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All Journal SOCA: Jurnal Sosial Ekonomi Pertanian MATRIK: JURNAL MANAJEMEN, STRATEGI BISNIS, DAN KEWIRAUSAHAAN Jurnal Agribisnis dan Agrowisata (Journal of Agribusiness and Agritourism) JURNAL MANAJEMEN AGRIBISNIS Jurnal Kajian Bali Jurnal Master Pariwisata (JUMPA) ASEAN Journal on Hospitality and Tourism MUDRA Jurnal Seni Budaya International Journal of Applied Research in Tourism and Hospitality Journal of Business on Hospitality and Tourism Open Access DRIVERset

I Gusti Ayu Oka Suryawardani

Program Studi Agribisnis, Fakultas Pertanian, Universitas Udayana, Jl. PB. Sudirman Denpasar 80323

Author-ID : 554441

Religion Agriculture, Biological Sciences & Forestry Arts Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Social Sciences

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Persepsi Bauran Pemasaran terhadap Kepuasan Konsumen dan Hubungannya dengan Minat Berkunjung Ulang pada Mangsi Coffee NI WAYAN VIVI OVITA; I G A OKA SURYAWARDANI; I DEWA GEDE AGUNG
Jurnal Agribisnis dan Agrowisata (Journal of Agribusiness and Agritourism) Vol.8, No.2, April 2019
Publisher : Agribusiness Study Program, Faculty of Agriculture, Udayana University

Perception of Marketing Mix on Consumer Satisfaction and The Relations withIntention to Revisit in Mangsi CoffeeMangsi Coffee is one coffee shop in Denpasar area, as one of the tourism facilities inBali. Rapid market competition resulted in Mangsi needing to pay attention to customersatisfaction. Consumer satisfaction is measured through consumer perceptions byassessing the marketing strategies that have been applied. The purpose of this study is toidentify indicators forming marketing mix variables that affect customer satisfaction andits relationship with intention to revisit in Mangsi Coffee. This research was conductedat Mangsi Coffee Sanur and Merdeka with 100 respondents. The analysis used isStructural Equation Model (SEM). The results showed that the product variable wasformed by 5 brand indicators, taste, presentation, aroma, and product variation. Pricevariables are formed by 3 indicators, namely affordability, price suitability, and pricecompetitiveness. Promotion variables are formed by 4 indicators of service, media,quality, and quantity of promotion. Place variables are formed by 4 indicators ofcomfort, decoration, cleanliness and service. The results of the direct influence ofexogenous variables on endogenous variables with a significant level is 5% (0.05)indicate that all direct relationships have a significant and positive effect. The influenceof the most significant marketing mix variables on customer satisfaction is thepromotion variable is 21.7% (0.217) with p-Value is 0.065. The effect of variablecustomer satisfaction on intention to revisit is 77.3% (0.773) with a p-Value is 0.000.The results showed that consumer satisfaction at Mangsi Coffee was good but anevaluation of marketing strategy was needed if a marketing strategy was changed.

Pengaruh Kualitas Layanan terhadap Kepuasan Pengunjung Agrowisata Bali Pulina untuk Membentuk Minat Kunjungan Ulang NI NYOMAN ALIT PURNAMI; IGA. OKA SURYAWARDANI; I KETUT SUAMBA
Jurnal Agribisnis dan Agrowisata (Journal of Agribusiness and Agritourism) Vol.8, No.1, Januari 2019
Publisher : Agribusiness Study Program, Faculty of Agriculture, Udayana University

Effect of Service Quality on Satisfaction of Visitors of Bali Pulina Agro Tourism Forming their Interest in Repeating Visits Visitors perceptions of the quality of Bali Pulina's agrotourism services will give them satisfaction, which in turn will form the interest of visitors to re-visit. The research was conducted at Bali Pulina agrotourism. This study aims to analyze the effect of service quality (physical evidence, reliability, responsiveness, assurance, and empathy) on visitor satisfaction over Bali Pulina agro tourism and analyze the effect of visitor satisfaction on the interest to re-visit. Respondents in this study were tourists who had visited Bali Pulina agro tourism. The number of sample respondents was 80 respondents obtained based on the accidental sampling method. The model was designed based on the Structural Equation Modeling (SEM) approach based on Smart PLS version 3.0 which was analyzed using a computer program. The results showed that physical evidence had a significant effect on visitor satisfaction (p = 0.002). Reliability had a significant effect on visitor satisfaction (p = 0.005). Capture had a significant effect on visitor satisfaction (p = 0.040). Guarantee had a significant effect on visitor satisfaction(p = 0.001). Empathy had a significant effect on visitor satisfaction (p = 0.014). Visitor satisfaction had a significant effect on interests in repeat visits (p = 0,000). Based on the results of the study, Bali Pulina agrotourism is expected to be able to maintain and improve the quality of services, so that visitors feel satisfied and intend to make a repeat visit.

VARIABEL-VARIABEL YANG MEMPENGARUHI KEPUASAN DAN KEPUTUSAN PEMBELIAN ULANG PADA KOPI MADE I Nengah Ari Medikana; I Nyoman Gede Ustriyana; I Gusti Ayu Oka Suryawardani
JURNAL MANAJEMEN AGRIBISNIS Vol 6 No 2 (2018): OKTOBER 2018
Publisher : Universitas Udayana

Banyaknya warung kopi di Kota Denpasar memicu adanya persaingan. Salah satu kedai kopi di Kota Denpasar adalah Kopi Made. Tujuan dari penelitian ini adalah untuk menganalisis tingkat kepuasan pelanggan, pengaruh kondisi coffee shop, kualitas produk, dan kualitas layanan terhadap kepuasan pelanggan dan pengaruh kepuasan pelanggan terhadap keputusan pembelian. Lokasi penelitian ini adalah di Kopi Made dan ditentukan secara puposive. Populasi adalah pengunjung yang melakukan pembelian lebih dari satu. Teknik pengambilan sampel adalah convenience sampling. Jumlah sampel yang diambil sebanyak 100 sampel. Penelitian ini menggunakan indeks kepuasan pelanggan (CSI), inportant performance analysis (IPA), dan partial least square (PLS). Hasil penelitian menunjukkan bahwa indeks kepuasan pelanggan (CSI) Kopi Made dalam kategori sangat puas dengan nilai 82,79%. Analisis Kinerja Penting (IPA) menunjukkan empat atribut yang perlu ditingkatkan, termasuk variasi produk, pengembangan inovasi produk, manfaat setelah mengonsumsi produk, dan kebersihan fisik Kopi Made. Selain itu, hasil penelitian juga menunjukkan bahwa suasana Kopi Made, kualitas produk, dan kualitas layanan secara signifikan mempengaruhi kepuasan pelanggan. Suasana Kopi Made memberikan pengaruh tertinggi terhadap kepuasan pelanggan yaitu sebesar 0,389. Selanjutnya, kepuasan pelanggan juga memiliki pengaruh yang signifikan terhadap keputusan pembelian pelanggan. Kepuasan pelanggan memberikan efek 0,593.

DISTRIBUSI NILAI TAMBAH BERAS ORGANIK DENGAN PENDEKATAN KONSEP RANTAI NILAI Regina Vrischika Harnadi; I Gusti Agung Ayu Ambarawati; I Gusti Ayu Oka Suryawardani
JURNAL MANAJEMEN AGRIBISNIS Vol 7 No 1 (2019): MEI 2019
Publisher : Universitas Udayana

ABSTRACT Consumer awareness on food safety and organic product consumption has open up an opportunity for producers of organic products. The Somya Pertiwi Farmer Group is one of the organic rice cultivator that has been certified by LeSos. The purpose of this study is to analyze the flow of actors, products, financial, and information, as well as the distribution of value added in the value chain of organic rice agribusiness produce by Somya Pertiwi. This research was conducted along the value chain using forward and backward approach from the focus point of the research which is the Somya Pertiwi Farmer Group. The research shows that the actors’ flow devided by main and supporting actors. The product flows from upstream to downstream shows the transformation of 43,900 kg of dried organic red rice grain become 20,852 kg of organic red rice and 76,700 kg of dry organic white rice grain become 36,432 kg of organic white rice. The flow of information moves both from upstream, downstream, as well as from supporting institutions such as the Somya Pertiwi Farmer Group, LeSos, and also the Internal Control System. The most balanced value-added distribution is in the organic red rice value chain through UD Sari Bulan Utama with 41%-46% added value at the farmer level, 20%-23% at the processing unit, 19%-22% at the wholesaler level, and 9%-19% at the reseller level. Increase in the percentage of sales at the farmer level to increase farmers’ income. Processing unit can increase organic white rice value added by increasing the retail price. Government need to establish supervision at the wholesaler and retailer level.

Strategi Bertahan Hotel Berbintang dalam Menghadapi Situasi Covid-19 di Kabupaten Badung I.A Anggreni Suryaningsih; I Gusti Ayu Oka Suryawardani
Jurnal Kajian Bali (Journal of Bali Studies) Vol 11 No 2 (2021): Volume 11 No. 2. Oktober 2021
Publisher : Pusat Kajian Bali Universitas Udayana

The Covid-19 pandemic has had an impact on the tourism industry around the world. In Bali, the impact of the Covid-19 pandemic resulted in the tourism industry, especially the hotel business being very down. Badung Regency, which is a barometer for Bali tourism as well as having the highest number of star hotels in Bali, has been hit hard by the Covid-19 situation. This research data collection method through distributing questionnaires online using google form. The number of star hotels in this study were 30 sample hotels. The samples in this study are grouped into two clusters, namely (1) stars hotel cluster 1,2,3, (2) stars hotel cluster 4 and 5. The results show that the efforts made by star hotels in each cluster are quite diverse, the grouping of these efforts is divided into several categories, among others, marketing, finance, human resources and CHSE-based health protocols.

Respon terhadap Otentisitas: Tanggapan Wisatawan Asing terhadap Unsur-unsur Budaya dalam Tiga Hotel Internasional di Bali I Putu Prasista Bestari; I. G.A. Oka Suryawardani; Agung Suryawan Wiranatha
Jurnal Kajian Bali (Journal of Bali Studies) Vol 10 No 1 (2020): BALI DIASPORA
Publisher : Pusat Kajian Bali Universitas Udayana

This article examines how foreign tourists respond to authentic elements of Balinese culture displayed by hoteliers in Bali. It takes three international hotels as the object of study, namely the Nusa Dua Beach Resort and Spa Hotel, W Hotel Seminyak, and Four Seasons Resort in Ubud. These three hotels were chosen because they are international hotels located in three different tourist destinations, but all offer elements of Balinese culture as part of their services. The article discusses the problem of how tourists respond to elements of Balinese culture, especially architecture, food, art-culture and hospitality. This is qualitative research that draws on data collected through the technique of netnography in the form of tourist comments posted on Tripadvisor about services in the hotel where they stayed. Data were analyzed with response theory and interpretive content analysis theory. Analysis shows that tourists are attracted to authentic elements of Balinese culture. The article recommends that international hotels explicitly display elements of Balinese culture to support the image of Bali as a cultural tourism destination.Keywords: Balinese culture, architecture, Balinese food, netnography, hospitality

Manajemen Wisata Perdesaan Berdasarkan Tingkat Kepuasan Pengunjung di Tiga Desa Wisata di Bali I Gusti Ayu Oka Suryawardani
Jurnal Kajian Bali (Journal of Bali Studies) Vol 11 No 2 (2021): Volume 11 No. 2. Oktober 2021
Publisher : Pusat Kajian Bali Universitas Udayana

This research aims to analyse the level of visitor satisfaction in visiting rural tourism and management of rural tourism in Bali. Research was conducted in three rural tourism in Bali, namely Munduk, Jasri, and Pengelipuran from June to August 2019 through distributing questionnaires to 210 visitors. Data were analyzed based on quantitative approach by implementing the Importance Performance Analysis method. Results showed that the level of tourist satisfaction when visiting rural tourism in Bali was high in terms of attraction, hospitality, safety, and comfortability which indicated that performance of rural tourism has been in accordance with the expectation of tourists. However, the results showed that the level of tourist satisfaction is low in terms of cleanliness and health which indicated that the destination's performance does not match the expectations of tourists. Rural tourism management in Bali has been implemented holistically and comprehensively, however, implementation of marketing concept require some improvements.

The Role of Branding in Increasing Revisit at Agritourism in Jatiluwih Bali I Gusti Ayu Oka Suryawardani; Agung Suryawan Wiranatha; I Ketut Satriawan; Ida Bagus Gde Pujaastawa; Eka Nila Kencana; I Wayan Tika
SOCA: Jurnal Sosial Ekonomi Pertanian Vol 15 No 2 (2021): Vol.15, No.2, 2021
Publisher : Program Studi Agribisnis, Fakultas Pertanian, Universitas Udayana Jalan PB.Sudirman Denpasar, Bali, Indonesia. Telp: (0361) 223544 Email: soca@unud.ac.id

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24843/SOCA.2021.v15.i02.p01

Competitiveness of Bali tourism lays on the variety of attractions offered to visitors. Subak-based agritourism in Jatiluwih is one of the competitiveness of cultural based of Bali tourism which offer an amazing rice field terrace and variety of agritourism activities. Understanding the role of brand destination in influencing satisfaction of visitors is very important. Evaluating relationship between satisfaction and intention to be loyal are crucial. The research objectives were: (i) to analyze the influence of brand awareness, brand image and brand association of Jatiluwih agritourism to perceive quality (satisfaction) of foreign tourists in visiting Jatiluwih, and (ii) to evaluate relationship between satisfaction of foreign tourist to their loyalty. Research was conducted at Jatiluwih of Bali Province in the periods of June up to August 2016. The number of respondents was 207 foreign tourists who were visiting Jatiluwih. Structural Equation Model (SEM) was developed and data was analyzed by using Smart PLS-3 based on the five-point Likert scale. The results show that (i) brand awareness, brand images and brand association of subak-based agritourism in Jatiluwih significantly influenced satisfaction of foreign tourist, (ii) satisfaction of foreign tourist significantly influenced their loyalty, (iii) Awareness to a brand, create images to a brand and can associate a brand before visiting a destination have proved that brand destination of Jatiluwih have been an informational signal for visitors who intent to visit Jatiluwih agritourism in Bali.

STRATEGI PEMASARAN TERUMBU KARANG BUDIDAYA PADA CV BALI AQUARIUM, BADUNG, PROPINSI BALI IGA OKA SURYAWARDANI; PUTU KIRANA PATNI; I NYOMAN GEDE USTRIYANA
SOCA: Jurnal Sosial Ekonomi Pertanian Vol. 7, No. 1 February 2007
Publisher : Program Studi Agribisnis, Fakultas Pertanian, Universitas Udayana Jalan PB.Sudirman Denpasar, Bali, Indonesia. Telp: (0361) 223544 Email: soca@unud.ac.id

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (225.06 KB)

ABSTRACT The objectives of this research are to understand the marketing strategy undertaken by CV. Bali Aquarium, and to develop alternative marketing strategy that can be implemented by CV. Bali Aquarium. CV. Bali Aquarium undertakes an export business of coral. The coral production is undertaken by coral propagation technology that is located far away from the original coral habitat. The results indicate that CV. Bali Aquarium has developed marketing strategy of segmentation, targeting, positioning, differentiation, marketing mix (product, price, and place), selling, service and process. However, brand image and promotion have not been developed yet. Alternative marketing strategy that needs to be developed and implemented by CV. Bali Aquarium is brand image and promotion. This proposed marketing strategy should take advantage of the coral propagation technology used by the company in its coral transplantation production. This technology is considered to be safe to the environment and sustainable; therefore it will strengthen its position to the customer’s mind. Keywords: Positioning, Differentiation, Brand Image, Propagation Technology. ABSTRAK Penelitian ini bertujuan untuk mengetahui strategi pemasaran yang dikembangkan oleh CV. Bali Aquarium, dan untuk mengembangkan alternatif strategi yang bisa diterapkan oleh CV. Bali Aquarium. CV. Bali Aquarium merupakan perusahaan yang mengekspor terumbu karang. Produksi terumb karang dilakukan dengan menggunakan teknik propagasi di lokasi penangkaran yang juah dari habitat asli terumbu karang. Hasil penelitian menunjukkan bahwa CV. Bali Aquarium telah mengembangkan strategi segmentation, targeting, positioning, differentiation, marketing mix (product, price, place), selling, service and process. Namun, brand image dan promosi belum dikembangkan oleh CV. Bali Aquarium. Alternatif strategi yang bisa dikembangkan oleh CV. Bali Aquarium adalah memperkokoh brand image perusahaan dengan memanfaatkan keunggulan teknik propagasi dalam menjaga kelestarian terumbu karang dan keberlanjutan lingkungan. Keunggulan teknik propagasi ini juga dapat dimanfaatkan dalam kegatan promosi sehingga positioning CV. Bali Aquarium semakin kuat di benak kosumen. Keywords: Posisi, Differensiasi, Brand Image, Teknologi Perbanyakan.

Branding Strategies for Agribusiness Enterprises I Gusti Ayu Oka Suryawardani
SOCA: Jurnal Sosial Ekonomi Pertanian Vol. 10, No. 1 Februari 2010
Publisher : Program Studi Agribisnis, Fakultas Pertanian, Universitas Udayana Jalan PB.Sudirman Denpasar, Bali, Indonesia. Telp: (0361) 223544 Email: soca@unud.ac.id

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (7485.014 KB)

Co-Authors Agnela Saneta Listiowati Agung Suryawan Wiranatha Agung Suryawan Wiranatha AHMAD NURUDIN Anak Agung Putu Agung Suryawan Wiranatha Antonietta Gizela Dethan Bestari, Ni Made Prasiwi Christine PETR Christine PETR Christine PETR Clara Lintang Sistiyo Andari CORNELLA FEBRINAULY SILITONGA DESMAN ARIANTO SITINJAK Dewa Ayu Nyoman Aridayanti DEWA GEDE AGUNG Dheanita Sekarini Octanisa DIANAH UMI RAHMAWATI DWI PUTRA DARMAWAN Fenilia Tamaratika FITRIA RETNONINGSIH Fransiska Fila Hidayana I DEWA GEDE AGUNG I Dewa Gede Raka Sarjana I GEDE PUTU DHARMA ADITYA I GUSTI AGUNG AYU AMBARAWATI I Gusti Agung Mirah Sanjiwani I GUSTI AYU AGUNG LIES ANGGRENI I GUSTI AYU AGUNG LIES ANGRENI I Gusti Bagus Arya Yudiastina I Gusti Bagus Wiksuana I Gusti Kade Heryadi Angligan I Gusti Raka Purbanto I Gusti Raka Purbanto I Ketut Rantau I Ketut Satriawan I Ketut Suamba I Ketut Surya Diarta I Komang Deya Pradnyana I Komang Gde Bendesa I Made Antara I MADE SUDARMA I Nengah Ari Medikana I Nyoman Agus Wira Prabawa I Nyoman Darma Putra I Nyoman Gede Ustriyana I Putu Angga Suta Pramana Putra I Putu Angga Suta Pramana Putra I PUTU BAYU SUKMA ARI YOGA I Putu Eka Nila Kencana I Putu Prasista Bestari I Putu Wahyu Wicaksana I PUTU YOGA DARMAJAYA I Wayan Tika I.A Anggreni Suryaningsih Ida Ayu Karina Putri Ida Ayu Made Dwi Susanti Ida Ayu Putu Citra Dewi IDA AYU PUTU CITRA DEWI Ida Bagus Gde Pujaastawa JULIANI, SEPTIA Laksono Trisnantoro Luh Putu Triyanti Ariestiana Dewi Made Antara Made Antara MADE ANTARA Made Antara MADE CANDRA KIRANA CAHYANINGRUM Made Riki Ponga Kusyanda Monica Yohana Putri Wiryokusumo NI LUH ADE DESI SINTIYA DEWI NI LUH MADE AYU YULIANTARI PUTRI NI LUH PUTU DIAH AYU HARTARI PUTRI NI MADE KENCANA MAHARANI NI MADE LODI DWI UTAMI NI MADE LOSVITASARI NI MADE MARTA NIDYATANTRI Ni Made Mas Yogiswari Ni Nyoman Alit Purnami NI NYOMAN ALIT PURNAMI Ni Nyoman Widari NI WAYAN GIANA KUSUMAWATHI NI WAYAN VIVI OVITA Ni’matun Nasim Nyoman Parining Panudiana Kuhn Pebrianita Ivana Karo Sekali PRASANTI, ARETA RIZKA AYU Putu Ellis Octaviyani PUTU KIRANA PATNI Putu Udayani Wijayanti Rahman Rahman RATNA KOMALA DEWI Regina Vrischika Harnadi RM SATRIO GUMULYA UTOMO Sang Nyoman Bagus Satya Wira SARAGIH, NOVAULINA Shinta Wardhani Suryaningsih, Ida Ayu Anggreni Tien Cathy Patricia Tjok Istri Indriyanti Pemayun TURNIP, ELGA SARI WAYAN SUDARTA Yogiswari, Ni Made Mas Yuni Sulpia Hariani

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