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All Journal WIDYAKALA JOURNAL Media Mahardhika Ultima Management : Jurnal Ilmu Manajemen Dialektika: Jurnal Ekonomi dan Ilmu Sosial Jurnal Informasi dan Teknologi Community Development Journal: Jurnal Pengabdian Masyarakat Dinasti International Journal of Economics, Finance & Accounting (DIJEFA) Jurnal Pengabdian UNDIKMA Warta Pengabdian Andalas: Jurnal Ilmiah Pengembangan Dan Penerapan Ipteks International Journal of Business, Law, and Education AICS International Journal of Community Service Jurnal Ekonomi Indonesian Community Journal Bussman Journal : Indonesian Journal of Business and Management Jurnal Multidisiplin Madani (MUDIMA) Journal Of Human And Education (JAHE) Jurnal Ekonomika dan Manajemen Formosa Journal of Sustainable Research (FJSR) Jurnal Sistim Informasi dan Teknologi The Eastasouth Management and Business West Science Business and Management West Science Interdisciplinary Studies West Science Interdisciplinary Studies IIJSE
Cynthia Sari Dewi
Universitas Pembangunan Jaya
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Medicine & Pharmacology Neuroscience Nursing Public Health Social Sciences Other

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Challenges and Opportunities: Cattle / Sheep Farming Business in the City : Case Study of Good Cattle in Depok City Djano Lastro; Windarko Windarko; Putri Maharani; Tiara Yuristina Yusup; Chajar Matari Fath Mala; Yusuf Iskandar; Cynthia Sari Dewi
West Science Business and Management Vol. 2 No. 02 (2024): West Science Business and Management
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsbm.v2i02.947

Abstract

This research investigates the challenges and opportunities associated with cattle and sheep farming businesses in urban environments, particularly emphasizing outstanding cattle farming enterprises in Depok. The study aims to provide an in-depth analysis of these businesses' strategies to address existing challenges and leverage potential opportunities. By exploring the innovative practices and adaptive measures employed by urban livestock farmers, this research seeks to uncover effective methods for breeders to navigate market dynamics, enhance operational efficiencies, and sustainably improve the productivity and quality of their livestock operations. Focusing on success stories from Depok, the study highlights how exemplary cattle farming businesses have thrived despite the constraints of an urban setting. It examines the role of technology, community engagement, and sustainable farming practices in driving their success. The findings offer valuable insights and recommendations for breeders, policymakers, and stakeholders on fostering a resilient and prosperous urban livestock farming sector. Ultimately, this research contributes to the broader discourse on urban agriculture, providing lessons on sustainable growth and productivity enhancement in urban livestock farming.
Role of Digital Financial Literacy and Digital Financial Behavior on Financial Well-being in Indonesia Cynthia Sari Dewi; Apriliana Putri; Sangaviery Loucas Situmorang
West Science Business and Management Vol. 2 No. 02 (2024): West Science Business and Management
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsbm.v2i02.980

Abstract

In the current digital financial era, this research explores the important and relevant impact of the lack of welfare of Indonesian society in facing digital financial transformation. With the aim of improving people's financial welfare, this research focuses on digital financial literacy and digital financial behavior. Using the Theory of Planned Behavior (TPB) from a financial perspective, this research seeks to provide an in-depth understanding of how digital financial literacy and digital financial behavior can help improve people's financial welfare. This research uses a quantitative approach by distributing questionnaires to workers in JABODETABEK. This research model uses Partial Least Square - Structural Equation Modeling (PLS-SEM) via the SmartPLS application. It is hoped that the research results can help the government, practitioners or policy makers in improving the financial welfare of the Indonesian people. The findings in this study show that workers in the JABODETABEK area that DFL influences DFB and FWB FS. Then DFB influences FWB FS. However, DFL has no effect on FWB FA and DFB FA.
Visual Branding Strategies For Culinary Msmes In Legok Village: A Community-Centered Approach Through Design Training Saputri, Fahmy Rinanda; Fianty, Melissa Indah; Dewi, Cynthia Sari
International Journal Of Community Service Vol. 3 No. 4 (2023): November 2023 ( Indonesia - Republik Demokratik Timor Leste - Malaysia - USA -
Publisher : CV. Inara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51601/ijcs.v3i4.224

Abstract

Community engagement through training in logo and packaging design for culinary MSMEs in Legok Village is an initiative aimed at enhancing the competitiveness and sustainability of micro, small, and medium-sized enterprises (MSMEs) in rural areas. Legok Village, renowned for its traditional culinary richness, is the focal point of this research. This study presents a community-based approach employed to strengthen the visual identity of culinary MSME products through design trainingusing Adobe Ilustrator.The methodology includes phases of identifying the needs of MSMEs, conducting logo and packaging design training, and evaluating the impact of this training. The research findings indicate that logo and packaging design training has a significantly positive impact on the development of culinary MSME products, enhancing their visual appeal, and increasing brand awareness in both local and regional markets.The results have significant implications for the development of culinary MSMEs in similar villages. The improved quality of logo and packaging design benefits MSME businesses and can increase household income, stimulate local economic growth, and enhance the quality of life in rural communities. Thus, community engagement through logo and packaging design training for culinary MSMEs emerges as a crucial instrument in building economic sustainability in rural villages.
ANALISIS FAKTOR-FAKTOR YANG MEMPENGARUHI KEPUTUSAN INVESTASI DALAM PROPERTI REAL ESTATE DIKOTA TANGERANG Anggreyani, Delfi; Rahman, Ghani Abdur; Putri, Tasya Alivia; Dewi, Cynthia Sari
Media Mahardhika Vol. 22 No. 3 (2024): May 2024
Publisher : STIE Mahardhika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29062/mahardika.v22i3.939

Abstract

Analisis ini mengkaji variabel-variabel yang mempengaruhi keputusan investasi di sektor properti real estat dengan fokus pada keputusan investasi masyarakat di wilayah Jabodetabek, khususnya di Kota Tangerang. Menurut Teori Perilaku Terencana mengidentifikasi sikap, norma subjektif, perilaku yang dirasakan, toleransi risiko, nilai properti yang dirasakan, dan keengganan dalam praktik ilegal dipertimbangkan sebagai variabel independen yang berpotensi mempengaruhi keputusan investasi. Metode penelitian kuantitatif dengan pengambilan sampel purposive sampling yang digunakan untuk mengumpulkan informasi melalui survei dan analisis informasi dilengkapi dengan menggunakan skala Likert. Tujuan dari analisis ini adalah untuk lebih memahami variabel-variabel yang mempengaruhi keputusan investasi di sektor properti dan real estat untuk masyarakat di wilayah tersebut.
Exploring Role of Technology Performance Expectancy, Application Effort Expectancy, Perceived Risk and Perceived Cost On Digital Behavioral Intention of GoFood Users Tannady, Hendy; Dewi, Cynthia Sari; Gilbert
Jurnal Informasi dan Teknologi 2024, Vol. 6, No. 1
Publisher : SEULANGA SYSTEM PUBLISHER

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.60083/jidt.v6i1.477

Abstract

In the current era of globalization, organizational culture cannot be separated from Human Resources, which is one of the main elements that occupies an important and strategic position in improving company quality. By using these Human Resources in the current era of globalization and increasingly sophisticated technology, it makes it easier for people to access any activity via technology. The online delivery service feature is useful for buying food that consumers want without having to waste time queuing and traveling. In fact, consumers often experience problems when ordering food via online delivery orders. However, providers of online delivery features are still able to convince consumers to stay and continue to use these features. In this research the author used a quantitative approach. The quantitative approach is the measurement of objective quantitative and statistical data through scientific calculations derived from samples of people or residents who are asked to answer a number of questions on a survey to determine the frequency and percentage of their responses. In this quantitative theory, research will be predetermined, analyzing statistical data and interpreting statistical data.The population in this study was 100 random online or remote application users of the GoFood application. The research method used is the explanatory survey research method. Data collection used is a questionnaire or self-administered questionnaire. The research results prove that using this online application can make it easier and create a culture among people to order online. Of course, the nature of new culture or traditions can influence people's behavior in carrying out transactions every day, especially in terms of food products that every Indonesian citizen needs every day.
The Role of Social Cognitive Perspective on Investment Intentions in Sharia Stocks in Indonesia Dewi, Cynthia Sari; Daffa Juliansyah, Muhammad; Anakoda, Valdy Ivanda; Parikesit, Bangun
The Eastasouth Management and Business Vol. 3 No. 01 (2024): The Eastasouth Management and Business (ESMB)
Publisher : Eastasouth Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/esmb.v3i1.266

Abstract

The majority of Indonesia's population recorded in 2024 will be Muslims, reaching 85% with a figure of 263 million out of a total population of more than 278 million people. However, the level of public investment in shares is still low, especially in sharia shares. The aim of this research is to examine the impact of attitudes, social influence, and self-confidence on Indonesian investors' intentions to invest in sharia shares. This will be achieved by exploring further with Social Cognitive Theory. This research uses a quantitative methodology which is used to collect data from a minimum sample size of 85 respondents. This research was conducted by giving questionnaires to investors who have knowledge about sharia shares in Indonesia. The expected result of this research is to increase understanding of the determining factors that influence investment intentions in sharia shares. Therefore, this research is expected to provide a significant contribution to policy makers in their efforts to increase the number of investors in Islamic stocks.
THE INFLUENCE OF PERCEIVED RISK ON INTENTION OF USE ONLINE LENDING AMONG THE RESIDENTS OF TANGERANG CITY Puryatama, Muhammad Farhan; Dewi, Cynthia Sari
Bussman Journal : Indonesian Journal of Business and Management Vol. 3 No. 3 (2023): Bussman Journal | September - Desember 2023
Publisher : Gapenas Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53363/buss.v3i3.203

Abstract

Fintech lending facilitates individuals in need of quick funds for emergencies. However, the community still has reservations due to poorly performing online lending services, such as slow approval processes or fund disbursement. Additionally, there are potential financial losses that may arise from the use of online loans, such as high interest rates or hidden fees.               This research aims to analyze how risk factors can influence the Intention to use online loans, such as Performance risk, Financial risk, Social risk, Time risk, Security risk, Legal risk, Psychological risk, and Overall risk. The total sample consisted of 129 individuals in the city of Tangerang. The research method employed a quantitative approach through questionnaires, and the data were processed using Smart PLS version 4.0 for Validity, Reliability, Path Coefficient, R-Square, F-Square, and Q-Square. The results of the study indicate that Performance risk negatifly influences the Intention to use, Financial risk has a negatif impact on the Intention to use, and Security risk affects the Intention to use. However, five risks such as Social risk, Time risk, Legal risk, Psychological risk, and Overall risk do not have a negatif impact on the Intention to use. This research is expected to serve as a reference for the community and online lending service providers in enhancing the Intention to use and reducing risk factors.
Analyzing Company Value in Indonesian Pharmaceuticals and Health Care Research Companies Zulkifli, Zulkifli; Dewi, Cynthia Sari
Bussman Journal : Indonesian Journal of Business and Management Vol. 4 No. 2 (2024): Bussman Journal | Mei - Agustus 2024
Publisher : Gapenas Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53363/buss.v4i2.213

Abstract

The development of pharmaceutical and health care research companies shows positive dynamics, driven by innovation, digitalization, supportive regulations, and increased health awareness among the public. Companies continue to adapt to market and technological changes to remain competitive and relevant in both domestic and international markets while responding to evolving global health challenges. The aim of this study is to analyze the return on assets (ROA) and debt-to-equity ratio (DER) in relation to price-to-book value (PBV). This research uses a quantitative approach. The population consists of 13 companies. The sample was determined using purposive sampling, resulting in 10 companies that met the research criteria. Data analysis was conducted using multiple linear regression analysis. The results show that ROA and DER each have a positive and significant impact on PBV. These findings highlight the importance of effective asset management to improve ROA as well as optimal debt management to maximize the use of equity and investments. Enhancing operational performance and efficient asset utilization can increase company value with the PBV indicator, which encourages company to focus on profitability in order to increase their competitiveness and relevance in both domestic and international markets
Analyzing Brand Loyalty Drivers Among Generation Z Gamers Sarita, Monika Claudia; Dewi, Cynthia Sari
WIDYAKALA JOURNAL : JOURNAL OF PEMBANGUNAN JAYA UNIVERSITY Vol 11, No 2 (2024): Urban Lifestyle and Urban Development
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat UPJ

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36262/widyakala.v11i2.1032

Abstract

The advancement of digital technology has profoundly altered societal lifestyles, particularly impacting Generation Z or iGeneration, who have adeptly navigated digital technologies since early childhood. Concurrently, online gaming, exemplified by Genshin Impact, has emerged as a pivotal component of this generation's social life. The fluctuating popularity of Genshin Impact in 2022 underscores shifting preferences and dynamics within online gaming. This research aims to analyze factors influencing brand loyalty within this context. The study surveyed 150 Genshin Impact players from Java Island, employing quantitative methods with primary data and utilizing Smart PLS 4.0 for data analysis. Findings indicate that electronic word of mouth (EWOM) does not directly influence brand loyalty, while online communities and online advertisements positively impact it. Brand image mediates the relationship between EWOM and brand loyalty. These insights are expected to assist the gaming industry in enhancing brand loyalty strategies. By understanding these dynamics, stakeholders can better align their marketing efforts with the evolving preferences of Generation Z, ensuring sustained engagement and loyalty in the competitive digital landscape
Analysis Of Structural Assurance, Integrity, Easy of Use And Brand Image On Trust In Use Of P2P Lending Dewi, Cynthia Sari; Dominggus, Aldi
International Journal of Business, Law, and Education Vol. 5 No. 1 (2024): International Journal of Business, Law, and Education
Publisher : IJBLE Scientific Publications Community Inc.

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56442/ijble.v5i1.393

Abstract

Peer to Peer (P2P) lending has a role as an intermediary platform for lenders and borrowers to conduct transactions without having to go through bank. However, so many P2P Lending cases that reduce public confidence in using P2P Lending. Gradana is one of the P2P lending companies registered with the Financial Services Authority (OJK). Although P2P lending investors have decisions that refer to adverse selection, Gradana shows good performance. This study aims to analyse the factors that influence trust in using P2P lending by adopting trust theory. The sample was 100 respondents from retail investors in Indonesia. The study using SmartPLS4 software. The results showed that integrity has a positive influence and significant on trust in use, while brand image, ease of use and structural assurance has no positive impact on trust in use. The results are expected as reference for companies in increasing the trust of P2P lending users.
Co-Authors AA Sudharmawan, AA Alam, Hanifah Pagar Anakoda, Valdy Ivanda Anggreyani, Delfi Apriliana Putri Baresi, Adven Filipi Chajar Matari Fath Mala Chandra, Advent Daffa Juliansyah, Muhammad Djano Lastro Dominggus, Aldi Fahmy Rinanda Saputri Fahmy Rinanda Saputri Fahmy Rinanda Saputri Fahmy Rinanda Saputri Felicia Felicia Fianty, Melissa Indah Ghifari, Farhan Fadil Gilbert Hargiani, Fransisca Xaveria Helena Dewi Hendy Tannady Hutahuruk, Beryl Ezra Hutomo, Farend Olivia Lastro, Djano Mala, Chajar Matari Fath Melissa Fianty Melissa Indah Fianty Melissa Indah Fianty Melissa Indah Fianty Mohammad Annas Parikesit, Bangun Purnamaningsih Purnamaningsih Puryatama, Muhammad Farhan Putri Maharani Putri Maharani Putri, Apriliana Putri, Tasya Alivia Rahman, Ghani Abdur Sangaviery Loucas Situmorang Saputri, Fahmy Rinanda Sarita, Monika Claudia Septarina, Sri Wahyuning Situmorang, Sangaviery Loucas Tiara Yuristina Yusup Wanda Gema P.A. Hidayat Wanda Gema Prasadio Akbar Hidayat Windarko Windarko Yusuf Iskandar Yusup, Tiara Yuristina