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Ni Luh Putu Agustini Karta
Universitas Triatma Mulya
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Journal : journal research of management

 1 
PENGARUH BAURAN PEMASARAN TERHADAP KEPUASAN WISATAWAN YANG MENGINAP DI SIESTA LEGIAN HOTEL (Studi Pada Wisatawan yang Menginap di Siesta Legian Hotel) Komang Sintia Meliani; Ni Luh Putu Agustini K.
Journal Research of Management Vol. 1 No. 2 (2020): Journal Research of Management (JARMA)
Publisher : Universitas Triatma Mulya

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (248.239 KB) | DOI: 10.51713/jarma.v1i2.22

Abstract

The purpose of this study was to analyze the effect partially and simultaneously between the marketing mix consisting of product, price, place, promotion, process, people, physical evidence variables towards the satisfaction of tourists who stayed at Siesta Legian Hotel. The analysis used is multiple linear regression and beta coefficients. The sample in this study were tourists who stayed at Siesta Legian Hotel, which amounted to 102 people. The sampling technique used was purposive sampling and quantitative analysis. Based on the results of data analysis, it can be seen that the partial effect of the product on tourist satisfaction is 42.3%, the price is 52.4%, the distribution channel is 53.8%, promotion is 43.8%, the process is 41.8%, people are 65.8% and the dominant variable is physical evidence with a value of 44.2% which indicates that the placement of rooms and and the atmosphere of the lobby has the value of the dominant variable. The coefficient of determination results or R2 shows the number 0.775, which means that as many as 77.5% of the marketing mix variables affect the satisfaction of tourists who stay at the Siesta Legian Hotel, while as many as 22.5% of tourist satisfaction staying at Siesta Legian Hotel is influenced by other variables. The conclusion of this study is that the marketing mix has a significant effect on the satisfaction of tourists who stay at Siesta Legian Hotel. The implications of this study are to provide benefits for hotels to pay more attention to the marketing mix used to increase the satisfaction of tourists who stay at Siesta Legian Hotel.
PENGARUH IKLAN, CITRA MEREK DAN KUALITAS PELAYANAN TERHADAP KEPUTUSAN PEMBELIAN ALAT KESEHATAN (ORTOPEDI) PT. ADISKA SARANA MEDIKA DI DENPASAR I Putu Eka Kurniadi; Ni Luh Putu Agustini Karta
Journal Research of Management Vol. 2 No. 1 (2020): Journal Research of Management (JARMA)
Publisher : Universitas Triatma Mulya

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (338.836 KB) | DOI: 10.51713/jarma.v2i1.32

Abstract

This study aims to analyze the effect of advertising, brand image and service quality n purchasing decisions for medical devices (orthopedics) at PT. Adiska Sarana Medika. The sample analysis technique used purposive sampling method, where the sample is a customer of PT. Adiska Sarana Medika, as many as 80 people. The analysis technique used is to use Multiple Regression Analysis, which has previously been tested for validity, reliability test and classical assumption test. The results of the analysis show that 1) Advertising has a positive and significant effect on the decision to purchase medical devices (orthopedics) at PT. Adiska Sarana Media. 2) Brand image has a positive and significant effect on purchasing decisions for medical devices (orthopedics) at PT. Adiska Sarana Media; 3) Service quality has a positive and significant effect on purchasing decisions for medical devices (orthopedics) at PT. Adiska Sarana Media; and 4) Advertising, brand image and< service quality have a positive and significant effect on purchasing decisions for medical devices (orthopedics) at PT. Adiska Sarana Media. The implication in this research is that PT. Adiska Sarana Media needs to improve advertising, brand >image and service quality in an effort to improve purchasing decisions.
Co-Authors Anak Agung Ketut Sriasih Anak Agung Putu Agung Suryawan Wiranatha Dewi Irwanti, Ni Ketut Dini Anggraeni Sirad DWIYANTI, NI MADE CHRISTINE Erna Wiles Erna Wiles Gede Wirata I Gede Yoby Negara, I Gede Yoby I Ketut Putra Suarthana I Ketut Sida Arsa, I Ketut Sida I Ketut Sutapa I Ketut Sutapa I Made Bayu Wisnawa I Made Mertanadi I Made Sukarsa I Nyoman Gde Prananta Bendesa I Putu Eka Kurniadi Ida Ketut Kusumawijaya Isauro Sorongon Sindol Jr. Isyoratullatifah, Isyoratullatifah Jimmy Harry Putu Suarthana Jong, Mark De Kadek Sitha Ananda Laura Pratiwi Karunavani Sarukunaselan Komang Sintia Meliani Made Aristia Prayudi Made Christin Dwitrayani Marques, Aíres Inácio Natarimbawa, I Wayan Ni Gst. Ag. Gde Eka Martiningsih Ni Ketut Dewi Irwanti Ni Luh Komang Julyanti Paramita Sari Ni Made Ary Widiastini Ni Made Christine Dwiyanti Ni Made Hartini Ni Made Manik Prasanthi Bendesa Ni Wayan Mekarini Nyoman Dini Andiani Pratiwi, Kadek Sitha Ananda Laura Rani Kusumo Wardani Sari, Ni Luh Komang Julyanti Paramita Sri Rwa Jayantini, I Gusti Agung Stephanus Remond Waworuntu Utama, I Putu Eka Bagi Victor Babu Kappola Victor Babu Kappola Wardani, Rani Kusumo Widi Hardini Wiles, Erna Zulaini Wiratama, I Gusti Ngurah Made Zelamewani, Ni Kadek Resy