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All Journal SOCA: Jurnal Sosial Ekonomi Pertanian Jurnal Ekonomi Kuantitatif Terapan MATRIK: JURNAL MANAJEMEN, STRATEGI BISNIS, DAN KEWIRAUSAHAAN E-Journal of Tourism E-Jurnal Ekonomi dan Bisnis Universitas Udayana Jurnal Agribisnis dan Agrowisata (Journal of Agribusiness and Agritourism) JURNAL MANAJEMEN AGRIBISNIS Jurnal Kajian Bali Jurnal Master Pariwisata (JUMPA) ASEAN Journal on Hospitality and Tourism MUDRA Jurnal Seni Budaya International Journal of Applied Research in Tourism and Hospitality Journal of Business on Hospitality and Tourism

I Gusti Ayu Oka Suryawardani

Program Studi Agribisnis, Fakultas Pertanian, Universitas Udayana, Jl. PB. Sudirman Denpasar 80323

Author-ID : 554441

Religion Agriculture, Biological Sciences & Forestry Arts Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Social Sciences

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Pengaruh Kepuasan dan Kepercayaan terhadap Loyalitas Konsumen Kedelai Jepang Edamame Pendekatan Structural Equation Modeling NI MADE MARTA NIDYATANTRI; IGA OKA SURYAWARDANI; DEWA GEDE AGUNG
Jurnal Agribisnis dan Agrowisata (Journal of Agribusiness and Agritourism) Vol.5, No.1, Januari 2016
Publisher : Agribusiness Study Program, Faculty of Agriculture, Udayana University

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Abstract Satisfaction Influence and Loyalty Consumer Confidence in Japanese Soy Edamame. Structural Equation Modeling Approach Edamame is a product of horticultural vegetables which are not included nuts. It has a larger size than the size of soybean products. This study was conducted at CV. Bariball Agriculture. This company have business in field of Agribusiness of Edamame product. The purpose of this study is to investigate the influence of satisfaction, trust, and loyalty consumer confidence in Japanese soy Edamame, analyze the relationship of satisfaction and trust on consumer loyalty of Japanese Soybean Edamame, and analyze the impact indicators of taste, price, coverage product, promotion, packaging product, and practical influence of customer satisfaction and believe indicator believe of products, organic products, and the benefits of the product to consumer confidence. Structural equation modelling (SEM) was designed to understand and SPSS 22 and AMOS 22. The result show customer satisfaction has significant influence on customer loyalty of Japanese Soybean Edamame with p = 0.038. Customer trust has significant influence on customer loyalty of Japanese Soybean Edamame with p=0.000. Customer satisfaction has a significant correlation with costumer trust with p=0,000. The result show indicators taste, price, coverage product, promotion, packaging product, and practical has significant influence on satisfaction. Indicators are believe product, organic product, and benefit of product has significant influence on trust. Keywords: Japan soybean Edamame, satisfaction, trust, loyality, SEM

Strategi Pemasaran Kopi pada Perusahaan Kopi Banyuatis NI LUH ADE DESI SINTIYA DEWI; IGA OKA SURYAWARDANI; I DEWA GEDE RAKA SARJANA
Jurnal Agribisnis dan Agrowisata (Journal of Agribusiness and Agritourism) Vol.5, No.1, Januari 2016
Publisher : Agribusiness Study Program, Faculty of Agriculture, Udayana University

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Abstract Marketing Strategy of Banyuatis Coffee Company This research identify internal environment (strengths and weaknesses) and external environment (opportunities and threats), business position and marketing strategy that should be implemented by Banyuatis Coffee Company method of analysis was used based on the company environment that consists of Internal Factor Evaluation, External Factor Evaluation and Boston Consulting Group and swot analysis. The result show that the total score of Internal Factor Evaluation matrix is 2.76. The result show the total score of the External Factor Evaluation matrix is 2.75. Result from Boston Consulting Group matrix analysis swot that the growth rate of Banyuatis Coffe Campany is 23,9% and the value of relative market share in 2013 was 0.70 and in 2014 at 0.67. Position Banyuatis Coffee Company is in cell question mark which shows that the position of relatively low market share but to compete in an industry that is rapidly growing market. Based on the position of the company, can be produced alternative company strategies that should be applied to companies that market penetration strategies, market development and product development. Keywords: marketing strategy, coffee, internal environment, external environment.

Peranan Persepsi Bauran Pemasaran terhadap Keputusan Pembelian dan Loyalitas Produk Hatten Wines IDA AYU PUTU CITRA DEWI; I GUSTI AYU OKA SURYAWARDANI; PUTU UDAYANI WIJAYANTI
Jurnal Agribisnis dan Agrowisata (Journal of Agribusiness and Agritourism) Vol.6, No.3, Juli 2017
Publisher : Agribusiness Study Program, Faculty of Agriculture, Udayana University

The Role of Marketing Mix Perception on the Purchasing Decision and the Product Loyalty to the Hatten Wines Hatten Wines is a local wine-based local alcoholic beverage product that is sought after by tourists visiting Bali. The decline in product sales turnover of Hatten Wines since 2008 lies behind this study. The purpose of the study was to identify the variables that determine the marketing mix decisions on the product purchases and loyalty toHatten Wines and their constituent indicators and determine the role of the marketing mix perceptions on the purchasing decisions and loyalty to the products of Hatten Wines. The study was conducted in Sanur, Kuta and Nusa Dua by distributing questionnaires to 100 foreign tourists. The data were analyzed based on the factor analysis with SPSS 19 program. The findings showed that the marketing mix variables that determine the purchasing decision and the loyalty to the products of Hatten Wines consist of four variables: product, price, promotion, place and distribution. The product variables are formed from five indicators: brand, flavor, packaging, aroma, and product variety. Price variables are formed from three indicators, namely affordability, price conformity with benefits, and price competitiveness. Promotional variables formed from four indicators of promotional services, promotional media, promotional quality, and promotional quantity. Place and distribution variables are made up of three indicators: place of sale, product availability, and ease of access. The role of the marketing mix perceptions on the purchasing decisions and the product loyalty to Hatten Wines can be explained by the variance value of 60,946%, the remaining 39,054% is influenced by other variables that are not incorporated into the model. Improved marketing mix quality is needed to improve the competitiveness of the products of Hatten Wines from those of imported products.

Pengaruh Store Atmosphere, Kualitas Produk, dan Kualitas Layanan terhadap Kepuasan Konsumen di Seniman Coffee Studio NI WAYAN GIANA KUSUMAWATHI; DWI PUTRA DARMAWAN; I G.A OKA SURYAWARDANI
Jurnal Agribisnis dan Agrowisata (Journal of Agribusiness and Agritourism) Vol.8, No.1, Januari 2019
Publisher : Agribusiness Study Program, Faculty of Agriculture, Udayana University

Effect of Store Atmosphere, Product Quality, and Service Quality on Consumer Satisfaction at the Seniman Coffee Studio The rapid development of coffee shops in the Ubud sub-district is certainly the main competitors of the Seniman Coffee Studio to attract consumers. This research was conducted to determine the characteristics of consumers of Seniman Coffee Studio and the effect of store atmosphere, product quality, and service quality on consumer satisfaction at Seniman Coffee Studio. This study uses descriptive analysis and analysis of Structural Equation Modeling (SEM) through the Partial Least Squares (PLS) approach. The method of obtaining data in this study was through distributing questionnaires at Seniman Coffee Studio. The results of this study indicate that store atmosphere has a direct effect of 23.8% on customer satisfaction, product quality has a direct effect of 41% on customer satisfaction, and for service quality it also has a direct effect of 41.7% on consumer satisfaction at the Seniman Coffee Studio. Store atmosphere, both exterior and interior, at Seniman Coffee Studio needs to be improved, seeing its effect is smaller than the quality of the product and the quality service on customer satisfaction.

Sektor Unggulan dan Transformasi Ekonomi di Kabupaten Badung NI MADE LODI DWI UTAMI; MADE ANTARA; I G. A. OKA SURYAWARDANI
Jurnal Agribisnis dan Agrowisata (Journal of Agribusiness and Agritourism) Vol.7, No.2, April 2018
Publisher : Agribusiness Study Program, Faculty of Agriculture, Udayana University

Leading Sector and Transformation of Economic in Badung Regency The development of tourism in Badung regency is rapidly causing inequality of regional development between north and south and the imbalance of development between economic sectors. The purpose of this study is to analyze the basic sectors and economic structure in Badung Regency. This study uses secondary data in the form of data of Gross Regional Domestic Product (GRDP), growth rate, and data of working population. Data collection methods used were documentation studies and analyzed using location quotient, dynamic location quotient, total shift share, and shift share. The results of analysis showed that the basis sectors in economic structure of Badung Regency is water supply, waste, and recycling sector, construction sector, transportation and warehousing sector, accommodation and feeding supply sector, and information and communications. The agricultural sub-sector has three sub-sub-sectors that are able to become the basis sub-subsector in the future are food crop sub-sub-sectors, horticultural crops sub-subsector, and fishery sub-sector. Two factors causing the change of agriculture, forestry and fishery sub-sector positions in the economic structure of Badung Regency, namely economic structure and location factor. The economic structure of Badung Regency is transformed from agriculture to services, especially tourism services, followed by shifts in labor absorption.

Kepuasan Kerja Karyawan Bagian Fresh Food pada Tiara Dewata Supermarket RM SATRIO GUMULYA UTOMO; MADE ANTARA; IGA OKA SURYAWARDANI
Jurnal Agribisnis dan Agrowisata (Journal of Agribusiness and Agritourism) Vol.8, No.3, Juli 2019
Publisher : Agribusiness Study Program, Faculty of Agriculture, Udayana University

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Employee’s Job Satisfaction at Fresh Food Department Tiara Dewata Supermarket Efforts to obtain optimal performance from the presence of employees in a companyneed to be done by setting the right strategy, namely by thinking about how to manageemployees so that they are able to achieve the company's objectives. This can be realizedby creating job satisfaction of the members of the organization concerned which willfurther improve work performance.The objectives of this research are: (a) To analyze job satisfaction at Tiara DewataSupermarket. (b) To analyze the factors forming employee job satisfaction at TiaraDewata Supermarket. The population in this study were all employees of Tiara DewataSupermarket in the fresh food department with total 60 people. The sample wasdetermined by Saturated Sampling method, which is a sample determination technique ifall members of the population were used as samples. Data analysis method used is factoranalysis, namely The First Order Confirmatory Factor Analysis and The Second OrderConfirmatory Factor Analysis, which is processed using AMOS 22 software.The results show that: (1) Fresh Food employees at Tiara Dewata Supermarket are verysatisfied working under the auspices of the Tiara Dewata Supermarket, this can be seenfrom the results of the average assessment score consisting of: main tasks and workfunctions, supervision by the leadership, opportunities for advancement, co-workers, andworking conditions, with an average overall score of 4.40 at an interval of 4.2-5.0. (2)All research factors and indicators are valid / significant as a measure or form of employee job satisfaction. Overall the factors that give the biggest contribution or thestrongest measure of job satisfaction is the opportunity to progress with the value ofloading factor 0.986, while the factors that give the smallest contribution or the weakestas a measure of the construct of job satisfaction are co-workers with the value of loadingfactor 0.943.

Strategi Perekayasaan Subak Sembung sebagai Daya Tarik Wisata di Perkotaan NI LUH MADE AYU YULIANTARI PUTRI; I G.A. OKA SURYAWARDANI; I KETUT SURYA DIARTA
Jurnal Agribisnis dan Agrowisata (Journal of Agribusiness and Agritourism) Vol.9, No.1, Januari 2020
Publisher : Agribusiness Study Program, Faculty of Agriculture, Udayana University

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Subak Sembung Development Strategy As A Tourist Attraction In The Urban Area Tourism development in Bali is culture-based tourism. One of them is Subak SembungEcotourism which is located in Peguyangan Village, North Denpasar District, DenpasarMuniciplity. Its strategic location in the city center makes Subak Sembung facechallenges in land conversion. Development efforts needed to make Subak Sembung atourist attraction as well as a traditional organization in agriculture. The purpose of thisstudy was to identify the strengths, weaknesses, opportunities, and threats of SubakSembung, formulate alternative strategies, and determine priority strategies to developSubak Sembung as a tourist attraction in urban areas. The results of the SWOT matrixproduced several alternative strategies, namely market expansion, collaboration withgovernment and external entrepreneurs, developing agricultural-based touristattractions, holding promotions, arousing agricultural activities and religious rituals,development efforts that were in accordance with the awig-awig of subak, formingmanagement bodies of ecotourism, and selective in developing tourism facilities. Thepriority strategy based on QSPM analysis was to establish an ecotourism managementbody so that Subak Sembung could be developed with better facilities. Subak membertogether with the government and other stakeholders must take advantage of theopportunities and strengths they have in order to minimize the weaknesses and threatsfaced by Subak Sembung. Based on the results of the study, the suggestion that can bemade is to form a more creative ecotourism management body so that the appreciationand activities of the community can be developed for the sustainability of Ecotourism inSubak Sembung.

Eksistensi Sektor Pertanian dalam Struktur Perekonomian Kabupaten Bangli I PUTU YOGA DARMAJAYA; I GUSTI AYU OKA SURYAWARDANI; I GUSTI AGUNG AYU AMBARAWATI
Jurnal Agribisnis dan Agrowisata (Journal of Agribusiness and Agritourism) Vol.7, No.2, April 2018
Publisher : Agribusiness Study Program, Faculty of Agriculture, Udayana University

The Existence of Agricultural Sector in Bangli Regency Economic Structure Contribution of agricultural sector to economy of Bangli Regency has decreased during 2011-2015 with relatively slow growth. This condition indicates that there has been a structural transformation of the economy, therefore it is necessary to analyze the existence of agricultural sector in terms of its current and future role whether it is still a leading sector or will turn into non-leading sectors. This study uses secondary data in the form of Gross Regional Domestic Product (GRDP) by industry of Bangli Regency and Bali Province in 2011-2015. The data were collected by using document study and analyzed by Location Quotient, Dynamic Location Quotient and Total Shift Share method. The results showed that the agricultural sector is the basis sector in Bangli Regency today and in the future. While the sub sectors in agricultural sector that become the basis is seasonal horticultural crops, annual horticulture and other crops, livestock and forestry and logging. Sub sectors in agriculture sector which are predicted to change the role in the future are food crops, annual plantation and fishery that changes role become basis sector were caused by the location factor. While the annual horticulture sub-sector and livestock are changed into non-basis sub-sectors were caused by the economic structure factor.

Persepsi Bauran Pemasaran terhadap Kepuasan Konsumen dan Hubungannya dengan Minat Berkunjung Ulang pada Mangsi Coffee NI WAYAN VIVI OVITA; I G A OKA SURYAWARDANI; I DEWA GEDE AGUNG
Jurnal Agribisnis dan Agrowisata (Journal of Agribusiness and Agritourism) Vol.8, No.2, April 2019
Publisher : Agribusiness Study Program, Faculty of Agriculture, Udayana University

Perception of Marketing Mix on Consumer Satisfaction and The Relations withIntention to Revisit in Mangsi CoffeeMangsi Coffee is one coffee shop in Denpasar area, as one of the tourism facilities inBali. Rapid market competition resulted in Mangsi needing to pay attention to customersatisfaction. Consumer satisfaction is measured through consumer perceptions byassessing the marketing strategies that have been applied. The purpose of this study is toidentify indicators forming marketing mix variables that affect customer satisfaction andits relationship with intention to revisit in Mangsi Coffee. This research was conductedat Mangsi Coffee Sanur and Merdeka with 100 respondents. The analysis used isStructural Equation Model (SEM). The results showed that the product variable wasformed by 5 brand indicators, taste, presentation, aroma, and product variation. Pricevariables are formed by 3 indicators, namely affordability, price suitability, and pricecompetitiveness. Promotion variables are formed by 4 indicators of service, media,quality, and quantity of promotion. Place variables are formed by 4 indicators ofcomfort, decoration, cleanliness and service. The results of the direct influence ofexogenous variables on endogenous variables with a significant level is 5% (0.05)indicate that all direct relationships have a significant and positive effect. The influenceof the most significant marketing mix variables on customer satisfaction is thepromotion variable is 21.7% (0.217) with p-Value is 0.065. The effect of variablecustomer satisfaction on intention to revisit is 77.3% (0.773) with a p-Value is 0.000.The results showed that consumer satisfaction at Mangsi Coffee was good but anevaluation of marketing strategy was needed if a marketing strategy was changed.

Pengaruh Kualitas Layanan terhadap Kepuasan Pengunjung Agrowisata Bali Pulina untuk Membentuk Minat Kunjungan Ulang NI NYOMAN ALIT PURNAMI; IGA. OKA SURYAWARDANI; I KETUT SUAMBA
Jurnal Agribisnis dan Agrowisata (Journal of Agribusiness and Agritourism) Vol.8, No.1, Januari 2019
Publisher : Agribusiness Study Program, Faculty of Agriculture, Udayana University

Effect of Service Quality on Satisfaction of Visitors of Bali Pulina Agro Tourism Forming their Interest in Repeating Visits Visitors perceptions of the quality of Bali Pulina's agrotourism services will give them satisfaction, which in turn will form the interest of visitors to re-visit. The research was conducted at Bali Pulina agrotourism. This study aims to analyze the effect of service quality (physical evidence, reliability, responsiveness, assurance, and empathy) on visitor satisfaction over Bali Pulina agro tourism and analyze the effect of visitor satisfaction on the interest to re-visit. Respondents in this study were tourists who had visited Bali Pulina agro tourism. The number of sample respondents was 80 respondents obtained based on the accidental sampling method. The model was designed based on the Structural Equation Modeling (SEM) approach based on Smart PLS version 3.0 which was analyzed using a computer program. The results showed that physical evidence had a significant effect on visitor satisfaction (p = 0.002). Reliability had a significant effect on visitor satisfaction (p = 0.005). Capture had a significant effect on visitor satisfaction (p = 0.040). Guarantee had a significant effect on visitor satisfaction(p = 0.001). Empathy had a significant effect on visitor satisfaction (p = 0.014). Visitor satisfaction had a significant effect on interests in repeat visits (p = 0,000). Based on the results of the study, Bali Pulina agrotourism is expected to be able to maintain and improve the quality of services, so that visitors feel satisfied and intend to make a repeat visit.

Co-Authors Agnela Saneta Listiowati Agung Suryawan Wiranatha Agung Suryawan Wiranatha AHMAD NURUDIN Anak Agung Putu Agung Suryawan Wiranatha Antonietta Gizela Dethan Bestari, Ni Made Prasiwi Christine PETR Christine PETR Clara Lintang Sistiyo Andari CORNELLA FEBRINAULY SILITONGA DESMAN ARIANTO SITINJAK Dewa Ayu Nyoman Aridayanti DEWA GEDE AGUNG Dheanita Sekarini Octanisa DIANAH UMI RAHMAWATI DWI PUTRA DARMAWAN Fenilia Tamaratika FITRIA RETNONINGSIH Fransiska Fila Hidayana I DEWA GEDE AGUNG I Dewa Gede Raka Sarjana I GEDE PUTU DHARMA ADITYA I GUSTI AGUNG AYU AMBARAWATI I Gusti Agung Mirah Sanjiwani I GUSTI AYU AGUNG LIES ANGGRENI I GUSTI AYU AGUNG LIES ANGRENI I Gusti Bagus Arya Yudiastina I Gusti Bagus Wiksuana I Gusti Kade Heryadi Angligan I Gusti Raka Purbanto I Ketut Rantau I Ketut Satriawan I Ketut Suamba I Ketut Surya Diarta I Komang Deya Pradnyana I Komang Gde Bendesa I Made Antara I MADE SUDARMA I Nengah Ari Medikana I Nyoman Agus Wira Prabawa I Nyoman Darma Putra I Nyoman Gede Ustriyana I Putu Angga Suta Pramana Putra I Putu Angga Suta Pramana Putra I PUTU BAYU SUKMA ARI YOGA I Putu Eka Nila Kencana I Putu Prasista Bestari I Putu Wahyu Wicaksana I PUTU YOGA DARMAJAYA I Wayan Tika Ida Ayu Karina Putri Ida Ayu Made Dwi Susanti Ida Ayu Putu Citra Dewi IDA AYU PUTU CITRA DEWI Ida Bagus Gde Pujaastawa JULIANI, SEPTIA Laksono Trisnantoro Luh Putu Triyanti Ariestiana Dewi Made Antara Made Antara Made Antara MADE ANTARA MADE CANDRA KIRANA CAHYANINGRUM Made Riki Ponga Kusyanda Monica Yohana Putri Wiryokusumo NI LUH ADE DESI SINTIYA DEWI NI LUH MADE AYU YULIANTARI PUTRI NI LUH PUTU DIAH AYU HARTARI PUTRI NI MADE KENCANA MAHARANI NI MADE LODI DWI UTAMI NI MADE LOSVITASARI NI MADE MARTA NIDYATANTRI Ni Made Mas Yogiswari Ni Nyoman Alit Purnami NI NYOMAN ALIT PURNAMI Ni Nyoman Widari NI WAYAN GIANA KUSUMAWATHI NI WAYAN VIVI OVITA Ni’matun Nasim Nyoman Parining Panudiana Kuhn Pebrianita Ivana Karo Sekali PRASANTI, ARETA RIZKA AYU Putu Ellis Octaviyani PUTU KIRANA PATNI Putu Udayani Wijayanti Rahman Rahman RATNA KOMALA DEWI Regina Vrischika Harnadi RM SATRIO GUMULYA UTOMO Sang Nyoman Bagus Satya Wira SARAGIH, NOVAULINA Shinta Wardhani Suryaningsih, Ida Ayu Anggreni Tien Cathy Patricia Tjok Istri Indriyanti Pemayun TURNIP, ELGA SARI WAYAN SUDARTA Yogiswari, Ni Made Mas Yuni Sulpia Hariani

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