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All Journal WIDYAKALA JOURNAL Media Mahardhika Ultima Management : Jurnal Ilmu Manajemen Dialektika: Jurnal Ekonomi dan Ilmu Sosial Jurnal Informasi dan Teknologi Community Development Journal: Jurnal Pengabdian Masyarakat Dinasti International Journal of Economics, Finance & Accounting (DIJEFA) Jurnal Pengabdian UNDIKMA Warta Pengabdian Andalas: Jurnal Ilmiah Pengembangan Dan Penerapan Ipteks International Journal of Business, Law, and Education AICS International Journal of Community Service Jurnal Ekonomi Indonesian Community Journal Bussman Journal : Indonesian Journal of Business and Management Jurnal Multidisiplin Madani (MUDIMA) Journal Of Human And Education (JAHE) Jurnal Ekonomika dan Manajemen Formosa Journal of Sustainable Research (FJSR) Jurnal Sistim Informasi dan Teknologi The Eastasouth Management and Business West Science Business and Management West Science Interdisciplinary Studies West Science Interdisciplinary Studies IIJSE
Cynthia Sari Dewi
Universitas Pembangunan Jaya
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Medicine & Pharmacology Neuroscience Nursing Public Health Social Sciences Other

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Purchase Intention of Green Beauty Product: Does Perceived Value Matter? Dewi, Cynthia Sari; Windarko, Windarko; Lastro, Djano; Alam, Hanifah Pagar; Felicia, Felicia
Dinasti International Journal of Economics, Finance & Accounting Vol. 6 No. 1 (2025): Dinasti International Journal of Economics, Finance & Accounting (March-April 2
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/dijefa.v6i1.3989

Abstract

The increasing environmental impact of the cosmetics industry has led to a growing consumer interest in eco-friendly products. This study examines the purchase intentions of Indonesian millennials for green beauty products, focusing on the role of perceived values, which are functional, social, and emotional. Using a quantitative approach, data were collected from 190 millennials through an online survey and analyzed using SPSS 24. The results reveal that functional value, social value, and emotional value positively and significantly influence purchase intention. These findings underscore the importance of emphasizing product functionality, social contributions, and emotional engagement in marketing strategies. This research provides valuable insights for businesses seeking to align with sustainability goals and cater to environmentally conscious consumers. Future studies are encouraged to explore additional factors influencing green purchase behavior across diverse demographics and regions.
Bridging Intention and Behavior: Insights into Coworking Space Adoption in Urban Indonesia Dewi, Cynthia Sari; Febriyantoro, Mohamad Trio; Septarina, Sri Wahyuning; Putri, Apriliana
Indonesian Interdisciplinary Journal of Sharia Economics (IIJSE) Vol 8 No 3 (2025): Sharia Economics
Publisher : Universitas KH. Abdul Chalim Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/iijse.v8i3.8834

Abstract

This study investigates the factors influencing coworking space users’ behavior through the lens of the Unified Theory of Acceptance and Use of Technology (UTAUT). It integrates four key constructs Performance Expectancy, Facilitating Conditions, Price Value, and Habit to evaluate their effects on Intention to Use and Use Behavior. Employing a quantitative approach, data were collected from 212 respondents in urban coworking spaces across the Jabodetabek area and analyzed using Structural Equation Modeling (SEM). The results reveal that Performance Expectancy, Facilitating Conditions, and Habit significantly influence both Intention to Use and actual Use Behavior, whereas Price Value does not have a significant effect on intention. Users tend to favor coworking spaces for their conducive work environments and comprehensive facilities, including high-speed Wi-Fi, meeting rooms, and ergonomic workstations. However, the relatively high cost of long-term use remains a major challenge. The findings underscore the critical roles of Facilitating Conditions and Habit as primary determinants of user behavior, offering practical insights for enhancing coworking space services. Moreover, this research contributes to the development of user-centered digital platforms that improve satisfaction and adoption rates. By addressing these behavioral factors, coworking space providers can elevate service quality, better align with user preferences, and strengthen competitiveness in an increasingly dynamic work environment.
Co-Authors AA Sudharmawan, AA Alam, Hanifah Pagar Anakoda, Valdy Ivanda Anggreyani, Delfi Apriliana Putri Baresi, Adven Filipi Chajar Matari Fath Mala Chandra, Advent Daffa Juliansyah, Muhammad Djano Lastro Dominggus, Aldi Fahmy Rinanda Saputri Fahmy Rinanda Saputri Fahmy Rinanda Saputri Fahmy Rinanda Saputri Felicia Felicia Fianty, Melissa Indah Ghifari, Farhan Fadil Gilbert Hargiani, Fransisca Xaveria Helena Dewi Hendy Tannady Hutahuruk, Beryl Ezra Hutomo, Farend Olivia Lastro, Djano Mala, Chajar Matari Fath Melissa Fianty Melissa Indah Fianty Melissa Indah Fianty Melissa Indah Fianty Mohammad Annas Parikesit, Bangun Purnamaningsih Purnamaningsih Puryatama, Muhammad Farhan Putri Maharani Putri Maharani Putri, Apriliana Putri, Tasya Alivia Rahman, Ghani Abdur Sangaviery Loucas Situmorang Saputri, Fahmy Rinanda Sarita, Monika Claudia Septarina, Sri Wahyuning Situmorang, Sangaviery Loucas Tiara Yuristina Yusup Wanda Gema P.A. Hidayat Wanda Gema Prasadio Akbar Hidayat Windarko Windarko Yusuf Iskandar Yusup, Tiara Yuristina