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Pelatihan Optimasi Media Promosi Bagi Pengelola Desa Wisata Pulau Mubut Yeni Rokhayati; Metta Santiputri; Sartikha Sartikha; Afdhol Dzikri; Mira Chandra Kirana; Supardianto Supardianto; Siskha Handayani; Dwi Amalia Purnamasari
Jurnal Pengabdian kepada Masyarakat Politeknik Negeri Batam Vol 4 No 2 (2022): Jurnal Pengabdian kepada Masyarakat Politeknik Negeri Batam
Publisher : Politeknik Negeri Batam

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30871/abdimaspolibatam.v4i2.4790

Abstract

Mubut Island needs to carry out promotional activities through social media, not only conventionally by word of mouth. This is done so that the Pulau Mubut Tourism Village is increasingly known and visited by many people. Considering the age of the managers and their activity, as well as the target of visitors from Mubut Island, it was decided that the promotional media that was optimized in 2022 was Facebook social media. Because in the future it will be the managers who will manage the promotional media for this Tourism Village, it is important to train these managers to be able and proficient in optimizing their Facebook social media. The training activities will be evaluated by measuring the managers's ability to optimize the Facebook media of Mubut Island. As a result, the managers was able to optimize the promotional activities of Mubut Island through social media Facebook, namely by looking at the manager's activity in posting and the increasing number followers.
Designing An Investment Learning App for Students Using Design Thinking Approach Rina Yulius; Muchamad Fajri Amirul Nasrullah; Siskha Handayani; Ahmad Hamim Thohari
JISA(Jurnal Informatika dan Sains) Vol 6, No 1 (2023): JISA(Jurnal Informatika dan Sains)
Publisher : Universitas Trilogi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31326/jisa.v6i1.1473

Abstract

Young people's awareness of stock investment is still low. Lack of knowledge about the investment stock market is an example of financial literacy. Moreover, the development of financial applications with game elements has created a new trend in the investment field. Therefore, we proposed a playful application as a learning medium to improve young people's stock market investment knowledge. This research aims to develop a mobile his application that can be used to improve the financial literacy, especially investment literacy, of Politeknik Negeri Batam students. The study uses a design thinking approach and leverages gamification to increase user retention. A total of 50 participants contributed to this study. Tracking, observing, and identifying problems that exist in the spread of financial literacy practices among Politeknik Negeri Batam students allows us to find new ideas as solutions to existing problems. The trial conducted on the product revealed that while users found the application overall useful and aligned with their requirements, there are still areas that need improvement.
E-Catalog Promotion of Fishermen Business Group with User Centered Design Method Nasrullah, Muchamad Fajri Amirul; Yulius, Rina; Nizan, Muhamad Sahrul; Handayani, Siskha; Failasuf, Banu
JISA(Jurnal Informatika dan Sains) Vol 7, No 1 (2024): JISA(Jurnal Informatika dan Sains)
Publisher : Universitas Trilogi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31326/jisa.v7i1.2014

Abstract

This research aims to design a promotional e-catalog for fishing business groups using the User Centered Design (UCD) method to improve the quality of their promotional services online. The partners in this research are the Fisheries Supervisory Community Group in Batu Basar Village, Nongsa District, Batam City, Riau Islands. So far, this group and fishermen have often faced obstacles in promoting their products effectively to potential consumers, especially in the rapidly developing digital era. The UCD method used in this research is a user-focused approach. The initial stage of research includes gathering information regarding the needs and preferences of potential users, including fishing business groups and potential consumers. This information was obtained through interviews, observations and literature studies. Based on the data collected, a promotional e-catalog was designed that took into account user needs and promotional objectives which included features such as complete product descriptions, product photos, price information, user testimonials and contact information. After the design is complete, the manufacturing stage is carried out and then continues to the testing stage involving potential users. This testing aims to maximize usability, efficiency and user satisfaction. The test results used the Nielsen model with five indicators with the results of Easy To Learn getting a score of 3.85, Efficiency To Use getting a score of 3.75, the Easy To Remember indicator getting a score of 3.85, and the Few Errors indicator getting a score of 4.05. Then the fun to use indicator has a value of 3.95.
Web-Based Catering Application With "Mix Menu" Feature Handayani, Siskha; Fani, Maidel; Sahrul Nizan, Muhamad
MSJ : Majority Science Journal Vol. 2 No. 3 (2024): MSJ-AUGUST
Publisher : PT. Hafasy Dwi Nawasena

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61942/msj.v2i3.222

Abstract

The rapid increase in information technology has provided benefits to society in various fields, including culinary businesses such as catering. One example is Aisyah Purple Kuliner Catering, which offers various foods such as tumpeng rice, market snack cakes and traditional snacks. However, until now, this catering business has not fully utilized information technology such as a catering marketplace, which can facilitate communication and transactions between buyers and catering entrepreneurs. Apart from that, the process of collecting data and recording orders is still done manually, which results in problems in reporting order data. Therefore, the solution offered is to use a website in the catering business, by building a web-based application that uses a marketplace concept and has a "Mix Menu" feature. This feature allows customers to choose the items they want to order themselves, which makes it more similar to the experience of eating at a restaurant or food stall. This application was developed using the waterfall model and has been tested. Test results using the black box test showed that all application functionalities were running according to their function.
Efektifitas Video Company Profile Rumah Sakit terhadap Persepsi Pengunjung Handayani, Siskha; Maulana, Andre; Yulius, Rina
MULTINETICS Vol. 11 No. 1 (2025): Vol. 11 No. 1 (2025): MULTINETICS Mei (2025)
Publisher : POLITEKNIK NEGERI JAKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32722/multinetics.v11i1.7525

Abstract

Embung Fatimah Regional General Hospital (RSUD) Batam City as a health service provider faces the challenge of understanding how the use of visual media can affect visitors' perceptions regarding the services provided. In addition to the quality of the hospital's medical services, the hospital's ability to communicate to itself can also affect visitors' perceptions. The use of multimedia technology, especially through company profile videos, has a central role in communication and marketing strategies in health service institutions. The relevance of the RSUD Embung Fatimah company profile video to the current condition and identity of the Embung Fatimah Regional General Hospital is still inadequate. Therefore, it is necessary to review and update the video content to ensure that the information conveyed is in accordance with the latest developments. This study aims to determine the effectiveness of the company profile video on the perceptions of visitors to the Embung Fatimah Regional General Hospital in Batam City. The Luther Sutopo Model approach was applied in designing the video and the EPIC Model in analyzing its effectiveness. The test results showed that the video that had been developed was very feasible to be distributed with a value of 98%. Meanwhile, in the beta test, it was found that the Embung Fatimah Hospital company profile video had an effectiveness level with an Epic Rate value of 4,130, which was categorized as 'Effective'. So it can be stated that this product is effective in influencing visitors' perceptions of current relevance
Pembuatan Website Media Promosi dan Pemasaran Hasil Pengolahan Ikan Pada Kelompok Nelayan Kelurahan Batu Besar, Batam Nasrullah, Muchamad Fajri Amirul; Yulius, Rina; Widyastuti, Hilda; Sibagariang, Swono; Handayani, Siskha; Failasuf, Banu; Nizan, Muhamad Sahrul
Jurnal Pengabdian kepada Masyarakat Politeknik Negeri Batam Vol. 5 No. 2 (2023): Jurnal Pengabdian kepada Masyarakat Politeknik Negeri Batam
Publisher : Politeknik Negeri Batam

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30871/abdimaspolibatam.v5i2.6758

Abstract

Pengabdian masyarakat ini bertujuan untuk membantu kelompok nelayan dalam pengelolaan isi konten website sebagai media promosi dan pemasaran hasil pengolahan ikan mereka. Pada masa kini, dengan pesatnya perkembangan teknologi dan internet, memiliki kehadiran online sangat penting untuk memperluas jangkauan pasar dan meningkatkan pendapatan. Dalam kegiatan ini, kami bekerja sama dengan kelompok nelayan untuk mengembangkan konten yang menarik dan informatif untuk website mereka. Tim kami memberikan pelatihan kepada anggota kelompok nelayan tentang penggunaan website, teknik penulisan konten yang efektif, dan penggunaan alat-alat digital untuk meningkatkan visibilitas mereka. Hal ini memungkinkan mereka untuk menghasilkan konten yang sesuai dengan kebutuhan dan keinginan target audiens mereka. Hasil dari pengabdian ini diharapkan dapat memberikan keahlian dan pengetahuan yang dibutuhkan untuk mengelola website mereka secara efektif. Dengan adanya website yang menarik dan teratur, kelompok nelayan dapat mempromosikan produk hasil pengolahan ikan mereka kepada pasar yang lebih luas, baik di tingkat lokal maupun regional. Dengan demikian, pengabdian masyarakat ini dapat memberikan manfaat jangka panjang bagi kelompok nelayan, seperti peningkatan pendapatan, diversifikasi pasar, dan meningkatkan taraf hidup mereka secara keseluruhan
Development of a Mobile-Based Microlearning Application as a Learning Media at SMA IT Ulil Albab Batam Handayani, Siskha; Nasrullah, Muchamad Fajri Amirul; Sibagariang, Swono; Feby, Feby; Yulius, Rina; Widyastuti, Hilda; Nizan, Muhamad Sahrul; Failasuf, Banu; Afif, Iqbal
Jurnal Pengabdian kepada Masyarakat Politeknik Negeri Batam Vol. 6 No. 2 (2024): Jurnal Pengabdian kepada Masyarakat Politeknik Negeri Batam
Publisher : Politeknik Negeri Batam

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30871/abdimaspolibatam.v6i2.8935

Abstract

In the digital era, the integration of technology in education has become increasingly important to create more effective and engaging learning experiences. The implementation of microlearning in education makes the learning time more effective and efficient. Microlearning delivers knowledge or information in small, digestible chunks, enabling learners to easily absorb, understand, and remember the content. Ulil Albab Integrated Islamic High School (SMAIT Ulil Albab) Batam is a formal educational institution located in Batam, Riau Islands. The learning media currently used by the school include books, photos, videos, and PowerPoint presentations. This community service activity aims to assist the school in developing a mobile-based microlearning media that can provide a more engaging learning experience and make students' learning time more effective and efficient. The methods used include preparation stages such as literature study and needs analysis, implementation stages like developing the microlearning application, and the final stages such as socialization and training. The results of the application testing showed that user satisfaction with the mobile-based microlearning application was 87.52% in the very satisfied category. Meanwhile, the evaluation of partner satisfaction with the community service activity revealed that the partner was very satisfied with the conducted activity, with a satisfaction percentage of 90.3%.