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All Journal WIDYAKALA JOURNAL Media Mahardhika Ultima Management : Jurnal Ilmu Manajemen Dialektika: Jurnal Ekonomi dan Ilmu Sosial Jurnal Informasi dan Teknologi Community Development Journal: Jurnal Pengabdian Masyarakat Dinasti International Journal of Economics, Finance & Accounting (DIJEFA) Jurnal Pengabdian UNDIKMA Warta Pengabdian Andalas: Jurnal Ilmiah Pengembangan Dan Penerapan Ipteks International Journal of Business, Law, and Education AICS International Journal of Community Service Jurnal Ekonomi Indonesian Community Journal Bussman Journal : Indonesian Journal of Business and Management Jurnal Multidisiplin Madani (MUDIMA) Journal Of Human And Education (JAHE) Jurnal Ekonomika dan Manajemen Formosa Journal of Sustainable Research (FJSR) Jurnal Sistim Informasi dan Teknologi The Eastasouth Management and Business West Science Business and Management West Science Interdisciplinary Studies West Science Interdisciplinary Studies IIJSE
Cynthia Sari Dewi
Universitas Pembangunan Jaya
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Medicine & Pharmacology Neuroscience Nursing Public Health Social Sciences Other

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E-Banking Technology: A Comprehensive Study on Customer Satisfaction and Bank Services Dewi, Cynthia Sari; Zulkifli, Zulkifli
International Journal of Business, Law, and Education Vol. 5 No. 2 (2024): International Journal of Business, Law, and Education
Publisher : IJBLE Scientific Publications Community Inc.

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56442/ijble.v5i2.708

Abstract

This paper explores the dynamic landscape of e-banking technology, emphasizing advancements in hardware, software, and networks to deliver innovative solutions. It highlights moderate e-banking adoption among surveyed individuals, underscoring the crucial role of customer satisfaction in banking services. Despite this, critical gaps are identified, motivating the study to provide a detailed analysis of responses concerning cloud services, bank system security, service quality, and e-learning initiatives. With meticulous data collection from 125 respondents, primarily students from Tangerang actively using e-banking, the research investigates the frequency and patterns of e-banking usage. Through comprehensive descriptive analysis, the study offers insights into customer satisfaction in the e-banking domain and sets the stage for future causal research. Its ultimate goal is to enhance comprehension of the factors influencing customer satisfaction in e-banking.
Pelatihan Penggunaan Google Trends untuk Analisis Tren Pasar bagi Pelaku UMKM Desa Legok Dewi, Cynthia Sari
Journal Of Human And Education (JAHE) Vol. 5 No. 1 (2025): Journal of Human And Education (JAHE)
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/jh.v5i1.2170

Abstract

Kegiatan pengabdian masyarakat ini bertujuan untuk meningkatkan kapasitas pelaku Usaha Mikro Kecil dan Menengah (UMKM) di Desa Legok, Tangerang, dalam memanfaatkan teknologi digital, khususnya Google Trends, untuk mendukung analisis pasar dan strategi pemasaran. Workshop ini dilakukan melalui pendekatan workshop yang melibatkan pemaparan materi dan praktik langsung. Peserta diajarkan cara menggunakan Google Trends untuk mengidentifikasi tren pencarian, menganalisis data geografis, mengidentifikasi topik terkait, serta memantau pesaing. Studi kasus diberikan dengan penggunaan kata kunci produk local untuk menganalisis pola pencarian dan preferensi pasar. Hasil workshop menunjukkan bahwa peserta tidak hanya memahami fungsi Google Trends tetapi juga mampu mengaplikasikannya dalam menyusun strategi pemasaran berbasis data untuk produk mereka. Pelaku UMKM menyadari pentingnya pemanfaatan alat digital untuk meningkatkan daya saing, memperluas pasar, dan mengembangkan usaha mereka di era digital. Kegiatan ini diharapkan mampu memberikan dampak berkelanjutan dengan memperkuat kapasitas pelaku UMKM dalam menghadapi persaingan pasar yang semakin dinamis, sekaligus mendukung pertumbuhan ekonomi masyarakat lokal. Program ini juga menjadi landasan bagi pelaksanaan workshop lanjutan yang dapat memperkenalkan alat digital lainnya untuk mengoptimalkan pengelolaan usaha.
Training on Social Media Utilisation in Business Innovation for Legok Village Culinary MSMEs Cynthia Sari Dewi; Melissa Indah Fianty; Fahmy Rinanda Saputri
Warta Pengabdian Andalas Vol 31 No 1 (2024)
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat (LPPM) Universitas Andalas

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25077/jwa.31.1.7-15.2024

Abstract

In the digital age, the role of social media in business innovation cannot be underestimated. Micro, Small, and Medium Enterprises (MSMEs) are crucial in driving economies, and their success significantly impacts local communities. However, the MSMEs Culinary in Legok faces tough competition from similar businesses that need help introducing their products or services. Therefore, with the training on social media for business innovation, MSMEs culinary in Legok Village can promote their products or services and reach a broader audience by producing social media content with relevant themes and concepts. This activity was conducted at Multimedia Nusantara University, Scientia Boulevard Gading Street, Curug Sangereng, Serpong, Tangerang Regency, Banten.
Brand Ambassador and Purchase Decisions on Samsung Smartphone among Generation Z Dewi, Cynthia Sari; Chandra, Advent
DIALEKTIKA: Jurnal Ekonomi dan Ilmu Sosial Vol 10 No 1 (2025): Dialektika: Jurnal Ekonomi dan Ilmu Sosial
Publisher : Prodi Manajemen Fakultas Ekonomi dan Bisnis Universitas Islam Raden Rahmat Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36636/dialektika.v10i1.6291

Abstract

This research aims to explore the influence of brand ambassadors on purchase decisions for Samsung smartphones among Generation Z consumers in Indonesia, focusing on brand awareness and brand image as mediating variables. A quantitative approach was employed, targeting consumers in the Jabodetabek area. Data were collected through structured questionnaires and analyzed using Structural Equation Modeling (SEM) with SmartPLS. The study examines the direct and indirect effects of brand ambassadors on purchase decisions through brand awareness and brand image. The results reveal that BTS, as Samsung's brand ambassador, significantly impacts purchase decisions by enhancing brand awareness and strengthening brand image. These findings highlight the ability of BTS to resonate with Gen Z, capturing their attention and building emotional connections with the Samsung brand. This study underscores the importance of aligning brand ambassadors with the target audience’s values, providing actionable insights for engaging Gen Z and driving purchase decisions.
Transfer Pricing in the Global Literature: A Bibliometric Analysis Ghifari, Farhan Fadil; Dewi, Cynthia Sari; Baresi, Adven Filipi; Hutahuruk, Beryl Ezra; Alam, Hanifah Pagar
West Science Interdisciplinary Studies Vol. 3 No. 10 (2025): West Science Interdisciplinary Studies
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsis.v3i10.2288

Abstract

The objective of this study is to examine the global research landscape related to transfer pricing using a bibliographic approach based on 115 scientific articles indexed in the Scopus database between 2015 and 2025. Utilizing Vosviewer software, analyses of keyword co-occurrence, co-citation, and bibliographic coupling were conducted to identify key topics across countries, influential authors, and patterns of scientific collaboration. The analysis results indicate that transfer pricing, tax issues, and tax avoidance are dominant topics. Emerging subtopics include sustainability, information technology, and business restructuring. While contributions from developing countries remain relatively limited, scientific collaboration is still predominantly led by developed nations. These findings highlight the need to broaden the perspective on transfer pricing research by engaging with the context of developing countries and adopting a more comprehensive, interdisciplinary approach. This study is expected to serve as a foundation for developing research guidelines and transfer pricing policies that can be adapted to a more integrated and global dynamic.
Transfer Pricing in the Global Literature: A Bibliometric Analysis Ghifari, Farhan Fadil; Dewi, Cynthia Sari; Baresi, Adven Filipi; Hutahuruk, Beryl Ezra; Alam, Hanifah Pagar
West Science Interdisciplinary Studies Vol. 3 No. 10 (2025): West Science Interdisciplinary Studies
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsis.v3i10.2288

Abstract

The objective of this study is to examine the global research landscape related to transfer pricing using a bibliographic approach based on 115 scientific articles indexed in the Scopus database between 2015 and 2025. Utilizing Vosviewer software, analyses of keyword co-occurrence, co-citation, and bibliographic coupling were conducted to identify key topics across countries, influential authors, and patterns of scientific collaboration. The analysis results indicate that transfer pricing, tax issues, and tax avoidance are dominant topics. Emerging subtopics include sustainability, information technology, and business restructuring. While contributions from developing countries remain relatively limited, scientific collaboration is still predominantly led by developed nations. These findings highlight the need to broaden the perspective on transfer pricing research by engaging with the context of developing countries and adopting a more comprehensive, interdisciplinary approach. This study is expected to serve as a foundation for developing research guidelines and transfer pricing policies that can be adapted to a more integrated and global dynamic.
Inovasi Manajemen Melalui Pelatihan Pendaftaran Label BPOM dan Halal bagi Produk UMKM Kuliner Desa Legok Kabupaten Tangerang Dewi, Cynthia Sari; Fianty, Melissa Indah; Saputri, Fahmy Rinanda
Jurnal Pengabdian UNDIKMA Vol. 5 No. 1 (2024): February
Publisher : LPPM Universitas Pendidikan Mandalika (UNDIKMA)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33394/jpu.v5i1.9157

Abstract

This community service activity aims to increase the knowledge and ability of MSMEs in Legok Village to register BPOM label products and halal labels as an effort to expand marketing, consumer confidence and business competitiveness. Methods of implementing this service uses training with lecture, demonstration and discussion stages. The evaluation instrument for this activity uses a questionnaire, which is then analyzed descriptively. The results of this service show that the business actors of the Legok Village Culinary MSMEs in Tangerang Regency have the ability and skills to register business products with BPOM and halal labels. BPOM and Halal labels can be utilized as product innovation in increasing business competitiveness.
Challenges and Opportunities: Cattle / Sheep Farming Business in the City : Case Study of Good Cattle in Depok City Lastro, Djano; Windarko, Windarko; Maharani, Putri; Yusup, Tiara Yuristina; Mala, Chajar Matari Fath; Iskandar, Yusuf; Dewi, Cynthia Sari
West Science Business and Management Vol. 2 No. 02 (2024): West Science Business and Management
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsbm.v2i02.947

Abstract

This research investigates the challenges and opportunities associated with cattle and sheep farming businesses in urban environments, particularly emphasizing outstanding cattle farming enterprises in Depok. The study aims to provide an in-depth analysis of these businesses' strategies to address existing challenges and leverage potential opportunities. By exploring the innovative practices and adaptive measures employed by urban livestock farmers, this research seeks to uncover effective methods for breeders to navigate market dynamics, enhance operational efficiencies, and sustainably improve the productivity and quality of their livestock operations. Focusing on success stories from Depok, the study highlights how exemplary cattle farming businesses have thrived despite the constraints of an urban setting. It examines the role of technology, community engagement, and sustainable farming practices in driving their success. The findings offer valuable insights and recommendations for breeders, policymakers, and stakeholders on fostering a resilient and prosperous urban livestock farming sector. Ultimately, this research contributes to the broader discourse on urban agriculture, providing lessons on sustainable growth and productivity enhancement in urban livestock farming.
Role of Digital Financial Literacy and Digital Financial Behavior on Financial Well-being in Indonesia Dewi, Cynthia Sari; Putri, Apriliana; Situmorang, Sangaviery Loucas
West Science Business and Management Vol. 2 No. 02 (2024): West Science Business and Management
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsbm.v2i02.980

Abstract

In the current digital financial era, this research explores the important and relevant impact of the lack of welfare of Indonesian society in facing digital financial transformation. With the aim of improving people's financial welfare, this research focuses on digital financial literacy and digital financial behavior. Using the Theory of Planned Behavior (TPB) from a financial perspective, this research seeks to provide an in-depth understanding of how digital financial literacy and digital financial behavior can help improve people's financial welfare. This research uses a quantitative approach by distributing questionnaires to workers in JABODETABEK. This research model uses Partial Least Square - Structural Equation Modeling (PLS-SEM) via the SmartPLS application. It is hoped that the research results can help the government, practitioners or policy makers in improving the financial welfare of the Indonesian people. The findings in this study show that workers in the JABODETABEK area that DFL influences DFB and FWB FS. Then DFB influences FWB FS. However, DFL has no effect on FWB FA and DFB FA.
The Effect of Insurance Literation, Perceived Product Benefits, Trust in Insurance & Perceived Product Risk on Decision to Purchase Personal Insurance Cynthia Sari Dewi
Jurnal Multidisiplin Madani Vol. 3 No. 6 (2023): June, 2023
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/mudima.v3i6.3012

Abstract

In this study, it is suspected that there are several factors that can influence the intention to purchase personal insurance. These factors are consumer insurance literacy, perceived product benefits, trustworthiness in insurance, perceived product risk, and favorable attitude towards personal insurance, so this research was conducted to determine whether there is an effect of these variables on the intention to buy insurance. This study uses Structural Equation Modeling (SEM) analysis with AMOS 24 software, and the results of the analysis state that there is no influence between Consumer Insurance Literacy and Perceived Product Benefits, Belief in Insurance, and Perceived Product Risk. In addition, Perceived Product Benefits have no effect on Favorable Attitude to Personal Insurance, Trustful Belief on Insurance has an effect on Favorable Attitude to Personal Insurance, Perceived Product Risk has no effect on Favorable Attitude to Personal Insurance, and Favorable Attitude to Personal Insurance has an effect on Inclination to Purchase Personal Insurance
Co-Authors AA Sudharmawan, AA Alam, Hanifah Pagar Anakoda, Valdy Ivanda Anggreyani, Delfi Apriliana Putri Baresi, Adven Filipi Chajar Matari Fath Mala Chandra, Advent Daffa Juliansyah, Muhammad Djano Lastro Dominggus, Aldi Fahmy Rinanda Saputri Fahmy Rinanda Saputri Fahmy Rinanda Saputri Fahmy Rinanda Saputri Felicia Felicia Fianty, Melissa Indah Ghifari, Farhan Fadil Gilbert Hargiani, Fransisca Xaveria Helena Dewi Hendy Tannady Hutahuruk, Beryl Ezra Hutomo, Farend Olivia Lastro, Djano Mala, Chajar Matari Fath Melissa Fianty Melissa Indah Fianty Melissa Indah Fianty Melissa Indah Fianty Mohammad Annas Parikesit, Bangun Purnamaningsih Purnamaningsih Puryatama, Muhammad Farhan Putri Maharani Putri Maharani Putri, Apriliana Putri, Tasya Alivia Rahman, Ghani Abdur Sangaviery Loucas Situmorang Saputri, Fahmy Rinanda Sarita, Monika Claudia Septarina, Sri Wahyuning Situmorang, Sangaviery Loucas Tiara Yuristina Yusup Wanda Gema P.A. Hidayat Wanda Gema Prasadio Akbar Hidayat Windarko Windarko Yusuf Iskandar Yusup, Tiara Yuristina