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All Journal Jurnal Ekonomi Syariah Teori dan Terapan Journal of Business and Behavioural Entrepreneurship SEIKO : Journal of Management & Business AMALIAH: JURNAL PENGABDIAN KEPADA MASYARAKAT Journal of Enterprise and Development (JED) Global Financial Accounting Journal Reswara: Jurnal Pengabdian Kepada Masyarakat International Journal of Finance Research Jurnal Akuntansi dan Keuangan Kontemporer (JAKK) Journal Economic and Strategy (JES) Buletin Poltanesa Majalah Ilmiah UPI YPTK Jurnal Info Sains : Informatika dan Sains Bima Journal : Business, Management and Accounting Journal Abdimas Indonesian Journal Madani: Multidisciplinary Scientific Journal Nanggroe: Journal Of Scholarly Service Jurnal Pengabdian Masyarakat Bangsa JIM: Jurnal Ilmiah Mahasiswa Pendidikan Sejarah Riwayat: Educational Journal of History and Humanities Nanggroe: Journal of Scholarly Service Proceeding International Pelita Bangsa Jurnal Pelita Pengabdian Jurnal Pengabdian Sosial Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Indonesian Journal of Innovation Science and Knowledge Journal of Social Science and Multidisciplinary Analysis Economic Education Analysis Journal Asian Journal of Management, Entrepreneurship and Social Science Panggung Kebaikan : Jurnal Pengabdian Sosial Jurnal Pengabdian Cendekia
Abdul Latif
Universitas Pelita Bangsa
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Journal : Journal of Social Science and Multidisciplinary Analysis

 1 
Analisis Pengaruh Promosi, Kualitas Produk, dan Harga Terhadap Loyalitas Pelanggan Produk Truk Hino Fatimah, Fatimah; Pebiola, Pebiola; Mulyani, Wulan Eka Fitri; Ramdhani, Rifki Slamet; Latif, Abdul
Journal of Social Science and Multidisciplinary Analysis Vol. 1 No. 2 (2024): Journal of Social Science and Multidisciplinary Analysis (Jossama), May 2024
Publisher : Noble Cendekia Indonesia

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Abstract

Produk truk Hino merupakan produk kendaraan yang sudah sering di gunakan masyarakat untuk mendukung bisnisnya khususnya di kalangan pengusaha. Tingkat pertumbuhan penggunaan kendaraan truk di jalan raya didominasi oleh produk truk merk Hino, kendati terdapat berbagai merk kendaraan truk yang ada di Indonesia. Dari permasalahan tersebutlah penelitian ini dilakukan. Tujuan penelitian ini untuk menguji pengaruh Promosi, kualitas produk dan harga terhadap loyalitas pelanggan. Metode analisa penelitian ini menggunakan pendekatan kausalitas deskriptif, sampel yang diambil merupakan pelanggan pengguna truk Hino yang masih memakai produk truk Hino tersebut dengan metode random sampling sebanyak 104 responden, teknik analissis data penelitian menggunakan regresi linier. Hasil penelitian menunjukan bahwa variabel pengaruh Promosi tidak berpengaruh terhadap loyalitas pelanggan hal ini karena Produk Truk Hino merupakan merek kendaraan truk yang sudah sangat familiar dimasyarakat Indonesia khususnya di kalangan pengusaha dengan ketenarannya yang kuat dan produk yang handal serta modelnya yang tidak membosankan. Sedangkan pengaruh kualitas produk dan harga berpengaruh terhadap loyalitas pelanggan. Kualitas produk adalah suatu hal yang sangat utama dan merupakan metode yang tepat dalam mempertahankan kepercayaan konsumen pada produk yang dijual. Pengaruh harga pada produk truk Hino juga berpengaruh signifikan, hal ini didasarkan pada harga produk Hino yang sudah dikenal bersaing oleh pelanggan dan citra merek yang sudah dipercayai oleh konsumen dalam waktu panjang, sehingga minat beli kembali didasarkan atas kepercayaan harga yang bersaing dan citra merek loyalitas pelanggan.
Research on the Influence of Work Culture, Commitment, Discipline, on Employee Job Satisfaction Pt. Yamaha Indonesia Motor Manufacturing Finny Aulia Hidayat; Puspita, Dwi; Maulana, Bagaskoro; Maulana, Andri; Latif, Abdul
Journal of Social Science and Multidisciplinary Analysis Vol. 1 No. 2 (2024): Journal of Social Science and Multidisciplinary Analysis (Jossama), May 2024
Publisher : Noble Cendekia Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study aims to analyze the influence of work culture, commitment, and discipline on employee job satisfaction at PT Yamaha Indonesia Motor Manufacturing. The independent variables in this study are work culture, commitment, and discipline, while the dependent variable is employee job satisfaction. The research method used is a quantitative method with a survey approach. The population in this study were all permanent employees of PT Yamaha Indonesia Motor Manufacturing. The sample was determined by simple random sampling technique, so that 100 respondents were obtained. Data collection using a questionnaire, while data analysis using multiple linear regression analysis. The results showed that work culture has a positive and significant effect on employee job satisfaction. Discipline also has a positive and significant effect on employee job satisfaction. Meanwhile, commitment has no significant effect on employee job satisfaction. Simultaneously, work culture, commitment, and discipline have a significant effect on employee job satisfaction. The implication of this research is the need for PT Yamaha Indonesia Motor Manufacturing to continue to strengthen a positive work culture and increase employee commitment in order to increase employee job satisfaction. In addition, the company also needs to pay attention to aspects of employee discipline in order to support increased job satisfaction.
Co-Authors Akfika Rizky Sabilla Amalia, Syita Andhika Sardi, Sophian Andriyana, Rina Anggraeni, Pretty Sabina Apriliani, Tia Aprilianti Defitri, Astrian Hessy Dian Rachmawati Afandi Dwi Astuti Dwi Puspita Erin Soleha Erna Apriani Fachrial Banyu Asmoro fatimah Fatimah Fatimah Fatimah Finny Aulia Hidayat Hariroh, Fiqih Maria Rabiatul Hartati, Nani Hidayah, Alifah Putri Hidayah, Zulfa Zakiatul Ibrahim, Rizki Maulana Indra Permana Indra Permana, Indra Insania , Sheila Isarianto Isarianto Isarianto Isarianto, Isarianto Jusmawati Jusmawati, Jusmawati M.H Ainulyaqin Maulana, Andri Maulana, Bagaskoro Muhamad Syahwildan Muhamad Syahwildan Mulyani, Wulan Eka Fitri Nadia Meirani Nani Hartati Nining Yurista Prawitasari, S.H.,M.H. Nur Hidayati Nurela, Nurela Nurjanah, Rina Nurjanah, Tri Alfian Pangestu, Aji Pebiola Pebiola Pebiola, Pebiola Pradita, Muhamad Ismet Primaraga Sumantri Indra Wicaksana Pupung Purnamasari Pupung Purnamasari Puspa, Amedia Ramdhani, Rifki Slamet Ridwan R, Ridwan Ridwan, Cecep Rifki, Muhamad Rizka Estisia Pratiwi Rizqiyah, Zahra Sabilla, Akfika Rizky Sakum Sakum Saputra, Rizki Sayudi, Akbar Setiawan , Alif Adrianto Sobari, Dede Ahmad Suhendri, Yusuf Sukron Mamun Syaefulumam, Fahmi Viviani, Eva Novia W, Wiyarno Wahyudi Wahyudi Wahyuningsih, Dwi Sri Widiastuti WIDIASTUTI - Wiranta, Wiranta Wiyarno Wiyarno W Wiyarno, Wiyarno Yudianto Achmad Zahra, Alfia Zakiatul Hidayah, Zulfa Zakiatul, Zulfa Hidayah Zulfa Zakiatul Hidayah Zulfa Zakiatul Hidayah