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All Journal JURNAL RELASI STIE MANDALA JEMBER UNEJ e-Proceeding J-MAS (Jurnal Manajemen dan Sains) Journal of Aquaculture Science Jurnal Penelitian IPTEKS Jurnal Abdimas Ilmiah Citra Bakti (JAICB) Economics and Digital Business Review Community Empowerment Jurnal Penelitian Ilmu Sosial dan Eksakta Dharma: Jurnal Pengabdian Masyarakat Neo Journal of economy and social humanities Best Journal of Administration and Management Lead Journal of Economy and Administration MANAGER: Journal of Management and Administration Science Relasi : Jurnal Ekonomi INSAN CENDEKIA : Jurnal Pengabdian Kepada Masyarakat SENMEA Journal of Business Economics and Management Jurnal Pusat Studi Pancasila dan Kebijakan Jurnal Penelitian IPTEKS
Elok Rosyidah
Program Studi Manajemen, Universitas 17 Agustus 1945 Banyuwangi
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Chemical Engineering, Chemistry & Bioengineering Chemistry Computer Science & IT Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Engineering Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Physics Public Health Social Sciences Other

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Analisis Karakter Dalam Game Online sebagai Wahana Wawasan Budaya Indonesia Sulaiman, Slamet Affandi; Rosyidah, Elok
JURNAL PUSPAKA Vol 1 No 1 (2025): Jurnal Pusat Studi Pancasila dan Kebijakan
Publisher : Pusat Studi Pancasila dan Kebijakan Universitas 17 Agustus 1945 Banyuwangi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62734/jurnalpuspaka.v1i1.299

Abstract

Penelitian ini menganalisis peran karakter dalam game online sebagai media edukatif yang memperkenalkan budaya Indonesia. Dengan pendekatan deskriptif kualitatif, penelitian ini mengeksplorasi representasi elemen budaya lokal, seperti tokoh sejarah, mitologi, dan nilai-nilai lokal dalam game populer yang memiliki karakter berbudaya Indonesia. Temuan menunjukkan bahwa karakter seperti Gajah Mada, Ratu Gitarja, dan Gatotkaca memicu minat pemain terhadap budaya lokal dan berpotensi menumbuhkan kebanggaan nasional. Namun, tantangan seperti pengaruh budaya asing dan risiko penyajian budaya yang tidak akurat masih ada. Dengan memanfaatkan peluang ini dan mengatasi tantangan tersebut, game online dapat berfungsi sebagai alat pendidikan informal yang efektif bagi generasi muda serta sebagai sarana diplomasi budaya untuk memperkenalkan Indonesia kepada audiens global.
Strategi Pengembangan Usaha Pada UMKM Batik Di Ke-lurahan Bakungan Rosyidah, Elok; Romadloni, Sahru; Wisdaningrum, Oktavima; Asyriana, Sofia
Jurnal Penelitian Ilmu Sosial dan Eksakta Vol. 4 No. 2 (2025): Maret
Publisher : Indonesian Journal Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47134/trilogi.v4i2.1321

Abstract

Batik merupakan kerajinan bernilai seni tinggi dan bagian dari budaya Indonesia. Batik Banyuwangi mencerminkan nilai estetika ragam hias khas Banyuwangi. Namun, proses pemasaran batik Banyuwangi masih terbatas, seperti hanya dijual melalui pameran, sehingga diperlukan strategi pengembangan usaha. Penelitian ini dilakukan di Kelurahan Bakungan, tempat warganya memiliki UMKM Batik, dengan tujuan mengidentifikasi strategi pengembangan bisnis menggunakan pendekatan Business Model Canvas (BMC) yang diintegrasikan dengan analisis SWOT, IFAS, dan EFAS. Hasil analisis matriks internal-eksternal menunjukkan nilai skor kekuatan (S) 3,3, kelemahan (W) 3,5, peluang (O) 3,8, dan ancaman (T) 2,72. Koordinat analisis internal pada sumbu X adalah -0,2, sedangkan koordinat analisis eksternal pada sumbu Y adalah 1,08. Data ini menjadi dasar untuk menyusun strategi pengembangan yang efektif guna mendukung keberlanjutan UMKM Batik Banyuwangi di Kelurahan Bakungan
BANYUWANGI REBOUND: REBRANDING NILAI BATIK BANYUWANGI SEBAGAI UPAYA EDUKASI KEARIFAN LOKAL DAN STRATEGI PENINGKATAN PENJUALAN BATIK PASCA PANDEMI COVID-19 Rosyidah, Elok
Prosiding Seminar Nasional Manajemen, Ekonomi dan Akuntansi Vol. 7 (2022): PROSIDING SEMINAR NASIONAL MANAJEMEN, EKONOMI DAN AKUNTANSI 2022
Publisher : Universitas Nusantara PGRI Kediri

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Abstract

Banyuwangi Rebound is one of the superior work programs of the Banyuwangi Regency Government in the process of recovering the economic sector. The art of batik in Indonesia has been known since the days of the Majapahit kingdom and continues to grow until the next kingdom and its kings. Batik is generally widespread in Indonesia and particularly in Java after the 18th century or early 19th century (Akhmad, 2016: 3). Banyuwangi in an effort to preserve and introduce Banyuwangi batik by holding the Banyuwangi Batik Festival (BBF) every year. The theme of the different BBF events each year gives a special impression to the visitors. The method used in this research is descriptive qualitative. The process of establishing the rebranding of Banyuwangi batik values ​​as an effort to educate local wisdom and increase sales of Batik in Banyuwangi requires the formulation of strategies that are right on target so that it can be realized. The realization of shared ideals related to preserving the value of batik through education of batik local wisdom and increasing sales of Batik in Banyuwangi can be achieved through strategic steps with a spirit of togetherness and collective awareness.
Analysis of Total Quality Management (TQM) Implementation in Improving Human Resource Performance at Amanah Edu Centre Banyuwangi Sanjaya, Liana Widasari Parawangsa; Ellysa, Windy; Astuti, Adinda Dwi; Soleha, Fitriatus; Rosyidah, Elok
Best Journal of Administration and Management Vol 4 No 2 (2025): Best Journal of Administration and Management
Publisher : International Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56403/bejam.v4i2.391

Abstract

This study aims to analyze the implementation of Total Quality Management (TQM) in improving human resources (HR) performance at Amanah Edu Centre Banyuwangi. The research uses a qualitative approach with a case study method. Data were collected through interviews, observations, and documentation. The results show that the implementation of TQM principles, including customer focus, continuous improvement, education and training, as well as employee involvement and empowerment, can enhance the work quality, knowledge, reliability, initiative, and cooperation of HR. Therefore, TQM plays an important role in improving HR performance and the quality of early childhood education services.
STRATEGI PENINGKATAN KOMPETENSI SUMBER DAYA MANUSIA DALAM MENJAGA DAYA SAING USAHA BATIK AMINAH DI DESA MACAN PUTIH BANYUWANGI Fadiana, Rosa Ria; Khoiriah, Indah Nuril; Elvinasari, Putri; Rosyidah, Elok
MANAGER: Journal of Management and Administration Science Vol. 4 No. 2 (2025): MANAGER: Journal of Management and Administration Science
Publisher : ASIAN PUBLISHER

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58738/manager.v4i2.1224

Abstract

Tujuan penelitian ini adalah untuk menganalisis strategi peningkatan kompetensi Sumber Daya Manusia (SDM) di Usaha Batik Aminah, Desa Macan Putih, Banyuwangi, sebagai upaya vital menjaga daya saing. Metode penelitian yang digunakan adalah penelitian kualitatif deskriptif dengan teknik pengumpulan data berupa wawancara, observasi dan dokumentasi. Hasil penelitian menunjukkan bahwa implementasi strategi yang efektif melalui tiga indikator utama. Hal ini terlihat dari Pengembangan Diri menjadi fondasi, tercermin dari transformasi pemilik usaha (Ibu Isah Isrotin) dari pemasar menjadi produsen batik tulis mandiri setelah mengikuti pelatihan, menandakan motivasi belajar dan adaptasi yang kuat. Profesionalisme diwujudkan melalui pelatihan membatik yang terstruktur (jiplak, nyanting, nyolet) dan pembagian tugas yang jelas, yang menumbuhkan disiplin dan meningkatkan mutu produk. Indikator Keahlian ditekankan melalui kemampuan memecahkan masalah produksi, seperti memperbaiki kesalahan pewarnaan atau pola dengan teknik dicas dan lorot. Strategi kolektif ini secara signifikan memperkuat daya saing Batik Aminah. Peningkatan kompetensi ini terefleksi pada kualitas produk yang memuaskan, harga kompetitif, dan keunggulan motif khas Macan Putih sebagai identitas unik usaha, menjadikannya kunci keberlanjutan dan sukses di industri kerajinan.
Analisis Penerapan Manajemen Kualitas Sumber Daya Manusia Dalam Proses Produksi Pada Umkm Batik Salsa Untuk Meningkatkan Daya Saing Hadi Nata, Shendi Salsabila; Septi Cahyani, Elvina Eka; Prayogo, Danang; Rosyidah, Elok
Journal of Business Economics and Management | E-ISSN : 3063-8968 Vol. 2 No. 2 (2025): Oktober - Desember
Publisher : GLOBAL SCIENTS PUBLISHER

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Abstract

This research is motivated by issues of low human resource (HR) competence at UMKM Batik Salsa, which affects product quality and business competitiveness. Key problems include limited technical skills, inconsistent work discipline, and insufficient structured training. This study aims to analyze the implementation of HR quality management in the production process and its role in strengthening the competitiveness of Batik Salsa. The research uses a descriptive qualitative approach with a case study method. Data were collected through in-depth interviews, direct observation, and documentation, and analyzed using Miles & Huberman’s interactive model. Findings show that HR quality management is applied through internal training, task allocation based on expertise, and continuous guidance by skilled workers and the owner. This approach improves accuracy, product consistency, and production effectiveness. Enhanced HR competence also contributes to stronger competitiveness through unique motifs, stable product quality, and increased customer trust.
Strategi Pemasaran Berbasis Konsep Alam Terbuka Dalam Meningkatkan Daya Tarik Dan Nilai Daya Saing Konsumen Pada Warung Senyum Sawahan Banyuwangi Billuna, Nazwa Nazulla; Ramadhani, Aliya; Sulistiyowati, Nanik; Rosyidah, Elok
Journal of Business Economics and Management | E-ISSN : 3063-8968 Vol. 2 No. 2 (2025): Oktober - Desember
Publisher : GLOBAL SCIENTS PUBLISHER

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Abstract

This study examines an open-nature-based marketing strategy in enhancing consumer attraction and competitive value at Warung Senyum Sawahan Banyuwangi. The main issue addressed is the intense competition among culinary UMKM, which requires innovative marketing strategies focusing on consumer experience. The objective of this research is to identify and describe the implementation of an open-nature-based marketing strategy and its impact on consumer attraction and competitiveness. This study employs a descriptive qualitative method with a case study approach. Data were collected through observation, in-depth interviews, and documentation involving the owner, employees, and customers of Warung Senyum Sawahan. The findings indicate that the integration of an open-natural atmosphere, rice field scenery, affordable pricing, and consistent product and service quality significantly enhances consumer attraction and competitive advantage. Moreover, the positive emotional experience perceived by customers encourages loyalty and word-of-mouth promotion, strengthening Warung Senyum Sawahan’s position as a nature-based culinary destination in Banyuwangi.
Human Resource Development Strategies Analysis for Competitiveness Enhancement: A Case Study of Jopuro Nature Tourism Yakin, Aditya Ainul; Rohmatullah, Bintang Farih; Solicha, Dewi Khotimatus; Rozik, Moch. Choirul; Rosyidah, Elok
Lead Journal of Economy and Administration Vol 4 No 2 (2025): Lead Journal of Economy and Administration (LEJEA)
Publisher : International Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56403/lejea.v4i2.385

Abstract

This study aims to analyze human resource development strategies, the role of local culture, and their impact on improving tourism competitiveness in Jopuro Nature Tourism. The method used is a descriptive qualitative method with a case study approach. Data collection was carried out through observation, in-depth interviews with Jopuro nature tourism managers, Pokdarwis, the Kampung Anyar village government, and tourists, as well as documentation. Data analysis techniques used data reduction, data presentation, and conclusion drawing models. Then, data validity testing was conducted. The results showed that development strategies can be implemented through regular training, institutional strengthening (AD/ART), and inclusive recruitment based on the principle of "from the people for the people." Cultural integration, such as the "Ithuk-Ithukan" tradition, and active community participation have been proven to increase competitiveness in terms of PCI, EI, and HRI indicators. Therefore, community-based human resource development is key to the sustainability of tourism, although the challenge of competency standardization still needs to be addressed.
Jagoan Bisnis: Optimisme Mencetak Wirausaha Muda Dalam Rangka Pemulihan Ekonomi di Banyuwangi Rosyidah, Elok; Romadloni, Sahru; Lestari, Sinta Tri
Jurnal Penelitian IPTEKS Vol. 10 No. 1 (2025): JURNAL PENELITIAN IPTEKS
Publisher : Universitas Muhammadiyah Jember

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32528/penelitianipteks.v10i1.2509

Abstract

The economy of the Banyuwangi community due to unemployment, starting from 2020, reached 5.34 percent and even in 2021 touched 5.42 percent. This is an optimistic step by the Banyuwangi Government in forming or creating young entrepreneurs. So that the economy and unemployment rate in Banyuwangi can develop towards a better direction. One of the supporting factors, through the Banyuwangi Government's launch program, namely Jagoan Banyuwangi with one of its incubation programs Jagoan Bisnis, to print hundreds of local young people to become entrepreneurs and encourage economic recovery in Banyuwangi. This study was conducted for 4 months from June 2023 to September 2023, with an allocation of 2 months for data collection and 2 months after for data analysis. The results of the statistical test of the difference in means after treatment in the experimental group and the control group with the help of the SPSS program obtained the mean value of the experimental group test results of 74.71 and the control group 66.67. Due to the T test value with a significance level smaller than 0.025 (0.011 < 0.025), it can be concluded that there is a difference in means between the experimental group and the control group. This means that the implementation of Jagoan Bisnis has a significant and positive effect on the learning process.
SWOT Analysis in Optimizing Human Capital in Fastco Recycle Household Waste Management in Genteng District Elok Rosyidah; Firli Adri Ridhotama; Isti Fadah; Ni Made Widnyani; Dilla Cattleyana
Neo Journal of economy and social humanities Vol 4 No 4 (2025): Neo Journal of Economy and Social Humanities
Publisher : International Publisher (YAPENBI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56403/nejesh.v4i4.366

Abstract

This study aims to analyze the optimizationhuman capitalin household waste management through a SWOT analysis approach at Fastco Recycle Genteng, Banyuwangi Regency. The focus of the research is to identify the strengths, weaknesses, opportunities, and threats that affect the sustainability of the community-based waste management system. The approach used is descriptive qualitative with data collection through in-depth interviews, direct observation, and documentation studies of Fastco Recycle members, participating communities, and local stakeholders. The research instruments include interview guidelines, observation sheets, and a SWOT matrix (IFAS and EFAS) to analyze internal and external factors of the organization. The results show that Fastco Recycle Genteng has strong human capital with transformational leadership characteristics, a strong environmental commitment, and active collaboration with the community and academics. However, limitations in funding, formal training, and digital marketing skills remain obstacles. The SWOT analysis places Fastco Recycle in Quadrant I (Aggressive Strategy) with dominant internal strengths (X=+2.4) and significant external opportunities (Y=+1.3). These findings indicate that strengthening human capital through capacity building, innovation, and cross-sector collaboration are key to supporting a circular economy and realizing the vision of societyzero wastein Genteng District.
Co-Authors Alfian NurRohman Aniati, Ana Arif Rahman Hakim Astuti, Adinda Dwi Asyriana, Sofia Billuna, Nazwa Nazulla Cattleyana, Dilla Cattleyana, Dilla Dian Arief Pradana Diana Sulianti K Tobing Ellysa, Windy Elvinasari, Putri Fadiana, Rosa Ria Firli Adri Ridhotama Hadi Nata, Shendi Salsabila Hurin In Lia Amalia Qory Isti Fadah Iva Maskunatin Jannah, Roikhatul Khoiriah, Indah Nuril Kurnia Riesty Utami Lestari, Sinta Tri M. Iswahyudi Meisya, Evelina Moh. Fahrurrozi Mohamad Irfan Ni Kadek Yuliandari Prayogo, Danang Ramadhani, Aliya Rifka Arinda Noviasari Rohmatullah, Bintang Farih Rozik, Moch. Choirul Sahru Romadloni Salsabila, Shelvi Sanjaya, Liana Widasari Parawangsa Saputra , Priangga Eko Sasmita, Mira Septi Cahyani, Elvina Eka Sinta Tri Lestari Slamet Affandi Sulaiman Soleha, Fitriatus Solicha, Dewi Khotimatus Sulaiman, Slamet Affandi Sulistiyowati, Nanik Susanti, Herdiana Dyah Suta P, Ni Made Nadia Wardha Nilawati Widnyani, Ni Made Winda Hurotul ‘Aini Wisdaningrum, Oktavima Yakin, Aditya Ainul