohammad Eko; Nofiawaty; Wahab, Zakaria; Hanafi, Agustina
Public Health and Preventive Medicine Archive Vol. 12 No. 2 (2024)
Publisher : Universitas Udayana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53638/phpma.2024.v12.i2.p05

Background and purpose: The COVID-19 pandemic has brought about new-normal conditions across all sectors. At the onset of the return to offline learning, new health protocol regulations were introduced. This study aimed to predict student behaviour in the post-COVID-19 learning process using the Health Belief Model (HBM) within a restricted face-to-face learning context. Methods: This cross-sectional survey involved 331 students from both public and private universities in South Sumatra Province, selected through convenience sampling from those participating in post-pandemic face-to-face learning. Data were collected between April and July 2022 using an online questionnaire that covered sociodemographic characteristics and perceptions based on the HBM framework. Descriptive analysis was conducted, and behavioural predictions were tested using Structural Equation Modelling (SEM). Results: The majority of participants were female (54.4%), aged 18–21 years (64.4%), predominantly undergraduate students (84%), and residing in Palembang (63.3%). Regarding vaccination status, 54.4% had received the second dose, 39% the third dose, 5.7% only the first dose, and 0.9% were unvaccinated. Perceived benefits (β=0.129, p=0.034), cues to action (β=0.319, p<0.001), and self-efficacy (β=0.442, p<0.001) were found to be significant predictors of students’ compliance with health protocols. Conclusion: Students’ compliance with health protocols is influenced by health-related information and their level of self-efficacy. The Health Belief Model proves effective in predicting this behaviour in a post-COVID-19 context. Policymakers are encouraged to promote compliance to health protocols through positive messaging, such as public service announcements.

ANALISIS FAKTOR-FAKTOR YANG MEMPENGARUHI SIKAP SKEPTIS KONSUMEN PADA IKLAN HIJAU (STUDI KASUS PADA MASYARAKAT KOTA PALEMBANG KONSUMEN AIR MINUM DALAM KEMASAN (AMDK) MEREK ADES "PILIH, MINUM, REMUKKAN") Fathiyah, Fenny; Wahab, Zakaria
Journal of Management and Business Review Vol 13, No 1 (2016)
Publisher : Research Center and Case Clearing House PPM School of Management

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34149/jmbr.v13i1.32

The number of green advertising has been increasing recently accompanied by the increasing number of environmental problems faced. This research aims to determine the influence of environmental concern, buying behavior, and conservation behavior on skepticism toward green advertising. In addition, this research aims to determine whether customers demographic characteristics (age, gender, and education level) moderate the relationship between factors affecting skepticism toward green advertising. The method used in this research is descriptive and associative. Data has been obtained by distributing questionnaires to 100 respondents that are Palembang residents who are buying and consuming Ades Mineral Water at least once in the last 3 months. Accidental sampling method has been selected to obtain data. The techniques of analysis used include multiple linear regression and moderated regression analysis, while for the processing of the data, SPSS 21 for Windows has been used. The results of this research indicate that: (i) environmental concern was 5,8 percent having significant influence on skepticism toward Ades green advertising, (ii) buying behavior was 19,2 percent having significant influence on skepticism toward Ades green advertising, (iii) conservation behavior was 23.6 percent, having significant influence on skepticism toward Ades green advertising, and (iv) customers demographic characteristics by age and gender moderate (strengthen) the relationship between factors affecting skepticism toward Ades green advertising, while level of education not moderate (strengthen) the relationship between factors affecting skepticism toward Ades green advertising.

ANALISIS FAKTOR-FAKTOR YANG MEMPENGARUHI SIKAP SKEPTIS KONSUMEN PADA IKLAN HIJAU (STUDI KASUS PADA MASYARAKAT KOTA PALEMBANG KONSUMEN AIR MINUM DALAM KEMASAN (AMDK) MEREK ADES "PILIH, MINUM, REMUKKAN") Fathiyah, Fenny; Wahab, Zakaria
Journal of Management and Business Review Vol 13, No 1 (2016)
Publisher : Research Center and Case Clearing House PPM School of Management

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34149/jmbr.v13i1.32

The number of green advertising has been increasing recently accompanied by the increasing number of environmental problems faced. This research aims to determine the influence of environmental concern, buying behavior, and conservation behavior on skepticism toward green advertising. In addition, this research aims to determine whether customers demographic characteristics (age, gender, and education level) moderate the relationship between factors affecting skepticism toward green advertising. The method used in this research is descriptive and associative. Data has been obtained by distributing questionnaires to 100 respondents that are Palembang residents who are buying and consuming Ades Mineral Water at least once in the last 3 months. Accidental sampling method has been selected to obtain data. The techniques of analysis used include multiple linear regression and moderated regression analysis, while for the processing of the data, SPSS 21 for Windows has been used. The results of this research indicate that: (i) environmental concern was 5,8 percent having significant influence on skepticism toward Ades green advertising, (ii) buying behavior was 19,2 percent having significant influence on skepticism toward Ades green advertising, (iii) conservation behavior was 23.6 percent, having significant influence on skepticism toward Ades green advertising, and (iv) customers demographic characteristics by age and gender moderate (strengthen) the relationship between factors affecting skepticism toward Ades green advertising, while level of education not moderate (strengthen) the relationship between factors affecting skepticism toward Ades green advertising.

Pengaruh Perceived Usefulness, Perceived Ease of Use dan Keamanan Terhadap Minat Penggunaan (Behavior Intention) Aplikasi Brimo di Kota Prabumulih Sari, Dessy Ratna; Maulana, Ahmad; Rosa, Aslamia; Wahab, Zakaria
Syntax Literate Jurnal Ilmiah Indonesia
Publisher : Syntax Corporation

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36418/syntax-literate.v9i11.52258

Penelitian ini bertujuan untuk menganalisis pengaruh perceived usefulness, perceived ease of use, dan keamanan terhadap minat penggunaan aplikasi BRImo di Kota Prabumulih. Dalam era digital, kemudahan akses dan keamanan transaksi menjadi faktor kunci dalam meningkatkan minat masyarakat terhadap mobile banking. Metode yang digunakan adalah survei melalui kuisioner yang melibatkan 150 responden. Hasil penelitian menunjukkan bahwa ketiga variabel tersebut berpengaruh positif dan signifikan terhadap minat penggunaan aplikasi BRImo. Temuan ini diharapkan dapat memberikan wawasan bagi pihak bank dalam merumuskan kebijakan pemasaran dan pengembangan layanan digital.

PENGELOLAAN KEUANGAN UNTUK MODAL USAHA DAN PEMANFAATAN TEKNOLOGI UNTUK PROMOSI DIGITAL PADA UMKM DI DESA BURAI, OGAN ILIR, SUMATERA SELATAN Widiyanti, Marlina; Adam, Mohammad; Natalisa, Diah; Wahab, Zakaria
Martabe : Jurnal Pengabdian Kepada Masyarakat Vol 8, No 4 (2025): MARTABE : JURNAL PENGABDIAN KEPADA MASYARAKAT
Publisher : Universitas Muhammadiyah Tapanuli Selatan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31604/jpm.v8i4.1577-1582

Penelitian ini dilakukan bertujuan untuk memberikan pengetahuan dan pemahaman kepada pelaku UMKM dalam pemaparan dan pelatihan cara pengelolaan keuangan untuk modal kerja bagi pelaku UMK Desa Burai Kecamatan Tanjung Batu, Kabupaten Ogan Ilir, Provinsi Sumatera Selatan serta memberikan praktek pemanfaatan digital untuk meningkatkan penjualan produk UMKM di Desa Burai Kecamatan Tanjung Batu, Kabupaten Ogan Ilir, Provinsi Sumatera Selatan. Bentuk kegiatan dalam penelitian ini dengan visitasi selama 3 bulan. Metode pelaksanaan dengan presentasi dan praktek. Khalayak sasaran dalam penelitian ini dengan minimal 25 orang masyarakat pelaku UMKM di Desa Burai. Output dalam kegiatan ini adalah meningkatnya pengetahuan masyarakat dalam melakukan pengelolaan keuangan serta pemanfaatan teknologi untuk promosi digital bagi pelaku UMKM di Desa Burai Kecamatan Tanjung Batu, Kabupaten Ogan Ilir, Provinsi Sumatera Selatan.

Kepercayaan Mobile Banking: Peran Keamanan dan Kualitas Layanan Elektronik dalam Mendorong Niat Bertransaksi Ulang Nissa, Hairun; Rosa, Aslamia; Maulana, Ahmad; Wahab, Zakaria
Al-Buhuts Vol. 20 No. 2 (2024): Al-Buhuts
Publisher : Institute Agama Islam Negeri (IAIN) Sultan Amai Gorontalo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30603/ab.v20i2.5932

This study investigates the role of Security and Electronic Service Quality in influencing Repurchase Intention in the mobile banking application of Bank Sumsel Babel, with Trust as an intervening variable. Data collected from 131 respondents who actively use the mobile banking application were analyzed using Structural Equation Modeling (SEM) with Smart PLS 4. The results indicate that Electronic Service Quality significantly influences Repurchase Intention, both directly and indirectly through Trust as a mediator. Security, however, does not show a significant impact on Repurchase Intention, either directly or indirectly through Trust. Nonetheless, Security remains crucial in building initial Trust among users. This study provides insights for improving service quality and Security features to strengthen customer loyalty

Mediating role of attitude in green purchase intention for solar power plants: A green marketing analysis Indrajaya, Nehemia; Perizade, Badia; Wahab, Zakaria; Shihab, Muchsin Saggaff
Annals of Management and Organization Research Vol. 5 No. 2 (2023): November
Publisher : goodwood publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35912/amor.v5i2.1870

Purpose: The principal objective of this study is to identify the factors that might influence the inclination towards eco-friendly purchases while considering the incorporation of renewable energy via Solar Power Generation Systems (PLTS). Research Methodology: A comprehensive data analysis was conducted using a Structural Equation Model (SEM) facilitated by the SMART PLS. This study targets household electricity consumers in Palembang, Indonesia. Results: The findings indicate that Environmental Knowledge has a significant impact on Green Purchase Intention, whereas green product awareness plays a notable role in influencing green purchase intention. Moreover, it was found that attitude did not significantly affect Green Purchase Intention. Green Product Awareness has a substantial effect on green purchase intentions. Notably, this study establishes that Environmental Knowledge does not impact Green Purchase Intention through attitude, indicating partial mediation. The findings of this study emphasize the critical role of Environmental Knowledge and Green Product Awareness in shaping green purchase intentions among electricity consumers in Palembang, Indonesia. Limitations: Fostering an environment that is conducive to enhancing environmental literacy and promoting awareness of green products is imperative. Contribution: This research explores the various elements that impact the likelihood of making eco-conscious purchases, particularly in relation to embracing renewable energy technologies.

Mediating Role of Attitude in Green Purchase Intention for Solar Power Plants: A Green Marketing Analysis Indrajaya, Nehemia; Perizade, Badia; Wahab, Zakaria; Shihab, Muchsin Saggaff
Annals of Management and Organization Research Vol. 5 No. 2 (2023): November
Publisher : goodwood publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35912/amor.v5i2.1870

Purpose: The principal objective of this study is to identify the factors that might influence the inclination towards eco-friendly purchases while considering the incorporation of renewable energy via Solar Power Generation Systems (PLTS). Research Methodology: A comprehensive data analysis was conducted using a Structural Equation Model (SEM) facilitated by the SMART PLS. This study targeted household electricity consumers in Palembang, Indonesia. Results: The findings indicate that Environmental Knowledge has a significant impact on Green Purchase Intention, whereas green product awareness plays a notable role in influencing green purchase intention. Moreover, it was found that attitude did not significantly affect Green Purchase Intention. Green Product Awareness has a substantial effect on green purchase intentions. Notably, this study establishes that Environmental Knowledge does not impact Green Purchase Intention through attitude, indicating partial mediation. The findings of this study emphasize the critical role of Environmental Knowledge and Green Product Awareness in shaping green purchase intentions among electricity consumers in Palembang, Indonesia. Conclusions: This study highlights that Environmental Knowledge and Green Product Awareness significantly influence Green Purchase Intention in Palembang, Indonesia. Attitude has no significant impact, and Environmental Knowledge affects purchase intention directly. The findings stress the importance of enhancing environmental literacy and awareness of green products to encourage sustainable consumption. Limitations: Fostering an environment conducive to enhancing environmental literacy and promoting awareness of green products is imperative. Contributions: This study explores the various elements that impact the likelihood of making eco-conscious purchases, particularly in relation to embracing renewable energy technologies.

The Effect of Relationship Marketing and Service Quality Towards Customer Loyalty of PT Bank Perkreditan Rakyat Sumatera Selatan Marzuki, Marzuki; Wahab, Zakaria; Widiyanti, Marlina; Sihab, Muchsin Saggaff
Jurnal Manajemen Bisnis Vol. 11 No. 2: September 2020
Publisher : Universitas Muhammadiyah Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.18196/mb.11296

This study aims to determine whether relationship marketing and service quality affect customer loyalty at Bank BPR Sumsel. This study used a causal research method, an inference research type to realize cause-and-effect, determine the influence of the variables that are the cause (independent variables), and the effect (dependent variable) of a phenomenon. The data used in this study were primary data by distributing questionnaires to deposit customers at the Head Office of the Bank BPR Sumsel. The number of samples used as respondents was 100. The data analysis technique used in this study was multiple linear regression analysis, which was previously tested for validity and reliability. The results obtained are relationship marketing and service quality have a positive and significant effect on customer loyalty at the Bank BPR Sumsel. From the test results, the R2 (R Square) value of 0.691 or (69.1%) indicated that the percentage contribution of the independent variables’ (RM and SQ) influence on the dependent variable (customer loyalty) was 69.1%. Alternatively, the independent variables used in the model (RM and SQ) could explain 69.1% of the dependent variable (customer loyalty). Meanwhile, the remaining 30.9% was influenced or explained by other variables not included in this research model such as pricing, brand image, and customer values.

The Influence of Product Quality, Brand Image and Brand Trust on Consumer Purchase Decisions At Isola Wine Bali Salimah, Raudhatu; Widiyanti, Marlina; Shihab, Muchsin Saggaff; Wahab, Zakaria
Journal of Management Economic and Financial Vol. 3 No. 4 (2025): Special Issue
Publisher : Politeknik Siber Cerdika Internasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59261/jmef.v3i4.138

This research was conducted with the aim of determining the influence of product quality, brand image and brand trust on consumer purchase decisions at Isola Wine Bali. The population in this study includes all consumers who buy wine, both foreign tourists and locals. The sample used in this study was 100 respondents using the purposive sampling method. The results of multiple linear regression analysis show that product quality, brand image and brand trust have a positive and significant effect on purchase decisions. Product quality, it is hoped that Isola Wine Bali can evaluate the type of wine bottle used. Brand image, it is hoped that adjustments can be made regarding the color of the product packaging which also needs to be adjusted to the color of the bottle of wine products. Brand trust is expected to be able to always provide updated information about the products offered.

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