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All Journal SOCA: Jurnal Sosial Ekonomi Pertanian Jurnal Ekonomi Kuantitatif Terapan MATRIK: JURNAL MANAJEMEN, STRATEGI BISNIS, DAN KEWIRAUSAHAAN E-Journal of Tourism E-Jurnal Ekonomi dan Bisnis Universitas Udayana Jurnal Agribisnis dan Agrowisata (Journal of Agribusiness and Agritourism) JURNAL MANAJEMEN AGRIBISNIS Jurnal Kajian Bali Jurnal Master Pariwisata (JUMPA) ASEAN Journal on Hospitality and Tourism MUDRA Jurnal Seni Budaya International Journal of Applied Research in Tourism and Hospitality Journal of Business on Hospitality and Tourism

I Gusti Ayu Oka Suryawardani

Program Studi Agribisnis, Fakultas Pertanian, Universitas Udayana, Jl. PB. Sudirman Denpasar 80323

Author-ID : 554441

Religion Agriculture, Biological Sciences & Forestry Arts Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Social Sciences

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VARIABEL-VARIABEL YANG MEMPENGARUHI KEPUASAN DAN KEPUTUSAN PEMBELIAN ULANG PADA KOPI MADE I Nengah Ari Medikana; I Nyoman Gede Ustriyana; I Gusti Ayu Oka Suryawardani
JURNAL MANAJEMEN AGRIBISNIS Vol 6 No 2 (2018): OKTOBER 2018
Publisher : Universitas Udayana

Banyaknya warung kopi di Kota Denpasar memicu adanya persaingan. Salah satu kedai kopi di Kota Denpasar adalah Kopi Made. Tujuan dari penelitian ini adalah untuk menganalisis tingkat kepuasan pelanggan, pengaruh kondisi coffee shop, kualitas produk, dan kualitas layanan terhadap kepuasan pelanggan dan pengaruh kepuasan pelanggan terhadap keputusan pembelian. Lokasi penelitian ini adalah di Kopi Made dan ditentukan secara puposive. Populasi adalah pengunjung yang melakukan pembelian lebih dari satu. Teknik pengambilan sampel adalah convenience sampling. Jumlah sampel yang diambil sebanyak 100 sampel. Penelitian ini menggunakan indeks kepuasan pelanggan (CSI), inportant performance analysis (IPA), dan partial least square (PLS). Hasil penelitian menunjukkan bahwa indeks kepuasan pelanggan (CSI) Kopi Made dalam kategori sangat puas dengan nilai 82,79%. Analisis Kinerja Penting (IPA) menunjukkan empat atribut yang perlu ditingkatkan, termasuk variasi produk, pengembangan inovasi produk, manfaat setelah mengonsumsi produk, dan kebersihan fisik Kopi Made. Selain itu, hasil penelitian juga menunjukkan bahwa suasana Kopi Made, kualitas produk, dan kualitas layanan secara signifikan mempengaruhi kepuasan pelanggan. Suasana Kopi Made memberikan pengaruh tertinggi terhadap kepuasan pelanggan yaitu sebesar 0,389. Selanjutnya, kepuasan pelanggan juga memiliki pengaruh yang signifikan terhadap keputusan pembelian pelanggan. Kepuasan pelanggan memberikan efek 0,593.

DISTRIBUSI NILAI TAMBAH BERAS ORGANIK DENGAN PENDEKATAN KONSEP RANTAI NILAI Regina Vrischika Harnadi; I Gusti Agung Ayu Ambarawati; I Gusti Ayu Oka Suryawardani
JURNAL MANAJEMEN AGRIBISNIS Vol 7 No 1 (2019): MEI 2019
Publisher : Universitas Udayana

ABSTRACT Consumer awareness on food safety and organic product consumption has open up an opportunity for producers of organic products. The Somya Pertiwi Farmer Group is one of the organic rice cultivator that has been certified by LeSos. The purpose of this study is to analyze the flow of actors, products, financial, and information, as well as the distribution of value added in the value chain of organic rice agribusiness produce by Somya Pertiwi. This research was conducted along the value chain using forward and backward approach from the focus point of the research which is the Somya Pertiwi Farmer Group. The research shows that the actors’ flow devided by main and supporting actors. The product flows from upstream to downstream shows the transformation of 43,900 kg of dried organic red rice grain become 20,852 kg of organic red rice and 76,700 kg of dry organic white rice grain become 36,432 kg of organic white rice. The flow of information moves both from upstream, downstream, as well as from supporting institutions such as the Somya Pertiwi Farmer Group, LeSos, and also the Internal Control System. The most balanced value-added distribution is in the organic red rice value chain through UD Sari Bulan Utama with 41%-46% added value at the farmer level, 20%-23% at the processing unit, 19%-22% at the wholesaler level, and 9%-19% at the reseller level. Increase in the percentage of sales at the farmer level to increase farmers’ income. Processing unit can increase organic white rice value added by increasing the retail price. Government need to establish supervision at the wholesaler and retailer level.

Strategi Bertahan Hotel Berbintang dalam Menghadapi Situasi Covid-19 di Kabupaten Badung I.A Anggreni Suryaningsih; I Gusti Ayu Oka Suryawardani
Jurnal Kajian Bali (Journal of Bali Studies) Vol 11 No 2 (2021): Volume 11 No. 2. Oktober 2021
Publisher : Pusat Kajian Bali Universitas Udayana

The Covid-19 pandemic has had an impact on the tourism industry around the world. In Bali, the impact of the Covid-19 pandemic resulted in the tourism industry, especially the hotel business being very down. Badung Regency, which is a barometer for Bali tourism as well as having the highest number of star hotels in Bali, has been hit hard by the Covid-19 situation. This research data collection method through distributing questionnaires online using google form. The number of star hotels in this study were 30 sample hotels. The samples in this study are grouped into two clusters, namely (1) stars hotel cluster 1,2,3, (2) stars hotel cluster 4 and 5. The results show that the efforts made by star hotels in each cluster are quite diverse, the grouping of these efforts is divided into several categories, among others, marketing, finance, human resources and CHSE-based health protocols.

Respon terhadap Otentisitas: Tanggapan Wisatawan Asing terhadap Unsur-unsur Budaya dalam Tiga Hotel Internasional di Bali I Putu Prasista Bestari; I. G.A. Oka Suryawardani; Agung Suryawan Wiranatha
Jurnal Kajian Bali (Journal of Bali Studies) Vol 10 No 1 (2020): BALI DIASPORA
Publisher : Pusat Kajian Bali Universitas Udayana

This article examines how foreign tourists respond to authentic elements of Balinese culture displayed by hoteliers in Bali. It takes three international hotels as the object of study, namely the Nusa Dua Beach Resort and Spa Hotel, W Hotel Seminyak, and Four Seasons Resort in Ubud. These three hotels were chosen because they are international hotels located in three different tourist destinations, but all offer elements of Balinese culture as part of their services. The article discusses the problem of how tourists respond to elements of Balinese culture, especially architecture, food, art-culture and hospitality. This is qualitative research that draws on data collected through the technique of netnography in the form of tourist comments posted on Tripadvisor about services in the hotel where they stayed. Data were analyzed with response theory and interpretive content analysis theory. Analysis shows that tourists are attracted to authentic elements of Balinese culture. The article recommends that international hotels explicitly display elements of Balinese culture to support the image of Bali as a cultural tourism destination.Keywords: Balinese culture, architecture, Balinese food, netnography, hospitality

Manajemen Wisata Perdesaan Berdasarkan Tingkat Kepuasan Pengunjung di Tiga Desa Wisata di Bali I Gusti Ayu Oka Suryawardani
Jurnal Kajian Bali (Journal of Bali Studies) Vol 11 No 2 (2021): Volume 11 No. 2. Oktober 2021
Publisher : Pusat Kajian Bali Universitas Udayana

This research aims to analyse the level of visitor satisfaction in visiting rural tourism and management of rural tourism in Bali. Research was conducted in three rural tourism in Bali, namely Munduk, Jasri, and Pengelipuran from June to August 2019 through distributing questionnaires to 210 visitors. Data were analyzed based on quantitative approach by implementing the Importance Performance Analysis method. Results showed that the level of tourist satisfaction when visiting rural tourism in Bali was high in terms of attraction, hospitality, safety, and comfortability which indicated that performance of rural tourism has been in accordance with the expectation of tourists. However, the results showed that the level of tourist satisfaction is low in terms of cleanliness and health which indicated that the destination's performance does not match the expectations of tourists. Rural tourism management in Bali has been implemented holistically and comprehensively, however, implementation of marketing concept require some improvements.

The Role of Branding in Increasing Revisit at Agritourism in Jatiluwih Bali I Gusti Ayu Oka Suryawardani; Agung Suryawan Wiranatha; I Ketut Satriawan; Ida Bagus Gde Pujaastawa; Eka Nila Kencana; I Wayan Tika
SOCA: Jurnal Sosial Ekonomi Pertanian Vol 15 No 2 (2021): Vol.15, No.2, 2021
Publisher : Program Studi Agribisnis, Fakultas Pertanian, Universitas Udayana Jalan PB.Sudirman Denpasar, Bali, Indonesia. Telp: (0361) 223544 Email: soca@unud.ac.id

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24843/SOCA.2021.v15.i02.p01

Competitiveness of Bali tourism lays on the variety of attractions offered to visitors. Subak-based agritourism in Jatiluwih is one of the competitiveness of cultural based of Bali tourism which offer an amazing rice field terrace and variety of agritourism activities. Understanding the role of brand destination in influencing satisfaction of visitors is very important. Evaluating relationship between satisfaction and intention to be loyal are crucial. The research objectives were: (i) to analyze the influence of brand awareness, brand image and brand association of Jatiluwih agritourism to perceive quality (satisfaction) of foreign tourists in visiting Jatiluwih, and (ii) to evaluate relationship between satisfaction of foreign tourist to their loyalty. Research was conducted at Jatiluwih of Bali Province in the periods of June up to August 2016. The number of respondents was 207 foreign tourists who were visiting Jatiluwih. Structural Equation Model (SEM) was developed and data was analyzed by using Smart PLS-3 based on the five-point Likert scale. The results show that (i) brand awareness, brand images and brand association of subak-based agritourism in Jatiluwih significantly influenced satisfaction of foreign tourist, (ii) satisfaction of foreign tourist significantly influenced their loyalty, (iii) Awareness to a brand, create images to a brand and can associate a brand before visiting a destination have proved that brand destination of Jatiluwih have been an informational signal for visitors who intent to visit Jatiluwih agritourism in Bali.

STRATEGI PEMASARAN TERUMBU KARANG BUDIDAYA PADA CV BALI AQUARIUM, BADUNG, PROPINSI BALI IGA OKA SURYAWARDANI; PUTU KIRANA PATNI; I NYOMAN GEDE USTRIYANA
SOCA: Jurnal Sosial Ekonomi Pertanian Vol. 7, No. 1 February 2007
Publisher : Program Studi Agribisnis, Fakultas Pertanian, Universitas Udayana Jalan PB.Sudirman Denpasar, Bali, Indonesia. Telp: (0361) 223544 Email: soca@unud.ac.id

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (225.06 KB)

ABSTRACT The objectives of this research are to understand the marketing strategy undertaken by CV. Bali Aquarium, and to develop alternative marketing strategy that can be implemented by CV. Bali Aquarium. CV. Bali Aquarium undertakes an export business of coral. The coral production is undertaken by coral propagation technology that is located far away from the original coral habitat. The results indicate that CV. Bali Aquarium has developed marketing strategy of segmentation, targeting, positioning, differentiation, marketing mix (product, price, and place), selling, service and process. However, brand image and promotion have not been developed yet. Alternative marketing strategy that needs to be developed and implemented by CV. Bali Aquarium is brand image and promotion. This proposed marketing strategy should take advantage of the coral propagation technology used by the company in its coral transplantation production. This technology is considered to be safe to the environment and sustainable; therefore it will strengthen its position to the customer’s mind. Keywords: Positioning, Differentiation, Brand Image, Propagation Technology. ABSTRAK Penelitian ini bertujuan untuk mengetahui strategi pemasaran yang dikembangkan oleh CV. Bali Aquarium, dan untuk mengembangkan alternatif strategi yang bisa diterapkan oleh CV. Bali Aquarium. CV. Bali Aquarium merupakan perusahaan yang mengekspor terumbu karang. Produksi terumb karang dilakukan dengan menggunakan teknik propagasi di lokasi penangkaran yang juah dari habitat asli terumbu karang. Hasil penelitian menunjukkan bahwa CV. Bali Aquarium telah mengembangkan strategi segmentation, targeting, positioning, differentiation, marketing mix (product, price, place), selling, service and process. Namun, brand image dan promosi belum dikembangkan oleh CV. Bali Aquarium. Alternatif strategi yang bisa dikembangkan oleh CV. Bali Aquarium adalah memperkokoh brand image perusahaan dengan memanfaatkan keunggulan teknik propagasi dalam menjaga kelestarian terumbu karang dan keberlanjutan lingkungan. Keunggulan teknik propagasi ini juga dapat dimanfaatkan dalam kegatan promosi sehingga positioning CV. Bali Aquarium semakin kuat di benak kosumen. Keywords: Posisi, Differensiasi, Brand Image, Teknologi Perbanyakan.

Branding Strategies for Agribusiness Enterprises I Gusti Ayu Oka Suryawardani
SOCA: Jurnal Sosial Ekonomi Pertanian Vol. 10, No. 1 Februari 2010
Publisher : Program Studi Agribisnis, Fakultas Pertanian, Universitas Udayana Jalan PB.Sudirman Denpasar, Bali, Indonesia. Telp: (0361) 223544 Email: soca@unud.ac.id

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (7485.014 KB)

Kepuasan Wisatawan Terhadap Elemen Daya Tarik Wisata Pantai Kuta Lombok Yuni Sulpia Hariani; I Gusti Ayu Oka Suryawardani; I Ketut Surya Diarta
JURNAL MASTER PARIWISATA Volume 06, Nomor 02, Januari 2020
Publisher : Magister Tourism Study, Faculty of Tourism, Udayana University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24843/JUMPA.2020.v06.i02.p15

Tourism development can be seen from two strategic development approaches, one of them is the aspect of market driven. This research is aimed 1) To identify the factors that influence the tourists’ satisfaction who have visited the Kuta Beach Lombok; 2) To analyze the relationship between tourists’ importance level and performance of tourism destination elements of Kuta Beach Lombok; 3) To determine the development priority based on tourists’ satisfaction on the performance of tourism destination elements of Kuta Beach Lombok. This research is based on quantitative method that are factor analysis and Important Performance Analysis. Sample determination in this research used purposive sampling. The number of sampel for factor analysis is 165 and 30 samples for Important Performance analysis of foreign tourists’ who have visited Kuta Beach Lombok. Data in this research were gathered by questionnaire. Factor analysis showed eight factors that affected the tourists’ satisfaction who have visited Kuta Beach Lombok that are accomodation, hospitality, transportation, public facilities, infrastructure, tourism facility, safety and price. Importance Performance analysis showed the suitability level of importance and performance of tourism destination elements of Kuta Beach Lombok have satisfied the foreign tourists. The development strategy is increasing the bad performance of tourism destination elements in quandran I and maintaining the good performance of tourism destination elements in quandran II based on the result of caretesian quandrant. Keywords: development, tourism destination, tourists’ satisfaction

PERAN PRAMUWISATA DALAM PROMOSI KEPARIWISATAAN DI BALI Sang Nyoman Bagus Satya Wira; Ida Bagus Gde Pujaastawa; I Gusti Ayu Oka Suryawardani
JURNAL MASTER PARIWISATA Volume 05, Nomor 02, Januari 2019
Publisher : Magister Tourism Study, Faculty of Tourism, Udayana University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24843/JUMPA.2018.v05.i02.p01

Tourism promotion is becoming the most important factor for the success of any destination. Every destination is applying the strategy based on its resources. For Balinese tourism, which is enriched by its cultural aspects, the role of tourist guide is still necessarily required. The essence of tourist guiding somehow is rarely recognised as promotional tool that should have been very possible to be focused on. Therefore, this study is aimed to discover the role of tourist guide as indirect promoter for the Balinese tourism. In order to accomplish that objective, examination was laid on Balinese promotion system, expectation of stakeholders/users, and tourist’s perception toward the roles of tourist guide. Based on the findings, the author has proposed a concept regarding the utilization of tourist guiding as word-of-mouth promotion strategy for the importance of Balinese tourism. Its composition consists of tourist guide as the promoter; actual tourist as the channel; and potential tourist as the target. Keywords: tourist guide, informal role, tourism promotion, word-of-mouth

Co-Authors Agnela Saneta Listiowati Agung Suryawan Wiranatha Agung Suryawan Wiranatha AHMAD NURUDIN Anak Agung Putu Agung Suryawan Wiranatha Antonietta Gizela Dethan Bestari, Ni Made Prasiwi Christine PETR Christine PETR Clara Lintang Sistiyo Andari CORNELLA FEBRINAULY SILITONGA DESMAN ARIANTO SITINJAK Dewa Ayu Nyoman Aridayanti DEWA GEDE AGUNG Dheanita Sekarini Octanisa DIANAH UMI RAHMAWATI DWI PUTRA DARMAWAN Fenilia Tamaratika FITRIA RETNONINGSIH Fransiska Fila Hidayana I DEWA GEDE AGUNG I Dewa Gede Raka Sarjana I GEDE PUTU DHARMA ADITYA I GUSTI AGUNG AYU AMBARAWATI I Gusti Agung Mirah Sanjiwani I GUSTI AYU AGUNG LIES ANGGRENI I GUSTI AYU AGUNG LIES ANGRENI I Gusti Bagus Arya Yudiastina I Gusti Bagus Wiksuana I Gusti Kade Heryadi Angligan I Gusti Raka Purbanto I Ketut Rantau I Ketut Satriawan I Ketut Suamba I Ketut Surya Diarta I Komang Deya Pradnyana I Komang Gde Bendesa I Made Antara I MADE SUDARMA I Nengah Ari Medikana I Nyoman Agus Wira Prabawa I Nyoman Darma Putra I Nyoman Gede Ustriyana I Putu Angga Suta Pramana Putra I Putu Angga Suta Pramana Putra I PUTU BAYU SUKMA ARI YOGA I Putu Eka Nila Kencana I Putu Prasista Bestari I Putu Wahyu Wicaksana I PUTU YOGA DARMAJAYA I Wayan Tika Ida Ayu Karina Putri Ida Ayu Made Dwi Susanti Ida Ayu Putu Citra Dewi IDA AYU PUTU CITRA DEWI Ida Bagus Gde Pujaastawa JULIANI, SEPTIA Laksono Trisnantoro Luh Putu Triyanti Ariestiana Dewi Made Antara Made Antara MADE ANTARA Made Antara MADE CANDRA KIRANA CAHYANINGRUM Made Riki Ponga Kusyanda Monica Yohana Putri Wiryokusumo NI LUH ADE DESI SINTIYA DEWI NI LUH MADE AYU YULIANTARI PUTRI NI LUH PUTU DIAH AYU HARTARI PUTRI NI MADE KENCANA MAHARANI NI MADE LODI DWI UTAMI NI MADE LOSVITASARI NI MADE MARTA NIDYATANTRI Ni Made Mas Yogiswari Ni Nyoman Alit Purnami NI NYOMAN ALIT PURNAMI Ni Nyoman Widari NI WAYAN GIANA KUSUMAWATHI NI WAYAN VIVI OVITA Ni’matun Nasim Nyoman Parining Panudiana Kuhn Pebrianita Ivana Karo Sekali PRASANTI, ARETA RIZKA AYU Putu Ellis Octaviyani PUTU KIRANA PATNI Putu Udayani Wijayanti Rahman Rahman RATNA KOMALA DEWI Regina Vrischika Harnadi RM SATRIO GUMULYA UTOMO Sang Nyoman Bagus Satya Wira SARAGIH, NOVAULINA Shinta Wardhani Suryaningsih, Ida Ayu Anggreni Tien Cathy Patricia Tjok Istri Indriyanti Pemayun TURNIP, ELGA SARI WAYAN SUDARTA Yogiswari, Ni Made Mas Yuni Sulpia Hariani

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