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All Journal Gontor AGROTECH Science Journal Indikator: Jurnal Ilmiah Manajemen & Bisnis Agroindustrial Technology Journal Martabe : Jurnal Pengabdian Kepada Masyarakat Community Engagement and Emergence Journal (CEEJ) International Journal Of Science, Technology & Management (IJSTM) International Journal of Marketing and Human Resource Research Indonesian Journal of Industrial Engineering & Management Jurnal Sains Manajemen Jurnal Teknologi dan Manajemen Industri Terapan Jurnal Abdimas Musi Charitas Business Management Journal of Economics and Social Sciences Jurnal Pengabdian Ibnu Sina Jurnal Pengabdian Masyarakat dan aplikasi Teknologi Integrasi : Jurnal Ilmiah Teknik Industri ManBiz: Journal of Management and Business Journal of Industrial Engineering Innovation Jurnal Teknik Industri Integrasi: Jurnal Ilmiah Teknik Industri
Bayu Wahyudi
Program Studi Teknik Industri, Fakultas Teknik, Universitas Muhammadiyah Palembang, Indonesia
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Journal : Business Management

 1 
The Effectiveness of Using Digital Marketing with the Intervening Variable of Human Resource Quality on Increasing the Number of Patients at the Permata Hati Bunda Clinic, Bekasi Putri, Nabila Mazaya; Wahyudi, Bayu; Agung, Wiseto P.
Business Management Vol 5, No 1 (2026): Business Management Februari
Publisher : Lembaga Penelitian dan Pendidikan (LPP) Mandala

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58258/bisnis.v5i1.10241

Abstract

This study aims to analyze the effectiveness of digital marketing in increasing the number of patients at Permata Hati Bunda Clinic, considering human resource (HR) quality as an intervening variable. A quantitative method with an explanatory research design was applied. The study involved 100 patients selected using consecutive sampling. Primary data were collected through a Likert-scale questionnaire, while secondary data were obtained from clinic patient records. Data analysis employed Structural Equation Modeling–Partial Least Squares (SEM-PLS). The findings indicate that digital marketing has a positive and significant effect on patient growth. Furthermore, HR quality significantly influences the effectiveness of digital marketing implementation. Another key finding reveals the mediating role of HR quality as a partial mediator that strengthens the impact of digital marketing on patient acquisition. Thus, the success of digital marketing strategies in clinics is not solely determined by content and digital platforms but also relies on staff competence, responsiveness, and professionalism in managing patient interactions. This research highlights that integrating digital marketing strategies with HR quality development is essential to enhance patient acquisition and build long-term loyalty.
Co-Authors Agustino, Salindra Agustriani, Putri Aji, Aptakia Wisnu Akbar, Faris Daffa Alfian, Achmad Ali Mustofa Amalia Khoirunnisa Andrean, Ari Andrean, Melvin Anerdha, Melika Angraini, Dicka Anindita Rahmalia Putri Ardianto, Feby Arief Rahmawan Auladi, Syafaat Ayu Wulandari Aziz, Zakaria Nur Defriansyah, Diko Dwi Budi Santoso Efawati, Yen Esa, Indo Fahrurrozi Mawasandi Faiz, Ahmad Noor Farhan, M Fijra, Rafiqa Fuadi, Muhammad Nurul Gustianda, Adellia Habibah Habibah Habieby, Nabil Hafizar, M. Alrisyad Heni Pujiastuti Herdian, Riko Idealistuti, Idealistuti Ignatius Wiseto Prasetyo Agung Imansyah, Padly Iskandar, Bagus Pratama Meidyo Juniarto, Tuwandi Lestari, Yuniati M. Fahrul Ghifari Rosyadi Mahmud, Ahya Makmur, Afifah Idelma Masayu Rosyidah Maulana, Muhammad Akhdan Maulana, Muhammad Gilang Meidi, Muhammad Isra Merisha Hastarina Much Taufik Ardani Muhammad Danu Muhammad Wibi Ravaza Munawaroh, Syafaatum Negara, Palmadi Putri Surya Nidya Wisudawati Palmadi Putri Surya Negara Pertiwi, Shanti Asih Pratama, Resky Azy Putra, M. Aditya Dwi Putri, Nabila Mazaya Rahmatika, Julisa Ramadania, Amanda Fitri Ramadhani, Anjas Rifqi Adinugraha , M. Risqi, Silpi Ristanto, Joan Febrian Ruditya, Dewanda Putri Rurry Patradhiani Saleh , Zulkiffli Saputra, Ronaldo Sari, Wanda Puspita Satria, Dicky Sayyid, Ja`Far Al Septiani, Emi Solsabilah, Andy Putri Anaya Surya Negara, Palmadi Putri Veranita, Mira Wibi Ravaza, Muhammad Yani Restiani Widjaja, Yani Restiani Yasmin Yasmin Yuliana, Intan Yundari, Yundari Zakaria Nur Aziz