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Journal : Journal of Childhood Development

Marketing Strategy Management for Early Childhood Education RA Al Wardah North Sumatra Yuning Eka Rahma Wati
Journal of Childhood Development Vol. 2 No. 2 (2022): Journal of Childhood Development
Publisher : Program Studi Pendidikan Islam Anak Usia Dini, Institut Agama Islam Ma'arif (IAIMNU) Metro Lampung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25217/jcd.v2i2.2679

Abstract

Marketing management can be used as a mechanism for explaining and rationalizing a program's offerings with various advantages, both in terms of inputs (inputs), processes, products (outcomes), outputs (outputs), and graduates (effects). In addition, promotion can also be used to convey public accountability regarding the educational process and results that have been implemented and developed by the educational institution concerned. The formulation of this research is how the education marketing management process in RA Al Wardah North Sumatra, what are the targets to be achieved by RA Al Wardah North Sumatra with the implementation of marketing management, what is faced by RA Al Wardah North Sumatra in the performance of marketing management. The research was conducted in RA Al Wardah, North Sumatra, and the data source for this study was the principal. This study uses qualitative research methods. Observation, interviews, and documentation do data collection. Data analysis is done through data reduction, data presentation, and conclusion. Based on the study results, it can be concluded that marketing management at RA Al Wardah, North Sumatra is running very well and following the times. The marketing strategy by RA Al Wardah North Sumatra is to continuously improve the quality of educational services, has the characteristic of educating children to be pious and independent, holding various extracurricular activities outside school hours, and holding multiple competitions.  
Marketing Strategy Management for Early Childhood Education RA Al Wardah North Sumatra Yuning Eka Rahma Wati
Journal of Childhood Development Vol. 2 No. 2 (2022): Journal of Childhood Development
Publisher : Program Studi Pendidikan Islam Anak Usia Dini, Institut Agama Islam Ma'arif (IAIMNU) Metro Lampung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25217/jcd.v2i2.2679

Abstract

Marketing management can be used as a mechanism for explaining and rationalizing a program's offerings with various advantages, both in terms of inputs (inputs), processes, products (outcomes), outputs (outputs), and graduates (effects). In addition, promotion can also be used to convey public accountability regarding the educational process and results that have been implemented and developed by the educational institution concerned. The formulation of this research is how the education marketing management process in RA Al Wardah North Sumatra, what are the targets to be achieved by RA Al Wardah North Sumatra with the implementation of marketing management, what is faced by RA Al Wardah North Sumatra in the performance of marketing management. The research was conducted in RA Al Wardah, North Sumatra, and the data source for this study was the principal. This study uses qualitative research methods. Observation, interviews, and documentation do data collection. Data analysis is done through data reduction, data presentation, and conclusion. Based on the study results, it can be concluded that marketing management at RA Al Wardah, North Sumatra is running very well and following the times. The marketing strategy by RA Al Wardah North Sumatra is to continuously improve the quality of educational services, has the characteristic of educating children to be pious and independent, holding various extracurricular activities outside school hours, and holding multiple competitions.  
The Relationship Between Parent-Child Communication and Student Self-Confidence at RA Ma'arif 1 Metro Fitria Hani Aprina; Yuning Eka Rahma Wati; Riyan Jaya Sumantri
Journal of Childhood Development Vol. 3 No. 2 (2023): Journal of Childhood Development
Publisher : Program Studi Pendidikan Islam Anak Usia Dini, Institut Agama Islam Ma'arif (IAIMNU) Metro Lampung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25217/jcd.v3i2.4848

Abstract

The purpose of this study is to determine whether there is a relationship between parent-child communication and self-confidence in RA Ma'arif 1 Metro students. This research is a descriptive quantitative correlational research. With a population of female students of RA Ma'arif 1 Metro and a population of 60 people. Sampling in a purposive way. The research sample amounted to 35 people, the sample was taken based on the characteristics or properties of the population that were known beforehand. Data collection was carried out using a scale, namely the parent and child communication scale and the self-confidence scale. The data analysis technique used is product moment correlation analysis (r) of 0.482 with p < 0.05. The results of the study obtained communication that occurs between parents and children in the high category, as much as 55% in the high category, 45% in the medium category and 5% in the low category. While self-confidence is obtained 60% in the medium category, 35% in the high category and 5% in the low category. Suggestion: Parents can anticipate this by further improving communication between parents and children. Schools understand the importance of collaborating with parents to anticipate the emergence of forms of misparenting behavior, especially those caused by a lack of communication between parents and children.