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Journal : E-Journal of Tourism

Destination Management and Imaging Kintamani towards Sustainable Tourism Ni Luh Putu Agustini Karta; I Made Sukarsa; Agung Suryawan Wiranatha
E-Journal of Tourism Volume 1 Number 2 (September 2014)
Publisher : Centre of Excellence in Tourism Udayana University

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (328.502 KB) | DOI: 10.24922/eot.v1i2.19418

Abstract

Kintamani destination has become a forerunner to the development of tourism in Bali. The last few years the brand Kintamani Destinations increasingly unpopular. This study aims to explain the paradigm shift and the role of management Kintamani Destinations in shaping the quality of service, image, satisfaction, and visitor’s loyalty integrated manner affecting the sustainability of tourism. Management acts as a service provider consisting of stakeholders. Research on management aspects (supply side) has been implemented in the first phase qualitatively through depth interview. In stage II, conducted quantitative research on aspects of service quality, image, satisfaction and loyalty of visitors to Kintamani using SEM (Structural Equation Modeling). By accidental sampling questionnaire conducted to 250 tourists who visit Kintamani Destinations. Later in the third stage, verify the relationship of service quality, image, satisfaction, and loyalty to the sustainability of tourism in Kintamani through Focus Group Discussion (FGD). The findings of this research is the paradigm and the role of stakeholders in the destination management affects the quality of services provided in Kintamani. Aspects of quality of service, image, satisfaction significantly affect the loyalty of tourists visiting Kintamani. The four aspects are directly determine the sustainability of tourism in Kintamani. The novelty of this research is both, from the aspect of supply and demand, destination management, service quality, imaging, and satisfaction rating affects loyalty, as well as an integrated manner affecting the sustainability of Kintamani tourism Destinations. These research results bring to all stakeholders that the management of destinations and image dominant influence on the sustainability of Kintamani Tourism Destinations. Thus, these aspects will be the focus of stakeholders in maintaining and developing Kintamani Tourism Destinations. Kintamani Destinations consider as a Tourist Destination Region Lodging (DTWK) with various constraints and limitations. The research on other aspects that critically affect the continuity of Kintamani Tourism Destination needs to be done further.
The Study on Bali Tourism Village Management towards Four Dimensions of Experience Economy Widi Hardini; Ni Luh Putu Agustini Karta; Jimmy Harry Putu Suarthana
E-Journal of Tourism Volume 2 Number 1 (March 2015)
Publisher : Centre of Excellence in Tourism Udayana University

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (385.336 KB) | DOI: 10.24922/eot.v2i1.19444

Abstract

Tourism as one of the largest industries in the world economy is now entering a new era, the experience economy. The concept adopted by Pine and Gilmore in 1998, where there was a shift in the company’s economic orientation. This concept emphasizes the customer value and suitable in services industry, especially in Tourism industry. In the new economic era, customer satisfaction is no longer the main things, but delivering comprehensive services to create a memorable experience. Bali tourism industry focuses on cultural development and preservations. There is a linkage between the experience economy concept and tourism village concept, which is at the participation level of all components in the development (management, tourists and the society). Therefore, the concept of experience economy is suitable to be applied in the development of tourism villages. This research conducted to elaborate and analyze the classification of tourism village product and the levels of tourist participation towards four dimensions of experience economy concept. Through qualitative research methods will generate a depth understanding of managing tourism village by creating tourist memorable experience.