Article Per Year (5 Year)
p-Index From 2021 - 2026
5.145
P-Index
This Author published in this journals
All Journal Humanika : Kajian Ilmiah Mata Kuliah Umum JURNAL RELASI STIE MANDALA JEMBER UNEJ e-Proceeding J-MAS (Jurnal Manajemen dan Sains) Jurnal Penelitian IPTEKS Jurnal Ilmiah Manajemen dan Bisnis Jurnal Abdimas Ilmiah Citra Bakti (JAICB) Economics and Digital Business Review Community Empowerment Jurnal Penelitian Ilmu Sosial dan Eksakta Dharma: Jurnal Pengabdian Masyarakat Neo Journal of economy and social humanities Best Journal of Administration and Management Lead Journal of Economy and Administration MANAGER: Journal of Management and Administration Science Trending: Jurnal Manajemen dan Ekonomi Relasi : Jurnal Ekonomi INSAN CENDEKIA : Jurnal Pengabdian Kepada Masyarakat SENMEA Jurnal Sangkala Journal of Business Economics and Management Jurnal Inovasi Pengabdian Masyarakat Jurnal Pusat Studi Pancasila dan Kebijakan Jurnal Penelitian IPTEKS Journal of Aquaculture Science
Elok Rosyidah
Program Studi Manajemen, Universitas 17 Agustus 1945 Banyuwangi
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Chemical Engineering, Chemistry & Bioengineering Chemistry Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Engineering Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Physics Public Health Social Sciences Other

Published : 38 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 38 Documents
Search

 1   2   3   4 
STRATEGI PENINGKATAN KOMPETENSI SUMBER DAYA MANUSIA DALAM MENJAGA DAYA SAING USAHA BATIK AMINAH DI DESA MACAN PUTIH BANYUWANGI Rosa Ria Fadiana; Indah Nuril Khoiriah; Putri Elvinasari; Elok Rosyidah
MANAGER: Journal of Management and Administration Science Vol. 4 No. 2 (2025): MANAGER: Journal of Management and Administration Science, Desember 2025
Publisher : ASIAN PUBLISHER

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58738/manager.v4i2.1224

Abstract

Tujuan penelitian ini adalah untuk menganalisis strategi peningkatan kompetensi Sumber Daya Manusia (SDM) di Usaha Batik Aminah, Desa Macan Putih, Banyuwangi, sebagai upaya vital menjaga daya saing. Metode penelitian yang digunakan adalah penelitian kualitatif deskriptif dengan teknik pengumpulan data berupa wawancara, observasi dan dokumentasi. Hasil penelitian menunjukkan bahwa implementasi strategi yang efektif melalui tiga indikator utama. Hal ini terlihat dari Pengembangan Diri menjadi fondasi, tercermin dari transformasi pemilik usaha (Ibu Isah Isrotin) dari pemasar menjadi produsen batik tulis mandiri setelah mengikuti pelatihan, menandakan motivasi belajar dan adaptasi yang kuat. Profesionalisme diwujudkan melalui pelatihan membatik yang terstruktur (jiplak, nyanting, nyolet) dan pembagian tugas yang jelas, yang menumbuhkan disiplin dan meningkatkan mutu produk. Indikator Keahlian ditekankan melalui kemampuan memecahkan masalah produksi, seperti memperbaiki kesalahan pewarnaan atau pola dengan teknik dicas dan lorot. Strategi kolektif ini secara signifikan memperkuat daya saing Batik Aminah. Peningkatan kompetensi ini terefleksi pada kualitas produk yang memuaskan, harga kompetitif, dan keunggulan motif khas Macan Putih sebagai identitas unik usaha, menjadikannya kunci keberlanjutan dan sukses di industri kerajinan.
Kontribusi Pusat Kegiatan Belajar Masyarakat (PKBM) Dalam Kemandirian Ekonomi Masyarakat Melalui Program Kewirausahaan Ana Aniati; Elok Rosyidah
JURNAL PUSPAKA Vol 1 No 3 (2025): Jurnal Pusat Studi Pancasila dan Kebijakan
Publisher : Pusat Studi Pancasila dan Kebijakan Universitas 17 Agustus 1945 Banyuwangi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62734/jurnalpuspaka.v1i3.682

Abstract

Penelitian ini bertujuan untuk mengkaji peran Pusat Kegiatan Belajar Masyarakat (PKBM) Cendekia Nusantara dalam kemandirian ekonomi masyarakat melalui program kewirausahaan berbasis komunitas. Latar belakang penelitian ini berpijak pada pentingnya pendidikan non-formal dalam menjangkau masyarakat yang memiliki keterbatasan akses terhadap pelatihan keterampilan dan legalitas usaha. Posisi penelitian ini melengkapi studi-studi sebelumnya yang lebih menekankan pada aspek literasi dasar, dengan menyoroti dampak program kewirausahaan secara ekonomi dan sosial. Penelitian menggunakan metode kualitatif deskriptif dengan teknik wawancara, observasi, dan dokumentasi terhadap pengelola, tutor, warga belajar, serta mitra kelembagaan seperti dinas UMKM dan penyuluh agama. Hasil penelitian menunjukkan bahwa program pelatihan keterampilan teknis (kuliner dan kerajinan), pendampingan legalitas (PIRT, NIB, sertifikat halal), serta dukungan sosial (komunitas wirausaha) mampu meningkatkan keterampilan, pendapatan, dan kemandirian ekonomi warga belajar. Strategi partisipatif dan kolaboratif terbukti efektif dalam menghadapi tantangan teknis, digital, dan kultural. Penelitian ini berkontribusi dalam memperkuat pemahaman tentang pentingnya PKBM sebagai agen transformasi ekonomi berbasis komunitas
Pemberdayaan Perempuan melalui Pelatihan Edupreneurship di Kabupaten Banyuwangi Ana Aniati; Elok Rosyidah
INSAN CENDEKIA : Jurnal Pengabdian Kepada Masyarakat Vol. 3 No. 3 (2025): INSAN CENDEKIA: Jurnal Pengabdian Kepada Masyarakat
Publisher : MAN Insan Cendekia Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46838/ic.v3i3.839

Abstract

Artikel ini membahas hasil pengabdian masyarakat berupa pelatihan edupreneurship bagi perempuan lintas organisasi di Kabupaten Banyuwangi. Permasalahan utama yang diangkat adalah rendahnya partisipasi ekonomi perempuan dalam bentuk usaha mandiri berbasis komunitas. Penelitian ini memposisikan pelatihan sebagai intervensi strategis berbasis pemberdayaan sosial-ekonomi. Metode yang digunakan adalah pelatihan partisipatif dengan pendekatan experiential learning yang mencakup ceramah interaktif, diskusi reflektif, studi kasus, dan simulasi penyusunan ide usaha. Hasil pelatihan menunjukkan bahwa peserta mengalami peningkatan kepercayaan diri, kemampuan reflektif terhadap potensi komunitas, serta munculnya inisiatif usaha yang berbasis kolaborasi sosial. Kegiatan ini memberikan kontribusi signifikan dalam mengintegrasikan nilai edukatif dalam praktik kewirausahaan perempuan serta membuka ruang tindak lanjut berupa pelatihan lanjutan dan penguatan jaringan antarorganisasi.
Strategi Pemasaran Berbasis Konsep Alam Terbuka Dalam Meningkatkan Daya Tarik Dan Nilai Daya Saing Konsumen Pada Warung Senyum Sawahan Banyuwangi Nazwa Nazulla Billuna; Aliya Ramadhani; Nanik Sulistiyowati; Elok Rosyidah
Journal of Business Economics and Management | E-ISSN : 3063-8968 Vol. 2 No. 2 (2025): Oktober - Desember
Publisher : GLOBAL SCIENTS PUBLISHER

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study examines an open-nature-based marketing strategy in enhancing consumer attraction and competitive value at Warung Senyum Sawahan Banyuwangi. The main issue addressed is the intense competition among culinary UMKM, which requires innovative marketing strategies focusing on consumer experience. The objective of this research is to identify and describe the implementation of an open-nature-based marketing strategy and its impact on consumer attraction and competitiveness. This study employs a descriptive qualitative method with a case study approach. Data were collected through observation, in-depth interviews, and documentation involving the owner, employees, and customers of Warung Senyum Sawahan. The findings indicate that the integration of an open-natural atmosphere, rice field scenery, affordable pricing, and consistent product and service quality significantly enhances consumer attraction and competitive advantage. Moreover, the positive emotional experience perceived by customers encourages loyalty and word-of-mouth promotion, strengthening Warung Senyum Sawahan’s position as a nature-based culinary destination in Banyuwangi.
Jagoan Bisnis: Optimisme Mencetak Wirausaha Muda Dalam Rangka Pemulihan Ekonomi di Banyuwangi Elok Rosyidah; Sahru Romadloni; Sinta Tri Lestari
Jurnal Penelitian IPTEKS Vol. 10 No. 1 (2025): JURNAL PENELITIAN IPTEKS
Publisher : Universitas Muhammadiyah Jember

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32528/penelitianipteks.v10i1.2509

Abstract

The economy of the Banyuwangi community due to unemployment, starting from 2020, reached 5.34 percent and even in 2021 touched 5.42 percent. This is an optimistic step by the Banyuwangi Government in forming or creating young entrepreneurs. So that the economy and unemployment rate in Banyuwangi can develop towards a better direction. One of the supporting factors, through the Banyuwangi Government's launch program, namely Jagoan Banyuwangi with one of its incubation programs Jagoan Bisnis, to print hundreds of local young people to become entrepreneurs and encourage economic recovery in Banyuwangi. This study was conducted for 4 months from June 2023 to September 2023, with an allocation of 2 months for data collection and 2 months after for data analysis. The results of the statistical test of the difference in means after treatment in the experimental group and the control group with the help of the SPSS program obtained the mean value of the experimental group test results of 74.71 and the control group 66.67. Due to the T test value with a significance level smaller than 0.025 (0.011 < 0.025), it can be concluded that there is a difference in means between the experimental group and the control group. This means that the implementation of Jagoan Bisnis has a significant and positive effect on the learning process.
Strategi Pengembangan Usaha Pada UMKM Batik Di Ke-lurahan Bakungan Elok Rosyidah; Sahru Romadloni; Oktavima Wisdaningrum; Sofia Asyriana
Jurnal Penelitian Ilmu Sosial dan Eksakta Vol. 4 No. 2 (2025): Maret
Publisher : Indonesian Journal Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47134/trilogi.v4i2.1321

Abstract

Batik merupakan kerajinan bernilai seni tinggi dan bagian dari budaya Indonesia. Batik Banyuwangi mencerminkan nilai estetika ragam hias khas Banyuwangi. Namun, proses pemasaran batik Banyuwangi masih terbatas, seperti hanya dijual melalui pameran, sehingga diperlukan strategi pengembangan usaha. Penelitian ini dilakukan di Kelurahan Bakungan, tempat warganya memiliki UMKM Batik, dengan tujuan mengidentifikasi strategi pengembangan bisnis menggunakan pendekatan Business Model Canvas (BMC) yang diintegrasikan dengan analisis SWOT, IFAS, dan EFAS. Hasil analisis matriks internal-eksternal menunjukkan nilai skor kekuatan (S) 3,3, kelemahan (W) 3,5, peluang (O) 3,8, dan ancaman (T) 2,72. Koordinat analisis internal pada sumbu X adalah -0,2, sedangkan koordinat analisis eksternal pada sumbu Y adalah 1,08. Data ini menjadi dasar untuk menyusun strategi pengembangan yang efektif guna mendukung keberlanjutan UMKM Batik Banyuwangi di Kelurahan Bakungan
Resource-Based View, Dynamic Capabilities, and Entrepreneurial Orientation: Their Impact on MSME Performance and Sustainable Competitive Advantage of MSMEs in Bali Ni Made Widnyani; Arif Agus Riyanto; Elok Rosyidah; Ni Made Ary Lisnawati; Kadek Riyan Putra Richadinata; Cokorda Istri Dharmayanti
Jurnal Ilmiah Manajemen & Bisnis Vol 10 No 2 (2025)
Publisher : Universitas Pendidikan Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38043/jimb.v10i2.7113

Abstract

Micro, Small, and Medium Enterprises (MSMEs) in Bali play a crucial role in employment absorption, driving the tourism sector, and strengthening the regional economy. However, most MSMEs still face challenges such as low levels of digitalization, limited resources, and vulnerability to external shocks like pandemics. In this context, the Resource-Based View (RBV) emphasizes the importance of managing resources that are valuable, rare, inimitable, and non-substitutable (VRIN) as the foundation for competitive advantage. Meanwhile, Dynamic Capabilities (DC) are required to enable organizations to perform sensing, seizing, and reconfiguring in response to environmental opportunities and threats, while Entrepreneurial Orientation (EO)—including innovativeness, proactiveness, and risk-taking—encourages creativity and business growth. This study aims to analyze the influence of RBV, DC, and EO on MSME performance and Sustainable Competitive Advantage (SCA) in Bali Province. The research applies a quantitative approach with an explanatory design, involving 200 active MSME respondents who meet the operational criteria. Data analysis was conducted using the Structural Equation Modeling–Partial Least Squares (SEM-PLS) method. The results show that all three variables—RBV, DC, and EO—have positive and significant effects on MSME performance and SCA. DC emerged as the most dominant factor in creating sustainable competitive advantage, followed by RBV and EO. These findings highlight that the integration of internal resource management, adaptive capabilities, and entrepreneurial orientation is a key strategy for Balinese MSMEs to sustain and excel in the digital transformation era.
Human Resource Development Strategies Analysis for Competitiveness Enhancement: A Case Study of Jopuro Nature Tourism Aditya Ainul Yakin; Bintang Farih Rohmatullah; Dewi Khotimatus Solicha; Moch. Choirul Rozik; Elok Rosyidah
Lead Journal of Economy and Administration Vol 4 No 2 (2025): Lead Journal of Economy and Administration (LEJEA)
Publisher : International Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56403/lejea.v4i2.385

Abstract

This study aims to analyze human resource development strategies, the role of local culture, and their impact on improving tourism competitiveness in Jopuro Nature Tourism. The method used is a descriptive qualitative method with a case study approach. Data collection was carried out through observation, in-depth interviews with Jopuro nature tourism managers, Pokdarwis, the Kampung Anyar village government, and tourists, as well as documentation. Data analysis techniques used data reduction, data presentation, and conclusion drawing models. Then, data validity testing was conducted. The results showed that development strategies can be implemented through regular training, institutional strengthening (AD/ART), and inclusive recruitment based on the principle of "from the people for the people." Cultural integration, such as the "Ithuk-Ithukan" tradition, and active community participation have been proven to increase competitiveness in terms of PCI, EI, and HRI indicators. Therefore, community-based human resource development is key to the sustainability of tourism, although the challenge of competency standardization still needs to be addressed.
Co-Authors Adinda Dwi Astuti Aditya Ainul Yakin Afifatul Fiqriyah Alfian NurRohman Aliya Ramadhani Amelia fatimah Azzahra Ana Aniati Ana Aniati angin, Sofia Asyriana Boru Perangin Arif Agus Riyanto Arif Rahman Hakim Astuti, Adinda Dwi Avan Wicaksono Bintang Farih Rohmatullah Cattleyana, Dilla Cattleyana, Dilla Cokorda Istri Dharmayanti Dewi Khotimatus Solicha Dian Arief Pradana Diana Sulianti K Tobing Ellysa, Windy Evelina Meisya Febi Wulandari Firli Adri Ridhotama Fitriatus Soleha Hurin In Lia Amalia Qory Indah Nuril Khoiriah Isti Fadah Iva Maskunatin Kurnia Riesty Utami Leffran Dwi Akbar Liana Widasari Parawangsa Sanjaya M. Iswahyudi Maskunatin, Iva Moch. Choirul Rozik Moh. Fahrurrozi Mohamad Irfan Mohamad Irfan, Mohamad Nanik Sulistiyowati Nazwa Nazulla Billuna Ni Kadek Yuliandari Ni Made Ary Lisnawati Ni Made Nadia Suta P NurRohman, Alfian Oktavima Wisdaningrum Priangga Eko Saputra Putri Elvinasari Richadinata, Kadek Riyan Putra Ridhotama, Firli Adri Rifka Arinda Noviasari Rohmatullah, Bintang Farih Rosa Ria Fadiana Rozik, Moch. Choirul Sahru Romadloni Sanjaya, Liana Widasari Parawangsa Sasmita, Mira Shelvi Salsabila Sinta Tri Lestari Sinta Tri Lestari Slamet Affandi Sulaiman Soleha, Fitriatus Solicha, Dewi Khotimatus Susanti, Herdiana Dyah Syifa Setiawan Tri Lestari, Sinta Wardha Nilawati Widnyani, Ni Made Winda Hurotul ‘Aini Windy Ellysa Yakin, Aditya Ainul